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Northwest Airlines  
User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Posted (13 years 11 months 2 weeks 5 days 3 hours ago) and read 1088 times:

I just have a couple of questions:

1) For those of you who live in Detroit, Minneapolis/St.Paul, or Memphis - do you see much adverstising for NW in the papers or on television?

2) Is there a reason that Northwest does not adverstise nearly as much as other airlines, even though they have some great things to boast about (ontime performance, new World Business Class, great e-technologies etc etc)?

Any information would be great.

Thanks!!!!

19 replies: All unread, jump to last
 
User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 1, posted (13 years 11 months 2 weeks 5 days 3 hours ago) and read 999 times:

Yes, you see Northwest's logo quite often here in the Twin Cities in the form of advertising, promotion and publicity. They are a huge presence in the local corporate landscape.


An unexamined life isn't worth living.
User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Reply 2, posted (13 years 11 months 2 weeks 5 days 2 hours ago) and read 973 times:

Thanks TWFirst

Anyone else?


User currently offlineSea_Tac2000 From , joined Dec 1969, posts, RR:
Reply 3, posted (13 years 11 months 2 weeks 5 days 1 hour ago) and read 964 times:

maybe I've missed them but I haven't seen tv comercials in seattle but I live near the airport and there is one maybe two billboard advertising the free upgrades or something about the new business class.... they do a lot of advertising on magazines.... Time magazine... for one....

User currently offlineCrini From United States of America, joined Apr 2000, 16 posts, RR: 0
Reply 4, posted (13 years 11 months 2 weeks 5 days 1 hour ago) and read 955 times:

Here in Memphis we get NW ads. Print ads in the paper advertising specials, a few billboards around town, and a few tv spots. The spot they show the most is the one that promotes the new bank of flights they just ordered. I would say that they get more coverage than any other airline here, by far.

User currently offlineFjnovak1 From United States of America, joined Apr 2000, 611 posts, RR: 2
Reply 5, posted (13 years 11 months 2 weeks 5 days 1 hour ago) and read 940 times:

I see Northwest billboards a lot here in the Detroit Area...they also sponsor lots of corporate things...plus large full page ads in the paper sometimes.

They get their name out, believe me.



Go Blue!!
User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Reply 6, posted (13 years 11 months 2 weeks 5 days 1 hour ago) and read 930 times:

I see they do in the hubs.But, I would argue it is more important to adverstise in the spoke cities where they are less know. Particulary in the Northeast.

Anyone agree?



User currently offlineAC_A340 From Canada, joined Sep 1999, 2251 posts, RR: 1
Reply 7, posted (13 years 11 months 2 weeks 5 days ago) and read 926 times:

Occasionaly we see their ads up here in Winnipeg. Every so often they have a half-page ad in the paper and a couple of posters around the airport.

User currently offlineLowfareair From , joined Dec 1969, posts, RR:
Reply 8, posted (13 years 11 months 2 weeks 5 days ago) and read 923 times:

What are you talking about how "Northwest does not adverstise nearly as much as other airlines" when all I see for US Airways @ PHL here is an ad for envoy class, and listed as sponsors for fundraisers on the backs of T-shirts.

User currently offlineNWA Man From United States of America, joined Jun 1999, 1828 posts, RR: 12
Reply 9, posted (13 years 11 months 2 weeks 5 days ago) and read 921 times:

NW always has an ad in Time Magazine for their ConnectFirst and BizFlex services...I've also seen that ad in Newsweek, Sports Illustrated, and Business Week. You can find daily advertisements in the Star Tribune and the Pioneer Press, the major newspapers here too.

I like the new commercials advertising their new World Business Class services, which run here regularly during prime time TV as well as during a few football games, college and pro. Has anyone else seen these? I'm wondering if this is a national campaign or just local. Thanks...

NWA Man



Create your own luck.
User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Reply 10, posted (13 years 11 months 2 weeks 4 days 23 hours ago) and read 902 times:

I have not seen any adds for Northwest on television for a while . the last one I saw was about 6months ago for connect first. The man was walking thru the airport being paged by his parents and how proud they were to have a member of their family sitting in first class. Pretty humorous.

Anyway, I think that Northwest does alot of their TV adds locally only. It would be nice to see them on CNN or MSNBC.


User currently offlineRepublic From Canada, joined Dec 2012, 0 posts, RR: 0
Reply 11, posted (13 years 11 months 2 weeks 4 days 22 hours ago) and read 901 times:

NWA has an ad in USA Today that is placed in the upper right hand corner of the Money section first page(section B) daily. Leave it to USA Today to sell advertising on the first page. USA Todays are found in just about every hotel nationwide plus in just about every airport throughout the US. Personally, I think the add is kind of cheesy, but they have been running it for some time, so someone must think it is working.

Republic


User currently offlineSEVEN_FIFTY7 From United States of America, joined Sep 2000, 957 posts, RR: 4
Reply 12, posted (13 years 11 months 2 weeks 4 days 21 hours ago) and read 881 times:

I too have always wondered why Northwest Airlines has never heavily advertised on TV like AA, UA and DL. I mean, NW is the fourth largest airline, right? You'd think that NW would be more of a household name. I personally know several people here in the NY area that said they honestly "never heard" of Northwest! It HAS to be because of the lack of TV spots.

So, I wonder why NW hasn't taken to heavy television advertising yet?


User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Reply 13, posted (13 years 11 months 2 weeks 4 days 19 hours ago) and read 862 times:

I agree with SEVEN_FIFTY7

Alot of people in the NE have never heard of Northwest. Funny seeings how NW flies tons out of Boston (DTW, MSP, MEM, AMS)

Newark (DTW, MSP, MEM, AMS)

Kennedy (DTW, MSP, AMS, NRT)

LaGuardia (DTW, MSP, MEM)

BWI (DTW, MSP)

DCA- National (DTW, MSP, MEM)

Dulles (DTW, MSP, AMS)

lots of NW DC9s, A320s, 757, DC10s, 747-400s flying around the North EAST and yet still many don't know.

TV would do it....not to mention bring to light all the great things about Northwest Airlines.


User currently offlineWmubronco From , joined Dec 1969, posts, RR:
Reply 14, posted (13 years 11 months 2 weeks 4 days 15 hours ago) and read 840 times:

I live in Ann Arbor Michigan just outside detriot. I see Northwest advrtising every were. They are frequently in the paper and have many TV ads. I work at the target in ann arbor and i can tell you the most used credit card in the Northwest ailines frequet flyers card, Everyone has one! I love NWA and hope to fly with them someday after i graduate from western Michigan and build some time flight training and with mesaba.

User currently offlineHsuflyboy From , joined Dec 1969, posts, RR:
Reply 15, posted (13 years 11 months 2 weeks 4 days 6 hours ago) and read 823 times:

I have lived in Memphis for 12 years and I have always seen NWA advertisements. Generally you can find one in a newspaper or on the radio. NWA does a lot of sponsoring in Memphis for big events like Memphis In May or our local sports teams like the Memphis Redbirds.

User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Reply 16, posted (13 years 11 months 2 weeks 4 days 5 hours ago) and read 812 times:

It's awesome they adverstise in the hubs....by why not in the spokes? Does anyone know why?

I would love to fly with NW once I am done with my training at UIUC too!!!!


User currently offlineAdam84 From United States of America, joined Jul 1999, 1400 posts, RR: 2
Reply 17, posted (13 years 11 months 2 weeks 4 days 5 hours ago) and read 809 times:

I know this isnt related to NW but DL has been using lots of advertisements lately, nearly every magazine I have opened up there is one of those DL ads where they have the luggage tag that has fly _____ and they have something corny written in on the line.

User currently offlineNwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 4
Reply 18, posted (13 years 11 months 2 weeks 4 days 5 hours ago) and read 804 times:

I have noticed that too. Delta is advertising alot

User currently offlineRominato From United States of America, joined Nov 1999, 268 posts, RR: 1
Reply 19, posted (13 years 11 months 2 weeks 4 days 5 hours ago) and read 795 times:

I don't think I've ever seen a NW television ad... Living my life in Portland and L.A., I can't remember seeing one. I've seen plenty from UA, AA, DL, and southwest, but none from NW or CO, come to think of it...

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