Nwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 5 Posted (12 years 7 months 1 week 22 hours ago) and read 771 times:
I just have a couple of questions:
1) For those of you who live in Detroit, Minneapolis/St.Paul, or Memphis - do you see much adverstising for NW in the papers or on television?
2) Is there a reason that Northwest does not adverstise nearly as much as other airlines, even though they have some great things to boast about (ontime performance, new World Business Class, great e-technologies etc etc)?
TWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 53 Reply 1, posted (12 years 7 months 1 week 22 hours ago) and read 682 times:
Yes, you see Northwest's logo quite often here in the Twin Cities in the form of advertising, promotion and publicity. They are a huge presence in the local corporate landscape.
Nwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 5 Reply 2, posted (12 years 7 months 1 week 20 hours ago) and read 656 times:
Sea_Tac2000 From , joined Dec 1969, posts, RR: Reply 3, posted (12 years 7 months 1 week 20 hours ago) and read 647 times:
maybe I've missed them but I haven't seen tv comercials in seattle but I live near the airport and there is one maybe two billboard advertising the free upgrades or something about the new business class.... they do a lot of advertising on magazines.... Time magazine... for one....
Crini From United States of America, joined Apr 2000, 16 posts, RR: 0 Reply 4, posted (12 years 7 months 1 week 20 hours ago) and read 638 times:
Here in Memphis we get NW ads. Print ads in the paper advertising specials, a few billboards around town, and a few tv spots. The spot they show the most is the one that promotes the new bank of flights they just ordered. I would say that they get more coverage than any other airline here, by far.
Fjnovak1 From United States of America, joined Apr 2000, 582 posts, RR: 2 Reply 5, posted (12 years 7 months 1 week 19 hours ago) and read 623 times:
I see Northwest billboards a lot here in the Detroit Area...they also sponsor lots of corporate things...plus large full page ads in the paper sometimes.
Nwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 5 Reply 6, posted (12 years 7 months 1 week 19 hours ago) and read 613 times:
I see they do in the hubs.But, I would argue it is more important to adverstise in the spoke cities where they are less know. Particulary in the Northeast.
Lowfareair From , joined Dec 1969, posts, RR: Reply 8, posted (12 years 7 months 1 week 19 hours ago) and read 606 times:
What are you talking about how "Northwest does not adverstise nearly as much as other airlines" when all I see for US Airways @ PHL here is an ad for envoy class, and listed as sponsors for fundraisers on the backs of T-shirts.
NWA Man From United States of America, joined Jun 1999, 1828 posts, RR: 13 Reply 9, posted (12 years 7 months 1 week 19 hours ago) and read 604 times:
NW always has an ad in Time Magazine for their ConnectFirst and BizFlex services...I've also seen that ad in Newsweek, Sports Illustrated, and Business Week. You can find daily advertisements in the Star Tribune and the Pioneer Press, the major newspapers here too.
I like the new commercials advertising their new World Business Class services, which run here regularly during prime time TV as well as during a few football games, college and pro. Has anyone else seen these? I'm wondering if this is a national campaign or just local. Thanks...
Nwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 5 Reply 10, posted (12 years 7 months 1 week 17 hours ago) and read 585 times:
I have not seen any adds for Northwest on television for a while . the last one I saw was about 6months ago for connect first. The man was walking thru the airport being paged by his parents and how proud they were to have a member of their family sitting in first class. Pretty humorous.
Anyway, I think that Northwest does alot of their TV adds locally only. It would be nice to see them on CNN or MSNBC.
Republic From Canada, joined Dec 2012, 0 posts, RR: 0 Reply 11, posted (12 years 7 months 1 week 17 hours ago) and read 584 times:
NWA has an ad in USA Today that is placed in the upper right hand corner of the Money section first page(section B) daily. Leave it to USA Today to sell advertising on the first page. USA Todays are found in just about every hotel nationwide plus in just about every airport throughout the US. Personally, I think the add is kind of cheesy, but they have been running it for some time, so someone must think it is working.
SEVEN_FIFTY7 From United States of America, joined Sep 2000, 957 posts, RR: 4 Reply 12, posted (12 years 7 months 1 week 15 hours ago) and read 564 times:
I too have always wondered why Northwest Airlines has never heavily advertised on TV like AA, UA and DL. I mean, NW is the fourth largest airline, right? You'd think that NW would be more of a household name. I personally know several people here in the NY area that said they honestly "never heard" of Northwest! It HAS to be because of the lack of TV spots.
So, I wonder why NW hasn't taken to heavy television advertising yet?
Nwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 5 Reply 13, posted (12 years 7 months 1 week 14 hours ago) and read 545 times:
I agree with SEVEN_FIFTY7
Alot of people in the NE have never heard of Northwest. Funny seeings how NW flies tons out of Boston (DTW, MSP, MEM, AMS)
Newark (DTW, MSP, MEM, AMS)
Kennedy (DTW, MSP, AMS, NRT)
LaGuardia (DTW, MSP, MEM)
BWI (DTW, MSP)
DCA- National (DTW, MSP, MEM)
Dulles (DTW, MSP, AMS)
lots of NW DC9s, A320s, 757, DC10s, 747-400s flying around the North EAST and yet still many don't know.
TV would do it....not to mention bring to light all the great things about Northwest Airlines.
Wmubronco From , joined Dec 1969, posts, RR: Reply 14, posted (12 years 7 months 1 week 10 hours ago) and read 523 times:
I live in Ann Arbor Michigan just outside detriot. I see Northwest advrtising every were. They are frequently in the paper and have many TV ads. I work at the target in ann arbor and i can tell you the most used credit card in the Northwest ailines frequet flyers card, Everyone has one! I love NWA and hope to fly with them someday after i graduate from western Michigan and build some time flight training and with mesaba.
Hsuflyboy From , joined Dec 1969, posts, RR: Reply 15, posted (12 years 7 months 1 week 1 hour ago) and read 506 times:
I have lived in Memphis for 12 years and I have always seen NWA advertisements. Generally you can find one in a newspaper or on the radio. NWA does a lot of sponsoring in Memphis for big events like Memphis In May or our local sports teams like the Memphis Redbirds.
Adam84 From United States of America, joined Jul 1999, 1400 posts, RR: 2 Reply 17, posted (12 years 7 months 1 week ago) and read 492 times:
I know this isnt related to NW but DL has been using lots of advertisements lately, nearly every magazine I have opened up there is one of those DL ads where they have the luggage tag that has fly _____ and they have something corny written in on the line.
Nwa747-400 From United States of America, joined Sep 2000, 1337 posts, RR: 5 Reply 18, posted (12 years 7 months 6 days 23 hours ago) and read 487 times:
I have noticed that too. Delta is advertising alot
Rominato From United States of America, joined Nov 1999, 268 posts, RR: 1 Reply 19, posted (12 years 7 months 6 days 23 hours ago) and read 478 times:
I don't think I've ever seen a NW television ad... Living my life in Portland and L.A., I can't remember seeing one. I've seen plenty from UA, AA, DL, and southwest, but none from NW or CO, come to think of it...
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