Kaneporta1 From Greece, joined May 2005, 731 posts, RR: 12 Reply 10, posted (7 years 1 month 2 days 4 hours ago) and read 19118 times:
Talking about a disappointment. Apart from a slightly wider bed, I don't think the changes are that great. Still far behind SQ, EK and even VS. And that 2-4-2 configuration...I feel sorry for the people having a middle/window seat and a weak bladder during an overnight flight...No chance of going anywhere.
I'd rather die peacefully in my sleep, like my grandfather, not terrified and screaming, like his passengers
BAStew From Australia, joined Sep 2006, 1016 posts, RR: 2 Reply 14, posted (7 years 1 month 2 days 2 hours ago) and read 18830 times:
Quoting Kaneporta1 (Reply 10): Talking about a disappointment. Apart from a slightly wider bed, I don't think the changes are that great. Still far behind SQ, EK and even VS. And that 2-4-2 configuration...I feel sorry for the people having a middle/window seat and a weak bladder during an overnight flight...No chance of going anywhere.
I had a very similar experience when flying emirates business class. I was in the middle of three seats and it was near impossible to get out. How can you compare emirates with BA? Their food trumps BA completely, but i'm sorry, the seat is very last generation. And the 'middle seat' issue exists as well.
Quoting Aerohottie (Reply 13): Personally I thing BA should do away with the backwards facing seats and add about 20inches to the seat pitch to allow direct aisle access for all seats.
BA are trying to make a very delicate balance with the new Club cabin. On the one hand they want to enhance the product. On the other, they want to be able to fit in as many seats as possible to make the cabin as profitable as possible.
In the customer surveys/research before the new cabin launch, BA's most regular passengers told them they want three things: A fully flat bed (which most airlines still don't offer in Business); a bed wider at shoulder level than the current one (which has now been achieved - the armrests lower to bed position along with the seat to gain a few extra inches). And better privacy than the current product (hence higher walls and new electric opaque divider).
Club World at BA isn't really about 'unrivalled luxury' with a few lashings of gold and diamonds on this that and the other. It is about offering a private club atmosphere within which passengers feel at home with the comfort of a flat bed and high standard food and wine.
It is also about CONSISTENCY. Not offering one type of Business Class seat/service on one aircraft/region and a different one on another. This is frequently the case on the likes of SQ, CX, EK etc. Depending on what aircraft type on which route you are on you don't know what type of seat you will have. I was lucky to be upgraded to SQ Business Class from Brisbane to Singapore. I was so excited. But the seat, what a let down!! Was like our old 'cradle seat' and this was only last year! Our passengers want to know what to expect when they get on a BA long-haul flight. We have only two types of seat/Business Class product: Club Europe for short haul and Club World for longhaul.
Our business passengers, the backbone of our profits, essentially spend their world in three places: Home, the office, and the air. 82% of Club World passengers are travelling on a business related trip, 77% have not paid for their own ticket, their company has.
Ardian From Netherlands, joined Oct 2000, 528 posts, RR: 0 Reply 16, posted (7 years 1 month 2 days 2 hours ago) and read 18749 times:
Wow! Yes I'm impressed It looks absolutely much better than the old Club World. The colors are more sophisticated than the bright orange and darkblue. Now it looks very stylish and exquisite, better than the 'plastic' look from the old Club World. I love the minimalistic design and the wooden details on the bulkhead. It reminds me of a mix between the F-class from JAL and 2001: A space Odyssey
SQ and EK don't even have flat seats? How is this far behind them? This business class is fully flat. I wonder how they will do meal services. There looks to be cocoons with a lot of privacy, but it might be claustrophobic.
Quoting TCXDegsy (Reply 11): Don't forget, this is not a First Class cabin. It's not really fair to compare VS with BA in this way, as VS is closer to First than Club.
BA Club World is priced to compete with VS Upper Class, so they compete. Yes Upper Class is almost at the comfort of first class, but that is not where it competes. People want the best bang for their buck!
If you have never designed an airplane part before, let the real designers do the work!
Lehpron From United States of America, joined Jul 2001, 7028 posts, RR: 22 Reply 21, posted (7 years 1 month 1 day 23 hours ago) and read 17730 times:
Are the plane's cabins supposed to look like a hotel room? That is a whole lot of floor space to waste of a few passengers, IMO. Looks worse than choices airlines had for A380, provided I interpreted the website correctly, which I doubt.
The meaning of life is curiosity; we were put on this planet to explore opportunities.
Jaysit From , joined Dec 1969, posts, RR: Reply 22, posted (7 years 1 month 1 day 23 hours ago) and read 17527 times:
Quoting RoseFlyer (Reply 18): BA Club World is priced to compete with VS Upper Class, so they compete. Yes Upper Class is almost at the comfort of first class, but that is not where it competes. People want the best bang for their buck!
You don't quite understand.
Some passengers prefer Virgin's Upper Class, but just as many prefer BA to Virgin. Why? BA are consistent, the crew always classy and well-mannered and professional, and the overall product wonderfully subdued and relaxing. Virgin is wonderful, but in its focus on being uber glamorous, it often foregoes the spiffy professionalism that BA is renowned for.
Plus, I still prefer the meals on ClubWorld to VS's UpperClass. Where VS wins out is in the onboard bar, the airport lounges and the IFE (when it works as it should).
Aeroflot777 From Russia, joined Mar 2004, 2974 posts, RR: 29 Reply 24, posted (7 years 1 month 1 day 22 hours ago) and read 17346 times:
The seat itself looks great! However having the middle seats with no aisle access is extremely uncomfortable. That should have been changed. It's a major inconvenience to the pax who can't get out if the aisle seats are in the "bed" position!