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British Airways Unveils New Club World Website  
User currently offlineSingapore_Air From United Kingdom, joined Nov 2000, 13742 posts, RR: 19
Posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20552 times:

Greetings,

Not to spoil the party, but clutching at straws and slightly hungover in Singapore, I just went to

http://www.newclubworld.com

And guess what I found?!


Anyone can fly, only the best Soar.
88 replies: All unread, showing first 25:
 
User currently offlineSingapore_Air From United Kingdom, joined Nov 2000, 13742 posts, RR: 19
Reply 1, posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20811 times:

Go direct to the Virtual Tour at

http://www.newclubworld.com/european/applet_test/tour2.html



Anyone can fly, only the best Soar.
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3749 posts, RR: 2
Reply 2, posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20600 times:

I love the look of that cabin... looks even better than BA's F cabin.

Could we be seeing some cannabilization of First yields?



"Did he really need the triple bypass? Or was it the miles?"
User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1619 posts, RR: 6
Reply 3, posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20544 times:

Thanks for the links! looks interesting - very neat web site too.

A shame there is no direct aisle access however, and it looks difficult for cabin crew to serve meals/drinks to the middle/window seats - especially if the neighboring aisle seat is in bed mode?


User currently offlineA340600 From United Kingdom, joined Aug 2003, 4105 posts, RR: 51
Reply 4, posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20396 times:

Yes, it's a very, very impressive improvement, can't believe they've still got 6 abreast, you don't even notice! I was given this link in strict confidence but now it's out, we can shout about it Wink

Amazing work BA biggrin 



Despite the name I am a Boeing man through and through!
User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1619 posts, RR: 6
Reply 5, posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20381 times:

Quoting A340600 (Reply 4):
can't believe they've still got 6 abreast

looks 8 abreast to me!


User currently offlineA340600 From United Kingdom, joined Aug 2003, 4105 posts, RR: 51
Reply 6, posted (7 years 10 months 1 week 3 days 1 hour ago) and read 20336 times:

Quoting Richard28 (Reply 5):
looks 8 abreast to me!

I meant that, sorry, typo. Yeah, basically, same amount of seats but looks so much less, clever work BA.



Despite the name I am a Boeing man through and through!
User currently offlineTCXDegsy From United Kingdom, joined Jan 2006, 517 posts, RR: 1
Reply 7, posted (7 years 10 months 1 week 3 days ago) and read 20286 times:

I think it looks fab!!!! Can't wait to try it out!


next flights: BA1441 0566 0581 1446 EDI-LHR-MXP-LHR-EDI
User currently offline1stfl94 From United Kingdom, joined May 2006, 1455 posts, RR: 0
Reply 8, posted (7 years 10 months 1 week 3 days ago) and read 20267 times:

Looks like quite an effort to get into the centre and window seats though...

User currently offlineTCXDegsy From United Kingdom, joined Jan 2006, 517 posts, RR: 1
Reply 9, posted (7 years 10 months 1 week 3 days ago) and read 20258 times:

Quoting 1stfl94 (Reply 8):
Looks like quite an effort to get into the centre and window seats though...

No different from the existing layout - it just looks harder as the build of the seat appears higher in the new version, therefore blocking views to the middle seats.

It's just a shame there's stilll the 'step-over' issue



next flights: BA1441 0566 0581 1446 EDI-LHR-MXP-LHR-EDI
User currently offlineKaneporta1 From Greece, joined May 2005, 740 posts, RR: 12
Reply 10, posted (7 years 10 months 1 week 3 days ago) and read 20219 times:

Talking about a disappointment. Apart from a slightly wider bed, I don't think the changes are that great. Still far behind SQ, EK and even VS. And that 2-4-2 configuration...I feel sorry for the people having a middle/window seat and a weak bladder during an overnight flight...No chance of going anywhere.


I'd rather die peacefully in my sleep, like my grandfather, not terrified and screaming, like his passengers
User currently offlineTCXDegsy From United Kingdom, joined Jan 2006, 517 posts, RR: 1
Reply 11, posted (7 years 10 months 1 week 3 days ago) and read 20174 times:

Quoting Kaneporta1 (Reply 10):
Still far behind SQ, EK and even VS

Don't forget, this is not a First Class cabin. It's not really fair to compare VS with BA in this way, as VS is closer to First than Club.

Even though the step-over is a shame, I'm sure BA would have weighed up any negative feedback from the current Club seat and layout before going ahead with the same again.

The site does look good, and I'm sure it's only showing half the story - it's not just about nuts and bolts - it's about service and ambience too... that's what I'm looking forward to comparing



next flights: BA1441 0566 0581 1446 EDI-LHR-MXP-LHR-EDI
User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1619 posts, RR: 6
Reply 12, posted (7 years 10 months 1 week 3 days ago) and read 20153 times:

Quoting TCXDegsy (Reply 11):
Don't forget, this is not a First Class cabin. It's not really fair to compare VS with BA in this way, as VS is closer to First than Club.

It is fair. VS Upper Class and BA New club World are both business class products, and compete directly with each other.


User currently offlineAerohottie From Australia, joined Mar 2004, 802 posts, RR: 3
Reply 13, posted (7 years 10 months 1 week 3 days ago) and read 20097 times:

Not impressed at all.... Personally I thing BA should do away with the backwards facing seats and add about 20inches to the seat pitch to allow direct aisle access for all seats.

Not in the same league as VS, NZ, AC, CX... and definitely nothing compared to the new SQ seats.



What?
User currently offlineBAStew From Australia, joined Sep 2006, 1028 posts, RR: 2
Reply 14, posted (7 years 10 months 1 week 2 days 23 hours ago) and read 19931 times:

Quoting Kaneporta1 (Reply 10):
Talking about a disappointment. Apart from a slightly wider bed, I don't think the changes are that great. Still far behind SQ, EK and even VS. And that 2-4-2 configuration...I feel sorry for the people having a middle/window seat and a weak bladder during an overnight flight...No chance of going anywhere.

I had a very similar experience when flying emirates business class. I was in the middle of three seats and it was near impossible to get out. How can you compare emirates with BA? Their food trumps BA completely, but i'm sorry, the seat is very last generation. And the 'middle seat' issue exists as well.

Quoting Aerohottie (Reply 13):
Personally I thing BA should do away with the backwards facing seats and add about 20inches to the seat pitch to allow direct aisle access for all seats.

BA are trying to make a very delicate balance with the new Club cabin. On the one hand they want to enhance the product. On the other, they want to be able to fit in as many seats as possible to make the cabin as profitable as possible.

In the customer surveys/research before the new cabin launch, BA's most regular passengers told them they want three things: A fully flat bed (which most airlines still don't offer in Business); a bed wider at shoulder level than the current one (which has now been achieved - the armrests lower to bed position along with the seat to gain a few extra inches). And better privacy than the current product (hence higher walls and new electric opaque divider).

Club World at BA isn't really about 'unrivalled luxury' with a few lashings of gold and diamonds on this that and the other. It is about offering a private club atmosphere within which passengers feel at home with the comfort of a flat bed and high standard food and wine.

It is also about CONSISTENCY. Not offering one type of Business Class seat/service on one aircraft/region and a different one on another. This is frequently the case on the likes of SQ, CX, EK etc. Depending on what aircraft type on which route you are on you don't know what type of seat you will have. I was lucky to be upgraded to SQ Business Class from Brisbane to Singapore. I was so excited. But the seat, what a let down!! Was like our old 'cradle seat' and this was only last year! Our passengers want to know what to expect when they get on a BA long-haul flight. We have only two types of seat/Business Class product: Club Europe for short haul and Club World for longhaul.

Our business passengers, the backbone of our profits, essentially spend their world in three places: Home, the office, and the air. 82% of Club World passengers are travelling on a business related trip, 77% have not paid for their own ticket, their company has.

[Edited 2006-11-13 02:16:54]

User currently offlineVasu From United Kingdom, joined Apr 2005, 3914 posts, RR: 0
Reply 15, posted (7 years 10 months 1 week 2 days 23 hours ago) and read 19875 times:

I think it really looks nice... I'd really like to see how they layout looks... on the website I can see only one seat

User currently offlineArdian From Netherlands, joined Oct 2000, 544 posts, RR: 0
Reply 16, posted (7 years 10 months 1 week 2 days 23 hours ago) and read 19850 times:

Wow! Yes I'm impressed  Smile It looks absolutely much better than the old Club World. The colors are more sophisticated than the bright orange and darkblue. Now it looks very stylish and exquisite, better than the 'plastic' look from the old Club World. I love the minimalistic design and the wooden details on the bulkhead. It reminds me of a mix between the F-class from JAL and 2001: A space Odyssey  wink 

User currently offlineMarkHKG From United States of America, joined Dec 2005, 960 posts, RR: 2
Reply 17, posted (7 years 10 months 1 week 2 days 22 hours ago) and read 19629 times:

Is it safe to assume that the privacy screen (the frosted things) will be lowered during critical phases of flight (ie takeoff and landing) so that the cabin crew can check on the pax if needed?


Release your seat-belts and get out! Leave everything!
User currently offlineRoseFlyer From United States of America, joined Feb 2004, 9637 posts, RR: 52
Reply 18, posted (7 years 10 months 1 week 2 days 22 hours ago) and read 19392 times:

Quoting Kaneporta1 (Reply 10):
Still far behind SQ, EK and even VS.

SQ and EK don't even have flat seats? How is this far behind them? This business class is fully flat. I wonder how they will do meal services. There looks to be cocoons with a lot of privacy, but it might be claustrophobic.

Quoting TCXDegsy (Reply 11):
Don't forget, this is not a First Class cabin. It's not really fair to compare VS with BA in this way, as VS is closer to First than Club.

BA Club World is priced to compete with VS Upper Class, so they compete. Yes Upper Class is almost at the comfort of first class, but that is not where it competes. People want the best bang for their buck!



If you have never designed an airplane part before, let the real designers do the work!
User currently offlineJAL From Canada, joined Apr 2000, 5085 posts, RR: 8
Reply 19, posted (7 years 10 months 1 week 2 days 22 hours ago) and read 19385 times:

Wow!!! Really impressive!


Work Hard But Play Harder
User currently offlineFlyingDoc From United States of America, joined Oct 2004, 87 posts, RR: 0
Reply 20, posted (7 years 10 months 1 week 2 days 21 hours ago) and read 19292 times:
Support Airliners.net - become a First Class Member!

I think it looks great, a real improvement over the current J class.

User currently offlineLehpron From United States of America, joined Jul 2001, 7028 posts, RR: 21
Reply 21, posted (7 years 10 months 1 week 2 days 20 hours ago) and read 18831 times:

Are the plane's cabins supposed to look like a hotel room? That is a whole lot of floor space to waste of a few passengers, IMO. Looks worse than choices airlines had for A380, provided I interpreted the website correctly, which I doubt.  Wink


The meaning of life is curiosity; we were put on this planet to explore opportunities.
User currently offlineJaysit From , joined Dec 1969, posts, RR:
Reply 22, posted (7 years 10 months 1 week 2 days 19 hours ago) and read 18628 times:

Quoting RoseFlyer (Reply 18):
BA Club World is priced to compete with VS Upper Class, so they compete. Yes Upper Class is almost at the comfort of first class, but that is not where it competes. People want the best bang for their buck!

You don't quite understand.

Some passengers prefer Virgin's Upper Class, but just as many prefer BA to Virgin. Why? BA are consistent, the crew always classy and well-mannered and professional, and the overall product wonderfully subdued and relaxing. Virgin is wonderful, but in its focus on being uber glamorous, it often foregoes the spiffy professionalism that BA is renowned for.

Plus, I still prefer the meals on ClubWorld to VS's UpperClass. Where VS wins out is in the onboard bar, the airport lounges and the IFE (when it works as it should).


User currently offlineAerohottie From Australia, joined Mar 2004, 802 posts, RR: 3
Reply 23, posted (7 years 10 months 1 week 2 days 19 hours ago) and read 18575 times:

Quoting RoseFlyer (Reply 18):
SQ and EK don't even have flat seats? How is this far behind them?

Do more research



What?
User currently offlineAeroflot777 From Russia, joined Mar 2004, 3007 posts, RR: 26
Reply 24, posted (7 years 10 months 1 week 2 days 19 hours ago) and read 18447 times:

The seat itself looks great! However having the middle seats with no aisle access is extremely uncomfortable. That should have been changed. It's a major inconvenience to the pax who can't get out if the aisle seats are in the "bed" position!

Aeroflot777


25 Jimyvr : The colour actually looks pretty nice.
26 B707Stu : Not sure how impressed I am with it will be like but I'm very impressed with the website!
27 PanAm330 : Absolutely stunning! Beautiful job to the designers, and I hope to try it out someday soon!
28 SapphireLHR : Notice the arm rests raise and lower with different configerations of the seat. The privacy panel is the cleverest thing which does not show in the si
29 Singapore_Air : I'm guessing the seat shell seems to be thin and the armrests recessing. Furthermore, one notes that the ottoman's width does not cover the main seat
30 SapphireLHR : Unfortunately...No..
31 Post contains images Singapore_Air : Oh damn. Then do tell us and keep us out of misery of suspense!
32 Edina : RoseFlyer is talking about the true horizontal flat seats, which BA, VS & NZ have not the inclined flat seats which you slide off the end.......
33 Aerohottie : As was I... SQ have just announced a new seat which is also horizontal.
34 Post contains images BA0284 : It looks like they've taken away the little seat boxes by the side of the seat (by the window) that people used to put their bags in, that took up qu
35 Post contains images Myt332 : "The year is 1987 and BA launches the latest Club World. In a freak mishap, the designers base their design on the Buck Rogers tv show and produce som
36 Post contains links Singapore_Air : New Business Class unveiled British Airways today (November 13) unveils its next generation business class flat bed. The new Club World bed is 25 per
37 Richard28 : can't help but think there is some spin in this statement, as making it 25% wider should decrease the number of seats per row from 8 to 6 - but it is
38 SapphireLHR : Sorry for delay in replying been off line for a while. I have been reliably informed that the extra room in width has been gained by moving the Club
39 Richard28 : The fuselage further back is slightly wider - but not 25% wider? Dont think this fully explains it.
40 Post contains images Singapore_Air : Picture!
41 Post contains images BAStew : Perhaps a bit unfair to compare BA's new product with one that hasn't even launched yet (SQ). I think SQ's looks GREAT. But I think it will also have
42 Post contains images LGWspeedbird : Just been reading all about the New Club World on the staff intranet it looks good the cabin will seem alot brighter. The only thing that still annoye
43 Post contains images GBOAC : The extra width is on the seat itself - thinner 'shell' and arm rests which go down with the seat providing much needed extra shoulder room. The prod
44 Markgov : Looks like the armrests do drop down (quoted from :-http://bapress.custhelp.com/cgi-bin/bapress.cfg/php/enduser/popup_adp.php?&p_faqid=7277&p_created
45 Post contains images Scbriml : Glad to see you actually read the endless surveys I get asked to fill in! The new cabin does look a nice enhancement to the existing one. However, I
46 BAStew : Hehe, well I don't read them personally, some poor computer in the subcontinent probably does that! you are right, 'privacy' for the two people sat i
47 Post contains images BA787 : Someone enlighten me, so does the clubworld website mean there will be a shower on the plane and that lovely room lol Nice work BA
48 RayChuang : It will be very interesting to see when will we see the new Club World seats on BA's LHR-SFO route, one of the most profitable routes on BA's internat
49 787KQ : And the true flat EK business product???
50 Speedbird2155 : The cabin will only be repositioned on the low J 747 currently with 38 J seats. This move has nothing to do with the increased width of the seats. By
51 Kaneporta1 : Oh yeah, and that new 10" screen. Well done, it's now the same size as SQ's economy class...
52 JAL : Any plans regarding their First Class cabins?
53 Antonovman : There is always one misery guts who can only see bad in everything, and today its Kaneporta1
54 Ardian : Wow, that sounds like a very though job. Must be even more difficult with this new seat when you have to serve the meals to window/center-seat passen
55 Richard28 : Sounds like a McDonalds dirve through! Will also be difficult for cabin staff to see if window/middle passengers need their wine topped up, without l
56 Tcxdegsy : Certainly hope so - I'm on LHR-SFO flight in Club on 14th Dec... fingers crossed on a slim chance of the new cabin on that flight!!! Do any BA peeps
57 BAStew : Nope, they thought of (nearly) everything this time! The privacy screen is only frosted/opaque from the seated position. From a position where you ar
58 Lemurs : One thing to keep in mind here when comparing it to SQ is the availability of the seat. SQ is sacrificing seats for their new configuration. Depending
59 Shamrock_747 : The great thing about the new product on a hi J (70 seat) aircraft is that the config is exactly the same as current so there will be minimal operati
60 ARGinLON : SQ as any other airline vs. BA cannot afford to be uncompetitive in the Business class market. Airline pricing never takes into account (when pricing
61 MarkHKG : BAStew, are pax required to stow/lower the privacy screen during take-off and landing?
62 BAStew : Hey MarkHKG, the privacy screen can be raised or lowered for take-off/landing. We are meant to ensure that all the privacy screens are raised prior to
63 Post contains images Richard28 : That makes sense - clever solution!
64 Aussiestu : No they dont. The most intelligent and factual thing that i have ever read on airliners.net
65 TCXDegsy : Not what I wanted to hear, but I do like the existing Club Seat. I'll get the new services without the new seat, so it's good enough for me in the me
66 JACK02116 : The press release says the new service will be available from today (14th nov). How many aircraft have already been fitted out with new CW and assumin
67 SapphireLHR : The service is not available as from today. As far as I am aware the first aircraft which is NLN will be going into service approx 1st December. It t
68 Jaysit : My favorite Business Class cabin just got better. I love BA ClubWorld, the spit and polish and stylish common-sense of it all. Most of you who quibble
69 Post contains images GBOAC : Amen to all of that . People who bitch about 2-4-2 should go back and try a carrier with 'old style' business seats in a 2-2-2 config and see how unc
70 JACK02116 : I'm with you on that. I too like the rear facing seats esp 64K on the upper deck. Great when travelling with someone to have a face to face conversat
71 Post contains images TCXDegsy : With the greatest respect - everyone's entitled to their own opinion. I personally don't have a problem with the 'step over' issue, although I have a
72 MrPorter : I was wondering what all this means for the future of First on BA. A few years ago (2003) I remember reading that some experts felt that F would be go
73 ANstar : Aren't 3 of the LGW 777's due for C checks thios winter? Surely it would make sense to do the refit of those birds then rather than start in 12 month
74 AlanUK : That's not the plan. BA said First will remain on all current routes it operates it to. The plan is to upgrade First completely to a new cabin in 200
75 A340600 : Won't happen. F is still very profitably but whilst being removable on the 777 is not on the 744. In the nose area of the aircraft where F is situate
76 Shamrock_747 : On the subject of FIRST... it is a profitable cabin for BA and is set to remain so. The new Club product is great and should hopefully improve profits
77 MrPorter : Glad to hear First is still apart of BA's future plans. I wonder what they are going to do to improve that product. T5, NF, NCW, no BA Connect, 2007/2
78 ANstar : Hardly one cabin with 70 seats! More like 3 Cabins with Zone B = 18 Seats Zone C = 32 seats U/D = 20 seats Te new config (for low J only) allows 14 e
79 BestWestern : You will find its the other way around. BA commands a premium to VS upper class - just like all BA cabins. Its the power of the network, the better p
80 Richard28 : Lets not be silly, they are both priced to compete with each other. For example very often you will see one or the other having a seat sale, or doubl
81 Lapper : Of course! Shoulde have remembered that, it was posted on here a while ago that Club was to move further back, along with replies like "why would the
82 Post contains links VV701 : You are obviously of 'the bigger the better' school. But this is not the case. Have you tried viewing a 50 inch screen from five or six feet? The ide
83 AlanUK : Thank you! BA tested larger screens (cause they could have fitted screens up to 16'' on the NCW beds for little more money), but customers found it u
84 Trekster : I for one dont like it at all, and have said that on the internal forum. It looks like someone predicted what it would look like from the 1970's and t
85 VV701 : Thanks for the above. I had been a little confused about what BA is planning in terms of extra 'J-Class' seats. The press release says: '. . . reconf
86 ANstar : All Low J's will be converted. (As per the Club world product manager at the launch). She mentioned BA are short of J capacity at present and J cabon
87 Speedbird2155 : If I remember correctly, it will be the same 36W seats that can fit into zone B. Was told the figure a while ago, but it's a little fuzzy at this tim
88 GBOAC : According to the seatmaps I've been looking at on ExpertFlyer (pick a route later in to 2007 served by a 38J normally, e.g. LHR-BKK), W moves to 42 s
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