Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Aircraft Livery Question  
User currently offlineMEACEDAR From Lebanon, joined Oct 2006, 753 posts, RR: 0
Posted (8 years 1 month 1 week 16 hours ago) and read 4468 times:

I was thinking about airliners.net and airplanes and stuff like that...and a question struct me...where do airlines get their liveries from? Do they get from a company or a individual person? How does it work?

18 replies: All unread, jump to last
 
User currently onlineScorpio From Belgium, joined Oct 2001, 5052 posts, RR: 44
Reply 1, posted (8 years 1 month 1 week 16 hours ago) and read 4463 times:

They hire a company to design the livery for them. Lila Design ( www.liladesign.com ) is one of them. I believe the owner of that company is a member here.

User currently offlineMEACEDAR From Lebanon, joined Oct 2006, 753 posts, RR: 0
Reply 2, posted (8 years 1 month 1 week 15 hours ago) and read 4427 times:

Any others? How do you find out which company designed which livery?

User currently offlineBongo From Colombia, joined Oct 2003, 1863 posts, RR: 4
Reply 3, posted (8 years 1 month 1 week 15 hours ago) and read 4413 times:

Quoting Scorpio (Reply 1):
I believe the owner of that company is a member here.

Who is it?



MDE: First airport in the Americas visited by the A380!
User currently offlineMEACEDAR From Lebanon, joined Oct 2006, 753 posts, RR: 0
Reply 4, posted (8 years 1 month 1 week 15 hours ago) and read 4400 times:

I know that liladesign.com designed the first class logo on a.net.

User currently offlineTimboflier215 From United Kingdom, joined May 2005, 1344 posts, RR: 1
Reply 5, posted (8 years 1 month 1 week 15 hours ago) and read 4383 times:

Quoting MEACEDAR (Reply 2):
Any others? How do you find out which company designed which livery?

Landor is another. They did the old BA colours. They have websites with examples of projects they have done.


User currently offlineFlyboy2001 From Canada, joined May 2005, 186 posts, RR: 0
Reply 6, posted (8 years 1 month 1 week 14 hours ago) and read 4328 times:

Or, in the case of Air Canada, Robert Milton was squeezing the toothpaste onto his toothbrush one morning, when all of a sudden...!  Wink


And you... Revolution, or just resistance?
User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3334 posts, RR: 9
Reply 7, posted (8 years 1 month 1 week 4 hours ago) and read 4251 times:

Quoting Timboflier215 (Reply 5):
Landor is another. They did the old BA colours.

Yes, love their work with S7 (aka Siberian) and the new Austrian iteration and BMI. Most of all, loved the Canada Goose livery they did for Canadian before AC bought them. Actually, very smart outfit!

http://www.landor.com

But on top of a design agency, you need key stakeholders (airline senior management and board, advertising agency and other key communication partners) with a lucid and single minded vision for their airline; an agreed path that the visual iteration of the "brand" is able to articulate in an identity. Above all, it needs to resonate emotively with the target audience.

Regards
MH



come visit the south pacific
User currently offlineOwlEye From Netherlands, joined Feb 2006, 962 posts, RR: 2
Reply 8, posted (8 years 1 month 1 week 1 hour ago) and read 4251 times:

Google might help you to find specializing companies. Though Landor Associates and Future Brand for example are premium creative design companies with proven qualities and 'one-stop-shop' concept. Lila Design is a limited size, specialized good alternative for single tasks like airline branding, airline logo and aircraft paint design and aircraft presentations: http://www.liladesign.com

http://www.liladesign.com/images/Airliners.net.gif


User currently offlineWesternA318 From United States of America, joined Oct 2004, 5724 posts, RR: 24
Reply 9, posted (8 years 1 month 1 week 1 hour ago) and read 4251 times:

Remember the cheatline wizards at Saul bass?


Check out my blog at fl310travel.blogspot.com!
User currently offlineJetBlueGuy2006 From United States of America, joined Jan 2006, 1665 posts, RR: 1
Reply 10, posted (8 years 1 month 6 days 19 hours ago) and read 4251 times:

Looking at their portfolio, Landor created the Song Livery/Corporate Identity.


Home Airport: Capital Region International Airport (KLAN)
User currently offlineB777A340Fan From United States of America, joined Oct 2005, 775 posts, RR: 0
Reply 11, posted (8 years 1 month 6 days 19 hours ago) and read 4251 times:

Airlines sometimes hold contests for special liveries...

User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 12, posted (8 years 1 month 6 days 16 hours ago) and read 3374 times:

Quoting WesternA318 (Reply 9):
Remember the cheatline wizards at Saul bass?

As yes, the designers of the Continental "meatball" logo, United's "tulip" U logo, and the first Frontier's "F" logo.

With some airlines, you have to wonder about who designed their livery.


User currently offlineHKA From Canada, joined Jan 2006, 148 posts, RR: 1
Reply 13, posted (8 years 1 month 6 days 16 hours ago) and read 3374 times:

The brand designer companies may be designing it. But I think it is a better idea to put forward some new designs infront of common people or even the airline employees and let them vote the best.

Some of the new liveries are worse than the previous ones. Examples :

1. Air Canada
2. JAL
3. PIA etc.

This is my thought. Some people may find newer liveries better.
On the other hand it is going to be very difficult to improve liveries for some airlines since they already have excellent designs. Examples:

1. KLM
2. Air France
3. Emirites
4. Quantas
5. Qatar Air etc.


User currently offlineAviateur From United States of America, joined Apr 2004, 1360 posts, RR: 11
Reply 14, posted (8 years 1 month 6 days 16 hours ago) and read 3374 times:

Airlines put a tremendous amount of thought into their liveries. Well, some do. There are design firms that specialize in working with carriers. Landor Associates is the most notable. Another is Onoma, Inc., in New York. I once interviewed the Onoma designer who came up with Continental Airlines' latest colors (see article below).

I realize this is self-promoting and all, but I wrote a whole series of online articles about air carrier liveries and identities, a portion of which also appears in in my book. Below are the links to the articles, which anybody with an interest in livery design might like to read. The last of the four articles includes a "report card" grading the US majors colors.

Note to moderators: this is on-topic and I do not make so much as a penny for sharing these:



Airline identity: Logos and Liveries:
http://www.salon.com/tech/col/smith/2005/07/18/askthepilot145/

Slogans, Centaurs, and "touch lines"
http://www.salon.com/tech/col/smith/2005/07/29/askthepilot147/

From kiwis to salt packets: The yin and yang of airline identity
http://www.salon.com/tech/col/smith/2005/08/05/askthepilot148/

Mourning the cheat line: a logos and liveries report card
http://www.salon.com/tech/col/smith/...003/05/09/askthepilot40/index.html

PS



Patrick Smith is an airline pilot, air travel columnist and author
User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 15, posted (8 years 1 month 6 days 15 hours ago) and read 3374 times:

Quoting Aviateur (Reply 14):
Mourning the cheat line: a logos and liveries report card
http://www.salon.com/tech/col/smith/....html

Perhaps update to that article is due since some of the carriers in that report card have changed liveries (United, AirTran, US Airways/America West).


User currently offlineWesternA318 From United States of America, joined Oct 2004, 5724 posts, RR: 24
Reply 16, posted (8 years 1 month 6 days 11 hours ago) and read 3135 times:

Quoting Srbmod (Reply 12):
With some airlines, you have to wonder about who designed their livery.

Speaking of which, who designed TWA's last livery?



Check out my blog at fl310travel.blogspot.com!
User currently offlineFRAspotter From United States of America, joined May 2004, 2361 posts, RR: 9
Reply 17, posted (8 years 1 month 6 days 10 hours ago) and read 3125 times:

Quoting Scorpio (Reply 1):
They hire a company to design the livery for them. Lila Design ( www.liladesign.com ) is one of them. I believe the owner of that company is a member here.

I like their concept design for LOT and Iran Air. very nice....



"Drunk drivers run stop signs. Stoners wait for them to turn green."
User currently offlineBluefly From United States of America, joined Sep 2006, 19 posts, RR: 0
Reply 18, posted (8 years 1 month 5 days 23 hours ago) and read 3029 times:

I wonder why no one ever realized the Skybus plane......

http://www.liladesign.com/liladesign...gweblog/airlinebrandingweblog.html

..scroll down a little and there it is! I don't know maybe I missed something boggled  ?

Bluefly swirl 


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Aircraft Swapping Question posted Mon Oct 16 2006 06:26:54 by Snn2003
US A-330 In New Livery Question posted Wed Sep 20 2006 15:12:37 by Delta777Jet
Skywest Livery Question Re. Delta Connection CRJs posted Sat Jul 22 2006 17:25:09 by Lindy Field
SAS Braathens Livery Question posted Sat Jul 8 2006 12:21:49 by Mozart
Pan Am 707 Livery Question posted Sun May 21 2006 02:49:35 by American762
America West Aircraft Assignment Question posted Tue Jul 5 2005 21:08:10 by Drerx7
CGH Aircraft Restrictions Question posted Sun May 15 2005 19:12:32 by PPVRA
Aircraft Braking Question posted Sun Apr 17 2005 19:44:41 by Burberry753
"Artistic" Aircraft Livery posted Wed Mar 2 2005 03:07:37 by 777DadandJr