MEACEDAR From Lebanon, joined Oct 2006, 751 posts, RR: 0 Posted (6 years 6 months 5 days 13 hours ago) and read 3257 times:
I was thinking about airliners.net and airplanes and stuff like that...and a question struct me...where do airlines get their liveries from? Do they get from a company or a individual person? How does it work?
Scorpio From Belgium, joined Oct 2001, 4934 posts, RR: 47 Reply 1, posted (6 years 6 months 5 days 13 hours ago) and read 3252 times:
They hire a company to design the livery for them. Lila Design ( www.liladesign.com ) is one of them. I believe the owner of that company is a member here.
MotorHussy From New Zealand, joined Mar 2000, 2747 posts, RR: 10 Reply 7, posted (6 years 6 months 5 days 1 hour ago) and read 3040 times:
Quoting Timboflier215 (Reply 5): Landor is another. They did the old BA colours.
Yes, love their work with S7 (aka Siberian) and the new Austrian iteration and BMI. Most of all, loved the Canada Goose livery they did for Canadian before AC bought them. Actually, very smart outfit!
But on top of a design agency, you need key stakeholders (airline senior management and board, advertising agency and other key communication partners) with a lucid and single minded vision for their airline; an agreed path that the visual iteration of the "brand" is able to articulate in an identity. Above all, it needs to resonate emotively with the target audience.
OwlEye From Netherlands, joined Feb 2006, 908 posts, RR: 2 Reply 8, posted (6 years 6 months 4 days 22 hours ago) and read 3040 times:
Google might help you to find specializing companies. Though Landor Associates and Future Brand for example are premium creative design companies with proven qualities and 'one-stop-shop' concept. Lila Design is a limited size, specialized good alternative for single tasks like airline branding, airline logo and aircraft paint design and aircraft presentations: http://www.liladesign.com
WesternA318 From United States of America, joined Oct 2004, 5386 posts, RR: 25 Reply 9, posted (6 years 6 months 4 days 22 hours ago) and read 3040 times:
Remember the cheatline wizards at Saul bass?
Woohoo! Back to Beirut in Oct '13! (Along with a stop in DOH for 4 days)
JetBlueGuy2006 From United States of America, joined Jan 2006, 1613 posts, RR: 2 Reply 10, posted (6 years 6 months 4 days 16 hours ago) and read 3040 times:
Looking at their portfolio, Landor created the Song Livery/Corporate Identity.
Home Airport: Capital Region International Airport (KLAN)
B777A340Fan From United States of America, joined Oct 2005, 749 posts, RR: 0 Reply 11, posted (6 years 6 months 4 days 16 hours ago) and read 3040 times:
Airlines sometimes hold contests for special liveries...
Srbmod From United States of America, joined Mar 2001, 16888 posts, RR: 51 Reply 12, posted (6 years 6 months 4 days 13 hours ago) and read 2163 times:
Quoting WesternA318 (Reply 9): Remember the cheatline wizards at Saul bass?
As yes, the designers of the Continental "meatball" logo, United's "tulip" U logo, and the first Frontier's "F" logo.
With some airlines, you have to wonder about who designed their livery.
HKA From Canada, joined Jan 2006, 147 posts, RR: 1 Reply 13, posted (6 years 6 months 4 days 13 hours ago) and read 2163 times:
The brand designer companies may be designing it. But I think it is a better idea to put forward some new designs infront of common people or even the airline employees and let them vote the best.
Some of the new liveries are worse than the previous ones. Examples :
1. Air Canada
2. JAL
3. PIA etc.
This is my thought. Some people may find newer liveries better.
On the other hand it is going to be very difficult to improve liveries for some airlines since they already have excellent designs. Examples:
1. KLM
2. Air France
3. Emirites
4. Quantas
5. Qatar Air etc.
Aviateur From United States of America, joined Apr 2004, 1344 posts, RR: 12 Reply 14, posted (6 years 6 months 4 days 13 hours ago) and read 2163 times:
Airlines put a tremendous amount of thought into their liveries. Well, some do. There are design firms that specialize in working with carriers. Landor Associates is the most notable. Another is Onoma, Inc., in New York. I once interviewed the Onoma designer who came up with Continental Airlines' latest colors (see article below).
I realize this is self-promoting and all, but I wrote a whole series of online articles about air carrier liveries and identities, a portion of which also appears in in my book. Below are the links to the articles, which anybody with an interest in livery design might like to read. The last of the four articles includes a "report card" grading the US majors colors.
Note to moderators: this is on-topic and I do not make so much as a penny for sharing these:
Srbmod From United States of America, joined Mar 2001, 16888 posts, RR: 51 Reply 15, posted (6 years 6 months 4 days 12 hours ago) and read 2163 times:
WesternA318 From United States of America, joined Oct 2004, 5386 posts, RR: 25 Reply 16, posted (6 years 6 months 4 days 8 hours ago) and read 1924 times:
Quoting Srbmod (Reply 12): With some airlines, you have to wonder about who designed their livery.
Speaking of which, who designed TWA's last livery?
Woohoo! Back to Beirut in Oct '13! (Along with a stop in DOH for 4 days)
FRAspotter From South Korea, joined May 2004, 2313 posts, RR: 10 Reply 17, posted (6 years 6 months 4 days 7 hours ago) and read 1914 times:
Quoting Scorpio (Reply 1): They hire a company to design the livery for them. Lila Design ( www.liladesign.com ) is one of them. I believe the owner of that company is a member here.
I like their concept design for LOT and Iran Air. very nice....
"Light travels faster than sound. This is why some people appear bright until you hear them speak."
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