MEACEDAR From Lebanon, joined Oct 2006, 754 posts, RR: 0 Posted (8 years 6 months 3 weeks 4 hours ago) and read 4706 times:
I was thinking about airliners.net and airplanes and stuff like that...and a question struct me...where do airlines get their liveries from? Do they get from a company or a individual person? How does it work?
But on top of a design agency, you need key stakeholders (airline senior management and board, advertising agency and other key communication partners) with a lucid and single minded vision for their airline; an agreed path that the visual iteration of the "brand" is able to articulate in an identity. Above all, it needs to resonate emotively with the target audience.
OwlEye From Netherlands, joined Feb 2006, 977 posts, RR: 1
Reply 8, posted (8 years 6 months 2 weeks 6 days 13 hours ago) and read 4489 times:
Google might help you to find specializing companies. Though Landor Associates and Future Brand for example are premium creative design companies with proven qualities and 'one-stop-shop' concept. Lila Design is a limited size, specialized good alternative for single tasks like airline branding, airline logo and aircraft paint design and aircraft presentations: http://www.liladesign.com
HKA From Canada, joined Jan 2006, 148 posts, RR: 1
Reply 13, posted (8 years 6 months 2 weeks 6 days 4 hours ago) and read 3612 times:
The brand designer companies may be designing it. But I think it is a better idea to put forward some new designs infront of common people or even the airline employees and let them vote the best.
Some of the new liveries are worse than the previous ones. Examples :
1. Air Canada
3. PIA etc.
This is my thought. Some people may find newer liveries better.
On the other hand it is going to be very difficult to improve liveries for some airlines since they already have excellent designs. Examples:
2. Air France
5. Qatar Air etc.
Aviateur From United States of America, joined Apr 2004, 1362 posts, RR: 11
Reply 14, posted (8 years 6 months 2 weeks 6 days 4 hours ago) and read 3612 times:
Airlines put a tremendous amount of thought into their liveries. Well, some do. There are design firms that specialize in working with carriers. Landor Associates is the most notable. Another is Onoma, Inc., in New York. I once interviewed the Onoma designer who came up with Continental Airlines' latest colors (see article below).
I realize this is self-promoting and all, but I wrote a whole series of online articles about air carrier liveries and identities, a portion of which also appears in in my book. Below are the links to the articles, which anybody with an interest in livery design might like to read. The last of the four articles includes a "report card" grading the US majors colors.
Note to moderators: this is on-topic and I do not make so much as a penny for sharing these: