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US/DL: Why Keep The Delta Name?  
User currently offlineD L X From United States of America, joined May 1999, 11410 posts, RR: 52
Posted (7 years 11 months 1 week 1 day 7 hours ago) and read 7945 times:

Something that has really got me thinking about this merger is why would US, if successful, keep the Delta name instead of the US Airways name?

While I understand that Delta, even in bankruptcy, is the bigger airline, "Delta" is the MOST regional of all the corporate titles in the industry. It doesn't even represent the United States so much as a small region of the country. On the other hand, "US Airways" screams "international airline based in, or can take you to the, United States." No shock there, since the whole name change was iirc take from British Airways - a name with the same cachet.

So, your thoughts: why keep Delta? Isn't US Airways the "better" name for the global airline that this merged entity would become?


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68 replies: All unread, showing first 25:
 
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4102 posts, RR: 11
Reply 1, posted (7 years 11 months 1 week 1 day 7 hours ago) and read 7912 times:

Quoting D L X (Thread starter):
So, your thoughts: why keep Delta? Isn't US Airways the "better" name for the global airline that this merged entity would become?

Since Parker is obviously trying to build the national flag airline of the USA with this ill advised fiasco I agree. It will take a democratic congress and a democratic president to bail the mess he creates out and be nationalized (headed by newly elected senator Bernard Sanders of VT!--a devout socialist). I say name this forthcoming mess Parker has proposed AirUSA as opposed to AirCanada (once upon a time a crown corporation--until the Canucks became more economically enlightened!).



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineRwSEA From Netherlands, joined Jan 2005, 3106 posts, RR: 2
Reply 2, posted (7 years 11 months 1 week 1 day 7 hours ago) and read 7894 times:

Let me precursor this by saying I hope this "merger" doesn't happen.

That said, US/HP is a crap airline that has always had a bad reputation. When one thinks of US, they think of delayed flights on the east coast, dirty and old planes, and baggage meltdowns at PHL. Plus, US isn't really known outside of the USA, other than a few Carribbean markets and a few select European cities.

DL on the other hand, has a better reputation for service, and also, is much better known outside of the USA (and even is much better known inside the USA).


User currently offlineAeroflot777 From Russia, joined Mar 2004, 3011 posts, RR: 26
Reply 3, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7858 times:

Quoting D L X (Thread starter):
On the other hand, "US Airways" screams "international airline based in, or can take you to the, United States."

Why is that? I think it's the opposite. Delta is known a lot more internationally. The name is definitely recognized more easily.

Aeroflot777


User currently offlineEvan767 From United States of America, joined Aug 2005, 2957 posts, RR: 2
Reply 4, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7854 times:

Quoting RwSEA (Reply 2):

 checkmark   checkmark   checkmark 



The proper term is "on final" not "on finals" bud...
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4102 posts, RR: 11
Reply 5, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7840 times:

Quoting RwSEA (Reply 2):
Let me precursor this by saying I hope this "merger" doesn't happen.

That said, US/HP is a crap airline that has always had a bad reputation. When one thinks of US, they think of delayed flights on the east coast, dirty and old planes, and baggage meltdowns at PHL. Plus, US isn't really known outside of the USA, other than a few Caribbean markets and a few select European cities.

DL on the other hand, has a better reputation for service, and also, is much better known outside of the USA (and even is much better known inside the USA).

Couldn't agree with you more. When I think of USAir, I think of an airline that is right there hand in hand with NW, for having overly zealous unions that live in their little fantasyland and agitate for anything and the impossible and always want more. USAir workers have such a bad-a$$ attitude that will for sure lose my bags and for sure won't work quickly to correct a technical glitch on an a/c since it would be against the slightest union rule to do so, and the flight will be delayed far longer than is needed.
The best thing for HP to have done would have been to let US die last year and liquidate as it was very quickly headed that direction if overcapacity is such a heated issue as Doug Parker likes to tout-off about. Going into this down cycle, both US and NW were the two that deserved to die and reduce overcapacity if that is such an issue.



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineUSPIT10L From United States of America, joined Mar 2006, 3295 posts, RR: 7
Reply 6, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7827 times:

Quoting D L X (Thread starter):
While I understand that Delta, even in bankruptcy, is the bigger airline, "Delta" is the MOST regional of all the corporate titles in the industry. It doesn't even represent the United States so much as a small region of the country. On the other hand, "US Airways" screams "international airline based in, or can take you to the, United States." No shock there, since the whole name change was iirc take from British Airways - a name with the same cachet.

So, your thoughts: why keep Delta? Isn't US Airways the "better" name for the global airline that this merged entity would become?

Delta is a globally recognized name in every way, service, reliability and scope, especially once their Asian expansion kicks into gear. US Airways, OTOH, has a severely tarnished name and image, which Parker and company will have to work serious overtime and then some to rehabilitate. It's better to change the name or acquire someone and rename the company. While I'll certainly miss US Airways/USAir, it's better than the status quo. The other LCCs will certainly keep things interesting. Why does everyone think that $79 tickets with oil possibly being $80 a barrel can possibly make money?



It's a Great Day for Hockey!
User currently offlineWhappeh From United States of America, joined Mar 2006, 1563 posts, RR: 2
Reply 7, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7820 times:

I think its because the Delta fan boys' heads will explode if the Delta name disappears and Parker doesn't want to be responsible for mass-genocide.


-Travel now, journey infinitely.
User currently offlineEWRCabincrew From United States of America, joined May 2006, 5527 posts, RR: 56
Reply 8, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7780 times:

It has nothing to do with who is better at customer service, better baggage handling stats, etc..

It boils down to name brand recognition. Like it was said earlier, DL is known more around the world (through places it flys to and acquiring of PA's routes to name two things) than US is.

US would be more than wise to keep the DL name. Widget and all.



You can't cure stupid
User currently offlineLAXdude1023 From India, joined Sep 2006, 7682 posts, RR: 25
Reply 9, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7771 times:

Quoting RwSEA (Reply 2):
That said, US/HP is a crap airline that has always had a bad reputation.

AAAAMMMMMMMEEEEEEENNNNNN!!!!!!!! Couldnt have said it better RwSEA!!! The US cheerleaders talk about how the airlines arent charities. I do recall a few years ago when US had to ask its employees to work for free for a day. They sure were singing a different tune then.



Stewed...Lewd...Crude...Irreverent...Belligerent
User currently offlineN328KF From United States of America, joined May 2004, 6491 posts, RR: 3
Reply 10, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7729 times:

Quoting D L X (Thread starter):
It doesn't even represent the United States so much as a small region of the country.

While the "Delta" name ostensibly only refers to the Mississippi delta, the phrase is indelibly associated with the U.S. south as a whole. That's not a "small" region.



When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineCharger From United States of America, joined Oct 2006, 273 posts, RR: 0
Reply 11, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7716 times:

Quoting RwSEA (Reply 2):
Let me precursor this by saying I hope this "merger" doesn't happen.

That said, US/HP is a crap airline that has always had a bad reputation. When one thinks of US, they think of delayed flights on the east coast, dirty and old planes, and baggage meltdowns at PHL. Plus, US isn't really known outside of the USA, other than a few Carribbean markets and a few select European cities.

DL on the other hand, has a better reputation for service, and also, is much better known outside of the USA (and even is much better known inside the USA).

Agree 100%. That says it all.

I also hope this merger winds up where it belongs, in the garbage pail.


User currently offlineIkramerica From United States of America, joined May 2005, 21544 posts, RR: 59
Reply 12, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7701 times:

Quoting EWRCabincrew (Reply 8):
It boils down to name brand recognition.

Sorry, but "USA" and "US" (the characters, not the airline) has more recognition than does the word "Delta"

While Delta has built a brand in Europe and South America, they have no presence in Asia (basically) nor does US Airways.

It makes no sense to me to see the name US Airways disappear in favor of Delta Airlines. Anyway, it's not going to happen either way...



Of all the things to worry about... the Wookie has no pants.
User currently offlineEWRCabincrew From United States of America, joined May 2006, 5527 posts, RR: 56
Reply 13, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7677 times:

Quoting D L X (Thread starter):
It doesn't even represent the United States so much as a small region of the country.

Look at Northwest. Continental. United. None of them say "United States". But what they do have is name recognition of a US carrier overseas. US Airways flies to a few cities in Europe, the Caribbean, a few Mexican destinations and a few Canadian cities. Not all that well known outside those places. DL, on the other hand, flies to all continents but Australia and Antarctica. Their network is ginormous compared to US's. That is the reason why DL will be kept. Delta as a name is better known. As much as a die hard US/HP employee or die hard frequent flyer would argue otherwise, the reality is DL name goes farther in terms of brand.

Quoting EWRCabincrew (Reply 8):
It boils down to name brand recognition.



You can't cure stupid
User currently offlineBurnsie28 From United States of America, joined Aug 2004, 7553 posts, RR: 8
Reply 14, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7671 times:

Quoting SLCUT2777 (Reply 5):
I think of an airline that is right there hand in hand with NW, for having overly zealous unions that live in their little fantasyland and agitate for anything and the impossible and always want more.

You apparently have no idea what your talking about, the mechanics were different then the rest of the unions, pilots gave up a lot and so did the FA's, WN employees make more then most NW employees now.

Delta makes more sense, the Delta name has been around longer, and just because US has US in it, doesn't mean anything, in Asia, when people think of US airlines they think of either Northwest or United, not American. In Europe people think of Delta, to some extent Northwest with the close partnership with KLM they they have always had.



"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineSBN580 From United States of America, joined Mar 2005, 401 posts, RR: 3
Reply 15, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7651 times:

Quoting EWRCabincrew (Reply 8):
It boils down to name brand recognition.

Yes. So what it REALLY boils down to, is Parker eliminating some of the competition, stealing the name and I assume the logo, and hiding behind it as if he can fool everyone into believing it's the Delta of old.  Angry All this, before the paint has even dried on his precious new US Airways planes. Yeah, it would be nice to see the name and widget survive, but it would not be the same. At least that very lame US Airways logo would finally go away. Overall though, this marriage would be like Republic of the 1980s, but worse. Does Parker know Stephen Wolf by chance?  sarcastic 



North Central: Good People Made Their Airline Great! FLY MD-90 POWER! Keep 'em Flying DELTA Family!
User currently offlineEWRCabincrew From United States of America, joined May 2006, 5527 posts, RR: 56
Reply 16, posted (7 years 11 months 1 week 1 day 6 hours ago) and read 7624 times:

Quoting Ikramerica (Reply 12):
Sorry, but "USA" and "US" (the characters, not the airline) has more recognition than does the word "Delta"

Missed my point completely. I do agree with you that USA and US does ring a bell better to people than Delta as a stand alone "word" basis. But the "name brand" of Delta as an airline. as opposed to, US Airways, is more recognised.

Quoting Ikramerica (Reply 12):
they have no presence in Asia (basically

DL flies to NRT, BOM. They flew to BKK, TPE, DEL, FUL, HKG, NGO and SEL . They may not be a 'major' in Asia, like UA or NW, but their name as an airline would be more known than US Airways.

Quoting Ikramerica (Reply 12):
Anyway, it's not going to happen either way...

We sit and wait. Only those in charge truly know.  

[Edited 2006-11-17 21:54:55]


You can't cure stupid
User currently offlineMptpa From United States of America, joined Feb 2006, 546 posts, RR: 0
Reply 17, posted (7 years 11 months 1 week 1 day 5 hours ago) and read 7590 times:

Quoting EWRCabincrew (Reply 13):
Look at Northwest. Continental. United. None of them say "United States". But what they do have is name recognition of a US carrier overseas. US Airways flies to a few cities in Europe, the Caribbean, a few Mexican destinations and a few Canadian cities. Not all that well known outside those places. DL, on the other hand, flies to all continents but Australia and Antarctica. Their network is ginormous compared to US's. That is the reason why DL will be kept. Delta as a name is better known. As much as a die hard US/HP employee or die hard frequent flyer would argue otherwise, the reality is DL name goes farther in terms of brand.

I did not know Delta flew to Arctic!!!


It is all about branding and the value a brand that is established offers. Despite US Airways recognition as an airline out of the US, it is fairly new, not well known outside and does not have the time tested endurance. On the other hand, Delta has been around a long time, with the same name and effectively with the same visual branding (I am not talking about livery changes). It is like Coca-coal, even with minor tweaks to the brand, it is effectively constant. Rebuilding a brand such as US to tout a larger image will be time consuming and costly.

Also, look at the heritage and the international routes DL serves compared to US.


User currently offlineEWRCabincrew From United States of America, joined May 2006, 5527 posts, RR: 56
Reply 18, posted (7 years 11 months 1 week 1 day 5 hours ago) and read 7582 times:

Quoting Mptpa (Reply 17):
I did not know Delta flew to Arctic!!!

Not a continent. Good try, though.  Wink



You can't cure stupid
User currently offlineHalls120 From , joined Dec 1969, posts, RR:
Reply 19, posted (7 years 11 months 1 week 1 day 5 hours ago) and read 7560 times:

Quoting RwSEA (Reply 2):
When one thinks of US, they think of delayed flights on the east coast, dirty and old planes, and baggage meltdowns at PHL.

Especially baggage meltdowns in Philly, where your bags are almost guaranteed to be mishandled.

Quoting RwSEA (Reply 2):
DL on the other hand, has a better reputation for service, and also, is much better known outside of the USA (and even is much better known inside the USA).

That anyone in the full possession of their faculties would for a moment think that US Airways is better known domestically or internationally than Delta is simply amazing.


User currently offlineSwissy From Switzerland, joined Jan 2005, 1734 posts, RR: 4
Reply 20, posted (7 years 11 months 1 week 1 day 5 hours ago) and read 7475 times:

Well Delta has a world reputation (my opinion) US has a strong brand in the Americans, so I think somehow a new name should incorporate these two, like
US-Delta.....

Cheers,


User currently offlineDALelite From Switzerland, joined Jun 2000, 1770 posts, RR: 25
Reply 21, posted (7 years 11 months 1 week 1 day 5 hours ago) and read 7420 times:

What the heck are you talking about??? Delta, at least had a good reputation world wide in the nineties.
US is now trying hard to become known through out the world. But still the
Delta Brand is superior and better known!
The merger, i hope, will not happen, is just here to get rid of a great competitor.
But what am i talking here? DLX you have been a member of A-net for seven years jet. You sould know!!!


DALelite



They loved to fly and it showed..
User currently offlineUPSMD11 From United States of America, joined May 2003, 816 posts, RR: 4
Reply 22, posted (7 years 11 months 1 week 1 day 5 hours ago) and read 7409 times:
Support Airliners.net - become a First Class Member!

Quoting SLCUT2777 (Reply 5):
Quoting RwSEA (Reply 2):
Let me precursor this by saying I hope this "merger" doesn't happen.

That said, US/HP is a crap airline that has always had a bad reputation. When one thinks of US, they think of delayed flights on the east coast, dirty and old planes, and baggage meltdowns at PHL. Plus, US isn't really known outside of the USA, other than a few Caribbean markets and a few select European cities.

DL on the other hand, has a better reputation for service, and also, is much better known outside of the USA (and even is much better known inside the USA).

Couldn't agree with you more. When I think of USAir, I think of an airline that is right there hand in hand with NW, for having overly zealous unions that live in their little fantasyland and agitate for anything and the impossible and always want more. USAir workers have such a bad-a$$ attitude that will for sure lose my bags and for sure won't work quickly to correct a technical glitch on an a/c since it would be against the slightest union rule to do so, and the flight will be delayed far longer than is needed.
The best thing for HP to have done would have been to let US die last year and liquidate as it was very quickly headed that direction if overcapacity is such a heated issue as Doug Parker likes to tout-off about. Going into this down cycle, both US and NW were the two that deserved to die and reduce overcapacity if that is such an issue.



Quoting Charger (Reply 11):
Agree 100%. That says it all.

I also hope this merger winds up where it belongs, in the garbage pail.

Of course your opinion of these airlines is all situational. I have had many great experiences on US -- and have acquired almost 500K miles on them in my flying history.

I have had good experiences on DL but I have had bad experiences on DL as well. None of the major US airlines are consistent with service and US is no different. They are just not worthy of the bashings they take on A.net.

Cheers,
John


User currently offlinePtugarin From United States of America, joined Sep 2006, 326 posts, RR: 0
Reply 23, posted (7 years 11 months 1 week 1 day 4 hours ago) and read 7375 times:

A little off-topic, but would DL/US merger mean a monopoly on BOS-LGA-DCA shuttle market?
I'd really hate this happen.


User currently offlineEWRCabincrew From United States of America, joined May 2006, 5527 posts, RR: 56
Reply 24, posted (7 years 11 months 1 week 1 day 4 hours ago) and read 7370 times:

Quoting DALelite (Reply 21):
US is now trying hard to become known through out the world.

And more power to them. All the best in their quest.

Quoting DALelite (Reply 21):
But still the
Delta Brand is superior and better known!

Exactly my point. Name brand recognition. Not word recognition.

Quoting UPSMD11 (Reply 22):
I have had good experiences on DL but I have had bad experiences on DL as well. None of the major US airlines are consistent with service and US is no different. They are just not worthy of the bashings they take on A.net.

EXACTLY. Well put.  bigthumbsup 



You can't cure stupid
25 NW727251ADV : I suggested earlier before people started commenting on this absurb thread that it be deleted. Any fool knows that no matter how you try to swing it,
26 D L X : Oh come on. You can't tell a southerner like myself that the word "delta" refers to the whole south. Not saying it isn't recognized. It's not even in
27 N328KF : I didn't say it "referred" to the whole South. I said it was indelibly associated with the whole south. As in, we Yanks think of the South when we th
28 D L X : Any fool knows that US means United States. If you can't respond civilly, maybe you should take a time out. Just relax and answer the question, dude!
29 D L X : I think most northerners would disagree, but that's neither here nor there in this context. Even so, don't you think a global airline should refer to
30 BNinMSY : Hope the merger doesn't happen either - because it will mean only one thing to the flying public --- higher fares. But if it should, I think the name
31 Delta767300ER : I was also scared of USAir when I was little. It seemed like they were having crash after crash......Most people I know that dont know jack about Avi
32 Teixeim : Delta is an internationally recognizable name because Delta is a Greek letter/symbol. Its a Classic! That said, I don't think the merger will work. To
33 Post contains images DALOCCDtyDrctr : For what it's worth (and this drives some of us insane) the name is Delta "Air Lines" - three seperate words - not "airlines" -
34 SparkingWave : Sorry to flame, but IMNSHO US Airways has no cachet. This airline can't even take you for a decent flight within the U.S., much between the U.S. and
35 Madairdrie : I phoned a number of my friends when I saw this talk of a merger here in the UK and the general concensus was hope they keep the name US Airways as to
36 DALOCCDtyDrctr : That can't be your strongest arguement, can it? Delta seems to have been pretty successful with ATL. Do you think that AA, UA and NW have nonstops to
37 DeltaGator : You guys are some of the very few who understand the meaning behind the Delta name. Folks on here may know it but I would say that 99% of the people
38 Captaink : While I understand the strong ties to an old carrier like Delta, all of a sudden when coupled with US Airways Delta becomes an airline wrapped in gol
39 Post contains images JetBlueGuy2006 : Thank goodness!! This is probably the worst proposed merger I have heard of. I just think they won't mesh well together. On the other hand, a DL/NW m
40 Kaitak744 : If the merger does happen, this would be the 4th livery in 15 years for Delta aircraft. That is what you call wasting money.
41 Ikramerica : You need to differentiate between when someone doesn't agree that your point is the most important factor, and when they "miss" it. I didn't miss you
42 Malexander131 : Five years ago, when Comcast merged with AT&T Broadband, they said that the new company would be called AT&T Comcast. But once the big guys at 15th an
43 Post contains images D L X : Of those, I'd say only Northwest does not have a "global" sounding name. Continental and United are clearly expansive names. I'll throw another few i
44 Post contains links LAXdude1023 : I believe not too long ago US Airways was in the same boat. In fact, even more so. Remeber this: http://www.consumeraffairs.com/news04/usair_bankrupt
45 Jetdeltamsy : It's very simple. The Delta trademark is known for high quality service. Recently things have run amok, but Delta has a, what, 75+ year history of hig
46 Ca2ohHP : Wow thanks man..."crap airline," so who do you work for? And what does your crap opinion have to do with the name anyways?
47 Post contains images SBN580 : That may have been true of the management philosophy, but not of every single employee. I have seen it in action. Interesting take, though I have nev
48 Post contains images Captaink : What are you talking about? Where is this trademark known for high quality service? Are we talking about Emirates, Singapore or British Airways? To b
49 LAXdude1023 : My point is that not long ago US was in the same boat and US was given a chance to get out of it. They are in a better place then they were then, and
50 Captaink : Oh ok, i understand and agree with what you saying. DL's future alone actually looks a lot brighter that US' future when they were in the same boat.
51 Post contains images D L X : 1) I never said it wasn't. 2) That airline is gone. It was bought, and I'm sure you are aware. There's been a US Airways crash in the last 2 years? T
52 Jetdeltamsy : You're young and don't know about the past, and i'm referring to U.S. carriers. Until the early 90's, Delta had, by far, the fewest complaints of all
53 SBN580 : That is why I fly Delta. That is not to say any one airline is perfect or offers consistent perfect or horrible service. Only one airline in my lifet
54 LAXdude1023 : Yes it has. You might could say in the last year that hasnt been the case. But a couple of years (plural) ago US was hurting a lot worse than DL is n
55 Post contains images Captaink : How long ago are we talkiing about? Is that reputation still remembered? Cause I am not exactly a spring chicken. That said normal human behavior can
56 Jmc1975 : That was pre-merger while the old US was in bankruptcy. It is now a moot point.
57 D L X : Your bias is clear. Have you ever flown US? And again, how is that relevant to the conversation? Things that happened over a decade ago are even more
58 Post contains images Steeler83 : Wy else would their slogan have been, "We love to fly and it shows?" Followed by "You'll love the way we fly."
59 LAXdude1023 : First off D L X, I want to appologize because I re-read my last post and I came off rude toward you. And im sorry for that. Believe it or not, im not
60 Post contains links Pbottenb : Recent Crash Statistics from http://www.airsafe.com/events/airlines/delta.htm: Delta: Fatal Events Since 1970 for Delta Air Lines and Delta Connectio
61 Halls120 : I fly AA, DL, UA and US. For the past five years, my total mileage has been around 100-125K per year - most on UA, the remainder split between the ot
62 Malaysia : The Delta name is less attractive to being Hijacked in my opinion?
63 Jmc1975 : What are you trying to tell us?
64 AirCanada014 : You have to keep in mind DL also has reputation for loss baggage claims, delays not just US... DL has bad reputations too as well as US.. no one isn'
65 Post contains images AirCanada014 : OH don't forget DL has reputation for using grass and mud for landings instead of using the runway.
66 D L X : Very classy of you! No worries, mate. With that, I totally agree.
67 Bobnwa : What the h--- are you talking about. Who is this reputation with beside yourself? Your last two posts have been juvenile at best.
68 Post contains links Diamond : Please continue all DL/US merger conversations in one of these 5 official threads: Official DL/US Merger Thread: Fleet Speculation   http://www1.air
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