Personally I think there very modern and the tail design is exceptional, it's the best i've seen in a while. The front section could have had a bit more to it though and they could have expanded on the tail's design theme at the front.
All in all though, very nice!
Make sure they know we're playing the game, but we don't need to play the game because we've already won the game.
OwlEye From Netherlands, joined Feb 2006, 977 posts, RR: 1
Reply 9, posted (9 years 2 months 2 weeks 3 days 3 hours ago) and read 3485 times:
Quoting MIAMIx707 (Reply 8): they put some weird waves in the tail, where it doesn't need it.
Good looking tail, nice colours, very visable brand but the rest is quite common 'eurowhity'. Very true what MIAMIx707 is writing, some waves are not necessary and disturbs the rest of the tail paint design.
The length position and size of the 'XL' on the fuselage is good although it could have been positioned a bit higher with the center of the 'X' in the heart of the window line. The position of the '.com' extension looks artificial.
P.s. Indeed XL is very well known as an abbreviation for 'extra large' and not as 'excel': advantage or disadvantage? Having such a short and easy to remember brand name is an advantage though. An additional 'Airlines' of 'Air' would have been better: XL Airlines or AirXL. Time will learn.
Jmc757 From United Kingdom, joined Mar 2000, 1315 posts, RR: 6
Reply 12, posted (9 years 2 months 2 weeks 3 days 3 hours ago) and read 3463 times:
Quite a good scheme, looks very fresh, love the tail!
Quoting 8herveg (Reply 2): Well for starters, I don't even see why Excels livery needed replacing. It isn't even that old is it?
It wasn't that old, no, but I guess there are a few reasons for changing
Excel really seem to be trying to make a fresh start. The last couple of summers they have had some real problems, older aircraft being unreliable, passengers having flight times continually changed, flights being sold then cancelled and customer service soemtimes lacking. They do seem to want to change though, older aircraft are leaving the fleet and there are new A330s on the way which should improve things on long haul. More 738s coming as well.
Also Excel have been sold by the Avion group. All of which will tie in to the above, a fresh start. If you look on the new website there is even a section "The Future". Excel had a great reputation in their first couple of years, I think they want to go back to that.
Quoting 777FlyGuy (Reply 4): How original. A predominately white fuselage. I'm surprised other airlines haven't thought of this idea.
While white is very common, in todays market where margins are so so small (especially in the ever declining British charter market), it makes sense, its the cheapest. There are also other issues, white is brilliant at reflecting heat, which when at 33,000ft is very useful and helps take work laod of the air conditioning systems.
FlyingColours From United Kingdom, joined Dec 2003, 2325 posts, RR: 9
Reply 14, posted (9 years 2 months 2 weeks 3 days 3 hours ago) and read 3450 times:
Quoting Myt332 (Reply 10): ve learnt from a source at Excel ops that it was rushed out of the paint shop and that the engines are going to change. If you haven't noticed they've remained the same as the old scheme.
Ahh thanks for clearing that up, I wondered why they were still pretty much untouched.
Quoting Jmc757 (Reply 12): Also Excel have been sold by the Avion group.
Really? wow I must have had my head in the sand there, well that is great news for Excel since to be quite honest Avion didn't bring anything other than money to the airline. So does this mean the 747s are going back to Air Atlanta Icelandic (since EUK was merged into XLA)?
As far as the livery goes, I like the tail - the old one was good and this new one is actually quite imaginiative with the waves and shapes but the rest of the fueselage leaves a lot to be desired, the large titles don't do it on their own. Really they should have taken a shade of blue from the tale (the bottom one) and painted the fuse in that, then faded the XL titles into that and then had Excel (or Excel Airways) in normal titles over that.
A shame because the livery has much more potential and also because they seem to have dropped "Excel" completly and are swapping over to "Extra Large".
Still I hope that now they have been set free they will have a much better future ahead of them
Lifes a train racing towards you, now you can either run away or grab a chair & a beer and watch it come - Phil
I think its really smart, i don't think thats the livery finished with just yet, the engines look a bit plain, I heard it was a rush to get it out of the paint shop for promotional purposes yesterday. So you could see it getting a bit more done on that livery yet.
Quoting Crownvic (Reply 7): Does anyone know what this a/c was doing in Las Vegas this past Friday?
They have leased a few aircraft to Miami Air, and a few to Xtra Airways for winter.
Retrofitted Blended Winglets - The Future Is On The Wing
777FlyGuy From , joined Dec 1969, posts, RR:
Reply 17, posted (9 years 2 months 2 weeks 3 days 1 hour ago) and read 3385 times:
Quoting Jmc757 (Reply 12): While white is very common, in todays market where margins are so so small (especially in the ever declining British charter market), it makes sense, its the cheapest. There are also other issues, white is brilliant at reflecting heat, which when at 33,000ft is very useful and helps take work laod of the air conditioning systems.
My post was sarcasm in the event no one got it. I'm well aware of the economics of white. I actually do like the logo although I saw nothing wrong with the old one. XL is an airline we don't see around these parts (BNA).
Aidoair From United Kingdom, joined Aug 2006, 258 posts, RR: 0
Reply 21, posted (9 years 2 months 2 weeks 2 days 21 hours ago) and read 3261 times:
I like the new colours i think they look modern and fresh although i prefer the old design im sure it will grow on me.
Will this re-branding include a new interior re-fit aswel? I know the inflight service will be changed slighty from next summer where all shorthaul flights will have pay for meals and more options to choose onboard just like most of the other UK charters.