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New Rules On Fidelidade TAM - What To Expect?  
User currently offlineJrosa From Brazil, joined Jun 2005, 367 posts, RR: 11
Posted (7 years 7 months 2 weeks 4 days 19 hours ago) and read 5509 times:

Hi folks,

I've just received an e-mail from TAM informing that it is about to release new rules regarding the accrual of points in its frequent flyer program, Fidelidade.

The newsletter refers to new percentages for the accrual of points that would improve the travel experience with TAM, it also mention that the changes will be a new way to sell tickets.

The email also warns the Fidelidade members to check the amount of points accrued on the next domestic flights with TAM.

My questions regarding this e-mail are the following?

1) Does anyone know anything else about those new rules?

2) Are the new percentages for the accrual of points related to the percentage of discount in the acquisition of tickets, I mean, a full fare ticket will accrue many more points than a high discount ticket fare?

3) Are those changes enough to make this bad frequent flyer program a good one, or those changes will only make worse this bad frequent flyer program?

4) Any other thoughts, comments?

Thanks,

JR

11 replies: All unread, jump to last
 
User currently offlineTonytifao From Brazil, joined Mar 2005, 1013 posts, RR: 0
Reply 1, posted (7 years 7 months 2 weeks 4 days 7 hours ago) and read 5477 times:

Hi JR,

All I know I will never join TAM ff program because the top and middle status don´t give you 100% bonus miles.

Thanks,
Tony


User currently offlineLipeGIG From Brazil, joined May 2005, 11406 posts, RR: 59
Reply 2, posted (7 years 7 months 2 weeks 4 days ago) and read 5428 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting Jrosa (Thread starter):
1) Does anyone know anything else about those new rules?

As your comment, discount fares will allow only a percentage of points (65%, 75% and 85%)

Quoting Jrosa (Thread starter):
2) Are the new percentages for the accrual of points related to the percentage of discount in the acquisition of tickets, I mean, a full fare ticket will accrue many more points than a high discount ticket fare?

I believe the Full Fare will allow you a bonus (but i will be not surprised if the full fare give us 1,000 points only). Other will allow a minor discount in accrual.

Quoting Jrosa (Thread starter):
3) Are those changes enough to make this bad frequent flyer program a good one, or those changes will only make worse this bad frequent flyer program?

I really believe it will become worst. After the end of full-flexibility on domestic and south america routes, the fact that we can't access the international lounge even on it's top category (if we are flying on Y), and also, it's very easy to become a Top Customer (vermelho), when you become blue the bonus (25%) is considered to get the red one. And as a red customer, it's easy to stay as you need just 32 domestic flights per year (or 3 to the US plus one R/T domestic).

Due to it's strong growing, Tam is probably looking to reduce the accrual speed in order to reduce the future issue of free tickets.

Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineJrosa From Brazil, joined Jun 2005, 367 posts, RR: 11
Reply 3, posted (7 years 7 months 2 weeks 3 days 22 hours ago) and read 5407 times:

That's amazing, TAM is not afraid of competition! GOL is cruising in high speed to get the #1 position and Varig will be back soon in full throttle...

User currently offlineTonytifao From Brazil, joined Mar 2005, 1013 posts, RR: 0
Reply 4, posted (7 years 7 months 2 weeks 2 days 21 hours ago) and read 5360 times:

I know Delta tried lowering the accrual to 50% on cheap fares and didn't work out.

I guess in Brazil, for domestic travelers, they really don't have a choice. GOL doesn't offer a ff program.


User currently offlineJrosa From Brazil, joined Jun 2005, 367 posts, RR: 11
Reply 5, posted (7 years 7 months 2 weeks 1 day 23 hours ago) and read 5295 times:

Maybe any TAM Insider could give us more information.

User currently offlineLipeGIG From Brazil, joined May 2005, 11406 posts, RR: 59
Reply 6, posted (7 years 7 months 1 week 6 days 6 hours ago) and read 5254 times:
AIRLINERS.NET CREW
FORUM MODERATOR

New Rules:

They introduce a new kind to sell tickets.

Now their website shows all available fares (it's not necessary to click each flight no know the fare), and also they create 5 levels:

- Promo
Most restricted fares, higher fees for changing flight or reimbursement (60% of the fare or R$ 100, the lower)
Grants you only 20% of the base FF points (200 White, 250 Blue, 300 Red)
- Light
Restricted Fare. Keep high fees for changing a flight or reimbursement (20% of the fare or R$ 70, the lower)
Grants you 90% of the base FF points (900 White, 1125 Blue, 1350 Red)
- Flex
Flexible Fare. Lower fee for changing a flight or reimbursement (10% of the fare or R$ 50, the lower)
Grants you 100% of the base FF points (1000 White, 1250 Blue, 1500 Red)
- Max
More Flexible Fare. No fee for change a flight (same fare level or lower) and a minor fee to reimburse (5% of the fare or R$ 30, the lower)
Grants you 120% of the base FF points (1200 White, 1500 Blue, 1800 Red)
- Top
Total Flex Fare. No fee for changing or reimburse.
Grants you 150% of the base FF points (1500 White, 1875 Blue, 2250 Red)

The best is that, now is faster to get info on fares, and also, they show the flights even if there are no available seats.

Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineJog From Netherlands, joined Jul 2005, 273 posts, RR: 7
Reply 7, posted (7 years 7 months 1 week 6 days 6 hours ago) and read 5252 times:

Quoting Jrosa (Reply 5):
Maybe any TAM Insider could give us more information.

It's on their website now. They categorized all tickets for domestic flights within 5 ticket categories now: Promo, Light, Flex, Max and Top giving 20%, 90%, 100%, 120% and 150% of miles. Besides the number of miles earned they also vary in the flexibility and availability. Looks similar to what Qantas is doing on their website.


User currently offlineJrosa From Brazil, joined Jun 2005, 367 posts, RR: 11
Reply 8, posted (7 years 7 months 1 week 6 days 5 hours ago) and read 5236 times:

Overall, do you consider it a good or a bad move?

User currently offlineJog From Netherlands, joined Jul 2005, 273 posts, RR: 7
Reply 9, posted (7 years 7 months 1 week 6 days 4 hours ago) and read 5227 times:

Quoting LipeGIG (Reply 6):
New Rules:

You bet me... while I was typing you posted...

Quoting Jrosa (Reply 8):
Overall, do you consider it a good or a bad move?

It goes along with many other frequent flyer programs and compared to them it might be slightly less bad. E.g. at LH you get only 125 points for the deeply discounted fares, 750 for a bit more expensive and 1250 for the most expensive Y flights within Europe. Redemption of points is at similar levels as with TAM. Also many airlines do not provide points at all for the highly discounted tickets. That means, it could have been worse. Also all tickets are still changeable with a maximum of 100R$ fee for this. That's not too bad if I compare it with AF/KL more or less discounted tickets in Europe which are most of the times not re-bookable at all.


User currently offlineLipeGIG From Brazil, joined May 2005, 11406 posts, RR: 59
Reply 10, posted (7 years 7 months 1 week 6 days 3 hours ago) and read 5212 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting Jrosa (Reply 8):
Overall, do you consider it a good or a bad move?

I believe as a customer, it was a good move. Now you know the prices and conditions with a single access (in the past you need to click in a single flight to get info on the fare and another one to know the specific rules of the fare).

The main result is that the website will become faster due to less consumption of band.

Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineIncitatus From Brazil, joined Feb 2005, 3994 posts, RR: 13
Reply 11, posted (7 years 7 months 1 week 6 days 3 hours ago) and read 5199 times:

Giving frequent flyer miles is a cost item so TAM is adjusting its fare structure so that it can be competitive with all types of airlines in the market. Makes a lot of sense.

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