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CO Using Fortune Cookies To Push New China Route  
User currently offlineCory6188 From United States of America, joined Feb 2004, 2686 posts, RR: 6
Posted (7 years 4 months 3 weeks 3 days 3 hours ago) and read 2897 times:

I was browsing through the dockets on the DOT's website, looking to see if there was anything new with regards to a possible decision about the China route authority, and I came across the following...

http://dmses.dot.gov/docimages/pdf98/421993_web.pdf

Apparently, CO has been sending out fortune cookies with fortunes in them that have been pushing their new service - and sending them as an official "service" (whatever that means in docket-speak) to other competing airlines. I think this is hysterical, and while I doubt that it is going to make difference whatsoever in the decision, I still think that it's pretty clever (and very typical of CO's marketing style).

Does anyone know anything more about this?

4 replies: All unread, jump to last
 
User currently offlineCommavia From United States of America, joined Apr 2005, 11157 posts, RR: 62
Reply 1, posted (7 years 4 months 3 weeks 3 days 3 hours ago) and read 2891 times:

American was handing out fortune cookies months ago pushing its bid for D/FW-Beijing. If I remember correctly, they were handing them out at large events, in busy urban areas, and at the airport.

User currently offlineLHUSA From United States of America, joined Aug 2005, 560 posts, RR: 2
Reply 2, posted (7 years 4 months 3 weeks 3 days 3 hours ago) and read 2890 times:

I remember that AA used fortune cookies to advertise thier new route to PVG. They were handing them outside of Union Station one morning. Each one had a clever saying promoting the service. I definitely thought it was very creative and effective marketing.

User currently offlineVonRichtofen From Canada, joined Nov 2000, 4627 posts, RR: 37
Reply 3, posted (7 years 4 months 3 weeks 3 days 3 hours ago) and read 2860 times:

Too bad fortune cookies are not chinese at all, but were started by an American...

I know it's just a gimmick, but maybe they should have used something more culturally accurate. Handing out fortune cookies sounds like something a cheesy LCC would do.

Kris



Word
User currently offlinePilot3033 From United States of America, joined May 2006, 111 posts, RR: 0
Reply 4, posted (7 years 4 months 3 weeks 3 days 3 hours ago) and read 2844 times:

Quoting VonRichtofen (Reply 3):
Too bad fortune cookies are not chinese at all, but were started by an American...

I know it's just a gimmick, but maybe they should have used something more culturally accurate. Handing out fortune cookies sounds like something a cheesy LCC would do.

But if your advertising to Americans, why not use what to associate with China? You could use a Panda, but you can't quite get a message inside of that.

Using the cookie, you tap into the average persons mind (Fortune Cookie=China, even if it doesn't in reality), and you can put a cute slogan inside of it. Now when they see fortune cookies, or think of China...they will remember the airline.



-Matt
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