Cory6188 From United States of America, joined Feb 2004, 2686 posts, RR: 6 Posted (7 years 7 months 4 weeks 1 day 16 hours ago) and read 2937 times:
I was browsing through the dockets on the DOT's website, looking to see if there was anything new with regards to a possible decision about the China route authority, and I came across the following...
Apparently, CO has been sending out fortune cookies with fortunes in them that have been pushing their new service - and sending them as an official "service" (whatever that means in docket-speak) to other competing airlines. I think this is hysterical, and while I doubt that it is going to make difference whatsoever in the decision, I still think that it's pretty clever (and very typical of CO's marketing style).
LHUSA From United States of America, joined Aug 2005, 563 posts, RR: 2
Reply 2, posted (7 years 7 months 4 weeks 1 day 15 hours ago) and read 2930 times:
I remember that AA used fortune cookies to advertise thier new route to PVG. They were handing them outside of Union Station one morning. Each one had a clever saying promoting the service. I definitely thought it was very creative and effective marketing.
Pilot3033 From United States of America, joined May 2006, 111 posts, RR: 0
Reply 4, posted (7 years 7 months 4 weeks 1 day 15 hours ago) and read 2884 times:
Quoting VonRichtofen (Reply 3): Too bad fortune cookies are not chinese at all, but were started by an American...
I know it's just a gimmick, but maybe they should have used something more culturally accurate. Handing out fortune cookies sounds like something a cheesy LCC would do.
But if your advertising to Americans, why not use what to associate with China? You could use a Panda, but you can't quite get a message inside of that.
Using the cookie, you tap into the average persons mind (Fortune Cookie=China, even if it doesn't in reality), and you can put a cute slogan inside of it. Now when they see fortune cookies, or think of China...they will remember the airline.