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What Was Eastern's Motto?  
User currently offlineBeckaru From United States of America, joined Dec 1999, 138 posts, RR: 0
Posted (13 years 11 months 4 days 6 hours ago) and read 2394 times:

What was Eastern's motto?
It's on the tip of my tongue and I can't remember it for the life of me. We were going over some and I'd forgotten that Western's was "The Only Way To Fly."
And, now I'm trying to recall Eastern's.

8 replies: All unread, jump to last
 
User currently offlineWilcharl From United States of America, joined Jun 2000, 1166 posts, RR: 3
Reply 1, posted (13 years 11 months 4 days 6 hours ago) and read 2363 times:

@ eastern we earn our wings every day
and torwards the end "Eastern, We Got your Ticket"


User currently offlineWishihadalife From , joined Dec 1969, posts, RR:
Reply 2, posted (13 years 11 months 4 days 5 hours ago) and read 2358 times:

I always thought it was, "let's dick over the passengers AND the employees."

User currently onlineLoneStarMike From United States of America, joined Jul 2000, 3827 posts, RR: 33
Reply 3, posted (13 years 11 months 4 days 5 hours ago) and read 2358 times:

Didn't they also use "Eastern - The Wings of Man"?

LoneStarike

User currently offlineDvk From United States of America, joined Jun 2000, 1058 posts, RR: 1
Reply 4, posted (13 years 11 months 3 days 22 hours ago) and read 2336 times:

In the late 70's, Eastern had a number of very effective TV commercials using the slogan, "We're Eastern, America's favorite way to fly."


I'm not dumb. I just have a command of thoroughly useless information.
User currently offlineExnonrev From United States of America, joined Oct 1999, 621 posts, RR: 4
Reply 5, posted (13 years 11 months 3 days 21 hours ago) and read 2333 times:

If you want to go way back to the Captain Eddie days, they were "The Great Silver Fleet". "The Wings of Man" slogan came out shortly after EAL's 1965 makeover (the birth of the "hockey stick") as the last vestiges of the Captain Eddie era were being thrown out.

In the late '70s, EAL introduced a new slogan "We Have To Earn Our Wings Every Day". Along with it came a series of commercials featuring Frank Borman. That one lasted until the mid '80s (immediately pre-Lorenzo) when it was replaced with "America's Favorite Way To Fly".

EAL went through a series of slogans during the Lorenzo era. Right now I'm looking at EAL's last timetable (dated 1/1/91) and I can't find any kind of slogan in it.

Sadly, toward the end of EAL, another slogan began to circulate among the employees. BOHICA.


User currently onlineLoneStarMike From United States of America, joined Jul 2000, 3827 posts, RR: 33
Reply 6, posted (13 years 11 months 3 days 17 hours ago) and read 2296 times:

I was looking around on this guy's site who has a lot of Eastern Airlines memorabilia. Here's a nice photo of a "We Have to Earn our Wings Everyday" Button.

http://www.petester.com/eal/earnwings.html

Here are two others that I don't remember, though. A sticker with a heart in which is written "We care for you" with the Eastern Logo at the bottom -

http://www.petester.com/eal/wecare.html

and a button which says "Our Goal: On Time All The Time - Eastern Airlines"

http://www.petester.com/eal/ontime.html

LoneStarMike

User currently offlineCody From United States of America, joined May 1999, 1932 posts, RR: 8
Reply 7, posted (13 years 11 months 3 days 15 hours ago) and read 2276 times:

At the very end they used, "We're Building a Great new Airline."

User currently offlineBeckaru From United States of America, joined Dec 1999, 138 posts, RR: 0
Reply 8, posted (13 years 11 months 1 day 17 hours ago) and read 2261 times:

Thanks, everyone. I think what I was trying to remember was "We earn our wings everyday," as a child of the 70's, that's the one I'd heard most, probably.
I just bought a book called "Grounded:How Frank Lorenzo Took Over & Destroyed Eastern Airlines." Simply amazing. I thought morale at my place of employment was low with our new administration. At least I work for an elected official and there's a limit on what he can destroy.
Uffda!


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