Beckaru From United States of America, joined Dec 1999, 138 posts, RR: 0 Posted (14 years 3 months 1 week 8 hours ago) and read 2734 times:
What was Eastern's motto?
It's on the tip of my tongue and I can't remember it for the life of me. We were going over some and I'd forgotten that Western's was "The Only Way To Fly."
And, now I'm trying to recall Eastern's.
Exnonrev From United States of America, joined Oct 1999, 621 posts, RR: 3
Reply 5, posted (14 years 3 months 6 days 23 hours ago) and read 2673 times:
If you want to go way back to the Captain Eddie days, they were "The Great Silver Fleet". "The Wings of Man" slogan came out shortly after EAL's 1965 makeover (the birth of the "hockey stick") as the last vestiges of the Captain Eddie era were being thrown out.
In the late '70s, EAL introduced a new slogan "We Have To Earn Our Wings Every Day". Along with it came a series of commercials featuring Frank Borman. That one lasted until the mid '80s (immediately pre-Lorenzo) when it was replaced with "America's Favorite Way To Fly".
EAL went through a series of slogans during the Lorenzo era. Right now I'm looking at EAL's last timetable (dated 1/1/91) and I can't find any kind of slogan in it.
Sadly, toward the end of EAL, another slogan began to circulate among the employees. BOHICA.
Beckaru From United States of America, joined Dec 1999, 138 posts, RR: 0
Reply 8, posted (14 years 3 months 4 days 20 hours ago) and read 2601 times:
Thanks, everyone. I think what I was trying to remember was "We earn our wings everyday," as a child of the 70's, that's the one I'd heard most, probably.
I just bought a book called "Grounded:How Frank Lorenzo Took Over & Destroyed Eastern Airlines." Simply amazing. I thought morale at my place of employment was low with our new administration. At least I work for an elected official and there's a limit on what he can destroy.