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Brussels Airlines Logo: Smart Or Smarties?  
User currently offlineBoeing777/747 From Belgium, joined Dec 2001, 643 posts, RR: 0
Posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2857 times:

Found this on the web. Very smart Brussels Airlines. What did your brand change costed? My thoughts!

http://de.bea.com/images/press/bea_logo_liquid800px.gif

http://www.brusselsairlines.com/img/snvimg/a319_3.jpg

6 replies: All unread, jump to last
 
User currently offlineOwlEye From Netherlands, joined Feb 2006, 961 posts, RR: 2
Reply 1, posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2856 times:

Hideous. Well found!

User currently offlineJamman From United Kingdom, joined May 2007, 142 posts, RR: 0
Reply 2, posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2856 times:

Personally I'd have gone for a complete re-design, its still a Sabena cross dresser.


Phoning it in from a place with no phones.
User currently offlineAJMIA From United States of America, joined Dec 2005, 733 posts, RR: 15
Reply 3, posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2836 times:

I kinda like it.
It is different and it catches my eyes.
They look like cherry mentos by the way.  Smile

AJMIA



Lady it's a jet... not a kite.
User currently offlineBoeing777/747 From Belgium, joined Dec 2001, 643 posts, RR: 0
Reply 4, posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2827 times:

I think BEA at http://www.bea.com was earlier with its brand. The design company who did the Brussels Airlines design project must have been inspired by this BEA company brand... no doubt i.m.o. The design company must have thought 1 + 1 = 2. BEA... BEA? Brussels European Airlines! Let's call it Brussels Airlines and let's make a BEA Smarties-like 'b'. I find that a very cheap and tricky behaviour. Big booh!

User currently offlineAbleToFly From Denmark, joined Nov 2006, 118 posts, RR: 0
Reply 5, posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2805 times:

Funny.
But when the airline's named Brussels Airlines, it could be interesting if they used like Maneken Pis on the vertical fin as a part of the colorscheme. Big grin

Regards.


User currently offlineOwlEye From Netherlands, joined Feb 2006, 961 posts, RR: 2
Reply 6, posted (7 years 10 months 3 weeks 1 day 3 hours ago) and read 2789 times:

Quoting Boeing777/747 (Reply 4):
Big booh!

It's a bit embarrassing to see that an airline is soo close to another, already existing brand (although it's a totally different market). I won't speak about a 'big booh' though it is an unconvenient story for Brussels Airlines and/or the design company involved. Maybe Brussels Airlines saw and liked the BEA logo and wanted a same brandsymbol created? Don't know the real background story.

[Edited 2006-12-05 13:33:02]

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