Boeing777/747 From Belgium, joined Dec 2001, 643 posts, RR: 0
Reply 4, posted (9 years 5 months 1 day 19 hours ago) and read 3559 times:
I think BEA at http://www.bea.com was earlier with its brand. The design company who did the Brussels Airlines design project must have been inspired by this BEA company brand... no doubt i.m.o. The design company must have thought 1 + 1 = 2. BEA... BEA? Brussels European Airlines! Let's call it Brussels Airlines and let's make a BEA Smarties-like 'b'. I find that a very cheap and tricky behaviour. Big booh!
It's a bit embarrassing to see that an airline is soo close to another, already existing brand (although it's a totally different market). I won't speak about a 'big booh' though it is an unconvenient story for Brussels Airlines and/or the design company involved. Maybe Brussels Airlines saw and liked the BEA logo and wanted a same brandsymbol created? Don't know the real background story.