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Showroom To Help 787 Buyers Decorate  
User currently offlineLeelaw From , joined Dec 1969, posts, RR:
Posted (7 years 7 months 1 week 3 days 17 hours ago) and read 3160 times:

Boeing will unveil Wednesday a large new Dreamliner showroom in Everett, where airline customers will come to choose the interior layout and passenger-cabin fittings for their 787s.

More than 100 customers for the 787, in town this week for a two-day meeting, will get their first look that afternoon...


http://seattletimes.nwsource.com/htm...aerospace/2003462046_boeing05.html

13 replies: All unread, jump to last
 
User currently offlineStitch From United States of America, joined Jul 2005, 30415 posts, RR: 84
Reply 1, posted (7 years 7 months 1 week 3 days 15 hours ago) and read 2987 times:
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Nice to see Boeing spiffing up the place as of late. They recently opened their new delivery center which is a vast improvement over the "used car reception area" that served them for the past few decades.  Silly

User currently offlineBeech19 From United States of America, joined Jul 2006, 936 posts, RR: 4
Reply 2, posted (7 years 7 months 1 week 3 days 11 hours ago) and read 2814 times:

This is good stuff. It would be fun to go thru and design one for kicks.  Smile You get to see a full simulated walk through. Sounds cool!


KPAE via KBVY
User currently offlineJimyvr From , joined Dec 1969, posts, RR:
Reply 3, posted (7 years 7 months 1 week 3 days 11 hours ago) and read 2774 times:

Quoting Leelaw (Thread starter):
More than 100 customers for the 787

Includes non-airline customer, like the supplier?


User currently offlineBeech19 From United States of America, joined Jul 2006, 936 posts, RR: 4
Reply 4, posted (7 years 7 months 1 week 3 days 11 hours ago) and read 2721 times:

Quoting Jimyvr (Reply 3):
Includes non-airline customer, like the supplier?

Probably many potential customers. Think about getting together a bunch of customers and potential customers and having them mingle... thats darn good for business. May convince some to jump the fence. Plus the simulations probably help convince or sway existing "confused" buyers.

[Edited 2006-12-05 19:51:39]


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User currently offlineTeamAmerica From United States of America, joined Sep 2006, 1761 posts, RR: 23
Reply 5, posted (7 years 7 months 1 week 3 days 10 hours ago) and read 2627 times:

Quoting Leelaw (Thread starter):
More than 100 customers for the 787,

Surely this just means 100 individuals, not 100 companies. I'm not sure how many airlines in the world operate wide body aircraft...are there even 100 in total? Not counting BBJ's.



Failure is not an option; it's an outcome.
User currently offlineLeelaw From , joined Dec 1969, posts, RR:
Reply 6, posted (7 years 7 months 2 days 21 hours ago) and read 2412 times:

"...A lot of us can configure a car online. But not many of us buy the car without going down to the showroom and sitting in the car, looking at it and making sure it is what we want. We wanted that same kind of connection with the Dreamliner Gallery, a place where people can sit in the seats, touch and feel things and make sure it is what they want in their airplane."

That's how Boeing's Patty Rhodes describes the concept of the Dreamliner Gallery. She led the team that developed the 54,000-square-foot facility...

...it's all a far cry from what customers typically do today when it's time to decide on the interior configuration and features of a newly ordered jet. They essentially go shopping, often all over the world, for the various commodities such as seats and galleys. It's a big expense for the customer as well as for Boeing. A Boeing representative often goes along to make sure what the customer wants has been approved by regulators -- or precertified -- for use on a commercial jetliner.

Boeing now will provide all of that for its 787 customers.

"All that footwork that a customer used to have to do has been done by Boeing for them," Rhodes said. "It's a very different business model than in the past."

The 787 is much more standardized than past jets. There are fewer customer options...


http://seattlepi.nwsource.com/business/295732_air13.html



User currently offlineKeesje From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 7 months 1 day 21 hours ago) and read 2251 times:

I get flash backs of Boeing telling customer what they want.. I thought / hoped they were over that..


It's all a far cry from what customers typically do today when it's time to decide on the interior configuration and features of a newly ordered jet. They essentially go shopping, often all over the world, for the various commodities such as seats and galleys. It's a big expense for the customer as well as for Boeing. A Boeing representative often goes along to make sure what the customer wants has been approved by regulators -- or precertified -- for use on a commercial jetliner.

Boeing now will provide all of that for its 787 customers.

"All that footwork that a customer used to have to do has been done by Boeing for them," Rhodes said. "It's a very different business model than in the past."

The 787 is much more standardized than past jets. There are fewer customer options.


Perhaps the 787 sales makes Boeing arrogant again.

Big international carriers want the same customized seats all over the fleet to create a unique predictable consistent product and brand experience.

A Boeing shop with a limited number of options that Boeing likes is like telling the airlines Boeing knows better & shut up with their fancy non-sense.

Believe me, airlines like BA, CX, AF, QF, VS, KLM, LH, AA, EK don't like to be threated like that.

This can become real interesting.





To Brauer, Baseler and others I would say don't go down this road again, standardization is desirable but don't start telling airlines what their customers want. Do this smarter, we all know what happened in the past.

[Edited 2006-12-14 09:44:31]

User currently offlineWINGS From Portugal, joined May 2005, 2831 posts, RR: 68
Reply 8, posted (7 years 7 months 1 day 20 hours ago) and read 2210 times:

Quoting Keesje (Reply 7):
I get flash backs of Boeing telling customer what they want.. I thought / hoped they were over that..



Quoting Keesje (Reply 7):
To Brauer, Baseler and others I would say don't go down this road again, standardization is desirable but don't start telling airlines what their customers want. Do this smarter, we all know what happened in the past.

Well Keesje, Don't forget that many issues involving the late delivery of the A380 was pointed to the numerous interiors layouts.

It's a hard decision, but I think that Boeing are heading in the right direction to keep costs down and simplify this process.

Regards,
Wings



Aviation Is A Passion.
User currently offlineKeesje From , joined Dec 1969, posts, RR:
Reply 9, posted (7 years 7 months 1 day 15 hours ago) and read 2089 times:

Quoting WINGS (Reply 8):
think that Boeing are heading in the right direction to keep costs down and simplify this process.

hi Wings,

I think it is always a balance between listening to your customers & listening to your production planning. This time it looks like production won.


"The single biggest danger I see is that your success becomes the seed of arrogance and then failure."
Boeings McNerney, June '06.

regards,
keesje

[Edited 2006-12-14 15:12:37]

User currently offlineDrExotica From United States of America, joined Aug 2004, 176 posts, RR: 0
Reply 10, posted (7 years 7 months 1 day 15 hours ago) and read 2060 times:

Quoting Keesje (Reply 9):
I think it is always a balance between listening to your customers & listening to your production planning. This time it looks like production won.

I disagree with your perspective. This time, pragmatism won out.

This is very much akin to the limited options a car buyer has with respect to color and interior configuration. If you happen to recall car buying in the 60s, particularly of luxury cars, there were an order of magnitude more options that the buyer would select. The car was then built to their configuration. Heck, my '62 Lincoln Convertible apparently came in 12 or more different colors according to an original sales brochure. Interiors - nearly this many selections.

Detroit, Tokyo, et. al. finally got smart and decided to limit customer choices in this regard in order to achieve better production efficiencies.

You can still pimp your ride, but you'll have to go to a third party.

Arrogance? Hardly.



N707PA - Best looking commercial aircraft ever.
User currently offlineKeesje From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 7 months 1 day 15 hours ago) and read 2012 times:

So Boeing is not helping BA, Virgin or Etihad?





Dangerous tactic.


User currently offlineLeelaw From , joined Dec 1969, posts, RR:
Reply 12, posted (7 years 7 months 1 day 15 hours ago) and read 2012 times:

Quoting Keesje (Reply 7):
A Boeing shop with a limited number of options that Boeing likes is like telling the airlines Boeing knows better & shut up with their fancy non-sense.

Believe me, airlines like BA, CX, AF, QF, VS, KLM, LH, AA, EK don't like to be threated like that.

Perhaps Boeing came up with this concept in consultation with both the customers and suppliers to significantly reduce the costs of everyone concerned?


User currently offlineStitch From United States of America, joined Jul 2005, 30415 posts, RR: 84
Reply 13, posted (7 years 7 months 1 day 13 hours ago) and read 1925 times:
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Of course, one could also interpret Patty Rhodes statement as saying that Boeing has already done the legwork of working with the world's seating, lavatory and galley suppliers to certify their seating, lavatories and galleys all work with the 787 so when an airline places their order with the seating, galley and lavatory supplier, they know those seats, galleys and lavatories will work in the 787.

Airlines order the seats for their Boeing and Airbus planes seperately. All Boeing and Airbus do is install the seats dropped off at the factory door. So I personally don't see Boeing saying "only this style of seat from this manufacturer are offered on the 787".

Also, I imagine the 787 has the same flexible galley and lavatory configuration that the 777 has.

After all, Boeing seems to be able to meet the seating needs of 25 airlines, four leasing companies, four individuals, and up to six unknown entities. So perhaps a little less options is resonating with the airlines?


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