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BA - When New First Class?  
User currently offlineIkarus2006 From Netherlands, joined Apr 2006, 187 posts, RR: 0
Posted (7 years 8 months 2 weeks 4 days 8 hours ago) and read 5232 times:

Considering that BA recently presented the new Club World and that competitors such as Cathay Pacific And Singapore Airlines recently introduced new B/C and F/C products, wouldn't it sound logic to think that BA is at present working on a new F/C seat/cabin?

How old is the current First seat design? Does anybody knows who is the manufacturer?

9 replies: All unread, jump to last
 
User currently offline8herveg From United Kingdom, joined Aug 2006, 1182 posts, RR: 0
Reply 1, posted (7 years 8 months 2 weeks 4 days 5 hours ago) and read 5133 times:

They are in the process of rolling out the new First Class now. Not sure if it is a brand new seat, but the service is new and has already begun on some flights I believe.

It includes a Turndown service, where the air hostesses place matresses and make the beds on all flights over 10 hours leaving after 7.30pm.

Dont know exact details but there are other discussions about it on here if you have the time to look for them!

Think it also includes better meals..a choice of fish I think?


User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1610 posts, RR: 6
Reply 2, posted (7 years 8 months 2 weeks 4 days 1 hour ago) and read 5031 times:

Seats are currently not changing at BA. they are just tinkering around the edges, rather than launching a new F product.

User currently offlineDavidT From Switzerland, joined Oct 2005, 477 posts, RR: 0
Reply 3, posted (7 years 8 months 2 weeks 3 days 22 hours ago) and read 4955 times:

I recall reading that the F seat will be overhauled around 2008? I was announced around the time the new J class was announced.

User currently offlineBAStew From Australia, joined Sep 2006, 1024 posts, RR: 2
Reply 4, posted (7 years 8 months 2 weeks 3 days 19 hours ago) and read 4894 times:

Received some news on this on wednesday actually!

The new FIRST class cabin has been 'signed off' by the leadership team and is due to be rolled out late 2007.

Although there is no mock-up yet of the cabin, I did see some illustrations of the new 'suite'. Looks amazing!


User currently offlineAlaskaqantas From New Zealand, joined Dec 2005, 905 posts, RR: 4
Reply 5, posted (7 years 8 months 2 weeks 3 days 19 hours ago) and read 4873 times:

Quoting BAStew (Reply 4):
Although there is no mock-up yet of the cabin, I did see some illustrations of the new 'suite'. Looks amazing!

That is great to hear!

Do you think that the suite over takes Singapore/Ccathay new first seat or is just up to par, I had been expecting a little more out of SQ's first seat, but it looks nice all the same.
(I realise that you views might be bias due to the fact that you work for BA, but that aside)
~Cheers-
~~Kyle H.



to some people the sky is the limit, to aviation enthusiasts, its home!
User currently offlineBAStew From Australia, joined Sep 2006, 1024 posts, RR: 2
Reply 6, posted (7 years 8 months 2 weeks 2 days 23 hours ago) and read 4693 times:

Quoting Alaskaqantas (Reply 5):

That is great to hear!

Do you think that the suite over takes Singapore/Ccathay new first seat or is just up to par, I had been expecting a little more out of SQ's first seat, but it looks nice all the same.
(I realise that you views might be bias due to the fact that you work for BA, but that aside)
~Cheers-
~~Kyle H.

Hey Kyle, I only saw illustrations of the new seat so a bit difficult to describe really. The seat is wider than the current and is more enclosed/suite like than the current but not to the 'closed door' extent of EK's FIRST.

There is also an area of the seat that acts as a sofa/lounge while the seat is upright but that forms into part of the bed when the seat is in the bed position. Hard to visualise from my description I know, but looked good!

Some more infor on FIRST from the presentation!

- BA said it is committed to FIRST in the long term. It sees the FIRST product as essential in positioning itself as a 'full service premium airline'. It has no current plans to remove the FIRST cabin from any more aircraft.

- The new FIRST is 'quite far' down the development line already.

- FIRST is currently the third most profitable cabin. The most profitable is Club World. Second World Traveller Plus. Third FIRST. Last, World Traveller.

- FIRST currently breaks even. BA says that 'on average' they need an extra bum on a FIRST seat per sector to turn a tidy profit. A few years ago whilst BA was offering FIRST on nearly every aircraft it was operating at a loss.


User currently offlineCaptaink From Mexico, joined May 2001, 5109 posts, RR: 12
Reply 7, posted (7 years 8 months 2 weeks 2 days 22 hours ago) and read 4651 times:

The current BA first class product isn't half bad is it? What is it missing to be able to compare with EK and the rest?


There is something special about planes....
User currently offlineBAStew From Australia, joined Sep 2006, 1024 posts, RR: 2
Reply 8, posted (7 years 8 months 2 weeks 2 days 20 hours ago) and read 4591 times:

Quoting Captaink (Reply 7):
The current BA first class product isn't half bad is it? What is it missing to be able to compare with EK and the rest?

BA is afraid that they are going to cannabalise their own passengers from FIRST to CLUB with the launch of the new CLUB product. The two cabins are now closer than ever in terms of comfort and facilities.

It will be very difficult for many travellers to justify the much higher fare for FIRST. Hence the decision to roll out a new cabin.


User currently offlineSketty222 From United Kingdom, joined Mar 2006, 1778 posts, RR: 3
Reply 9, posted (7 years 8 months 2 weeks 2 days 18 hours ago) and read 4553 times:

Quoting BAStew (Reply 8):
It will be very difficult for many travellers to justify the much higher fare for FIRST. Hence the decision to roll out a new cabin.

I completly agree. I think that the majority of people who will keep flying First after the roll out of the new Club will be the Premier/ Gold card holders who will only travel that class anyway. Ive got a feeling that once the new Club cabin is in service a few 'normal' First passengers may downgrade. Hopefully though once our new First cabin is launched we will see new customers comig from other carriers. Ive travelled in both CW and First and to be honest if I was paying for my seat I wouldnt choose to spend the extra money

Lee



There's flying and then there's flying
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