Paul From United Kingdom, joined Feb 2005, 374 posts, RR: 3 Posted (7 years 3 days 1 hour ago) and read 4122 times:
I have just watched the promotional footage from Singapore airlines. The new products look absolutely amazing. I am wondering how on earth with only 4 seat per row in J will they be able to make any money from the product. Especially when the product will be available on the normal business routs of Paris, Frankfurt etc. If it was restricted to the ultra long haul flights I could understand offering a product that like.
How will they make money from this product without loosing their price sensitivity to their key competitors?
Mptpa From United States of America, joined Feb 2006, 539 posts, RR: 0 Reply 2, posted (7 years 3 days ago) and read 4044 times:
Well, it is all about pricing... for ex: CDG-SIN return on F is close to $14k, and J is $9k, etc. Yield is high, and customers who want luxury and comfort will pay. Have you seen the SQ flights lately. All the flights I have been on have been nearly full. This is a great differentiator and until another carrier emulates them, they will make money and then will innovate to provide more....
I for one will not pay that much unless my employer/customer pays for it. But there are people with high disposable income that will frequent these services.
SingaporeBoy From Singapore, joined May 2005, 139 posts, RR: 0 Reply 5, posted (7 years 2 days 20 hours ago) and read 3832 times:
The price is approximately 10-20% more than what they were offering when they were using the 747-400s.As SQ is one of the only 2 airlines flying non stop from Singapore to Paris i am sure premium passengers who usually are corporate clients and businessmen dont care how much the airfare is as they are not the ones paying.And for those who are paying its not only the service they are paying for...its the space which is the most premium item of anything on an aircraft.
Lets not forget Singapore is also the main banking up for the whole of Southeast asia. Banks, have deep pockets and a good product is going to get them the contracts. Its not just singapore based banks either, Loads of european banks, Australian banks, and American banks all have significant operations there due to the foreign currency trading going on there. Think of it like this. If the average trader turns over a billion dollars a year, (yes - no joke on this one, thats just how much we're talking) then what the hell is another 20% extra for that airfare, for a product which will definately get you a good nights sleep? Yes, puts things in perspective, doesn't it.
Paul From United Kingdom, joined Feb 2005, 374 posts, RR: 3 Reply 7, posted (7 years 2 days 10 hours ago) and read 3538 times:
I am suprised it is only a 20% premium over the normal price. When you consider that BA's equivalent service product has twice the number of seats per row than the new SQ, with other airlines having 7 seats in a typical J Class row. The math is simple, a 20% premium does not cover the disparity between revenues two of comparitive airlines will make on the route. However with SQ's current financial status, I think the seating space issue takes less precedence with SQ than BA or Air France!
Zvezda From Lithuania, joined Aug 2004, 10511 posts, RR: 65 Reply 10, posted (7 years 2 days 9 hours ago) and read 3414 times:
Quoting Ari (Reply 9): Does anyone know if SQ are going to just use this configuration on their 773ERs?
This is the only configuration planned for SQ's B777-300ERs. It might also get fitted to some of SQ's newer B777-200ERs. These seats will not be fitted to SQ's JumboJets. The A340-500s already have good loads and yields, so it makes little sense to reduce the seating density.
Flying-B773 From Singapore, joined Apr 2001, 390 posts, RR: 0 Reply 14, posted (7 years 2 days ago) and read 3007 times:
The Additional Surcharge do give people a surprise. Not all people are aware of the additional and were asked to pay at the airport. Its quite a hefy amount though, USD300 for full C class fare, and USD500 for a RTW C class fare. If you are flying that route on these 2 types of tickets, get your credit card/s ready.