Fraport From Germany, joined Jul 2005, 145 posts, RR: 0 Posted (8 years 5 months 2 weeks 1 day 6 hours ago) and read 6756 times:
On the upcoming friday (15th december) it will be announced by TUI that the new integrated airline of former HapagFly and Hapag-Lloyd Express (HLX) will be called TUIfly. The online edition of "manager magazin" already reported about the new brand (sorry, only in German):
The article also states that the talks with Air Berlin about a possible integration of the two TUI airlines into AB have been very far already, but then came to an end without any results last week. Instead TUI will operate the two airlines on its own, under the new brand TUIfly.
When this decision will be announced on Friday, the first aircraft will alredy wear the new livery. D-AHFU will come out of the paintshop first. It will wear a basic yellow livery (very similiar to the current HLX livery) but without the black and white cab stripe. Instead it will wear TUIfly.com in big red letters as well as the stylized TUI smiley on the tail.
In my view this is a very dumb move by TUI because they should have kept HLX as one single brand. TUIfly sounds like a pure charter airline and has nothing to do anymore with the typical HLX image of a low cost leisure AND business carrier. And of course, the HLX livery was by far more fancy
Airevents From Germany, joined Jan 2002, 911 posts, RR: 2
Reply 1, posted (8 years 5 months 2 weeks 1 day 6 hours ago) and read 6748 times:
You are right, TUIfly incorporates much less of a brand image than both Hapagfly and in particular HLX, which was well established in most of Germany, in particular here in Cologne. I see the strong necessity to get going on merging or closely co-operating with another carrier soon.
PlaneHunter From Germany, joined Mar 2006, 7068 posts, RR: 76
Reply 2, posted (8 years 5 months 2 weeks 1 day 6 hours ago) and read 6740 times:
"TUIfly" is even more more ridiculous than "Hapagfly" - congratulations to the "marketing experts" for the ultimate brand name screwup.
Quoting Fraport (Thread starter): It will wear a basic yellow livery (very similiar to the current HLX livery) but without the black and white cab stripe. Instead it will wear TUIfly.com in big red letters as well as the stylized TUI smiley on the tail.
That sounds just awful - HLX's livery has been innovative and outstanding.
Quoting Fraport (Thread starter): The article also states that the talks with Air Berlin about a possible integration of the two TUI airlines into AB have been very far already, but then came to an end without any results last week.
Flyorski From United States of America, joined Dec 2004, 999 posts, RR: 1
Reply 8, posted (8 years 5 months 2 weeks 1 day 5 hours ago) and read 6650 times:
This is a sad move on TUI's part. The HLX brand is a popular icon, and very well established. This move could lead to another screw up similar to the problems that resulted from Thomas Cook killing the Condor name, before thinking it through and bringing the brand back.
The paint scheme also does not sound any good........Guess I'll wait to see what it really looks like though.
"None are more hopelessly enslaved, than those who falsly believe they are free" -Goethe
PhilV From Germany, joined Feb 2009, 21 posts, RR: 0
Reply 10, posted (8 years 5 months 2 weeks 1 day 5 hours ago) and read 6613 times:
Ok, may function as long as the pruduct delivers good value for money.
But, why then using the yellow painting of HLX again? TUI is cerntainly able to achieve a success along with the power of its brand. And, the TUI brand is not supported by a yellow painting in my opinion. Using a part of HLX simply to build a compromise of hapagfly and HLX does not make sense.
Exactly that should happen, nothing else. Everybody would understand it. But that livery... yellow with red... and a new brand name, I do not think that the customers will understand it and I have serious doubts that it will be a good move by TUI.
What makes me really worried is the cancellation of the merger between AB, HF and HLX. This consolidation of the market should have happened, may be the doors are not closed yet. Hopefully!
PanHAM From Germany, joined May 2005, 10159 posts, RR: 32
Reply 13, posted (8 years 5 months 2 weeks 1 day 4 hours ago) and read 6492 times:
I thought that after Thomas Cook, of, in German Thomas Koch, marketing should have learned a lesson.
TUIfly really tops it.
HLX makes sense, Hapagfly builds on the long and outstanding tradition of Hapag and Bremer Lloyd, both traditional shipping lines with passenger liner service, the one from Bremen/Bremerhaven and the otjher from Hamburg, which merged to from Hapag-Lloyd.
Instead of naming it TUIfly I would have called it HUIfly, better even - HuiBuifly - I claim copyright for both.
What a shame, another German company going down the drain. But ut fits perfectly - selling Preussag for too little, buying all the travel and airline companies across Europe plus CP ships for too much, and then giving it the final blow with a name for the airline part like that.
TriStar500 From Germany, joined Nov 1999, 4702 posts, RR: 41
Reply 14, posted (8 years 5 months 2 weeks 1 day 3 hours ago) and read 6428 times:
This is major news.
Instead of lamenting the - in this context - relatively irrelevant loss of a well-known name, it would be much more interesting to debate about the future cost structure of the new airline - I wonder, how the production cost advantages of HLX can be transferred on the new merged carrier. Will there be staff layoffs and what will the new pay and wage structure look like?
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
Delta777jet From Germany, joined Jun 2000, 1389 posts, RR: 2
Reply 15, posted (8 years 5 months 2 weeks 1 day 3 hours ago) and read 6405 times:
If this comes true its indeed very dumb....
I understand that TUI wants to get the benefits of just operating one airline instead of two, but for what they created HLX ? The best would be if they just keep Hapag Lloyd for everything. Hapag Lloyd is not that famous like Lufthansa but still a very strong name in Germany where people believe there is a good product behind it. Never Lufthansa would change name to flylufthansa.com or lufhansafly or something like that because it would result in Yield decrease immediate. People buying LH tickets because of the image associated with it not because the product or the price is so good.
So if they want to be smart they make Hapag Lloyd and everybody, biz traveller between CGN-BER as well as the tourists are happy and HF is back to their tradition.
Sad day for German aviation. How long will it take if we only have AB and LH as big airlines? And whoch of these two will survive
Air Berlin of course but only if LH changes its name to Hansafly, which won't happen.
but seriously, this must the work of 30 year old dumbass marketing graduates who have no respect for the work and the value that is in a company. There are numerous examples of wellknown and recognized company names that have been wiped out and replaced with artifical creations, not alway for the benefit of the firms.
Columba From Germany, joined Dec 2004, 7132 posts, RR: 4
Reply 18, posted (8 years 5 months 2 weeks 1 day 1 hour ago) and read 6300 times:
Quoting PanHAM (Reply 17): but seriously, this must the work of 30 year old dumbass marketing graduates who have no respect for the work and the value that is in a company. There are numerous examples of wellknown and recognized company names that have been wiped out and replaced with artifical creations, not alway for the benefit of the firms
Absolutely agreed, Hapag Lloyd-Flug was a way better name than Hapagfly or Tuifly also their orange paint scheme was much better:
Aidoair From United Kingdom, joined Aug 2006, 247 posts, RR: 0
Reply 19, posted (8 years 5 months 2 weeks 1 day 1 hour ago) and read 6266 times:
TUIfly (Nordic) is already the new name for Britannia sweden.
I think that this re-brand will happen across the entire tui airlines network, for example Thomsonfly will be TUIfly UK, Jetairfly will be TUIfly Belgium, Corsairfly will be TUIfly France etc and will be able to make everything even more closer together under the one brand. http://www.tuifly.com
I think that they should have kept the Hapagfly brand name for the entire operation and sell the flights as scheduled and charter like Thomsonfly does.
Johnnybgoode From Germany, joined Jan 2001, 2187 posts, RR: 6
Reply 20, posted (8 years 5 months 2 weeks 1 day 1 hour ago) and read 6256 times:
Quoting TriStar500 (Reply 14): I wonder, how the production cost advantages of HLX can be transferred on the new merged carrier. Will there be staff layoffs
I think both HF and X3 fit together nicely. i think it's mostly operational synergies and better utilization of aircraft rather than cost reduction due to cuts in the organization.
first of all, X3 does not have any flight crews. all aircraft are wet-leased with either Germania or HF crews. also, commercial departments at both airlines complement each other well, e.g. HF does not have a sophisticated revenue management team (mostly operating on behalf of tour operators) but X3 does... and so it goes with a number of areas.
X3 is really a very small airline in terms of employees, just some office staff, that's about it.
If only pure sweetness was offered, why's this bitter taste left in my mouth.