Lincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8 Posted (6 years 5 months 1 week 2 days 10 hours ago) and read 1809 times:
I just thought it was interesting to note (especially for those of us who think it's impossible for the media to get anything about aviation factually correct) that there are a ton of advertisments for PSA in Will Smith's new film "In Persuit of Happyness [sic]".
You can see them on the tops of cabs, fronts of busses, BART stations, and probably half a dozen other places that I missed.
I found it interesting that they used PSA ads (I assume they're historically accurate but the 1981 setting is before my time) rather than selling the product placement to something that still exists -- another airline or even a different product -- and how they wound up with PSA instead of AirCal...
Anyway I thought it was worth mentioning...The movie's not half bad, and count how many PSA ads you can find...
By the way, did PSA really advertise that heavily in San Francisco?
Lincoln
[Edited to correct spelling error]
[Edited 2006-12-17 02:04:55]
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MtnWest1979 From United States of America, joined Nov 2005, 2122 posts, RR: 1 Reply 1, posted (6 years 5 months 1 week 2 days 9 hours ago) and read 1795 times:
Quoting Lincoln (Thread starter): By the way, did PSA really advertise that heavily in San Fransisco?
I lived 80 mi East of SFO in 1979/80 and remember seeing quite a bit of PSA advertising. But don't know specifically about San Francisco ( only 1"s"), but it seems to reason.
AeroWesty From United States of America, joined Oct 2004, 18864 posts, RR: 64 Reply 3, posted (6 years 5 months 1 week 2 days 9 hours ago) and read 1760 times:
Quoting Lincoln (Thread starter): By the way, did PSA really advertise that heavily in San Francisco?
I've not seen the movie, in order to judge how heavy the advertising in the movie might have been, but PSA would have been the logical choice since they were much bigger than AirCal on the intrastate business routes. PSA did the hourly SFO-LAX run, where AirCal, while they did fly SFO-LAX later on, was more geared towards Orange Co. United would have been the other choice, if they wanted to stick to an airline theme.
Bohica From United States of America, joined Feb 2004, 2411 posts, RR: 0 Reply 4, posted (6 years 5 months 1 week 2 days 8 hours ago) and read 1698 times:
In the late 70's/early 80's PSA advertised heavily in the SFO area. There were all kinds of TV/radio ads and there were bilboards everywhere for PSA. BTW I haven't seen the movie.
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