Lincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8 Posted (6 years 11 months 4 weeks 1 day 17 hours ago) and read 2319 times:
I just thought it was interesting to note (especially for those of us who think it's impossible for the media to get anything about aviation factually correct) that there are a ton of advertisments for PSA in Will Smith's new film "In Persuit of Happyness [sic]".
You can see them on the tops of cabs, fronts of busses, BART stations, and probably half a dozen other places that I missed.
I found it interesting that they used PSA ads (I assume they're historically accurate but the 1981 setting is before my time) rather than selling the product placement to something that still exists -- another airline or even a different product -- and how they wound up with PSA instead of AirCal...
Anyway I thought it was worth mentioning...The movie's not half bad, and count how many PSA ads you can find...
By the way, did PSA really advertise that heavily in San Francisco?
[Edited to correct spelling error]
[Edited 2006-12-17 02:04:55]
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I've not seen the movie, in order to judge how heavy the advertising in the movie might have been, but PSA would have been the logical choice since they were much bigger than AirCal on the intrastate business routes. PSA did the hourly SFO-LAX run, where AirCal, while they did fly SFO-LAX later on, was more geared towards Orange Co. United would have been the other choice, if they wanted to stick to an airline theme.