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Air Transat's X-mas Hat On Logo. Can It Simpler?  
User currently offlineBoeing777/747 From Belgium, joined Dec 2001, 643 posts, RR: 0
Posted (8 years 6 days 20 hours ago) and read 6536 times:

Lack of creativity is trumps with this Christmas hat on the Air Transat logo. Can it simpler. Simple image, bad performed, it doesn't 'jingles'. Well meant but this is totally brand destruction... Anyway Merry Christmas to you too Air Transat. Next year better?



19 replies: All unread, jump to last
 
User currently offlineYYZatcboy From Canada, joined Apr 2005, 1097 posts, RR: 0
Reply 1, posted (8 years 6 days 20 hours ago) and read 6472 times:
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I disagree that this is brand destruction. On the contrary, this is the exact kind of thing we expect from Air Transat. I think it's great. Since when did aviation have to be so serious? Maybe it's a Canadian thing. We're more prone to say "nice of them to do that".


DHC1/3/4 MD11/88 L1011 A319/20/21/30 B727 735/6/7/8/9 762/3 E175/90 CRJ/700/705 CC150. J/S DH8D 736/7/8
User currently offlineAirbusfanYYZ From Canada, joined Oct 2002, 1437 posts, RR: 25
Reply 2, posted (8 years 6 days 20 hours ago) and read 6451 times:

They've been doing this for a couple of years now... I think it's a nice touch.
Not many other airlines have Christmas stickers. Only AY and OA IIRC but that's it.

Cheers,
Kaz



t.dot photography
User currently offlineLuv2fly From United States of America, joined May 2003, 12150 posts, RR: 49
Reply 3, posted (8 years 6 days 19 hours ago) and read 6404 times:

Wow I guess dammed if you do, and dammed if you don't! Nice job if you ask me.


You can cut the irony with a knife
User currently offlineSmokescreen From Canada, joined Jul 2005, 230 posts, RR: 0
Reply 4, posted (8 years 6 days 17 hours ago) and read 6315 times:

Quoting Boeing777/747 (Thread starter):
Lack of creativity is trumps with this Christmas hat on the Air Transat logo. Can it simpler. Simple image, bad performed, it doesn't 'jingles'. Well meant but this is totally brand destruction... Anyway Merry Christmas to you too Air Transat. Next year better?

Wow! You're a mean one, Mr. Grinch. Sometimes simple and tasteful is better than garish and loud.


User currently offlineN328KF From United States of America, joined May 2004, 6491 posts, RR: 3
Reply 5, posted (8 years 6 days 17 hours ago) and read 6281 times:

I'm a scrooge, but I don't see anything wrong with this.


When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineOwlEye From Netherlands, joined Feb 2006, 962 posts, RR: 2
Reply 6, posted (8 years 6 days 17 hours ago) and read 6255 times:

Quoting YYZatcboy (Reply 1):
Since when did aviation have to be so serious? Maybe it's a Canadian thing. We're more prone to say "nice of them to do that".

I think Boeing 777/747 means that the Christmas hat drawing itself is bit rough and quick done. It's not sophisticated to my idea. With more care and love you can produce a very nice Christmas with shades of red, fine white hair etc. and even draping it a bit over the 'a' of 'Transat'. The leftside fuselage hat looks a bit better in matter of draping. To me personally I think it's nice idea they've done, they even have the rear of the hat with the bowl flowing with the wind stream (flying direction) however the drawing itself...yes, that's is very cheap and clumsy performed.


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Photo © Stewart Andrew



Of the pictures below to me the Finnair MD-11 has the nicest Christmas illustration (ofcourse because Finland is Santa Claus' homeland):


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Photo © Florian Sindermann



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Photo © Grant Feggi - t.dot photography
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Photo © Fergal Goodman



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Photo © Blair Clayton



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Photo © Toni Marimon



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Photo © Darcy Stevens
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Photo © Joe Fernandez - Aviation Photography of Miami



User currently offlineFlyingColours From United Kingdom, joined exactly 11 years ago today! , 2315 posts, RR: 10
Reply 7, posted (8 years 6 days 17 hours ago) and read 6245 times:

I think its a nice & suttle touch, its better than nothing.

Phil
FlyingColours



Lifes a train racing towards you, now you can either run away or grab a chair & a beer and watch it come - Phil
User currently offlineN328KF From United States of America, joined May 2004, 6491 posts, RR: 3
Reply 8, posted (8 years 6 days 17 hours ago) and read 6238 times:

Quoting OwlEye (Reply 6):
I think Boeing 777/747 means that the Christmas hat drawing itself is bit rough and quick done. It's not sophisticated to my idea.

I don't think most people will see it up close like that. They just wanted something easy to apply and remove. It's not a permanent addition, so why spend a lot of effort on it?

Quoting OwlEye (Reply 6):
Of the pictures below to me the Finnair MD-11 has the nicest Christmas illustration (ofcourse because Finland is Santa Claus' homeland):

In the U.S., lore is that Satan Claus lives at the north pole.

[Edited 2006-12-20 20:05:16]


When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineAirdolomiti From Germany, joined May 2003, 694 posts, RR: 9
Reply 9, posted (8 years 6 days 17 hours ago) and read 6218 times:

Quoting OwlEye (Reply 6):

Of the pictures below to me the Finnair MD-11 has the nicest Christmas illustration (ofcourse because Finland is Santa Claus' homeland):

I still like this one best Big grin



User currently offlineAY104 From Canada, joined Nov 2005, 505 posts, RR: 6
Reply 10, posted (8 years 6 days 8 hours ago) and read 6034 times:

Hey, I think it's a pretty damn cute idea! Doesn't detract from the logo at all, and the good spirit will likely draw the public's attention and mayb attract some business, too.


The only thing a customer should expect for his/her loyalty is good service
User currently offlineRyanair!!! From Australia, joined Mar 2002, 4757 posts, RR: 25
Reply 11, posted (8 years 6 days 7 hours ago) and read 6017 times:

Quoting Boeing777/747 (Thread starter):
Can it simpler. Simple image, bad performed, it doesn't 'jingles'.

Hmm... am I the only one to go "huh?" at this statement? Simpler? Doesn't "jingles"?

IMO, I find nothing wrong with the xmas hat. I think it is a cute and subtle way of ushering in the holiday season.



Welcome to my starry one world alliance, a team in the sky!
User currently offlineOlympus69 From Canada, joined Jun 2002, 1737 posts, RR: 7
Reply 12, posted (8 years 6 days 7 hours ago) and read 6003 times:

I guess they kept it simple because it's on all their planes. Is that true of the Finnair one?

User currently offlineBoeing777/747 From Belgium, joined Dec 2001, 643 posts, RR: 0
Reply 13, posted (8 years 6 days 2 hours ago) and read 5979 times:

Quoting Ryanair!!! (Reply 11):
IMO, I find nothing wrong with the xmas hat. I think it is a cute and subtle way of ushering in the holiday season.

There is nothing wrong with the Christmas hat, I think it's nice to wish your passengers a Merry Christmas but as Owleye stated; the drawing itself is done 'a bit quick and rough'. Air Transat's hat looks too cheap imo: like a bad clipart picked from the internet. I cannot imagine a professional illustrator has made this especially for Air Transat. It's not the simplicity that bothers me but the poor illustration technic. Am I now more clear?



User currently offlineBbobbo From United States of America, joined Dec 2006, 183 posts, RR: 0
Reply 14, posted (8 years 5 days 21 hours ago) and read 5891 times:

Quoting N328KF (Reply 8):
In the U.S., lore is that Satan Claus lives at the north pole.

Is that Santa Claus' evil twin brother? I would think he lives someplace a lot hotter than the North Pole....  flamed 


User currently offlineC172Akula From Canada, joined Mar 2001, 1010 posts, RR: 4
Reply 15, posted (8 years 5 days 21 hours ago) and read 5875 times:

A nice small, inexpensive touch. Emphasis on the inexpensive part, they are mainly a charter based business. So why go blowing a crapload of money of 'professional illustrators' and 'design artists' and 'brand builders'?

With this logic I could argue that the Zip Santa Claus was also no good because they kept the bees pulling the sled! How dreadfully incorrect, it truly doesn't jingle either!


User currently offlineAirbusA346 From United Kingdom, joined Dec 2004, 7437 posts, RR: 2
Reply 16, posted (8 years 5 days 20 hours ago) and read 5831 times:

IMO I think the Thomas Cook A320 is the best.

Tom.



Tom Walker '086' First Officer of a A318/A319 for Air Lambert - Hours Flown: 17 hour 05 minutes (last updated 24/12/05).
User currently offlinePanAmOldDC8 From Barbados, joined Dec 2006, 960 posts, RR: 1
Reply 17, posted (8 years 5 days 20 hours ago) and read 5824 times:

Quoting Boeing777/747 (Thread starter):
Lack of creativity is trumps with this Christmas hat on the Air Transat logo. Can it simpler. Simple image, bad performed, it doesn't 'jingles'. Well meant but this is totally brand destruction... Anyway Merry Christmas to you too Air Transat. Next year better?

I disagree. Air Transat is an holiday line and I think that would appeal to the kids traveling on the flight



Barbados, CWC soon, can't wait
User currently offlineExpatmatt From Liechtenstein, joined Oct 2004, 113 posts, RR: 0
Reply 18, posted (8 years 5 days 19 hours ago) and read 5774 times:

It's not brand destruction at all.

In fact, because the hat is drawn above the logo, the original branding is retained... the hat is just added to it. Customers can still recognise the identity being portrayed (Air Transat) without any obstruction.

And since TS caters to leisure passengers, their image can be geared towards conveying that image.

And from a cost/logistic standpoint, it's quite easy (cost/time) to add/remove the additional graphics.

Cheers,
EM


User currently offlineCaribb From Canada, joined Nov 1999, 1639 posts, RR: 8
Reply 19, posted (8 years 5 days 18 hours ago) and read 5713 times:

I like it too.. and since Santa Claus lives in Canada it's appropriate... he probably lent it to TS until the 24th. They just had a charter to Iqualit last week.

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