Jiml1126 From , joined Dec 1969, posts, RR: Posted (15 years 6 months 1 week 2 days 14 hours ago) and read 2263 times:
Is it true that British Midland will change its name?
lots of rumors stated that the Americans have no idea what BM is, so BM will relaunch its company name and brand when they launch flights to the US.
Bcl From , joined Dec 1969, posts, RR:
Reply 1, posted (15 years 6 months 1 week 2 days 11 hours ago) and read 2180 times:
British Midland has commissioned design consultants, Landor Associates to look at re-branding the airline. This is because BM believes that their current image and name is too 'narrow' for the US market which is their next growth market.
Many people consider the name "British Midland" too parochial and regionally restrictive. BM hope that the new branding will have an internatiional flavour that will apeal to the US market.
Lets hope that they avoid the mistakes made by BA with their recent branding.
Avion757 From , joined Dec 1969, posts, RR:
Reply 3, posted (15 years 6 months 1 week 2 days 10 hours ago) and read 2152 times:
I don't see why BM should change their name just because they are relaunching flights to the USA. They operated schedules in the 70s and I think also the 80s from Castle Donnington (East Midlands) in England to New York with 707s under that title, so why not keep it now? But they had a different livery then, though.
Does anyone know what they will change it to? I hope they keep their British image.
Thanks for the info!
LH423 From Canada, joined Jul 1999, 6501 posts, RR: 53
Reply 4, posted (15 years 6 months 1 week 2 days 7 hours ago) and read 2129 times:
Personally, I think British Midland is a fine name! I don't know why they think naming the airline British London, or some other well-known region will help them anymore. British Midland is a bit narrow, but it won't stop people from flying on their airline! I think re-labelling the airline is an unnecessary action, but whatever they re-label it, please let it be good!
« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
Airman99o From Canada, joined Aug 1999, 981 posts, RR: 1
Reply 5, posted (15 years 6 months 1 week 2 days 4 hours ago) and read 2112 times:
I think that a good name for them would be British MidWorld. Why you ask well they are just going to be flying the Atlantic and it still keeps a bit of the old name but brings in a total new approach.
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 56
Reply 7, posted (15 years 6 months 1 week 2 days 4 hours ago) and read 2103 times:
British Midland has gone from a regional british carrier to a major european airline and is now thinking global - the name change is being considered in connection with their new long-haul service to the usa. Many other airlines have gone this route: for example, Allegheny became US Air when it became a nation wide player, Trans-Texas became Texas International, etc. The major concern is that people outside of England do not understand that the Midlands is a region of that country. Rumors are that BRITISH STAR or BRITISH ATLANTIC are being considered - British Star would be an interesting name as BD is a memeber of the Star Alliance.
Scotty From UK - Scotland, joined Dec 1999, 1875 posts, RR: 2
Reply 8, posted (15 years 6 months 1 week 2 days ago) and read 2077 times:
The danger here is that by adopting a new image for the North American market, they could lose the very strong, and very well liked, British Midland image at home. Golden rule - dont p..s off the supporters who come to all the home games!!
Brissie_lions From , joined Dec 1969, posts, RR:
Reply 9, posted (15 years 6 months 1 week 1 day 23 hours ago) and read 2060 times:
Couldn't agree more Scotty.
British Midland has a well developed image in the UK and Europe. Just because they are launching flights to America doesn't require a name/image change.
Could you imagine if they changed their name to British Atlantic, and then nine months down the track, they decide that yields are not worth continuing with the flights, so they revert back to domestic and European flights. "British Atlantic" would sound a bit daft, and a shitload of money would have been wasted.
I might add that British Midland is well known here in Australia amongst Aussie travellers, due to the sometimes intense marketing of their UK and European Airpasses. So if the Aussies can get to know an airline which doesn't even flight here, I am sure the Yanks can do the same with one which does fly to their shores.
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 56
Reply 10, posted (15 years 6 months 1 week 1 day 22 hours ago) and read 2054 times:
I agree with the last 2 comments one hundred percent, but the management at BD does not! They are looking for a more "global" image. I think that long haul routes for BD will be a major part of their future, with commitments for 8 A330-200s. Lets be grateful that this very good airline will, at least, not be called BLUEBIRD! With respect to waisting money, airlines can be good at that, I dont want to know how much BA spent on developing its latest, unsuccessful, world images scheme.
Englandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3
Reply 11, posted (15 years 6 months 3 days 1 hour ago) and read 2020 times:
Personally, I don't like British Star (it sounds cheap) and British Atlantic is too similar to Virgin Atlantic.
Blue Bird sounds absolute s**t, and British Midworld I'd say had 'regionalness' about it...just what BD want to get rid of.
I heard British Lion and, like someone else wrote, thought it sounded like some patriotic charter but it's certainly grown on me.
I think the WORST thing that British Midland could do would be to call themselves something like BD Airways.
My idea....British Millennium. It's modern, British, has no regional assosiation and origonal!
What do you think?
Ceilidh From , joined Dec 1969, posts, RR:
Reply 12, posted (15 years 6 months 3 days 1 hour ago) and read 2017 times:
Actually, British Atlantic was the original name for what is now Virgin Atlantic - it was set up by an American attorney, Randolph Fields, and several ex Laker people. The original plan in 1982 was to fly to the Falklands - then it was going to be an all-business class operation with DC10-30s to JFK in a 150 seat configuration. When Branson got involved, he demanded that the Virgin name be substituted for 'British' - the rest, as they say, is history!
Nickofatlanta From Australia, joined May 2000, 1492 posts, RR: 0
Reply 14, posted (15 years 6 months 3 days ago) and read 2006 times:
I agree with the comments above against such a move. Even after the USA flights start, the vast majority of BD's business will be what it is now, domestic and European. Besides, some other airlines have expanded and not changed their names: Southwest and Northwest (yes, I know they dropped, Orient from the end of their name). I mean you could fly from Manchester, NH to Fort Lauderdale, FL via BWI and go nowhere near the SW USA! Similarly, NW, with hubs in DTW, MEM and AMS is not a NW-centered airline anymore. Another example would be British Caledonian - their transatlantic flights were mainly out of LGW, right? Not Scotland as the name suggests.
Capt.Picard From , joined Dec 1969, posts, RR:
Reply 20, posted (15 years 6 months 2 days 21 hours ago) and read 1965 times:
Let's face it-the majority of BD's operations are now ex-LHR, and the US sectors will be flown out of MAN for the forseeable future, so I can see why they think "Midland" is now irrelevant. Does the overall scheme change too, or just the titling?