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New Name For British Midland?  
User currently offlineJiml1126 From , joined Dec 1969, posts, RR:
Posted (13 years 10 months 5 days 16 hours ago) and read 1692 times:

Is it true that British Midland will change its name?
lots of rumors stated that the Americans have no idea what BM is, so BM will relaunch its company name and brand when they launch flights to the US.

37 replies: All unread, showing first 25:
 
User currently offlineBcl From , joined Dec 1969, posts, RR:
Reply 1, posted (13 years 10 months 5 days 13 hours ago) and read 1609 times:



British Midland has commissioned design consultants, Landor Associates to look at re-branding the airline. This is because BM believes that their current image and name is too 'narrow' for the US market which is their next growth market.

Many people consider the name "British Midland" too parochial and regionally restrictive. BM hope that the new branding will have an internatiional flavour that will apeal to the US market.
Lets hope that they avoid the mistakes made by BA with their recent branding.





User currently offlineAirbus_A340 From Hong Kong, joined Mar 2000, 1560 posts, RR: 19
Reply 2, posted (13 years 10 months 5 days 12 hours ago) and read 1593 times:

Well said and im suprised
thanks for the info.
regards
trev



People. They make an airline. www.cathaypacific.com
User currently offlineAvion757 From , joined Dec 1969, posts, RR:
Reply 3, posted (13 years 10 months 5 days 11 hours ago) and read 1581 times:

I don't see why BM should change their name just because they are relaunching flights to the USA. They operated schedules in the 70s and I think also the 80s from Castle Donnington (East Midlands) in England to New York with 707s under that title, so why not keep it now? But they had a different livery then, though.
Does anyone know what they will change it to? I hope they keep their British image.
Thanks for the info!
Alex


User currently offlineLH423 From Canada, joined Jul 1999, 6501 posts, RR: 54
Reply 4, posted (13 years 10 months 5 days 8 hours ago) and read 1558 times:

Personally, I think British Midland is a fine name! I don't know why they think naming the airline British London, or some other well-known region will help them anymore. British Midland is a bit narrow, but it won't stop people from flying on their airline! I think re-labelling the airline is an unnecessary action, but whatever they re-label it, please let it be good!

LH423



« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
User currently offlineAirman99o From Canada, joined Aug 1999, 975 posts, RR: 1
Reply 5, posted (13 years 10 months 5 days 6 hours ago) and read 1541 times:

hey There,
I think that a good name for them would be British MidWorld. Why you ask well they are just going to be flying the Atlantic and it still keeps a bit of the old name but brings in a total new approach.

just my two cents worth

Airman99o



Safety is Everyones Responsibility.
User currently offlineBilly From United Kingdom, joined Jul 2000, 895 posts, RR: 7
Reply 6, posted (13 years 10 months 5 days 5 hours ago) and read 1534 times:

I do not know what is wrong with BMA. Michael Bishop has ruled out BlueBird (which was a strong rumour at one point).


User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 7, posted (13 years 10 months 5 days 5 hours ago) and read 1532 times:

British Midland has gone from a regional british carrier to a major european airline and is now thinking global - the name change is being considered in connection with their new long-haul service to the usa. Many other airlines have gone this route: for example, Allegheny became US Air when it became a nation wide player, Trans-Texas became Texas International, etc. The major concern is that people outside of England do not understand that the Midlands is a region of that country. Rumors are that BRITISH STAR or BRITISH ATLANTIC are being considered - British Star would be an interesting name as BD is a memeber of the Star Alliance.

User currently offlineScotty From UK - Scotland, joined Dec 1999, 1875 posts, RR: 3
Reply 8, posted (13 years 10 months 5 days 1 hour ago) and read 1506 times:

The danger here is that by adopting a new image for the North American market, they could lose the very strong, and very well liked, British Midland image at home. Golden rule - dont p..s off the supporters who come to all the home games!!

User currently offlineBrissie_lions From , joined Dec 1969, posts, RR:
Reply 9, posted (13 years 10 months 5 days ago) and read 1489 times:

Couldn't agree more Scotty.

British Midland has a well developed image in the UK and Europe. Just because they are launching flights to America doesn't require a name/image change.

Could you imagine if they changed their name to British Atlantic, and then nine months down the track, they decide that yields are not worth continuing with the flights, so they revert back to domestic and European flights. "British Atlantic" would sound a bit daft, and a shitload of money would have been wasted.

I might add that British Midland is well known here in Australia amongst Aussie travellers, due to the sometimes intense marketing of their UK and European Airpasses. So if the Aussies can get to know an airline which doesn't even flight here, I am sure the Yanks can do the same with one which does fly to their shores.

Cheers

Scotty
(the Aussie one)


User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 10, posted (13 years 10 months 5 days ago) and read 1483 times:

I agree with the last 2 comments one hundred percent, but the management at BD does not! They are looking for a more "global" image. I think that long haul routes for BD will be a major part of their future, with commitments for 8 A330-200s. Lets be grateful that this very good airline will, at least, not be called BLUEBIRD! With respect to waisting money, airlines can be good at that, I dont want to know how much BA spent on developing its latest, unsuccessful, world images scheme.

User currently offlineEnglandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3
Reply 11, posted (13 years 9 months 4 weeks 1 day 2 hours ago) and read 1449 times:

Personally, I don't like British Star (it sounds cheap) and British Atlantic is too similar to Virgin Atlantic.
Blue Bird sounds absolute s**t, and British Midworld I'd say had 'regionalness' about it...just what BD want to get rid of.
I heard British Lion and, like someone else wrote, thought it sounded like some patriotic charter but it's certainly grown on me.
I think the WORST thing that British Midland could do would be to call themselves something like BD Airways.
My idea....British Millennium. It's modern, British, has no regional assosiation and origonal!
What do you think?

Hope to read your reply,
Jamie.


User currently offlineCeilidh From , joined Dec 1969, posts, RR:
Reply 12, posted (13 years 9 months 4 weeks 1 day 2 hours ago) and read 1446 times:

Actually, British Atlantic was the original name for what is now Virgin Atlantic - it was set up by an American attorney, Randolph Fields, and several ex Laker people. The original plan in 1982 was to fly to the Falklands - then it was going to be an all-business class operation with DC10-30s to JFK in a 150 seat configuration. When Branson got involved, he demanded that the Virgin name be substituted for 'British' - the rest, as they say, is history!   

User currently offlineEg777er From United Kingdom, joined Feb 2000, 1837 posts, RR: 14
Reply 13, posted (13 years 9 months 4 weeks 1 day 2 hours ago) and read 1440 times:

Have heard that it's going to be UK STAR.

I like this the most of all the suggestions here and in other places.


User currently offlineNickofatlanta From Australia, joined May 2000, 1487 posts, RR: 0
Reply 14, posted (13 years 9 months 4 weeks 1 day 2 hours ago) and read 1435 times:

I agree with the comments above against such a move. Even after the USA flights start, the vast majority of BD's business will be what it is now, domestic and European. Besides, some other airlines have expanded and not changed their names: Southwest and Northwest (yes, I know they dropped, Orient from the end of their name). I mean you could fly from Manchester, NH to Fort Lauderdale, FL via BWI and go nowhere near the SW USA! Similarly, NW, with hubs in DTW, MEM and AMS is not a NW-centered airline anymore. Another example would be British Caledonian - their transatlantic flights were mainly out of LGW, right? Not Scotland as the name suggests.

User currently offlineEnglandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3
Reply 15, posted (13 years 9 months 4 weeks 1 day 2 hours ago) and read 1438 times:

Oh yeah,
I'd forgotten that Ceilidh. Sorry to change the subject, but why the Falklands? Was it because their a British dependantcy?(I think that's the correct term!)


User currently offlineEg777er From United Kingdom, joined Feb 2000, 1837 posts, RR: 14
Reply 16, posted (13 years 9 months 4 weeks 1 day 1 hour ago) and read 1432 times:

Apart from the fact that it's a dependency, but yes.

Although British Atlantic would have been a flop - can you imagine flying scheduled to the Falklands? Target market of about 200 people?


User currently offlineEnglandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3
Reply 17, posted (13 years 9 months 4 weeks 1 day ago) and read 1425 times:

Where did you hear it's to be UK Star, and is that for certain?

User currently offlineGranite From UK - Scotland, joined May 1999, 5568 posts, RR: 64
Reply 18, posted (13 years 9 months 4 weeks 23 hours ago) and read 1416 times:
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Hi all

There was a name bandied about a while ago and that was British Lion Airways.

Regards
Gary Watt
Aberdeen, Scotland


User currently offlineKonaB777 From , joined Dec 1969, posts, RR:
Reply 19, posted (13 years 9 months 4 weeks 23 hours ago) and read 1409 times:

I think they should stay with British Midland Airlines, it is fine.

User currently offlineCapt.Picard From , joined Dec 1969, posts, RR:
Reply 20, posted (13 years 9 months 4 weeks 22 hours ago) and read 1394 times:

Let's face it-the majority of BD's operations are now ex-LHR, and the US sectors will be flown out of MAN for the forseeable future, so I can see why they think "Midland" is now irrelevant. Does the overall scheme change too, or just the titling?

User currently offlineEg777er From United Kingdom, joined Feb 2000, 1837 posts, RR: 14
Reply 21, posted (13 years 9 months 4 weeks 22 hours ago) and read 1389 times:

Ahhh, Picard arrives.

To be honest, god knows what it will be called. Midland does sound v. perochial etc.

How've you been?


User currently offlineTWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 22, posted (13 years 9 months 4 weeks 22 hours ago) and read 1389 times:

It sure won't be UK Star. That was simply the cover title for an article on BD in Airways magazine.

British Atlantic has no presonality, neither does British Star any of that crud.

Blue Bird is a cute kind of zippy irreverent name that I like very much. Not every airline name has to be some boring geographic allusion. JetBlue, Fresh Air, Yes, these are the new ones.

Names the JetBlue management team tossed around:

Egg
Taxi
The Competition
Home
The High Road
Yes!
The Big Apple
True Blue
Hiway Air
Lift Air

-Russell


User currently offlineEg777er From United Kingdom, joined Feb 2000, 1837 posts, RR: 14
Reply 23, posted (13 years 9 months 4 weeks 22 hours ago) and read 1387 times:

The reasoning behind UK STAR is that the airline is the only UK airline in the STAR alliance.

This was bandied around way before any article in Airways.

I doubt they'll drop 'British' or 'UK' - look at what happened when BA removed the flag from the fins.


User currently offlineCapt.Picard From , joined Dec 1969, posts, RR:
Reply 24, posted (13 years 9 months 4 weeks 22 hours ago) and read 1385 times:

Eg777
G'day, I'll mail you later.


25 Capt.Picard : Uh...don't have your email address alistair. Send us a mail at amp46@cam.ac.uk would you? Cheers
26 Laserjet : I think that the name British Midland should stay. It is well recognised in Europe, and once the airline gets established in U.S.A, it would be there
27 Post contains images 777gk : Their updated Diamond color scheme is very eye-catching and recognizable. I was looking forward to seeing them on an A330. Landor is doing the design,
28 TWAneedsNOhelp : Eg, United is the only STAR member in the states, Air Canada is the only STAR member in Canada, SIA is the only STAR member in Singapore, ANA is the o
29 Capt.Picard : TWA, I have to say I disagree with your last statement; this is because you are underestimating the fierce patriotism of the British general public. B
30 Trident : British Midland has already changed its name once, it was originally called "Derby Airways" - definitely parochial. Why not revert to using the initia
31 Scotty : Ah Picard. Logical as ever, following in the ways of your Vulcan starfleet friends!! You are right. British Midland has built up a very good support f
32 Flaps : The British Midland name, logo, color scheme and brand are all outstanding. It would be foolish to throw that away. UK Star, British Atlantic or whate
33 TWAneedsNOhelp : You know, I completely agree, I like the British Midland look and image. As for the name, it sounds kind of cool, becuase the word "midland" is not us
34 Tristar4ever : BD is great airline and it has an exellent reputation here in the uk. unfortunatly it is typical that with britains obsession with america, BD are req
35 Post contains images Capt.Picard : Tristar, It's mainly the British Government and businesses in this country (as well as all over the world) which have an obsession with the lucrative
36 Post contains images Scotty : Canny Scots (and English, Irish and Welsh as well) know when they are getting good value and service. And BD provide that. Any change, real or perceiv
37 Englandair : If they have to rename BD I hope it becomes Air Great Britain/ British International.
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