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New Delta Livery?  
User currently offlineDTW757 From United States of America, joined Oct 2003, 1553 posts, RR: 4
Posted (7 years 7 months 9 hours ago) and read 16000 times:

I know the possibility has been discussed of Delta unveiling a new livery when they emerge from bankruptcy. I saw this photo of the Habitat For Humanity airplane and am wondering if these colors might be a preview of what's to come.

Delta could freshen their current livery without great cost to them by splashing those blue stripes on the airplane and either keeping the current tail or perhaps using a new design on this blue tail. They are taking what they learned from Song and integrating that into their fleet and these stripes might be a part of that.

Here is the livery on N171DZ, an airplane that I have actually flown on just a few months after delivery in 1998.


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Photo © Justin Idle



Personally I think this these colors would be great. What do you think? Would this be a great new Delta livery?


721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,388,146,CR2,7,ERJ,
77 replies: All unread, showing first 25:
 
User currently offlineUK_Dispatcher From United Arab Emirates, joined Dec 2001, 2589 posts, RR: 30
Reply 1, posted (7 years 7 months 9 hours ago) and read 15990 times:

I don't like these colours at all - not as a standard livery anyway. I think that any new Delta livery should echo the widget, and the colours of black, red and blue.

User currently offlineAeroWesty From United States of America, joined Oct 2004, 20394 posts, RR: 62
Reply 2, posted (7 years 7 months 9 hours ago) and read 15949 times:

Quoting DTW757 (Thread starter):
What do you think? Would this be a great new Delta livery?

Yuck.

My suggestion, stop changing liveries every other year, and on the day they emerge from BK resurrect "Delta is ready when you are ..." as their slogan for a while. It would have a positive and effective double meaning.



International Homo of Mystery
User currently offlineDALMD88 From United States of America, joined Jul 2000, 2534 posts, RR: 14
Reply 3, posted (7 years 7 months 9 hours ago) and read 15950 times:

That is the first pic of the Habitat plane I've seen. I like the idea of the stripes, but it would need some red for a fleet wide look.

I've heard no rumors of a new livery, but I'm not anywhere into a loop were I would hear any. A new look is purely speculation, even though many carriers have changed on exiting from Chpt 11. I have noticed a drop off of airplanes getting repainted. That could be due to contract work in the paint bays. I noticed there is a DHL paint job coming in next week and I think there is some Navy C-40 jobs soon also.


User currently offlineVasu From United Kingdom, joined Apr 2005, 3856 posts, RR: 0
Reply 4, posted (7 years 7 months 9 hours ago) and read 15939 times:

Hmm... in different colours I can see it looking very good!

User currently offlineBmiBaby737 From United Kingdom, joined Jun 2005, 1797 posts, RR: 9
Reply 5, posted (7 years 7 months 7 hours ago) and read 15731 times:

She needs a more interesting tail, with the paint on the side continueing up there.

User currently offlineAlitaliaMD11 From Spain, joined Dec 2003, 4068 posts, RR: 13
Reply 6, posted (7 years 7 months 7 hours ago) and read 15720 times:

There was some mention a month or two ago on these forums about Delta getting a new livery. The only reason why I think that the Habitat new livery might reflect the new Delta livery is because the Pink Delta is also painted with the same waves on the fuselage, except they are pink.

Although it could just be the way Delta wants to do their special liveries.


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Photo © Ben Wang
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Photo © Anders Olsen




No Vueling No Party
User currently offlineOsiris30 From Barbados, joined Sep 2006, 3192 posts, RR: 26
Reply 7, posted (7 years 7 months 7 hours ago) and read 15599 times:

Delta needs to stop changing liveries. They've had how many in the last 20 years.

Branding is important and if you change your look every 5 years the average consumer gets confused.

I mean look at the one legacy carrier in North America who hasn't seen chapter 11 (or equivalent)... AA. Their look has been consisten for years.

Sometimes if your livery is very dated it makes sense to change, but that's the big issue with the hyperstylized liveries. They are full of graphic design fads. A good design is timeless (AA, IBM, Visa, Mastercard, etc).

Odds are if it looks hot/cool today it will look dated and aged in 10 years. Why companies inist of trying to redo their corporate branding every year is lost on me. I come from the school where you don't change your branding, because the product it's associated with isn't totaly crap.

(Just ait 10 years and see how crappy and dated the 'new' UA livery is going to look)



I don't care what you think of my opinion. It's my opinion, so have a nice day :)
User currently offlineEXAAUADL From , joined Dec 1969, posts, RR:
Reply 8, posted (7 years 7 months 7 hours ago) and read 15518 times:

How many DL liveries are out there now?

3?


User currently offlineCubastar From United States of America, joined Nov 2006, 407 posts, RR: 5
Reply 9, posted (7 years 7 months 6 hours ago) and read 15409 times:

Quoting EXAAUADL (Reply 8):
How many DL liveries are out there now?

Hopefully, there will be only 1 in the future..... as a stand alone company.


User currently offlineRootsAir From Costa Rica, joined Feb 2005, 4186 posts, RR: 40
Reply 10, posted (7 years 7 months 6 hours ago) and read 15386 times:

Quoting Osiris30 (Reply 7):
A good design is timeless (AA, IBM, Visa, Mastercard, etc)

OLD LOGO


NEW LOGO


[Edited 2006-12-29 16:52:27]


A man without the knowledge of his past history,culture and origins is like a tree without roots
User currently offlineDTW757 From United States of America, joined Oct 2003, 1553 posts, RR: 4
Reply 11, posted (7 years 7 months 6 hours ago) and read 15352 times:

Quoting Osiris30 (Reply 7):
Branding is important and if you change your look every 5 years the average consumer gets confused

I don't think this is true, if it were we wouldn't see constant model changes in the automotive industry for starters. People want constant change with so many of the products they use. Delta has used the widget as their logo for many many years. Changing colors on the airplane is another story.

I forgot to add one more thing, most of the major US carriers have had 3 different color schemes in the past 20 years with AA being the exception.

[Edited 2006-12-29 17:00:28]


721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,388,146,CR2,7,ERJ,
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4028 posts, RR: 11
Reply 12, posted (7 years 7 months 6 hours ago) and read 15275 times:

Quoting Osiris30 (Reply 7):
Delta needs to stop changing liveries. They've had how many in the last 20 years.
DL has had 3, starting with the longstanding "widget" livery that was around for over 30 years. They had the "Ron Allen" livery for just a short period of time starting around 1996 and then by 2000 before even many of the old "widget" livery a/c were repainted they went to the "flowing flag" look that Leo Mullin wanted.
I think many DL employees would love to put the Allen/Mullin periods behind them since they both were horrible managers and grossly mismanaged Delta during their tenures as CEO.
I for one would love to see DL go back to a modified widget livery that is a little more modern looking considering DL is now fly 738s, 752s, 767s and 777s rather than abundant numbers of Douglas a/c (DC-8s, DC-9s, etc...) that the old widget livery was designed around. The only a/c currently in their fleet that looks good in the old widget livery are the MD-88s and MD-90s. So something similar to that, but modernized. We actually had a good thread last spring on this topic:
RE: Could Delta Adopt An All-new Livery? (by 7E72004 May 22 2006 in Civil Aviation)?searchid=2785565&s=Delta+Airlines+Livery#ID2785565
One other livery I would like to see DL do is a heritage livery for Western Airlines since it has been 20 years now since that successful merger. It would be fun to see an a/c with the big red Western "W" with the DL widget!

[Edited 2006-12-29 17:07:03]


DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 13, posted (7 years 7 months 6 hours ago) and read 15156 times:

The widget will be used prominently (or at least more so than today) in the near future.


Some see lines, others see between the lines.
User currently offlineOsiris30 From Barbados, joined Sep 2006, 3192 posts, RR: 26
Reply 14, posted (7 years 7 months 5 hours ago) and read 15035 times:

Quoting DTW757 (Reply 11):
don't think this is true, if it were we wouldn't see constant model changes in the automotive industry for starters. People want constant change with so many of the products they use.

Have you ever done or been involved with corporate branding studies, survey's, etc? I'm guessing not because this statement shows a lot of ignorance (not meant offensively) of such things (I've had the misfortune of being involved in that aforementioned exercises). The average consumer is stupid. I'm sorry, but it's a fact. They think they aren't, but they are.

Models of cars are one thing, but GM's Logo hasn't changed, nor has Ford's. Finally how many old car model names have been brought back? Now you could argue that Delta's planes are products rather than the company so who cares what's on them, but I think it's a mistake.

As the population ages and more and more folks retire or get close to retirement, nostalgic based branding is going to be the next big thing, just watch for it...

Finally to RootsAir:

That's a SLIGHT modification to the logo. All the key elements are basically the same (color, font, visual image, etc.). Nothing like the difference in Delta's liveries... and although I liked the 'wavy gravy' the best *personally* that doesn't make it a good on.



I don't care what you think of my opinion. It's my opinion, so have a nice day :)
User currently offlineMIAMIx707 From , joined Dec 1969, posts, RR:
Reply 15, posted (7 years 7 months 5 hours ago) and read 14952 times:

Quoting UK_Dispatcher (Reply 1):
I don't like these colours at all - not as a standard livery anyway. I think that any new Delta livery should echo the widget, and the colours of black, red and blue.

 checkmark 

Quoting Osiris30 (Reply 14):
As the population ages and more and more folks retire or get close to retirement, nostalgic based branding is going to be the next big thing, just watch for it...

Hope that comes true for airline paintschemes, because I think the current livery trends are awful. That plus most planes looking more and more alike makes it worse.


User currently offlineLonghornmaniac From United States of America, joined Jun 2005, 3278 posts, RR: 45
Reply 16, posted (7 years 7 months 5 hours ago) and read 14919 times:

Quoting Osiris30 (Reply 7):
Delta needs to stop changing liveries. They've had how many in the last 20 years.

 checkmark  I agree completely!

Quoting UK_Dispatcher (Reply 1):
I think that any new Delta livery should echo the widget, and the colours of black, red and blue.

 checkmark ...however, if they did decide to change, anything that doesn't feature the widget prominantely is a travesty. Their old widget scheme was the best one to date.

Cheers,
Cameron


User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 17, posted (7 years 7 months 4 hours ago) and read 14754 times:

everyone:

Quoting Longhornmaniac (Reply 16):
...however, if they did decide to change, anything that doesn't feature the widget prominantely is a travesty. Their old widget scheme was the best one to date.

please read below:

Quoting Alitalia744 (Reply 13):
The widget will be used prominently (or at least more so than today) in the near future.

thanks.



Some see lines, others see between the lines.
User currently offlineLincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8
Reply 18, posted (7 years 7 months 3 hours ago) and read 14708 times:

Quoting Osiris30 (Reply 7):
I mean look at the one legacy carrier in North America who hasn't seen chapter 11 (or equivalent)... AA. Their look has been consisten for years.

I think it would take quite a leap to make the connection that "static branding == no bankruptcy". To take that conclusion to an extreme... Southwest (relatively) recently changed their livery...should we expect a bankruptcy announcement?

Quoting DTW757 (Reply 11):
I don't think this is true, if it were we wouldn't see constant model changes in the automotive industry for starters. People want constant change with so many of the products they use

In your example, people don't so much want constant change but the auto manufacturers do -- if you could buy a car that would last 20 years it would be great for you but bad for Ford. The auto industry has been credited in some circles with the concept of "Planned Obsolescence"-- that is, essentially, designing products that need to be replaced either by pacing the addition of new features, making sweeping design changes and introducing/discontinuing lines so that the old product is "uncool", or just designing to a minimum expected life (yes, this also has the effect of lowering the cost but it is primarially for the benefit of the manufacturer).

While I like the "flag" livery (and incidentally hate Delta), I do think that the lack of a consistant brand can hurt them. To liken it to your auto industry argument, this is tantamount to GM changing their logo; a more apt comparison to the model changes may be the reconfiguration of the First/Business/Economy offerings (IFE, seat covers, leg room, etc.).

One test of how effective branding is...If you were hosting a gameshow, and asked the contenstant (for the sake of argument, assume age 30+):

In advertising, "who is ready when you are?"
In advertising, "______ Air Lines. We love to fly and it shows."
In advertising, which company says "good goes around"

I bet you'd get the expected answer to #1 and/or #2. Chances of someone even guessing any airline with #3 are slim -- and it doesn't really exhibit a positive trait about the airline. (Now granted, based on my experiences with Delta, #1 and #2 also have nothing to do with the present-day airline, but they at least sound good.)

Lincoln



CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4028 posts, RR: 11
Reply 19, posted (7 years 7 months 3 hours ago) and read 14628 times:

Quoting Osiris30 (Reply 14):
although I liked the 'wavy gravy' the best *personally* that doesn't make it a good one.

I've actually liked the "Flowing Flag" (aka "Delta-flot," "Wavy-Gravy" etc...) livery a great deal as well, especially the solid navy blue engine cowling covers with the orange stripe. They can keep the tail as it is, but I'd like to see the stripes along the side of the plane come back with the old tilted widget on the forward section of the fuselage, and the "Times New-Roman" font in upper-case and likewise tilted. The widget being tilted should also go back onto the navy blue engine cowlings as well. Aside from the navy blue, orange and white colors, perhaps a gold small accent could be added much the way it was on the Spirit of Delta 762 livery for that all important ships final farewell tour.
In addition to the special "Western" heritage livery on perhaps a 738 I mentioned above, it might look good to do a heritage "Northeastern" livery since that was the airline Delta acquired back in the early 1970s that made DL such a bigger player on the east coast, especially in Boston.



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineJetpixx From United States of America, joined Jul 2004, 844 posts, RR: 1
Reply 20, posted (7 years 7 months 3 hours ago) and read 14572 times:

Instead of DL concentrating on branding and new liveries, they should concentrate on better customer service and finding a way to stop losing money. I have been a devout SkyMiles guy and loved flying them, but more often than not their service has been substandard lately, the ATL hub is a mess and I'll do anything I can to fly CO and NW so I can still get my SkyMiles and avoid their service completely. I've had it with DL.

User currently offlineGarri767 From , joined Dec 1969, posts, RR:
Reply 21, posted (7 years 7 months 1 hour ago) and read 14272 times:

I dont really admire that livery, but i think if Delta could incorporate their widget, that light shade of blue (on that aircraft in that photo), and a shade of red into a stylish livery, it would look awesome (just my opinion)



Garri767


User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4028 posts, RR: 11
Reply 22, posted (7 years 7 months 1 hour ago) and read 14099 times:

Quoting Garri767 (Reply 21):
I dont really admire that livery, but i think if Delta could incorporate their widget, that light shade of blue (on that aircraft in that photo), and a shade of red into a stylish livery, it would look awesome

I think there are some great liveries out there that are timeless classics like CO and Singapore that I hope won't change much, certainly no more than what Visa recently did to their logo. I don't think it is a very good thing for airlines to be like many NFL and NCAA football teams and uniform/helmet liveries in recent years. Nike hasn't been that great for many, and I'm glad my Alma-matter (Brigham Young Univ.--BYU) gave up on the 6 season Nike experiment (1999-2004) and went back to the traditional BYU livery, with some slight modifications, which is what I hope DL will do shortly.



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineDTW757 From United States of America, joined Oct 2003, 1553 posts, RR: 4
Reply 23, posted (7 years 7 months ago) and read 13403 times:

Quoting Osiris30 (Reply 14):
Have you ever done or been involved with corporate branding studies, survey's, etc? I'm guessing not because this statement shows a lot of ignorance (not meant offensively) of such things (I've had the misfortune of being involved in that aforementioned exercises). The average consumer is stupid. I'm sorry, but it's a fact. They think they aren't, but they are.

Models of cars are one thing, but GM's Logo hasn't changed, nor has Ford's. Finally how many old car model names have been brought back? Now you could argue that Delta's planes are products rather than the company so who cares what's on them, but I think it's a mistake.

You're correct, I have not been involved in corporate branding studies, surveys etc. I will say this, I think that most people don't recognize the Delta or any other livery. They will recognize the logo of the airline but not the livery. I would often ask my friend who traveled alot for work when flying Northwest if the airplane was in the new paint or old. He never paid any attention to it.

A couple of weeks ago I flew Delta from SNA-ATL onboard a Song aircraft. The 757 was completely full and I'd be willing to bet that today 95% of them wouldn't be able to tell you that they flew onboard a Song airplane opposed to a Delta airplane. Of course I can't speak for them but as I watched them they pretty much all seemed preoccupied with their cell phones, books, laptops and newspapers before boarding.

So I say that in my opinion, would people quickly recognize an airline's logo? YES An airline's livery? NO....And in that aspect, Delta has not changed a thing since the 1960's.



721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,388,146,CR2,7,ERJ,
User currently offlineOsiris30 From Barbados, joined Sep 2006, 3192 posts, RR: 26
Reply 24, posted (7 years 7 months ago) and read 13086 times:

@dtw757:

One of the reasons the liveries mean so little is airlines are constantly screwing with them. I would be most Americans can recognize an american airlines livery because it's been learned. I'm an airplane nut and I could tell you what delta's current livery is! That's a problem. I can visualize the widget and wavy gravy but not the current one.

As for delta's logo... They might want to feature it more heavily moving forward IMHO.

As an aside I bet anyone on this forum who is 30 or older can draw the panam livery from memory, even today! It might not be perfect and might not have the slight tweaks that occurred at various stages, but most could do it.

Point is a *smart* airline will use their aircraft as branding collateral. That means following all the rules of branding, and throwing out and starting over every 5 years isn't it IMHO. This isn't to say I like Delta's current scheme...just that they need to pick a look, pick a message, and sell it!

@lincoln:

Sorry I wasn't attempting to directly relate livery changes to bancrupcy. However, it is an interesting observation (or so I thought). As for the rest of your post, spot.

(Please forgive typos, posting from my phone)



I don't care what you think of my opinion. It's my opinion, so have a nice day :)
25 USADreamliner : Remember that sometimes a livery is associated with an airline (bad) service, example: USAIR (not US Airways) and Aeroflot (old colours).
26 Viscount724 : I don't think many customers choose an airline based on the livery. In fact, these days with Internet bookings rapdily taking over and in many cases i
27 Post contains images Osiris30 : The livery/branding arguement isn't about customer's directly choosing (or not choosing) flights because of how the planes look. It has to do with wh
28 Post contains images Steeler83 : And DL has done this while trying to reorganize under ch 11 protection. How about improving its ops out of ATL with improved check-in kiosks and addi
29 Agill : I was so expecting a US airways livery when I clicked this thread.
30 Post contains links and images N102DAman : Personally I believe that the Widget tail is the best and most distinctive Delta livery to date. Nothing beat seeing that great old L1011 with the gre
31 Steeler83 : agreed! The widget was and STILL IS Delta Air Lines. I thought that stripe was black and not blue though, or perhaps it was a very dark blue. Still,
32 Dl757md : That gold accent was always on the the Spirit when it was painted in the widget livery. It wasn't added for the farewell tour. DL757Md
33 Post contains links Skoker : Three words: Sans-Serif font. That Serif font Delta uses now is gaudy. As far as the logos go, you guys wold get a kick out of this: http://www.flickr
34 USAirPlatinum : Besides the Visa example above, IBM and MasterCard have also modified their logos over the years.
35 NASCARAirforce : Are there still any delta jets flying with the widget on the tail? It's been a couple years since I last seen one.
36 Post contains links Dl757md : Nope, they're all gone. The Spirit of Delta still has it and it can be seen in the Delta Heritage Museum. DL757Md
37 SLCUT2777 : More of the reason to make it a permanent part of the DL "Widget" livery that will make a comeback.
38 Osiris30 : Minor tweaks yes.. I would hardly call the different liveries of the airlines tweaks in the last decade though.. UA is unrecognizable, and Delta.. we
39 Post contains links and images DTW757 : Unrecognizable compared to what, something you grew up with? The UA 727 wore 3 different liverys during their years at United. Which of these is Unit
40 Post contains images Jbguller : I don't think that a livery change is that much of a difference, from a possible passenger's point of view anyway. As long as the overall company logo
41 MCOflyer : I think they hold the record. MCOflyer
42 Fewsolarge : That's a fine idea! Now would be the time.
43 Osiris30 : You just proved my point.. none look the same.. and now the United logo is merely a 'blotch' very faint and hard to make out IMHO. As for which is me
44 United767 : They still got the full red and blue tulip on the fuselage right next to the bold United letters.
45 Floridaflyboy : I know I'm the only one on this forum that thinks this way, but I think the widget paint job was awful. Very nice in it's day, but very very outdated
46 SANFan : Aw, quit pickin' on Delta... Happy New Year! bb
47 Post contains images Garri767 : here, you are going to need this - and this - You should be set, Good luck! Garri767
48 Osiris30 : ROFLMAO!!!!!!
49 Post contains images Litz : A couple of interesting notes on the Widget paint scheme applied to the Spirit on it's farewell tour ... Check the pictures of the tail - the "DELTA"
50 FlyDreamliner : I'd love to see that old slogan come back. I think their livery is attractive, however I echo the notion that the widget should be resurrected. What
51 Post contains images Jbguller : Haha I've never picked up on that - then again my attention is normally fixed on the sound of the engines and the overall aircraft when it taxies pas
52 Eirjet : It goes without saying, that consistant branding does not have any affect on the financial success of an airline.... that award goes to the business
53 Jetdeltamsy : Don't like the light blue at all. I think our traditionally white fuselage should remain.
54 Post contains images Andz : The ultimate timeless classic logo, instantly recognisable worldwide. This is so true, I have worked for the same company selling the same products f
55 SANFan : To carry your thinking a bit further Viscount, with modern-day civil aviation's wonderful innovation known as code-sharing, I'd be willing to bet tha
56 JetSet777 : Bottom line is Delta needs a new livery, The current one is not at all eye catching and to be quite honest, I think it is boring. Yes, I know that a c
57 777-200 : I think the livery they have atm is just fine.... why a new one...? Is it a delta thing to get a new livery every 5 years.. lol
58 DL757Md : I worked in the paint shop for a couple of years and was involved in painting it once in it's widget livery and once in the 1996 Atlanta Olympic live
59 DTW757 : That is not the case. Delta, Northwest, United, and US Airways have each had 3 official liveries in the past 20 years. There is nothing saying that D
60 Litz : As I said ... "According to a DL paintshop manager, who I talked to at the pull-in ceremony at the museum" ... The guy could have been wrong, after a
61 Post contains images SLCUT2777 : For whom ever designs the new livery for DL, there are some things they must ponder: 1. Employees and customers want to get away from the "Dark Ages"
62 Alitalia744 : some thoughts on "the" new livery, take em' or leave em': 1) the white fuselage will remain. 2) the Delta font will not change 3) the "flowing fabric"
63 DTW757 : Are you speaking of the 3 tone purple one? I have one sitting here on my desk from this month that says "pay local, fly global" I was wondering why t
64 Post contains images Steeler83 : Try Four... The orange-red-brown scheme, Red and blue scheme, I am not sure what to call their 1997 scheme, so here's a visual aid: And of course, th
65 Post contains images Viscount724 : [quote=DTW757,reply=39]Unrecognizable compared to what, something you grew up with? The UA 727 wore 3 different liveries during their years at United.
66 SBN580 : To tag onto this thread, I was at DIA in Denver today and saw a CRJ in plain white, all except for the tail. It taxied by too quick to get a reg or wh
67 Post contains images Alitalia744 : no it won't be the three tone purple. there are multiple versions of that design out - three tone in purple, light blue, red, dark blue, green and a
68 TSS : When booking flights using travel websites such as those you've mentioned, the individual airline's logos are displayed prominently above the fare ra
69 777FlyGuy : Since when does keeping the same boring livery for at least 38 years equate into not filing for bankruptcy? Changing your color scheme doesn't cause
70 Post contains links and images N102DAman : As mentioned previously the Widget stands for something. Delta was once the standard as far as airline service was concerned and at that time. The wid
71 Lincoln : Hey! I didn't say that! In fact, I argued against that quote.
72 Argonaut : I certainly hope not! Dull as ditchwater... Actually, you're not...thanks for giving me the courage to join you! But it was definitely great in its t
73 Post contains images Osiris30 : He didn't say that I did... and I wasn't arguing that keeping the livery the same kept them out of bankrupcy. But I find the correlation 'intersting'
74 777FlyGuy : Actually yeah I did like New Coke, but of what relevenace does that have to do wtih this? Companies rebrand all the time. I don't base who I spend my
75 Osiris30 : You're just 100% wrong there. Corporate branding is important... it's very important... why doyou think companies spend money to advertise.. to get t
76 Floridaflyboy : Entirely agree. It looked incredible on the 727.
77 777FlyGuy : Exactly. So why keep ragging me on it? Like you said, my opinion means nothing right? Works both ways no? I doubt they care your opinion either. Oh y
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