Adools From Egypt, joined Oct 2006, 72 posts, RR: 0 Reply 4, posted (6 years 11 months 1 week 1 day 5 hours ago) and read 4299 times:
On December 2nd I flew AMS - CAI (flight 553) with KLM and they had branded food. Everything was Italian by Bertolli. There was a note in the menu (handed out before the meal) that all KLM's flights would serve food by Bertolli. I cannot remember if it said for how long or on which specific flights. Food was quite good, but very salty. (Sorry about the picture quality)
Geo772 From United Kingdom, joined Jul 2004, 514 posts, RR: 0 Reply 6, posted (6 years 11 months 1 week 1 day 5 hours ago) and read 4291 times:
Branding is quite common. For instance all the plastic tumblers on BA are branded Coca-Cola.
But specifics aside it is all part of onboad marketing and is important in terms of revenue, more so for the LCC market but still important nonetheless for full srvice carriers.
When I travelled on Virgin Blue a few years ago (the last LCC that I flew on) there was a great deal of branding. It didn't detract from the overall service at all. And of course as a passenger you know exactly what you are going to get with well known brands.
Flown on A300B4/600,A319/20/21,A332/3,A343,B727,B732/3/4/7/8,B741/2/4,B752,B762/3,B772/3,DC10,L1011-200,VC10,MD80,1-11
Bongodog1964 From United Kingdom, joined Oct 2006, 3329 posts, RR: 3 Reply 8, posted (6 years 11 months 1 week 1 day 5 hours ago) and read 4282 times:
I've seen minor pieces of branding on airlines with the food; its normally the chocolate bar, the ice cream or similar. This approach by KLM seems rather more radical. It rather spoils the image the airlines give of top chefs devising exclusive meals on their behalf.
SQ452 From United States of America, joined Apr 2004, 1063 posts, RR: 0 Reply 9, posted (6 years 11 months 1 week 1 day 5 hours ago) and read 4271 times:
Wow, thats pretty interesting...Bertolli is good stuff!!! im not aware of any other flights that actually serve branded "meals". I just know the basic snack selections the airlines serve that airlines specifically have partnerships with....
for instance B6 serves those "Blue" chips and the packaging is actually specifically packaged for JetBlue. Delta has Biscoff making those damn good cookies for them these days, i just had one where the cookie had a delta logo on it!
Mealwise there is a website that has airline meal photos on it (forget it off the top of my head and the internet is still wicked slow here in Asia after the quake). I'd check that out. I've found airline food has improved in recent years quite dramatically...
I probably had one of the best meals in recent memory on a UA flight from NRT>SFO. Best Banana Nut Bread I have ever had in my life (even better than moms!). The worse meal I ever had on a plane: SQ one time (yah I know, surprising huh?)...they tried doing pancakes with syrup for a breakfast option, totally awful, I actually wound up eating the Indian selection for breakfast which was interestingly good
SQ452 From United States of America, joined Apr 2004, 1063 posts, RR: 0 Reply 21, posted (6 years 11 months 1 week 15 hours ago) and read 3623 times:
Quoting MarkATL (Reply 14): I also remember a DL flight I had once with either a Blimpie or Subway sandwhich.
I think i know what you are talking about here...it was definitely a branded sandwhich that came in the breakfast or lunch packets they handed out in the jetway...i want to say it was Sara Lee or something, croissant with deli meat on it.
Haagen Dazs is also the ice cream of choice on lots of airlines too...lets not forget that!!!
Viscount724 From Switzerland, joined Oct 2006, 23169 posts, RR: 23 Reply 22, posted (6 years 11 months 1 week 13 hours ago) and read 3520 times:
These tie-ins with food/beverage manufacturers are quite common now. Obviously the airline is getting some financial benefit for promoting the other company's products. It's been common for years for airlines to promote the brands of liquor/beer/soft drinks served, often including their logos on things like printed first and business class menus etc.
I was on a couple of KL flights in Europe a few days ago and noted that the plastic drinking glasses on one flight, in addition to the KLM logo, also had the Coca-Cola name/logo embossed on one side, although it was almost invisible. I thought that was slightly ironic since KL stopped serving soft drinks in Y class on intra-Europe flights a year or so ago, although they do serve free beer (Heineken of course) and wine. The only other beverage options in Y class in Europe are coffee, tea or bottled water. There's also a small container of orange juice in the package containing the free sandwich they serve in Europe. I feel sorry for children travelling on KL in Europe as about the only thing they can drink is water, and the orange juice. I haven't encountered any other mainline carriers in Europe that don't offer at least one or two soft drinks like Coke in Y class...I've also recently flown AF/LH/LX.
KL's January inflight magazine has a 4-page insert describing fleet upgrades, seating changes and other current/future service improvements/changes. It mentions the Bertolli tie-in. Excerpt quoted below:
KLM's World Business Class passengers on flights from Schiphol can currently enjoy menus created by France's internationally renowned Pourcel brothers, while all intercontinental Economy Class flights out of Schiphol now feature a lunch/dinner concept supplied by the Italian food manufacturer Bertolli.