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Airline Food 'Brands'  
User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Posted (7 years 9 months 3 weeks 17 hours ago) and read 4867 times:

Flew KLM few months back, food served looked like microwavable heinz meal.
Do any other airline offer similar products?

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Next destinations, Suarabaya, beirut, paris, Accra
26 replies: All unread, showing first 25:
 
User currently offlineRaffik From United Kingdom, joined Feb 2006, 1716 posts, RR: 4
Reply 1, posted (7 years 9 months 3 weeks 17 hours ago) and read 4845 times:

How bizarre! The only brand associations I know are with MEA- they use Al Rifai nuts & Kasualty Chtoura juices.

Out of interest Soups, what route were you flying? What was the meal like?

I wonder how the airline heated so many microwave (looks like!) meals, I thought meals were usually heated by ovens?



Happy -go- lucky kinda guy!
User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 2, posted (7 years 9 months 3 weeks 17 hours ago) and read 4843 times:

It looked like microwaved meal to me, not sure tho
was on AMS-ACC route. Meal was ok.



Next destinations, Suarabaya, beirut, paris, Accra
User currently offlineEgmcman From United Kingdom, joined Jun 2005, 898 posts, RR: 8
Reply 3, posted (7 years 9 months 3 weeks 17 hours ago) and read 4828 times:

Don't the lcc's use branded snacks and drinks?

User currently offlineAdools From Egypt, joined Oct 2006, 72 posts, RR: 0
Reply 4, posted (7 years 9 months 3 weeks 17 hours ago) and read 4819 times:

On December 2nd I flew AMS - CAI (flight 553) with KLM and they had branded food. Everything was Italian by Bertolli. There was a note in the menu (handed out before the meal) that all KLM's flights would serve food by Bertolli. I cannot remember if it said for how long or on which specific flights. Food was quite good, but very salty. (Sorry about the picture quality)

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User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 5, posted (7 years 9 months 3 weeks 17 hours ago) and read 4818 times:

Does KLM get those meal for free in return for ads? cause on the TV screen they had a few Heinz ads, let alone the advertisement for Heinz on the meal


Next destinations, Suarabaya, beirut, paris, Accra
User currently offlineGeo772 From United Kingdom, joined Jul 2004, 519 posts, RR: 0
Reply 6, posted (7 years 9 months 3 weeks 17 hours ago) and read 4811 times:

Branding is quite common. For instance all the plastic tumblers on BA are branded Coca-Cola.

But specifics aside it is all part of onboad marketing and is important in terms of revenue, more so for the LCC market but still important nonetheless for full srvice carriers.

When I travelled on Virgin Blue a few years ago (the last LCC that I flew on) there was a great deal of branding. It didn't detract from the overall service at all. And of course as a passenger you know exactly what you are going to get with well known brands.



Flown on A300B4/600,A319/20/21,A332/3,A343,B727,B732/3/4/5/6/7/8,B741/2/4,B752/3,B762/3,B772/3,DC10,L1011-200,VC10,MD80,
User currently offlineShamrock350 From Ireland, joined Mar 2005, 6346 posts, RR: 14
Reply 7, posted (7 years 9 months 3 weeks 17 hours ago) and read 4811 times:

On Aer Lingus I have had mostly Irish brand foods mainly from the Chef and Fruitfield group. I haven't seen it for a while though.

Brown sauce is what I can remember having most.

Most of the food has aerlingus.com stamped on it so you can never tell which company it is from.


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3638 posts, RR: 3
Reply 8, posted (7 years 9 months 3 weeks 17 hours ago) and read 4802 times:

I've seen minor pieces of branding on airlines with the food; its normally the chocolate bar, the ice cream or similar. This approach by KLM seems rather more radical. It rather spoils the image the airlines give of top chefs devising exclusive meals on their behalf.

User currently offlineSQ452 From United States of America, joined Apr 2004, 1122 posts, RR: 0
Reply 9, posted (7 years 9 months 3 weeks 16 hours ago) and read 4791 times:

Wow, thats pretty interesting...Bertolli is good stuff!!!  thumbsup  im not aware of any other flights that actually serve branded "meals". I just know the basic snack selections the airlines serve that airlines specifically have partnerships with....

for instance B6 serves those "Blue" chips and the packaging is actually specifically packaged for JetBlue. Delta has Biscoff making those damn good cookies for them these days, i just had one where the cookie had a delta logo on it!

Mealwise there is a website that has airline meal photos on it (forget it off the top of my head and the internet is still wicked slow here in Asia after the quake). I'd check that out. I've found airline food has improved in recent years quite dramatically...

I probably had one of the best meals in recent memory on a UA flight from NRT>SFO. Best Banana Nut Bread I have ever had in my life (even better than moms!). The worse meal I ever had on a plane: SQ one time (yah I know, surprising huh?)...they tried doing pancakes with syrup for a breakfast option, totally awful, I actually wound up eating the Indian selection for breakfast which was interestingly good  Smile



SIN > CVG > BOS
User currently offlineAmirs From Israel, joined Dec 2003, 1333 posts, RR: 4
Reply 10, posted (7 years 9 months 3 weeks 16 hours ago) and read 4785 times:

El Al had breakfasts in Economy made by Tnuva.

User currently offlineFlyKev From United Kingdom, joined Jan 2006, 1385 posts, RR: 1
Reply 11, posted (7 years 9 months 3 weeks 16 hours ago) and read 4769 times:
AIRLINERS.NET CREW
FORUM MODERATOR

VS serves Penn State Pretzels, and Yumbo desserts. The main meals remain un-brand associated.

Kev.



The white zone is for immediate loading and unloading of passengers only
User currently offlineAndz From South Africa, joined Feb 2004, 8455 posts, RR: 10
Reply 12, posted (7 years 9 months 3 weeks 16 hours ago) and read 4724 times:
Support Airliners.net - become a First Class Member!

Quoting Soups (Thread starter):
heinz

Maybe they just knew your name and decided it was appropriate  Smile



After Monday and Tuesday even the calendar says WTF...
User currently offlineUnited777atGU From United States of America, joined Oct 2006, 183 posts, RR: 1
Reply 13, posted (7 years 9 months 3 weeks 12 hours ago) and read 4582 times:

Quoting SQ452 (Reply 9):
Biscoff making those damn good cookies

{.drooling} First time on a UA757 from IAD to BOS... Need to find those cookies...{still drooling}



Speechless
User currently offlineMarkATL From United States of America, joined Jul 2004, 540 posts, RR: 7
Reply 14, posted (7 years 9 months 3 weeks 5 hours ago) and read 4358 times:

A few years back UA had McDonald's kids meals. I also remember a DL flight I had once with either a Blimpie or Subway sandwhich. Does UA still have Starbucks coffee? I know at one time DL Shuttle did.


"...left my home in Georgia, 'n headed for the "Frisco" Bay...
User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 15, posted (7 years 9 months 3 weeks 4 hours ago) and read 4308 times:

i understand airline offering branded drinks, butter, biscuit.... but NOT the main meal. Free advertising? Maybe a free KFC meal onboard


Next destinations, Suarabaya, beirut, paris, Accra
User currently offlineAndaman From , joined Dec 1969, posts, RR:
Reply 16, posted (7 years 9 months 3 weeks 4 hours ago) and read 4291 times:

Please no fast food on board... I want to keep the illusion I'm served a real meal...

Finnair's short haul (Y) meal looked like this in Nov:

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AY807 HEL-MUC Y-class meal


Rather basic, but I'm happy to get something free these days on a short haul flight. The Chilean red wine was very good, and so the little Fazer chokolate.

P.S Later on the same trip things improved  Smile:
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User currently offlineLuv2fly From United States of America, joined May 2003, 12119 posts, RR: 49
Reply 17, posted (7 years 9 months 3 weeks 4 hours ago) and read 4282 times:
Support Airliners.net - become a First Class Member!

Quoting SQ452 (Reply 9):
Delta has Biscoff making those damn good cookies for them these days, i just had one where the cookie had a delta logo on it!



Quoting United777atGU (Reply 13):
{.drooling} First time on a UA757 from IAD to BOS... Need to find those cookies...{still drooling}

Go to Walgreens I just bought two packages of them....

In fact the packaging and everything is exactly the same, though larger as you get more than two in the package.

Or order online http://www.biscoff.com/gourmet/shop

[Edited 2007-01-08 01:07:23]

[Edited 2007-01-08 01:09:42]


You can cut the irony with a knife
User currently offlineRwSEA From Netherlands, joined Jan 2005, 3108 posts, RR: 2
Reply 18, posted (7 years 9 months 3 weeks 4 hours ago) and read 4282 times:

I was served a Hellerman's sandwich on a NW flight from AMS-SEA yesterday. It was catered by KLM. The main course was a choice of two Bertolli options (chicken or pasta).

User currently offlineANCFlyer From , joined Dec 1969, posts, RR:
Reply 19, posted (7 years 9 months 3 weeks 4 hours ago) and read 4275 times:

Here you go . . . excellent site for this kind of stuff:

http://www.airlinemeals.net/indexMeals.html


User currently offlineVasu From United Kingdom, joined Apr 2005, 3932 posts, RR: 0
Reply 20, posted (7 years 9 months 3 weeks 2 hours ago) and read 4159 times:

Airline food doesn't exactly have a good reputation... so I think the idea of serving "brands" adds to its appeal!

I'm sure a lot of people think "Eurgh, airline food"... then go home and have a microwave meal of equally dodgy quality!

PS a couple of years ago, when I flew XLA, we had really nice branded desserts... can anyone remember what brand they were?!


User currently offlineSQ452 From United States of America, joined Apr 2004, 1122 posts, RR: 0
Reply 21, posted (7 years 9 months 3 weeks 2 hours ago) and read 4143 times:

Quoting MarkATL (Reply 14):
I also remember a DL flight I had once with either a Blimpie or Subway sandwhich.

I think i know what you are talking about here...it was definitely a branded sandwhich that came in the breakfast or lunch packets they handed out in the jetway...i want to say it was Sara Lee or something, croissant with deli meat on it.

Haagen Dazs is also the ice cream of choice on lots of airlines too...lets not forget that!!!  Smile



SIN > CVG > BOS
User currently offlineViscount724 From Switzerland, joined Oct 2006, 25653 posts, RR: 22
Reply 22, posted (7 years 9 months 3 weeks ago) and read 4040 times:

These tie-ins with food/beverage manufacturers are quite common now. Obviously the airline is getting some financial benefit for promoting the other company's products. It's been common for years for airlines to promote the brands of liquor/beer/soft drinks served, often including their logos on things like printed first and business class menus etc.

I was on a couple of KL flights in Europe a few days ago and noted that the plastic drinking glasses on one flight, in addition to the KLM logo, also had the Coca-Cola name/logo embossed on one side, although it was almost invisible. I thought that was slightly ironic since KL stopped serving soft drinks in Y class on intra-Europe flights a year or so ago, although they do serve free beer (Heineken of course) and wine. The only other beverage options in Y class in Europe are coffee, tea or bottled water. There's also a small container of orange juice in the package containing the free sandwich they serve in Europe. I feel sorry for children travelling on KL in Europe as about the only thing they can drink is water, and the orange juice. I haven't encountered any other mainline carriers in Europe that don't offer at least one or two soft drinks like Coke in Y class...I've also recently flown AF/LH/LX.

KL's January inflight magazine has a 4-page insert describing fleet upgrades, seating changes and other current/future service improvements/changes. It mentions the Bertolli tie-in. Excerpt quoted below:

KLM's World Business Class passengers on flights from Schiphol can currently enjoy menus created by France's internationally renowned Pourcel brothers, while all intercontinental Economy Class flights out of Schiphol now feature a lunch/dinner concept supplied by the Italian food manufacturer Bertolli.


User currently offlineJoseMEX From Mexico, joined Oct 1999, 1539 posts, RR: 24
Reply 23, posted (7 years 9 months 3 weeks ago) and read 4002 times:

Quoting Viscount724 (Reply 22):
I feel sorry for children travelling on KL in Europe as about the only thing they can drink is water, and the orange juice.

I flew KL AMS-MAD in Y last October and I'm pretty sure I had a Coca Cola on board. Maybe it's only the shorter European flights that have no soft drinks available?


User currently offlineFlyDreamliner From United States of America, joined Jan 2006, 2759 posts, RR: 15
Reply 24, posted (7 years 9 months 2 weeks 6 days 23 hours ago) and read 3972 times:

Hmm,

I wonder if any airlines are currently sporting premium menus by wolfgang puck?

airlines, are you listening!

not only brilliant food, but a recognizable name.

i'm all for branding on food on airlines, you'll likely get better stuff, and the food vendors can get their name out there.

of course there are always soft drinks too, usually an airline sides either with coke or pepsi... not being able to get a coke on nw flights has irritated me for years.



"Let the world change you, and you can change the world"
25 Ckfred : AA's plastic cups used to have the Coke logo on one side, and the styrofoam cups had the Maxwell House logos on one side. Also, the sandwiches in the
26 Azstagecoach : CO's hot sandwiches are now the same Pierre's brand that you can buy and nuke at 7-Eleven. There's at least two varieties, the cheeseburger and the br
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