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BA "The World`s Biggest Offer"  
User currently offlineAFa340-300E From France, joined May 1999, 2084 posts, RR: 25
Posted (15 years 7 months 3 days 12 hours ago) and read 4322 times:


Here is a picture of a BA 767; it avertises "The World`s Biggest Offer", apparently made in 1991.

Does anyone know if this was when they gave quite a fee (I don`t rmember how many) Concorde tickets thoughout Europe please?

Click for large version
Click here for full size photo!

Photo © Konstantin Von Wedelstaedt

Thank you,

Best regards,
Alain Mengus

3 replies: All unread, jump to last
User currently offlineNa From Germany, joined Dec 1999, 11589 posts, RR: 9
Reply 1, posted (15 years 7 months 3 days 11 hours ago) and read 4280 times:

The only thing I know about it is that BA put these decals on several airplanes, including 747-400.

User currently offlineKlik From Canada, joined Oct 2000, 152 posts, RR: 0
Reply 2, posted (15 years 7 months 3 days 11 hours ago) and read 4265 times:

Following the downturn in international air travel due to the Gulf War, BA decided to take a step to "kickstart" the industry with "The World's Biggest Offer". It offered every seat for free to any international destination BA flew to on 23 April (St. George's Day). The whole campaign lasted some six months, and included seat sales, staff in clown's suits (since BA was crazy to be giving away seats for free), and the various aeroplanes painted with the titling. I remember watching television, and seeing an old lady who claimed it was her first time back in France since WWII; truly touching, and all because of "The World's Biggest Offer".
It was BA's biggest marketing campaign until "Making your money go further", launched just recently.

User currently offlineAFa340-300E From France, joined May 1999, 2084 posts, RR: 25
Reply 3, posted (15 years 7 months 2 days 16 hours ago) and read 4188 times:


Thanks for the info!

If I understand well they gave away ALL the tickets on international flights on 23 April 1991?
That´s what we call take chances!

Thank you,

Best regards,
Alain Mengus

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