Irishpower From United States of America, joined Aug 2003, 433 posts, RR: 0 Posted (9 years 4 months 4 days 13 hours ago) and read 4872 times:
Hey gang, I have chosen Boeing (Comercial Airplane Division) to run an Organizational Structure and Strategy paper on. I have to do "Porter's 5 Forces Analysis" on the company and come up with the 1. Industry forces-that effect Boeing 2. Strategic positioning--of Boeing and 3. Positioning of Rivals (Airbus)- barriers faced by Airbus in trying to match Boeing.
Porters 5 forces are
1. Bargaining power of suppliers--on Boeing
2. Bargaining power of customers (buyers)--on Boeing
3. Intensity of Rivalry (with Airbus)
4. Threat of new entry by new airplane manufacturers (probably pretty low!)
5. Threat of substitutes (ex. cars, trains, boats etc..)
I would like ANY and ALL input!!--- If you don't know then fathom a guess and let me know anyway!!
NAVEGA From United States of America, joined Nov 1999, 741 posts, RR: 0
Reply 1, posted (9 years 4 months 4 days 12 hours ago) and read 4815 times:
Just my small input from the prospective os someone who has relatives woriihg for Mexicana Airlines and who used to be a Boeing Client exclusively.
I can tell you that Boeing lost ground in Latin America because when Airbus started marketing south of the border, Boeing felt invincible at that time and did not forsee the problems that were about to take place in the airline industry world wide.
Airbus came in with better financial packages which made is easy for airlines like Mexicana and TACA to purchase their aircraft at lower interest rates and with better fuel efficiency.
The same is now happeing with the new Mexican Low Cost carriers which are opting for Airbus products.
Just something you might keep in mind should you need to use it.
COEI2007 From Vanuatu, joined Jan 2007, 1912 posts, RR: 5
Reply 4, posted (9 years 4 months 4 days 11 hours ago) and read 4690 times:
I think it would be interesting to mention that AB wanted to order a huge amount of 737's from Boeing, but Boeing was unhappy with their future plans, and feared a lot of 73's would end up on the used market, driving lower used 73's prices. Airbus stepped in, lowered their prices, and AB went to 737's and A320's. Now, AB have gone back to 737's!!!!!!!!!!!