Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Southwest And The Price Is Right  
User currently offlineWDBRR From United States of America, joined Jan 2005, 616 posts, RR: 0
Posted (7 years 9 months 1 week 5 days 5 hours ago) and read 3540 times:

I watched the game show "The Price is Right" today here in the US.
they were giving away a vacation from LAX to Washington, DC.
I presume BWI airport...the clip showed a SWA plane and was
courtesy of "Southwest Vacations". I was a little surprised they
used SWA Vacations. is this common? any thoughts?
I guess the game shows have to save money wherever they can.

9 replies: All unread, jump to last
 
User currently offlineTransWorldSTL From United States of America, joined Mar 2006, 568 posts, RR: 1
Reply 1, posted (7 years 9 months 1 week 5 days 5 hours ago) and read 3522 times:

Quoting WDBRR (Thread starter):
is this common? any thoughts?
I guess the game shows have to save money wherever they can.

I would guess that SWA donated this vacation in return for the exposure they get..


User currently offlineAtrude777 From United States of America, joined Aug 2003, 5700 posts, RR: 52
Reply 2, posted (7 years 9 months 1 week 5 days 5 hours ago) and read 3478 times:

WN started IAD too so perhaps IAD is the featured Airport, or they could have codeshared with ATA into DCA.

But ya, WN has been shown "ad wise" on a lot of shows I have seen.

I have heard a lot of airlines on Price is Right, AA, Delta, and Air Tran were a few I saw repeated.

Alex



Good things come to those who wait, better things come to those who go AFTER it!
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20782 posts, RR: 62
Reply 3, posted (7 years 9 months 1 week 5 days 4 hours ago) and read 3306 times:

Quoting WDBRR (Thread starter):
I was a little surprised they
used SWA Vacations. is this common? any thoughts?
I guess the game shows have to save money wherever they can.

At the end of the show you'll see a list of the companies who've provided "promotional considerations" to the shows. Other terms are used as well for the higher ticket items. The value of the item vs. the airtime it receives plays a lot into whether the item is provided free, or if the company pays an additional fee. A box of Dimetapp used as a prop in the "Now and Then" game might receive the same amount of airtime as a Southwest Vacation given for winning the game, so obviously Dimetapp will be sending some cash and possibly some product for the contestants in return for the exposure.

A great video of what a contestant received in "promotional considerations" after 9 days on Jeopardy.

http://video.google.com/videoplay?docid=7898841269808149834



International Homo of Mystery
User currently offlineFdex727 From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 9 months 1 week 5 days 3 hours ago) and read 3291 times:

I've even seen FL providing air travel now and again, I believe it was a Disney package.

User currently offlineRikkus67 From Canada, joined Jun 2000, 1674 posts, RR: 1
Reply 5, posted (7 years 9 months 1 week 4 days 12 hours ago) and read 2779 times:

I've been to the show... IIRC, there are TV monitors where you can watch the product placement while the show is taping live. The term "promotional consideration" is used considerably throughout the show. There are a number of airlines that have used the show for promotional purposes, with American Airlines and Southwest more current...I do believe Delta and Continental have also had product placement...

(NON-AV for a sec....)

In case you wonder about what you have to pay in TAXES (Canadians get a double whammy when playing on an American gameshow) on game show winnings:

$0 - $500 = no tax
$501 - $1000 = 30% tax
$1001 + = 35% tax.


So even if you win that dream vacation with roundtrip airfare, you still have to pay 35% of the cost. This is what has kept the show going. a LOT of winners don't actually take the big prizes!


I wonder how many vacations (Southwest or other airline) they give away on a weekday show playing for, what...6 months of the year?



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineLASOctoberB6 From Japan, joined Nov 2006, 2380 posts, RR: 1
Reply 6, posted (7 years 9 months 1 week 4 days 11 hours ago) and read 2754 times:

i saw AirTran on some game show about 2 weeks ago, it was in their new livery so i guess it was fresh....


[NOT IN SERVICE] {WEStJet}
User currently offlineGalapagapop From United States of America, joined Feb 2005, 910 posts, RR: 4
Reply 7, posted (7 years 9 months 1 week 4 days 9 hours ago) and read 2604 times:

They look to be the subject of an upcoming "Dirty Jobs" on Discovery fyi. Just looks like Mike Rowe does some ramp rat work but probably another good publicity spot for WN.

User currently offlineScottB From United States of America, joined Jul 2000, 6806 posts, RR: 32
Reply 8, posted (7 years 9 months 1 week 4 days 8 hours ago) and read 2488 times:

Quoting Atrude777 (Reply 2):
I have heard a lot of airlines on Price is Right, AA, Delta, and Air Tran were a few I saw repeated.

I'm showing my age, but back when I was a kid, I remember seeing PSA being mentioned!


User currently offlineCcrlR From United States of America, joined Aug 2001, 2239 posts, RR: 0
Reply 9, posted (7 years 9 months 1 week 4 days 8 hours ago) and read 2472 times:
Support Airliners.net - become a First Class Member!

Staying on topic:
I noticed that too yesterday. Sometines NWA is used for international destinations. Other Airlines I've heard on there were Alaska, Northwest, Southwest, AirTran, Independence Air(to DC), American Airlines, Asiana, Korean Air, Air Pacific Air Tahiti, Aer Lingus(to DUB). Those are the only ones I know from the years I've heard from. They usually coincide withe the destination for the trip



"He was right, it is a screaming metal deathtrap!"-Cosmo (from the Fairly Oddparents)
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Southwest And The B737-700ER posted Sun Feb 12 2006 21:40:05 by Falcon Flyer
And The Winner Is..... posted Thu Jan 5 2006 23:26:11 by UALPHLCS
US/HP: Coke Vs. Pepsi. And The Winner Is..... posted Tue Aug 30 2005 03:49:58 by Jmc1975
And The Winner Is....? (T & L's 10 Best Airlines) posted Mon Jul 11 2005 21:37:14 by Jamake1
And The Winner Is... Swissport! posted Wed Jun 1 2005 21:00:28 by VSMike
Avianca Case: And The Winner Is... posted Tue Nov 16 2004 21:12:48 by S.p.a.s.
Southwest And The 737-200 posted Wed Oct 20 2004 00:59:33 by Erj145lr
Southwest And The 717 posted Wed May 5 2004 19:25:31 by 777d
Southwest And The "cattle Call." posted Wed Apr 28 2004 22:00:50 by 7E72004
And The Winner Is...AMR posted Wed Jul 2 2003 00:21:10 by Speedport