TristarCrazy From United States of America, joined Feb 2007, 328 posts, RR: 0 Posted (8 years 1 month 1 week 3 days 21 hours ago) and read 20592 times:
New here and have enjoyed reading everyone's comments the last several months. I have a close buddy at DAL that has told me a major "re-branding" is in the works which will do away with the current "ribbon" theme and a new all red widgets in some kinda 3-D effect will take its place on all ticket counter, signage and aircraft. Aircraft will be all white with red striping and the red widget on the rear and tail....no DAL blue! He didn't have anything to show, just described. Anyone else hear anything about this???
Haggis79 From Germany, joined Jun 2006, 1096 posts, RR: 1
Reply 3, posted (8 years 1 month 1 week 3 days 21 hours ago) and read 20537 times:
I was thinking about asking after the status of DLs new livery here for a few days now.... we had major discussions about that on this board in autumn but it got kinda drowned by the US/DL thing.... so I guess after US's deferral it was only a matter of time until it reappeared....
I must confess what you describe sounds UGLY, though....
Jmhluv2fly From United States of America, joined Dec 1999, 559 posts, RR: 0
Reply 14, posted (8 years 1 month 1 week 3 days 17 hours ago) and read 19846 times:
I think the current colors look well enough. I will say this much, if I were one of those DL pilots who has taken pay cut after pay cut to save the airline, working ever so harder for less, less pay, less benefits...then to hear they are taking those dollars to once again throw some different paint on the airplanes, I, along with many, many others I am certain would take serious issue. In my opinion, I believe they should leave the colors of the airplanes alone and focus on getting the company out of bankruptcy protection and working to achieve profitability. For those who say the airline needs to somehow rebrand itself or create a new image, while all the other airlines of the world are busy playing musical colors...
American Airlines has remained unchanged, and I believe American's image is as good or even better then the other major carriers. Leave well enough alone.
Azjubilee From United States of America, joined Apr 2000, 4143 posts, RR: 27
Reply 15, posted (8 years 1 month 1 week 3 days 17 hours ago) and read 19807 times:
Hmmm... mostly red eh? I wonder what carriers signature color is red? Could this be an interim paint scheme to bridge the gap between a certain merger? Is this foreshadowing or are we reading WAY too much into this? FWIW, I heard from a very reliable source back when NWA launched the current scheme that CO would be next. Here we are nearly 3 years later and the golden globe still flies.
Sampa737 From Brazil, joined May 2005, 637 posts, RR: 1
Reply 17, posted (8 years 1 month 1 week 3 days 16 hours ago) and read 19665 times:
I'd like to see the widget back but I like the present livery. To change one's livery means not just the plane but check in, the gate, vehicles, promotional items, internet, etc, etc, etc...how are bankrupt airlines, which force unions to make concessions, able to spend that kind of money? I'm probably in the minority but I think the present livery looks clean and it stands out as an American carrier for sure.
UAL777UK From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 18, posted (8 years 1 month 1 week 3 days 12 hours ago) and read 19387 times:
What is it with DL?...............They seem to change the colours on their aircraft every two weeks..........I would love to know how many different schemes they still have going as I suspect hafl of the fleet is still in its old colours!
ORD From United States of America, joined Jul 1999, 1390 posts, RR: 1
Reply 20, posted (8 years 1 month 1 week 3 days 11 hours ago) and read 19069 times:
Quoting Sampa737 (Reply 17): To change one's livery means not just the plane but check in, the gate, vehicles, promotional items, internet, etc, etc, etc...
It seems everything in the past six months or so has already changed except the planes. The "flowing fabric" is gone from everything but the aircraft tails. The website is all new. And all promotional materials have the new multi-shade, wavy motif. With most of these materials in shades of blue, I would expect that to be the main color on the planes (other than white) when there is a redesign. I doubt red would be the prominent color, maybe more of an accent. We'll just have to wait and see.
And all of this branding is not a wasted expense. Bankrupt or not, an airline needs to market itself. There is always a marketing budget. For example, when Delta redid its website, it made no difference whether it had the old flowing fabric or a new look. The website needed to be redone regardless.
Alitalia744 From United States of America, joined Mar 2000, 4776 posts, RR: 44
Reply 21, posted (8 years 1 month 1 week 3 days 10 hours ago) and read 18600 times:
Quoting ORD (Reply 20): And all of this branding is not a wasted expense. Bankrupt or not, an airline needs to market itself. There is always a marketing budget. For example, when Delta redid its website, it made no difference whether it had the old flowing fabric or a new look. The website needed to be redone regardless.
Exactly - something people often overlook or don't understand.
Aside from the money paid to the design agency, aircraft need to be repainted. There is no difference painting them in the existing livery or a new one.
That being said, I love the "flowing fabric" tail and will be sad to see it leave, altho being in Advertising realize that it stands for nothing. I say paint the tail wavy blue (like the current design being used on the promotional materials) and throw the WIDGET back up there - non-slanted, white top, red bottom
Tranceport From Canada, joined Jul 2003, 282 posts, RR: 1
Reply 24, posted (8 years 1 month 1 week 3 days 10 hours ago) and read 17999 times:
I don't understand the airline industry well, but can someone explain to me how and why decisions are made to change livieries? The general opinion of the forum, myself included, favours the older widget scheme. Several years ago while connecting in Atlanta, I saw three different liveries. I can understand changing outdated or unpopular liveries, but why is Delta always in a state of change with their livery?