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Delta's New Livery?  
User currently offlineTristarCrazy From United States of America, joined Feb 2007, 321 posts, RR: 0
Posted (7 years 5 months 1 week 2 days 11 hours ago) and read 20262 times:

Howdy,
New here and have enjoyed reading everyone's comments the last several months. I have a close buddy at DAL that has told me a major "re-branding" is in the works which will do away with the current "ribbon" theme and a new all red widgets in some kinda 3-D effect will take its place on all ticket counter, signage and aircraft. Aircraft will be all white with red striping and the red widget on the rear and tail....no DAL blue! He didn't have anything to show, just described. Anyone else hear anything about this???


717,722,732,733,737.738,739,742,744.752,763,764,772,L10,L15,DC3,DC6,DC8,DC9,DC10,MD11,MD80,MD90,CV880,A310,A319,A320.A33
94 replies: All unread, showing first 25:
 
User currently offlineNWADC9 From United States of America, joined May 2004, 4896 posts, RR: 10
Reply 1, posted (7 years 5 months 1 week 2 days 11 hours ago) and read 20270 times:

I better hear something soon, because I'm about to spew!  yuck 


Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
User currently offlineAirTranTUS From , joined Dec 1969, posts, RR:
Reply 2, posted (7 years 5 months 1 week 2 days 11 hours ago) and read 20233 times:

Welcome to Airliners!

It sounds nice...I think. At least the fuselage won't be all white, but the lack of blue is disappointing. I'm thinking something like this, but it won't look as good without blue IMO.


View Large View Medium
Click here for bigger photo!

Photo © Josh Akbar



User currently offlineHaggis79 From Germany, joined Jun 2006, 1096 posts, RR: 1
Reply 3, posted (7 years 5 months 1 week 2 days 11 hours ago) and read 20207 times:

I was thinking about asking after the status of DLs new livery here for a few days now.... we had major discussions about that on this board in autumn but it got kinda drowned by the US/DL thing.... so I guess after US's deferral it was only a matter of time until it reappeared....

I must confess what you describe sounds UGLY, though....



300 310 319/20/21 332/3 343 AT4/7 143 B19 732/3/4/5/G/8/9 742/4 752/3 763/4 77E/W CR2/7/9 D95 E45/70 F50 F70 100 M11 M90
User currently offlineHaggis79 From Germany, joined Jun 2006, 1096 posts, RR: 1
Reply 4, posted (7 years 5 months 1 week 2 days 11 hours ago) and read 20225 times:

it's probably more gonna look like this...:


View Large View Medium
Click here for bigger photo!

Photo © Chris Starnes




urgh....



300 310 319/20/21 332/3 343 AT4/7 143 B19 732/3/4/5/G/8/9 742/4 752/3 763/4 77E/W CR2/7/9 D95 E45/70 F50 F70 100 M11 M90
User currently offlineTristarCrazy From United States of America, joined Feb 2007, 321 posts, RR: 0
Reply 5, posted (7 years 5 months 1 week 2 days 11 hours ago) and read 20147 times:

Quoting Haggis79 (Reply 3):

Well my buddy says its really cool looking but I must admit it was had for me to imagine looking cool from his description.



717,722,732,733,737.738,739,742,744.752,763,764,772,L10,L15,DC3,DC6,DC8,DC9,DC10,MD11,MD80,MD90,CV880,A310,A319,A320.A33
User currently offlineSteeler83 From United States of America, joined Feb 2006, 9176 posts, RR: 18
Reply 6, posted (7 years 5 months 1 week 2 days 10 hours ago) and read 19988 times:

Just bring back that gorgeous widget from 20-some years ago already!!!! That is the Delta I know and the Delta I will remember for the love of GOD!!!!! *Whines*  hissyfit  banghead 


Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
User currently offlineCALPSAFltSkeds From United States of America, joined Dec 2006, 2583 posts, RR: 9
Reply 7, posted (7 years 5 months 1 week 2 days 10 hours ago) and read 19923 times:

Red striping, white aircraft, red "W"idget on the tail.

Bring back the Western paintjob.


User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4028 posts, RR: 11
Reply 8, posted (7 years 5 months 1 week 2 days 10 hours ago) and read 19912 times:

Quoting TristarCrazy (Reply 5):
Well my buddy says its really cool looking but I must admit it was had for me to imagine looking cool from his description.

Probably one thread that we had last year you might want to look at that shows some schematics for possible Delta liveries: Could Delta Adopt An All-new Livery? (by 1337Delta764 May 1 2006 in Civil Aviation)



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineAsstChiefMark From , joined Dec 1969, posts, RR:
Reply 9, posted (7 years 5 months 1 week 2 days 10 hours ago) and read 19930 times:

Here it is!



Click here for bigger photo!
Design © Michel Gilliand
Template © Michel Gilliand


Mark  Wink

[Edited 2007-02-16 06:25:34]

User currently offlineDLCnxgptjax From United States of America, joined Oct 2005, 353 posts, RR: 0
Reply 10, posted (7 years 5 months 1 week 2 days 10 hours ago) and read 19861 times:

Maybe the tail will look similar to the "Keep Delta My Delta" Buttons that we saw floating around.

User currently offlineAviatorTJ From United States of America, joined Jul 2003, 1838 posts, RR: 7
Reply 11, posted (7 years 5 months 1 week 2 days 8 hours ago) and read 19666 times:

Hmmm. All red, eh? Like a red tail? A new red tail?

 duck 


User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8537 posts, RR: 13
Reply 12, posted (7 years 5 months 1 week 2 days 8 hours ago) and read 19633 times:
Support Airliners.net - become a First Class Member!

Quoting AsstChiefMark (Reply 9):
Here it is!

on an A320 ! do you know something we don't know ?



Moderation in all things ... including moderation ;-)
User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 13, posted (7 years 5 months 1 week 2 days 8 hours ago) and read 19619 times:

Big version: Width: 152 Height: 170 File size: 13kb
Big version: Width: 132 Height: 60 File size: 1kb



Some see lines, others see between the lines.
User currently offlineJmhluv2fly From United States of America, joined Dec 1999, 559 posts, RR: 0
Reply 14, posted (7 years 5 months 1 week 2 days 7 hours ago) and read 19516 times:

I think the current colors look well enough. I will say this much, if I were one of those DL pilots who has taken pay cut after pay cut to save the airline, working ever so harder for less, less pay, less benefits...then to hear they are taking those dollars to once again throw some different paint on the airplanes, I, along with many, many others I am certain would take serious issue. In my opinion, I believe they should leave the colors of the airplanes alone and focus on getting the company out of bankruptcy protection and working to achieve profitability. For those who say the airline needs to somehow rebrand itself or create a new image, while all the other airlines of the world are busy playing musical colors...
American Airlines has remained unchanged, and I believe American's image is as good or even better then the other major carriers. Leave well enough alone.

JMH-Pensacola, Florida!


User currently offlineAzjubilee From United States of America, joined Apr 2000, 3888 posts, RR: 28
Reply 15, posted (7 years 5 months 1 week 2 days 7 hours ago) and read 19477 times:

Hmmm... mostly red eh? I wonder what carriers signature color is red? Could this be an interim paint scheme to bridge the gap between a certain merger? Is this foreshadowing or are we reading WAY too much into this? FWIW, I heard from a very reliable source back when NWA launched the current scheme that CO would be next. Here we are nearly 3 years later and the golden globe still flies.



AZJ


User currently offlineInbarD From Israel, joined Jan 2007, 219 posts, RR: 0
Reply 16, posted (7 years 5 months 1 week 2 days 7 hours ago) and read 19393 times:

Hmmm... that livery looks ugly. Why would they choose it, i reckon the one they have now is quite reasonable and good!

[Edited 2007-02-16 09:58:45]

User currently offlineSampa737 From Brazil, joined May 2005, 637 posts, RR: 1
Reply 17, posted (7 years 5 months 1 week 2 days 6 hours ago) and read 19335 times:

I'd like to see the widget back but I like the present livery. To change one's livery means not just the plane but check in, the gate, vehicles, promotional items, internet, etc, etc, etc...how are bankrupt airlines, which force unions to make concessions, able to spend that kind of money? I'm probably in the minority but I think the present livery looks clean and it stands out as an American carrier for sure.

User currently offlineUAL777UK From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 18, posted (7 years 5 months 1 week 2 days 2 hours ago) and read 19057 times:

What is it with DL?...............They seem to change the colours on their aircraft every two weeks..........I would love to know how many different schemes they still have going as I suspect hafl of the fleet is still in its old colours!

Enough already!!


User currently offlinePositiverate From United States of America, joined May 2005, 1590 posts, RR: 8
Reply 19, posted (7 years 5 months 1 week 2 days 2 hours ago) and read 18890 times:

Quoting AsstChiefMark (Reply 9):
Here it is!

Still the best livery they ever had...


User currently offlineORD From United States of America, joined Jul 1999, 1381 posts, RR: 1
Reply 20, posted (7 years 5 months 1 week 2 days 1 hour ago) and read 18739 times:

Quoting Sampa737 (Reply 17):
To change one's livery means not just the plane but check in, the gate, vehicles, promotional items, internet, etc, etc, etc...

It seems everything in the past six months or so has already changed except the planes. The "flowing fabric" is gone from everything but the aircraft tails. The website is all new. And all promotional materials have the new multi-shade, wavy motif. With most of these materials in shades of blue, I would expect that to be the main color on the planes (other than white) when there is a redesign. I doubt red would be the prominent color, maybe more of an accent. We'll just have to wait and see.

And all of this branding is not a wasted expense. Bankrupt or not, an airline needs to market itself. There is always a marketing budget. For example, when Delta redid its website, it made no difference whether it had the old flowing fabric or a new look. The website needed to be redone regardless.


User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 21, posted (7 years 5 months 1 week 2 days ago) and read 18270 times:

Quoting ORD (Reply 20):
And all of this branding is not a wasted expense. Bankrupt or not, an airline needs to market itself. There is always a marketing budget. For example, when Delta redid its website, it made no difference whether it had the old flowing fabric or a new look. The website needed to be redone regardless.

Exactly - something people often overlook or don't understand.

Aside from the money paid to the design agency, aircraft need to be repainted. There is no difference painting them in the existing livery or a new one.

That being said, I love the "flowing fabric" tail and will be sad to see it leave, altho being in Advertising realize that it stands for nothing. I say paint the tail wavy blue (like the current design being used on the promotional materials) and throw the WIDGET back up there - non-slanted, white top, red bottom



Some see lines, others see between the lines.
User currently offlineZschocheImages From United States of America, joined Sep 2006, 150 posts, RR: 0
Reply 22, posted (7 years 5 months 1 week 2 days ago) and read 17983 times:

Aaaaahhhhhh! The third livery change in 10 years! Like I've said before, they are trying to make up for 30 some years of keeping the widget.

Hmmmm... an all red livery? Possible foreshadowing of an NW merger?  duck 



Why fly with 2 engines when you can have 3?
User currently offlineFlyingchoirboy From United States of America, joined Oct 2003, 281 posts, RR: 4
Reply 23, posted (7 years 5 months 1 week 2 days ago) and read 17850 times:
Support Airliners.net - become a First Class Member!

Oh come on, Delta! If you HAVE to have a new livery, why don't you just revert to a 'refreshed' black-and-white livery? For Pete's sake!

Just my two cents.
Scott



Flyingchoirboy: He sings, he flies, and sometimes he does both at the same time.
User currently offlineTranceport From Canada, joined Jul 2003, 282 posts, RR: 1
Reply 24, posted (7 years 5 months 1 week 2 days ago) and read 17669 times:

I don't understand the airline industry well, but can someone explain to me how and why decisions are made to change livieries? The general opinion of the forum, myself included, favours the older widget scheme. Several years ago while connecting in Atlanta, I saw three different liveries. I can understand changing outdated or unpopular liveries, but why is Delta always in a state of change with their livery?

25 Post contains links and images BAW076 : This is the best looking DL livery IMHO...and it should stay! View Large View MediumPhoto © Josh Akbar This one isn't bad... View Large View Medi
26 Flybyguy : Wow... Delta has changed its livery so many times over the past 7 years... it seems that no two planes have the same livery in their fleet. I think th
27 ORD : Each of the two most recent liveries (one unveiled in 1997, the other in 2000) came about because Delta had a new CEO (Ron Allen first, then Leo Mull
28 ORD : You may like the current livery but it has very little visually identity with the widget, which IS Delta. As I stated before, rebranding is part of t
29 Post contains images MidEx216 : I'd actually rather have the old livery compared the intermediate livery. It's got that retro feel going for it, much like the old Varig, or ATA, etc
30 Alitalia744 : Exactly - it's part of a holistic approach to branding - through your design theme. Every company has one from Coca Cola to Nike to Procter & Gamble.
31 ORD : You are 100% correct and right on the mark. You and I obviously see things the same way. But you are apparently more "in the know" on Delta's upcomin
32 ATLflyer : No DL blue...that is wierd since their cabins are all blue and their website is mainly blue. I hope it stays!
33 RootsAir : change their livery again? wow DL changes their livery like changin underwear! f they do have anew livery, hope i'll fly with a new livery plane when
34 Post contains images Haggis79 : maybe the plane isn't white but blue....? with a red widget and a red ribbon....? Man, that would look cool.... well... one can always hope...
35 SPREE34 : I'm thinking Delta should quit re-logoing airplanes and equipment and start making money. If you don't serve customers to sell tickets and MAKE money,
36 Icarus75 : I saw a Delta aircraft like that at CDG on February, 12th while I was on board my GF flight to BAH!
37 BrianDromey : To be fair new liveries usually signifty an event in the companies history. And the two previous liveries did not exactly see DL through the best of
38 ORD : Branding and logos, when done right and combined with a solid business plan, result in making money. Where would McDonald's be without the golden arc
39 FRAspotter : After DL does this, I'll be waiting for AA to do the same.
40 Post contains links and images Haggis79 : that was probably the "habitat for humanity" plane.... View Large View MediumPhoto © Nik French it was parked outside 2E that morning. I think i
41 Post contains images Propulsion : Delta have single handedly managed to produced some of the most disgusting liveries in aviation history and then worsen them every time they are 'repl
42 RwSEA : I saw that plane in BRU a month or so ago - looked pretty sharp.
43 BoomBoom : I'm in total agreement on all three points.
44 Post contains images N666FU : Well, gee...It only took 14 posts It doesn't cost any more money. The planes need to be pained anyway. The only cost would be in design and developme
45 Acey559 : I was just in ATL on Tuesday, and the concourses are looking very nice. The gates and chairs at the gates look very nice, and are comfortable as well.
46 Smokescreen : You pick some interesting examples; three of the most recognisable corporate logos - and powerful brands - in the world (you could add the Ford Blue
47 Haggis79 : for one, I think change itself isn't bad if the brand identity is updated rather than radically changed (see for instance LHs livery change back in t
48 ATLflyer : I haven't been to the International Terminal in quite a while...what has changed there? I do agree though that all the work they are doing is startin
49 Post contains images Acey559 : They re-did the food court, the walls, floors, and added new sculptures and art to the walls. Overall, everything is much more clean and fresh, in my
50 Post contains images 4everRC : ...maybe in preparation for their merger with NW?
51 Smokescreen : Agreed, and then let's keep that way!
52 Srbmod : The overwhelming majority of the fleet (with the exception of the ex-Song a/c) are in the 2000 livery. That was something Grinstein put on the front
53 Super Em : What's wrong with wavy gravy? I think DL has more to worry about than a new livery
54 Haggis79 : I kinda doubt that.... their next 777 is due for delivery not before end of 2008, is it? There's constantly been rumor about the new livery being int
55 ORD : If you haven't noticed, the wavy gravy has been phased out on everything. It is gone from advertising, ticket counters, website, SkyMiles cards, etc.
56 AlexPorter : Really? I still see it a lot. Even on the website, which is supposed to be the most up-to-date thing, there is a small ad for the credit card, which
57 USPIT10L : The ticket counters haven't changed at all. In PIT, it's still wavy gravy. I think it's still that way in ATL and TPA, IIRC. They were still that way
58 Alitalia744 : Not sure about PIT but ATL has changed. TPA is changing soon.
59 ORD : I guess I should have said wavy gravy is in the process of being phased out rather than is phased out. But it is completely gone from the newly desig
60 SBN580 : It will take forever it seemsnto eliminate the wimpy widget off of everything and get the classicnback. So many gates have that metal embossed fixtur
61 Blackbird : AsstChiefMark, I like image you did of the Airbus in the Delta Livery. However, if you made nearly the whole pod white it would have looked way better
62 Coleplane : Yeah and, whether they realize it or not, communicates a total lack of direction by management. I know you don't mean literally, but when a company i
63 DeltaL1011man : I don't get it in there BK plan they had pictures of there New 757s 73Gs and 77LRs and all where in the wavy gravy (BTW way the winglets on the 757s a
64 L1011Lover : And they had that livery close to 30 years! So much about the statement I´ve heard so many times "DL is changing their livery so often..." I admit t
65 Coleplane : Some more - reflect their country of origin, symbolic (new direction, new management), target different consumer base, durability (colors don't hold
66 TristarCrazy : Wow...well ok everyone!!! Glad to see this spark some interest. This change will happen this spring as my buddy knew about the "ribbon" livery change
67 Post contains links and images N102DAman : Ahh I love this discussion. I am looking forward to delta emerging as a New and Improved airline. All Jerry Grindstein has been saying since he took o
68 Post contains images WesternA318 : How's this?? But it IS Delta.
69 3201 : That's the retrojet USAir will have to honor DL after they buy them. Oh wait, that was last month, nevermind.
70 Alitalia744 : Everyone knows the new livery is going to happen, however he might have been looking at an itteration vs. the final...[Edited 2007-02-17 07:20:47]
71 Jmhluv2fly : N666FU stated: "Well, gee...It only took 14 posts It doesn't cost any more money. The planes need to be pained anyway. The only cost would be in desig
72 Viscount724 : I agree 100%. It amazes me how much time and effort is devoted to aircraft liveries when at many airports now, passengers can barely even see the air
73 Post contains images CALPSAFltSkeds : I was think of this one. i always thought showing red ink below the window line was not a good idea for a carrier losing money or in BK.
74 Floridaflyboy : I won't shoot you, I'll actually agree with you whole-heartedly. I am not a fan of the Widget scheme. It had its time and place (especially on the 72
75 Post contains images TVNWZ : Of course they will have a lot of red. Easier to paint a red tail and a nice, big stylized compass on the tail later in the year.
76 Micstatic : Yeah, I agree with you both. Why is everybody on this board obsessed with anything retro? Delta's first scheme is completely dated. It looks old and
77 Post contains images N839mh : Viscount724,reply=72] "They should spend the money they now devote to the outside of the aircraft, e.g. paying expensive design consultants to come up
78 Alitalia744 : by god, billy you must be right.... anyway. all idle speculation whether you're a venture capitalist or not...
79 SBN580 : This is one of the most befuddling questions of the airline industry and many others. Whether it is in-house marketing, creative consultants or adver
80 Tsaord : I think DL's old livery was the best. Maybe they are going with red to match the new uniforms?? lol.
81 Post contains images WesternA318 : Witha BIG A on the tail.... I'm the lastperson on this planet to support anything DL does, but to get rid of the widget was just wrong, the widget IS
82 Post contains links and images N102DAman : On the issue of branding. I believe that a recognizable brand and its logo should Invoke good feelings in a customer or potential customer. It should
83 1337Delta764 : While blue was always Delta's primary color on the outside, Delta used to use many different colors inside their aircraft. I have heard that the inter
84 Post contains images WesternA318 : I'm going to have to agree with you here.
85 Floridaflyboy : What about a modernized version of the widget scheme. Something that draws in the modern widget design, and makes the plane look updated and new, but
86 WesternA318 : I'd say keep the fuselage the way the '97 scheme was (from the front it looked like a hooker was smiling at you with gaudy red lipstick), and the wid
87 Floridaflyboy : I'd be cool with that! And maybe alter the letters on the side of the fuselage, and change the design of the engine cowl. BTW, I love the hooker with
88 CALPSAFltSkeds : With all this talk about DL going red, are they consulting with the NY Giants for a color scheme change? What was the red uniforms on the Giants all a
89 Post contains images Coleplane : I'll to that.
90 LawnDart : More a greyish-mauve type color...actually very nice. Huh? The 767s originally had earth-tone colors...more rust than red and orange. MD88s delivered
91 TOLtommy : Lighten up Clarence - Just like NWA and UA and US(east)... The new scheme is only put onto the aircraft when it comes up in rotation to be repainted.
92 Post contains images DL757Md : Don't forget the the paycuts all the rest of the employees at DL took. The pilots aren't the only ones who suffered greatly. It actually takes about
93 Post contains images WesternA318 : Lets hope the widget returns then...
94 JmhLUV2fly : DL757md stated: "Don't forget the the paycuts all the rest of the employees at DL took. The pilots aren't the only ones who suffered greatly.... It ac
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