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Why All The Publicity About JetBlue, What About VS  
User currently offlineCoolGuy From United States of America, joined Jan 2005, 414 posts, RR: 0
Posted (7 years 6 months 1 week 6 days 8 hours ago) and read 3250 times:

VS25 arrived at 2100 on the same day and didn't arrive at the gate until 0230. I'm guessing there are other airlines too.

20 replies: All unread, jump to last
 
User currently offlinePanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 8
Reply 1, posted (7 years 6 months 1 week 6 days 8 hours ago) and read 3225 times:

Jet Blue is the "media darling" right now. Because they are the new kid on the block, they get a lot of free publicity. They will be out the door the minute the next newcomer makes a big splash. My guess is that will be Virgin America, if they ever get an operating certificate.

As far as other airlines, good publicity is non-existent. Major publicity is usually bad (ask AA about the MD80 in Austin). No publicity is just par for the course.



Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
User currently offlineHPLASOps From , joined Dec 1969, posts, RR:
Reply 2, posted (7 years 6 months 1 week 6 days 8 hours ago) and read 3198 times:

Quoting PanAm747 (Reply 1):
As far as other airlines, good publicity is non-existent.

Precisely. WN was getting a lot of grief in the media about their ticket counter fiasco here in LAS on Monday, and I call can do is smile and think "glad it's their turn to have shit thrown at them" (even though every airline was having issues that day).


User currently offlineUzzzer From Ukraine, joined Dec 2006, 139 posts, RR: 0
Reply 3, posted (7 years 6 months 1 week 5 days 22 hours ago) and read 3041 times:

Quoting HPLASOps (Reply 2):
it's their turn to have shit thrown at them

It also depends on the quality of corporate relations of the airlines involved. I applaud to how B6 PR has handled the situation, and perhaps may use the case study in my practice. At least from Europe it looked like most of the opportunities were used, no info vacuum, precise message shift and many other professional tricks were brilliantly performed.

Yes, media are in a sense "tribal" in their behavior trends, but that's only part of the issue. Its not like there's some media Frankenstein deciding what will be served next.

Quoting PanAm747 (Reply 1):
Because they [B6] are the new kid on the block, they get a lot of free publicity. They will be out the door the minute the next newcomer makes a big splash. My guess is that will be Virgin America

VS might get similar coverage to B6, because the company charisma is similar, but again, that would depend on how VS handles the communications.


User currently offlineLogos From United States of America, joined Jan 2000, 793 posts, RR: 1
Reply 4, posted (7 years 6 months 1 week 5 days 21 hours ago) and read 2995 times:

I would say it also has to do with the scope of local operations. JetBlue has a much larger local operation than does VA and had several aircraft sitting for hours on the "tarmac" (a term used only by the media when covering the airline industry), not to mention their performance in the aftermath. So, there are several reasons why jetBlue got picked on. They're doing what they have to do to mitigate the PR damage and time will tell whether their operations match the rhetoric.

Cheers,
Dave in Orlando



Too many types flown to list
User currently offlineTango-Bravo From United States of America, joined Jun 2001, 3805 posts, RR: 29
Reply 5, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2910 times:

After the initial "yet another" incident of pax stranded on an aircraft (in this case, jetBlue) on the ground for many hours, the publicity shifted in its focus to the 100+ flights cancelled by jetBlue each day for several days after airport ops at JFK and elsewhere had fully returned to normal.

No such issues with VS nor any other airline of which I am aware. Nor have we seen from other airlines anything even remotely resembling jetBlue's operational ineptitude, which lingered for days after a major weather disruption was no longer an issue. Recent examples that can be cited are the speedy recoveries of Frontier and United to regular operations following far more extensive irregular operations due to (DEN) weather than the issues effecting jetBlue at JFK that had them reeling for the better part of a week after JFK was reopened for business as usual.


User currently offlineDiscoverCSG From United States of America, joined Jan 2007, 831 posts, RR: 0
Reply 6, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2892 times:

Quoting Uzzzer (Reply 3):
I applaud to how B6 PR has handled the situation,

While it was appropriate for B6's CEO to make an on-camera apology, I think Mr. Neeleman could have rehearsed a few more times. His delivery was a bit iffy. In these days of TV (and net) image-as-everything, I wonder why they didn't take a couple hours to get this right?


User currently offlineJFK69 From United States of America, joined Jun 2006, 1418 posts, RR: 1
Reply 7, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2889 times:

Quoting DiscoverCSG (Reply 6):
While it was appropriate for B6's CEO to make an on-camera apology, I think Mr. Neeleman could have rehearsed a few more times. His delivery was a bit iffy. In these days of TV (and net) image-as-everything, I wonder why they didn't take a couple hours to get this right?

The guy has ADD. I am sure they will blame it on that.


User currently offlineIkramerica From United States of America, joined May 2005, 21516 posts, RR: 60
Reply 8, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2881 times:

Quoting CoolGuy (Thread starter):
VS25 arrived at 2100 on the same day and didn't arrive at the gate until 0230. I'm guessing there are other airlines too.

It is also true that international arrivals have to follow different rules due to Customs and Immigration. And do you know if that VS flight still had food, water, heat, IFE, etc.?

Some of the JetBlue flights had not just arrived, but had left the gate and not gone anywhere for many, many, hours. The pax just wanted to get off and go back home, but weren't allowed. That's also not quite the same thing as arriving from London.

But I still wouldn't have liked to be on that VS flight for 5+ more hours. I was on an AA diversion for weather NRT-DFW. We flew directly north and landed at DEN, weren't allowed to get off because we were international even though we were at a gate. They refueled us, which took 1 hour, then we taxied to the runway, and they closed DEN on us due to thunderstorms as well, so we parked out there for over 1 hour. Then the flight to DFW. Added up, the diversion was about 4 hours. It wasn't great, but it was understandable.

But if we had backed out from our gate at NRT, and then they made us sit within view of the terminal for 11 hours without letting us off, I don't think I would have been so accommodating.



Of all the things to worry about... the Wookie has no pants.
User currently offlineWMUPilot From United States of America, joined Jan 2003, 1473 posts, RR: 12
Reply 9, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2881 times:

VS was 1 aircraft, we had 8. The media is much more prone to report on the larger incident, i don't blame them either.


JetBlue - Bringing humanity back to air travel
User currently offlineSkyyMaster From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2863 times:

It could also be that VS is not a US-based airline and therefore didn't attract as much media attention. Despite my disdain for B6, I do think they were picked on by the media. A friend of mine who works for DL here in BNA, said they had similar, though fewer incidents at JFK that day and didn't get the same coverage. Like someone said, JetBlue has been the "darling" of the industry for pretty much their entire existence, so when they had their first major FUBAR, it was bound to attract lots of attention.

User currently offlineKevin777 From Denmark, joined Sep 2006, 1165 posts, RR: 1
Reply 11, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2840 times:

Quoting Uzzzer (Reply 3):
VS might get similar coverage to B6, because the company charisma is similar, but again, that would depend on how VS handles the communications.

While I see what you mean with the charisma, B6 is still a looong way from VS... and I'm not talking product-wise: VS has a soul, that B6 has yet to build; even though the joy of flying is a shared value on which they are building this soul. And oh yes, VS is profitable.. But I'm getting really off-topic for this thread..

Kevin777  Smile



"I was waiting for you at DFW, but you must have been in LUV" CPH-HAM-CPH CR9
User currently offlineSpencerII From , joined Dec 1969, posts, RR:
Reply 12, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2832 times:

Also, JetBlue has themselves engaged the media since their inception about how wonderful the "jet blue experience" is and how innovative they are at everything they do. To this point it has pretty much been on a positive spin, BUT
the meida can turn very suddenly, and that they did this last week, and instead of exploiting the positive
"jet blue experiences" of the past, the REAL NEWS was this eight year old company isn't very good at what they do when problems arise. True to the jetBlue nature, they go a$$ over tea kettle to send Mr Neeleman out to
guarantee this will never happen again. I think you probably allready have companies like DL, CO, AA, NW, an yes even Virgin America who will exploit this last week of B6 operations.


User currently offlineSkyyMaster From , joined Dec 1969, posts, RR:
Reply 13, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2821 times:

I assume this has happened elsewhere, but JetBlue ran a full page ad in today's local (Nashville) paper apologizing for the incident, promising changes, etc. Anyone else seen this locally?

Edited for spelling.

[Edited 2007-02-22 17:07:16]

User currently offlineIkramerica From United States of America, joined May 2005, 21516 posts, RR: 60
Reply 14, posted (7 years 6 months 1 week 5 days 20 hours ago) and read 2808 times:

Quoting WMUPilot (Reply 9):
The media is much more prone to report on the larger incident, i don't blame them either.

And again, VS didn't cancel hundreds of flights afterward, long after the snow was over. Not that they had any reason to, since they don't hub at JFK, but that's where the continued bad press is coming from.



Of all the things to worry about... the Wookie has no pants.
User currently offlineUzzzer From Ukraine, joined Dec 2006, 139 posts, RR: 0
Reply 15, posted (7 years 6 months 1 week 5 days 18 hours ago) and read 2734 times:

Quoting DiscoverCSG (Reply 6):
I think Mr. Neeleman could have rehearsed a few more times. His delivery was a bit iffy. In these days of TV (and net) image-as-everything, I wonder why they didn't take a couple hours to get this right?

Just because it would look exactly like a rehearsed play. Its about being simple, its about being natural, its about youtube era we live in.

Consider that a web-run LCC and a traditional Legacy clientèle preferences would differ in image perceptions.


User currently offlineWMUPilot From United States of America, joined Jan 2003, 1473 posts, RR: 12
Reply 16, posted (7 years 6 months 1 week 5 days 18 hours ago) and read 2688 times:

Quoting Ikramerica (Reply 14):
And again, VS didn't cancel hundreds of flights afterward, long after the snow was over. Not that they had any reason to, since they don't hub at JFK, but that's where the continued bad press is coming from.

That and it took us nearly a week to recover.



JetBlue - Bringing humanity back to air travel
User currently offlineSpencerII From , joined Dec 1969, posts, RR:
Reply 17, posted (7 years 6 months 1 week 5 days 17 hours ago) and read 2614 times:

Quoting SkyyMaster (Reply 13):
assume this has happened elsewhere, but JetBlue ran a full page ad in today's local (Nashville) paper apologizing for the incident, promising changes, etc. Anyone else seen this locally?

Yes, they ran it in usa today also, but what does it prove, just marketing $$ stating what everyone allready knows, they want their buisness back? If you look in the same issue of USA today, DL also has a double page thanking everyone for keeping Delta my Delta. Are we to believe that they are both better companies for putting a spin on this and using marketing $$ for this. And also in the same issue of USA Today, there is an article about AA beefuing up operations in New York, namely LGA and JFK.


User currently offlineRichierich From United States of America, joined Nov 2000, 4248 posts, RR: 6
Reply 18, posted (7 years 6 months 1 week 5 days 17 hours ago) and read 2614 times:

Quoting Kevin777 (Reply 11):
And oh yes, VS is profitable..

So is (well, was) JetBlue...

Quoting SkyyMaster (Reply 10):
Like someone said, JetBlue has been the "darling" of the industry for pretty much their entire existence, so when they had their first major FUBAR, it was bound to attract lots of attention

This is true when you consider how much press the BUR landing incident had last year. Or was it LAX? Whatever. It was really a lot of press about very little, but it made for a story because (1) it was JetBlue and (2) the plane was circling for hours before coming in for a safe landing. Has anybody ever seen so much press over an emergency landing that ended so peacefully?

Of course, bring up the fact that any other airline also had people on the ramp at JFK for multiple hours last Wednesday night, and you get tagged a JetBlue blue-juice drinker who is trying to divert attention away from B6.........



None shall pass!!!!
User currently offlineJimyvr From , joined Dec 1969, posts, RR:
Reply 19, posted (7 years 6 months 1 week 5 days 16 hours ago) and read 2546 times:

VS don't have 4 planes sitting at the tarmac/runway or whatever and trapping passengers for more than 4 hours like B6 does.

User currently offlineRichierich From United States of America, joined Nov 2000, 4248 posts, RR: 6
Reply 20, posted (7 years 6 months 1 week 5 days 16 hours ago) and read 2505 times:

Quoting SpencerII (Reply 17):
Yes, they ran it in usa today also, but what does it prove, just marketing $$ stating what everyone allready knows, they want their buisness back?

These ads will have little affect on the true cynics among us, but they go a long way for much of the public.



None shall pass!!!!
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