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Aircraft Tail Branding Emblem Costs?  
User currently offlineBilalaman From United States of America, joined Mar 2006, 31 posts, RR: 0
Posted (7 years 1 month 4 weeks 18 hours ago) and read 2306 times:

I am surprised Aircraft tail design costs so much.

Pakistan Daily Times Reports:

"Kirmani said only one PIA A310 aircraft tail was designed from Paris with stickers using 3-M technology costing 29,500 dollars whereas all tails of all PIA aircraft are now being painted in-house and the cost incurred is to the tune of 300,000 to 500,000 each which is cost effective."


Check 6
11 replies: All unread, jump to last
 
User currently offlineCorey07850 From United States of America, joined Feb 2004, 2525 posts, RR: 5
Reply 1, posted (7 years 1 month 4 weeks 18 hours ago) and read 2293 times:

Perhaps they're talking in terms of Pakistani Rupees and not USD? 29,5000 Rupees is something like 500 USD

User currently offlineBilalaman From United States of America, joined Mar 2006, 31 posts, RR: 0
Reply 2, posted (7 years 1 month 4 weeks 18 hours ago) and read 2273 times:

They paid USD 29K and now doing it in-house with a cost of 500,000 Rupees. 60 Rupees to a dollar.
So around USD 8,500 to do it in-house or USD to use 3-M

I am pretty sure other Airlines pay 29K tag all the time.

http://www.dailytimes.com.pk/default...7%5C02%5C07%5Cstory_7-2-2007_pg5_6



Check 6
User currently offlineJetJeanes From United States of America, joined Oct 2004, 1429 posts, RR: 1
Reply 3, posted (7 years 1 month 4 weeks 17 hours ago) and read 2232 times:

And Nw painted their own tails spray paint red


i can see for 80 miles
User currently offlineJBo From Sweden, joined Jan 2005, 2308 posts, RR: 0
Reply 4, posted (7 years 1 month 4 weeks 16 hours ago) and read 2196 times:

There's a certain level in which it becomes cost-prohibitive to use vinyl decals versus conventional paint. For small-area jobs, vinyl can be cheaper and more cost-effective than paint .... and for large areas, such as tails, it can be more expensive to do it in vinyl vs. paint.


I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineFerrypilot From New Zealand, joined Sep 2006, 897 posts, RR: 3
Reply 5, posted (7 years 1 month 4 weeks 6 hours ago) and read 2022 times:

Was this an expensive management mistake? ...Northwest insignia is going Northeast on starboard side of aircraft with new paint schemes.

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User currently offlineJBo From Sweden, joined Jan 2005, 2308 posts, RR: 0
Reply 6, posted (7 years 1 month 4 weeks 1 hour ago) and read 1913 times:

Quoting Ferrypilot (Reply 5):
Was this an expensive management mistake? ...Northwest insignia is going Northeast on starboard side of aircraft with new paint schemes.

For the 9862443169th time, no it is not. It is a redefinition of the symbolism of the compass. Instead of the compass pointing Northwest, they like to think of it now as always pointing forward ... which it does, it's pointing toward the front of the plane. Another way to think of it is to say "No matter which way you go, you're always going Northwest."

Yet another way to think of the tail design as a solid design going all the way through the tail ... and if you were to cut layers off of it, it would be solid red and silver all the way through to the other side.

Either way, it's all a part of a symbolic move away from the "Northwest" directional idea.



I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineB747-437B From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 1 month 4 weeks ago) and read 1868 times:

Quoting Bilalaman (Reply 2):
I am pretty sure other Airlines pay 29K tag all the time.

The tail is especially expensive as the callibration of rudder balance has a very small margin of tolerance. Stickers are not preferred for the rudder area as peeling of the stickers could potentially cause major rudder imbalances.

Most contract paintshops cost in the range of $40k-75k for something in the A310/B767 range, depending on the timelines and complexity of the job.


User currently offlineFerrypilot From New Zealand, joined Sep 2006, 897 posts, RR: 3
Reply 8, posted (7 years 1 month 3 weeks 6 days 19 hours ago) and read 1763 times:

Quoting JBo (Reply 6):
For the 9862443169th time, no it is not. It is a redefinition of the symbolism of the compass. Instead of the compass pointing Northwest, they like to think of it now as always pointing forward

It looks intrinsically wrong to someone who spends his life navigating and bearing in mind that Northwest Airlines symbology has previously identified itself as synonymous with that point of the compass. And so unfortunately it looks like they have inadvertently detracted from the power of what was a great and very recognisable brand name in order to save money on paint.
I should also like to say that I have always liked Northwest Airlines. ...Not the least because I once got a free upgrade to business class with them on a sector from U.S.A. to Europe.


User currently offlineBrianDromey From Ireland, joined Dec 2006, 3901 posts, RR: 9
Reply 9, posted (7 years 1 month 3 weeks 6 days 19 hours ago) and read 1744 times:

Quoting Ferrypilot (Reply 8):
And so unfortunately it looks like they have inadvertently detracted from the power of what was a great and very recognisable brand name in order to save money on paint.

I dont mean to be smart, but how exactly do you propose that NW would "properly" paint the compass as going "NW" on its tails, without messing up the whole logo?. If you look at country flags and so forth you will see that they are painted the "wrong" way as well. Plus how many people can actually tell East from West these days???

NW is somewhat unfortunate in that its logo is asymmetrical. If you look at an EI tail, the samrock also looks "wrong" on the starboard side.

Brian.



Next flights: MAN-ORK-LHR(EI)-MAN(BD); MAN-LHR(BD)-ORK (EI); DUB-ZRH-LAX (LX) LAX-YYZ (AC) YYZ-YHZ-LHR(AC)-DUB(BD)
User currently offlineFerrypilot From New Zealand, joined Sep 2006, 897 posts, RR: 3
Reply 10, posted (7 years 1 month 3 weeks 6 days 17 hours ago) and read 1676 times:

Well it looked great and represented a far more recognisable identity before they changed it, as on the 747 below.

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Photo © Alastair T. Gardiner - WorldAirImages



User currently offlineAsstChiefMark From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 1 month 3 weeks 6 days 16 hours ago) and read 1660 times:

Quoting JBo (Reply 6):
It is a redefinition of the symbolism of the compass. Instead of the compass pointing Northwest, they like to think of it now as always pointing forward ... which it does, it's pointing toward the front of the plane. Another way to think of it is to say "No matter which way you go, you're always going Northwest."

They must have set a new record for drug use at the meeting where they came up with that line of crap.

Mark


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