MtnWest1979 From United States of America, joined Nov 2005, 2422 posts, RR: 1 Posted (7 years 4 months 1 week 5 days 4 hours ago) and read 1702 times:
Seeing as how in some markets, it seems XE has already put in place signage and had advertised some, I am wondering how many places there has been nothing?
Here in BOI, except for the initial annoucement, there has been zilch. And for a place where most people have heard about zero of Expressjet, and are usually leery of trying someone new, and for a route/routes that may not seem to highly traveled at the beginning, and finally for service beginning in a month, I find this a bit odd.
This almost is coming out like America West's last attempt at BOI-LAS nonstops. No promotion and support.
Drewwright From United States of America, joined May 2001, 621 posts, RR: 1
Reply 1, posted (7 years 4 months 1 week 5 days 4 hours ago) and read 1690 times:
I think you will see more of a marketing push soon. The likely strategy is to hit the focus cities first and then hit the outstations.
I think they are also trying to get the online ticketing going, which is probably more important than outstation advertising. Orbitz is up and running now and I think Travelocity and Expedia are soon to come.
Seen on 1st Street to. The advertise in the Tech-section on Mondays as well.
Austin, TX (AUS)
ABQ Albuquerque, NM June 4
CRP Corpus Christi, TX April 30
JAX Jacksonville, FL April 30
MCI Kansas City, MO April 23
MSY New Orleans, LA May 14
OKC Oklahoma City, OK April 23
ONT Ontario, CA April 2
TUS Tucson, AZ April 9
TUL Tulsa, OK June 4
LoneStarMike From United States of America, joined Jul 2000, 3810 posts, RR: 34
Reply 7, posted (7 years 4 months 1 week 5 days 3 hours ago) and read 1602 times:
Well, here's my idea for a radio ad. It touts all the reasons to fly XJet (leather seats, radio, meals, valet baggage service, nonstop flights), it mentions each of the 24 new cities by name, and the tune is retro 1970's like their logo.
A brand new airline's comin' To an airport close to you And we are called ExpressJet Airlines Let us change your point of view We're tryin' out some new ideas We're busy changin' up some things We're workin' hard to earn your business Now it's time - to spread our wings!
Come try XJet! Then you will see We're doin' lots of brand new things To make your flyin' hassle-free With radio & meals & leather seats Our service is sublime With valet baggage service; Nonstop flights We're gonna save you time
We are Xjet! You'll like our style We're always movin' And improvin' things We're gonna make you smile! Call ExpressJet up whenever You are ready to unwind It's so easy - just Take off with us And leave your world behind!
Come Fly XJet! We're on the go! And we're hoping that you'll join us So together we can grow You'll enjoy our down-home service And convenient schedules, too Let us be your hometown airline We're XJet - we're here for you!
We can fly you lots of places We can take you day or night To Louisiville & Birmingham So come and take an XJet flight Jacksonville, Spokane, New Orleans, Places that you wanna go To Sacramento, Tulsa, Fresno, Tuscon, San Antonio
We are XJet! Look where we go! We're flyin' coast to coast From Raleigh-Durham to Ontario Our prices really are competitive We'll give you a great deal Fly to Oklahoma City Omaha & Bakersfield
We are XJet! We're on your side! To Corpus Christi, San Diego Destinations nationwide Kansas City, Albuquerque Austin, Boise, Monterey, Make a reservation Pack your bags We'll have you on your way
Come fly XJet! We're changin' things All across the land From El Paso To Colorado Springs You'll like flyin' XJet style Friendly hospitality We make flyin' fun Mile after mile The way it used to be...
Please be our guest We'll give our best Come join our Happy faces Flyin' places All throughout the West Fly for business or for pleasure We go almost anywhere Come on - take a flight We'll treat you right Let XJet take you there
You'll like our fares We really care - Let us pamper you That's what we do Great service in the air! Book your flight today Give us the chance Then you'll discover why - All the reasons Everybody's choosin' XJet when they fly
(Why XJet?) (Fly XJet!) (Give us a try!) (Ex-Press-Jet!)
MSYguy From United States of America, joined Feb 2007, 113 posts, RR: 0
Reply 8, posted (7 years 4 months 1 week 5 days 2 hours ago) and read 1560 times:
They have advertised some in the newspaper here at MSY, and they have a billboard on the airport access road (the main drag into the airport). And the newspaper has published several short articles about the new service in recent weeks. First flight isn't until May 14, so I expect to see more. They have six nonstop destinations (2x each), so I imagine it'll be worth their while to do more than they have done, as the startup date gets closer.
I think most frequent flyers here are aware that they are coming, but I don't think the general public is. Of course, the general public, in my estimation, generally goes through a travel agent or punches their itinerary into Orbitz (or the like), so it's probably more important that XJet focus on getting into all the online search engines than on advertising if it wants to get through to that crowd.
SpencerII From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 4 months 1 week 5 days ago) and read 1487 times:
In the BOI market , they are hitting with email advertising very very heavily,
with XCoupons, and even some complimentary flights. Sometimes
the best marketing is not public. TARGET- seems to be
the BOI- HiTech market.