MtnWest1979 From United States of America, joined Nov 2005, 2122 posts, RR: 1 Posted (6 years 2 months 3 weeks 5 days 19 hours ago) and read 1278 times:
Seeing as how in some markets, it seems XE has already put in place signage and had advertised some, I am wondering how many places there has been nothing?
Here in BOI, except for the initial annoucement, there has been zilch. And for a place where most people have heard about zero of Expressjet, and are usually leery of trying someone new, and for a route/routes that may not seem to highly traveled at the beginning, and finally for service beginning in a month, I find this a bit odd.
This almost is coming out like America West's last attempt at BOI-LAS nonstops. No promotion and support.
Drewwright From United States of America, joined May 2001, 621 posts, RR: 1 Reply 1, posted (6 years 2 months 3 weeks 5 days 19 hours ago) and read 1266 times:
I think you will see more of a marketing push soon. The likely strategy is to hit the focus cities first and then hit the outstations.
I think they are also trying to get the online ticketing going, which is probably more important than outstation advertising. Orbitz is up and running now and I think Travelocity and Expedia are soon to come.
FATFlyer From United States of America, joined May 2001, 5668 posts, RR: 17 Reply 2, posted (6 years 2 months 3 weeks 5 days 19 hours ago) and read 1262 times:
Nothing that I have seen here in Fresno yet but they only finalized their gate and ticket counter space this week at FAT.
Also don't forget we don't see first flights here until April 30, so I expect more of a marketing move in Fresno starting about the first or second week of April.
First BOI flight is April 2 so now that they have moved into a 30 day countdown you might start seeing something.
"Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain
Mikey711MN From United States of America, joined Nov 2003, 1380 posts, RR: 8 Reply 3, posted (6 years 2 months 3 weeks 5 days 19 hours ago) and read 1252 times:
There's been an XJet billboard up along the main road (Ben White) leading from the airport towards downtown here in AUS ever since the announcement, but other than that, I have not seen much.
BoeingFever777 From United States of America, joined Jul 2009, 409 posts, RR: 56 Reply 4, posted (6 years 2 months 3 weeks 5 days 19 hours ago) and read 1231 times:
Seen on 1st Street to. The advertise in the Tech-section on Mondays as well.
Starting:
Austin, TX (AUS)
ABQ Albuquerque, NM June 4
CRP Corpus Christi, TX April 30
JAX Jacksonville, FL April 30
MCI Kansas City, MO April 23
MSY New Orleans, LA May 14
OKC Oklahoma City, OK April 23
ONT Ontario, CA April 2
TUS Tucson, AZ April 9
TUL Tulsa, OK June 4
ERJ170 From United States of America, joined Apr 2004, 6626 posts, RR: 19 Reply 5, posted (6 years 2 months 3 weeks 5 days 19 hours ago) and read 1231 times:
Quoting Drewwright (Reply 1): The likely strategy is to hit the focus cities first and then hit the outstations.
Drewwright From United States of America, joined May 2001, 621 posts, RR: 1 Reply 6, posted (6 years 2 months 3 weeks 5 days 18 hours ago) and read 1179 times:
Quoting ERJ170 (Reply 5): which are the focus cities?
e.g. ONT, SAN, AUS...cities with more than just two destinations.
LoneStarMike From United States of America, joined Jul 2000, 3644 posts, RR: 38 Reply 7, posted (6 years 2 months 3 weeks 5 days 18 hours ago) and read 1178 times:
Well, here's my idea for a radio ad. It touts all the reasons to fly XJet (leather seats, radio, meals, valet baggage service, nonstop flights), it mentions each of the 24 new cities by name, and the tune is retro 1970's like their logo.
A brand new airline's comin' To an airport close to you And we are called ExpressJet Airlines Let us change your point of view We're tryin' out some new ideas We're busy changin' up some things We're workin' hard to earn your business Now it's time - to spread our wings!
Come try XJet! Then you will see We're doin' lots of brand new things To make your flyin' hassle-free With radio & meals & leather seats Our service is sublime With valet baggage service; Nonstop flights We're gonna save you time
We are Xjet! You'll like our style We're always movin' And improvin' things We're gonna make you smile! Call ExpressJet up whenever You are ready to unwind It's so easy - just Take off with us And leave your world behind!
Come Fly XJet! We're on the go! And we're hoping that you'll join us So together we can grow You'll enjoy our down-home service And convenient schedules, too Let us be your hometown airline We're XJet - we're here for you!
(XJet!)
(Instrumental Interlude)
We can fly you lots of places We can take you day or night To Louisiville & Birmingham So come and take an XJet flight Jacksonville, Spokane, New Orleans, Places that you wanna go To Sacramento, Tulsa, Fresno, Tuscon, San Antonio
We are XJet! Look where we go! We're flyin' coast to coast From Raleigh-Durham to Ontario Our prices really are competitive We'll give you a great deal Fly to Oklahoma City Omaha & Bakersfield
We are XJet! We're on your side! To Corpus Christi, San Diego Destinations nationwide Kansas City, Albuquerque Austin, Boise, Monterey, Make a reservation Pack your bags We'll have you on your way
Come fly XJet! We're changin' things All across the land From El Paso To Colorado Springs You'll like flyin' XJet style Friendly hospitality We make flyin' fun Mile after mile The way it used to be...
(We're ExpressJet.....)
Please be our guest We'll give our best Come join our Happy faces Flyin' places All throughout the West Fly for business or for pleasure We go almost anywhere Come on - take a flight We'll treat you right Let XJet take you there
You'll like our fares We really care - Let us pamper you That's what we do Great service in the air! Book your flight today Give us the chance Then you'll discover why - All the reasons Everybody's choosin' XJet when they fly
(Why XJet?) (Fly XJet!) (Give us a try!) (Ex-Press-Jet!)
MSYguy From United States of America, joined Feb 2007, 113 posts, RR: 0 Reply 8, posted (6 years 2 months 3 weeks 5 days 18 hours ago) and read 1136 times:
They have advertised some in the newspaper here at MSY, and they have a billboard on the airport access road (the main drag into the airport). And the newspaper has published several short articles about the new service in recent weeks. First flight isn't until May 14, so I expect to see more. They have six nonstop destinations (2x each), so I imagine it'll be worth their while to do more than they have done, as the startup date gets closer.
I think most frequent flyers here are aware that they are coming, but I don't think the general public is. Of course, the general public, in my estimation, generally goes through a travel agent or punches their itinerary into Orbitz (or the like), so it's probably more important that XJet focus on getting into all the online search engines than on advertising if it wants to get through to that crowd.
DesertAir From Mexico, joined Jan 2006, 1389 posts, RR: 0 Reply 9, posted (6 years 2 months 3 weeks 5 days 16 hours ago) and read 1075 times:
Here in Tucson they have had coverage in the local newspapers but I have observed no other publicity. As I mentioned before they have counter space reserved.
Delta787 From United States of America, joined May 2006, 321 posts, RR: 0 Reply 10, posted (6 years 2 months 3 weeks 5 days 16 hours ago) and read 1072 times:
SpencerII From , joined Dec 1969, posts, RR: Reply 11, posted (6 years 2 months 3 weeks 5 days 16 hours ago) and read 1063 times:
In the BOI market , they are hitting with email advertising very very heavily,
with XCoupons, and even some complimentary flights. Sometimes
the best marketing is not public. TARGET- seems to be
the BOI- HiTech market.
AirWillie6475 From United States of America, joined Jan 2005, 2448 posts, RR: 1 Reply 12, posted (6 years 2 months 3 weeks 5 days 16 hours ago) and read 1056 times:
Airlines in general don't advertise much, with the exception of Southwest. Most airlines you'd never know they existed unless you drove by the airport.
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