Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
BA Hyping New Club Too Much  
User currently offlineANother From , joined Dec 1969, posts, RR:
Posted (7 years 5 months 2 weeks 6 days 6 hours ago) and read 3058 times:

Last week I received a mailing from BA inviting me to 'experience' their new Club class product. On Monday I got an e-mail complaining that I had not responded, but re-inviting me to added their 'experience'.

I responded to the e-mail saying no thank you. I have already seen their product on their web-site, and while I'm looking forward to trying it - I realise it will probably be a couple of years until I actually find a route where I can actually experience it.

Today - another e-mail. Sent to me and 173 other people (I'm guessing all or almost all Gold member in the Suisse romande) . E-mail addresses in the clear. I'm expecting a load of SPAM as a result. An hour lated they repeated the same message without the e-mails in the clear.

In my view they are over-hyping their new product launch. In fact I think the opposite is going to apply. I don't like being spammed and I don't like my e-mail address being broadcast for all to see. In fact I am less likely to choose them knowing that they won't have the new product anytime soon. They should spend the money rolling out the new product faster, IMHO.

16 replies: All unread, jump to last
 
User currently offlinePlymSpotter From Spain, joined Jun 2004, 11645 posts, RR: 60
Reply 1, posted (7 years 5 months 2 weeks 6 days 6 hours ago) and read 2983 times:

Well sending out all the personal email addresses of what are most likely to be their best customers in Switzerland is certainly not the best move they ever made. Wonder what the re-pecussions will be, I should think an apology for starters, perhaps even a gift or token of their regret to follow.


Dan Smile



...love is just a camouflage for what resembles rage again...
User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 2, posted (7 years 5 months 2 weeks 6 days 5 hours ago) and read 2947 times:

Well, I've deleted my copy of the message. I just hope all the other 173 do the same.

User currently offlineSpeedbird2155 From United Kingdom, joined Feb 2005, 872 posts, RR: 5
Reply 3, posted (7 years 5 months 2 weeks 6 days 5 hours ago) and read 2947 times:

Other than mailings to BAEC members, BA has not been 'hyping' the new Club World cabin. While what you experienced today is unfortunate, it sounds likely to be a computer error rather than an attempt to overload you with emails and to give out your email address. If you do not want to be emailed by BA, then you can set your profile to stop this.

As for the new Club World cabin, BA has done little, if any, advertising of this since the public launch. The decision was taken not to push the new cabin until a sufficient number of aircraft have been converted. At this stage I think that major advertising is likely to start in the coming months.

Quoting ANother (Thread starter):
In fact I am less likely to choose them knowing that they won't have the new product anytime soon. They should spend the money rolling out the new product faster, IMHO.

The new product is already featured on several of the 747 fleet, including the conversion of the low J aircraft to mid J (ie from 38J to 52J). These aircraft have flown on many of our routes so far. In addition, the conversion rate of the Club cabins are around 4 aircraft per month, which is in reality quite a fast rate (11 aircraft to date, including 3 that have introducrd into service so far this month). Your statement therefore isn't very valid. In fact, Ba's conversion programme is faster than many other airlines with similar seat conversions.

To this end BA is set to guarantee the new product on all 747 flights to JFK by the end of March, provided everything continues as planned. The entire BA 747 and 777 longhaul fleet should be converted by the mid 2008.

[Edited 2007-03-14 16:03:22]

User currently offlineLGW From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 5 months 2 weeks 6 days 5 hours ago) and read 2947 times:

Someone should forward all the email addresses to LX , that would serve BA right.

User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 5, posted (7 years 5 months 2 weeks 6 days 5 hours ago) and read 2910 times:

Quoting Speedbird2155 (Reply 3):
If you do not want to be emailed by BA, you can set your profile to stop this.

Obviously another computer error since I did set my profile to not get BA e-mails. I have just checked and it is still set that way. I may be the only one, but I personally don't like this aggressive pitch.

And SPAM is SPAM regardless of who is sending it.


User currently offlineStirling From Italy, joined Jun 2004, 3943 posts, RR: 21
Reply 6, posted (7 years 5 months 2 weeks 6 days 5 hours ago) and read 2897 times:

Quoting Speedbird2155 (Reply 3):
As for the new Club World cabin, BA has done little, if any, advertising of this since the public launch.

I don't know about that....I am a huge fan of European football, I watch every chance I get, and last night whilst watching the the FA Cup match between 'Bro and Man United, they ran that BA commercial at every opportunity.

I think it ran three times alone during halftime. And then when the Fox 'Soccer' Report came on afterwards, the commercial ran in every break!

They are marketing it, but in very select areas....for some reason, they have really pegged us, the U.S./Canadian football fans. (Fox Soccer Channel is in both)



Delete this User
User currently offlineSpeedbird2155 From United Kingdom, joined Feb 2005, 872 posts, RR: 5
Reply 7, posted (7 years 5 months 2 weeks 6 days 5 hours ago) and read 2850 times:

Quoting Stirling (Reply 6):
they ran that BA commercial at every opportunity.

Which BA commercial? Did it feature the new cabin, with the new Club Kitchen, quilt, privacy screens etc? As far as I am aware, no new ads featuring the new Club cabins have been put out as yet, as it can't be guaranteed on set routes at this time and when it does start, the first guaranteed route will be JFK.


User currently offlineBAGoldEx From United States of America, joined Jan 2007, 316 posts, RR: 0
Reply 8, posted (7 years 5 months 2 weeks 6 days 4 hours ago) and read 2782 times:

While I would not go so far as to say it is excessive hype, I get more than my ideal amount of email from BA regarding Club. I haven't even flown in Club since 2005 and though it was an acceptable experience, I see myself continuing to be a First passenger. The one time I have flown BA this year, they did not have the updated Club so I have yet to see it in person, but my immediate impressions from the report posted here was that it appeared quite sterile, like something along the lines of a medical facility with that bright white. Like I said though, they send out their fair share of emails, but at least with the volume of email I see in a day, it is hardly obtrusive.

User currently offlineStirling From Italy, joined Jun 2004, 3943 posts, RR: 21
Reply 9, posted (7 years 5 months 2 weeks 5 days 2 hours ago) and read 2472 times:

Quoting Speedbird2155 (Reply 7):
Which BA commercial? Did it feature the new cabin, with the new Club Kitchen, quilt, privacy screens etc?

It wasn't that one.....the main theme of the ad I keepin see is: "In BA *Business* Class, we anticipate your needs...." or something to that effect.



Delete this User
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7475 posts, RR: 17
Reply 10, posted (7 years 5 months 2 weeks 4 days 23 hours ago) and read 2374 times:

Quoting ANother (Thread starter):
In my view they are over-hyping their new product launch. In fact I think the opposite is going to apply. I don't like being spammed and I don't like my e-mail address being broadcast for all to see. In fact I am less likely to choose them knowing that they won't have the new product anytime soon. They should spend the money rolling out the new product faster, IMHO.

Are you certain that the e-mails came from BA? My wife has received a number of e-mails pupporting to be from the bank she banks with asking her to confirm her branch and account details for their records. The bank concerned when questioned says it would never ever ask for such data and would ask their customers never to supply such data to anyone, even someone you were certain worked for the bank. Since that statement she has continued to receive the spam from who ever is trying to get her account details and each e-mail carries the full bank logo and - apart from the questions asked - looks like a genuine request.

My recommendation would be to write a letter to BA and post it to them and enclose prints of some of the e-mails and ask if they originated the e-mails and to express your concern if they did. But my guess is that BA did not originate the e-mails. One? Yes I could believe it was BA. But several? I am doubtful. And if you receive more or anyone else receives more than one I would not reply by e-mail until the position is clear.


User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 5 months 2 weeks 4 days 12 hours ago) and read 2178 times:

Fairly certain it wasn't a phishing attempt. It was an 'invitation' to phone them to arrange a 'personal demonstration' of their new Club Cabin - exactly same details etc as in the mailing I received the week previously. No request for any information (and frankly what could the do with my Executive club information) to reply by e-mail, fill in any forms on the internet, etc. I'd say I am 99% certain it originated from the Geneva town office of BA.

I received just two of the messages, within an hour of each other. Both were identical, except the first had all the e-mail addresses in the clear, in the second they suppressed them (in bcc field?) I'm guessing somebody was trying to cover their A**.

In any case I deleted the messages.

Quoting Speedbird2155 (Reply 3):
To this end BA is set to guarantee the new product on all 747 flights to JFK by the end of March, provided everything continues as planned. The entire BA 747 and 777 longhaul fleet should be converted by the mid 2008.

Speedbird, thanks for this. It's good that they are moving but my impression is that, since we first saw some rumours here on a.net, it has been a very long time coming. Having it on JFK obviously serves their needs, but in this case BA's needs are not the same as mine, as I never travel to New York. Mid 2008 is a long way away both in time and number of trips.


User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 12, posted (7 years 5 months 2 weeks 4 days 6 hours ago) and read 2006 times:

Sorry to prolong this thread, but I got another e-mail today (in English this time) from the Geneva town office with the same message. This stuff is out of control.

User currently offlineSeattleFlyer From United States of America, joined Dec 2006, 154 posts, RR: 0
Reply 13, posted (7 years 5 months 2 weeks 4 days 3 hours ago) and read 1911 times:

Quoting ANother (Reply 12):
Sorry to prolong this thread, but I got another e-mail today (in English this time) from the Geneva town office with the same message. This stuff is out of control.

Are your sure that the sender address is actually from BA? Perhaps it's from some other agent or consolidator trying to get you to book through there own website and not really officially British Airways?


User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 14, posted (7 years 5 months 2 weeks 4 days 3 hours ago) and read 1883 times:

Quoting SeattleFlyer (Reply 13):
Are your sure that the sender address is actually from BA?

You tell me.

Quote:

Good morning,

In a few days, British Airways will be presenting its new Business Class product to its Passengers in Geneva.
Presentations of this new product will be held at Le Manege, Route de Chancy 127, 1213 Onex.

We would be delighted to present you our new Club World in person.

You will discover our new Club World fully flat business class bed and find out about a new class of travel comfort and all-round service.

You can choose from one of the following slots to come and experience the Club World Business Class :

26 march 18h to 21h
26 march 12h to 14h
27 march 18h to 21h
27 march 09h to 11h

Please register by replying to this email.

We will email a confirmation of your registration with a map of the directions.

We are looking forward to your company,



www.newclubworld.com

British Airways
Commercial Department
13 rue Chantepoulet
1201 Geneva
tel 00 41 22 906 12 14
fax 00 41 22 906 12 23

The two previous messages were the same (but in French)


User currently offlineSeattleFlyer From United States of America, joined Dec 2006, 154 posts, RR: 0
Reply 15, posted (7 years 5 months 2 weeks 4 days 1 hour ago) and read 1827 times:

Quoting ANother (Reply 14):
You tell me.

It's hard to tell without seeing the actual e-mail address of the sender.

But... with a little digging, I find this company at that street address at the end of the e-mail - VACANCES ET LOISIRS SA , appears to be a tour operator.


User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 16, posted (7 years 5 months 2 weeks 4 days ago) and read 1787 times:

13 rue Chantepoulet is also the street address of BA's town office in Geneva. It's in a multi-story builiding, and its not uncommon not to use a suite number in their address. The e-mail was also sent from bacommercial.geneva@ba.com and doesn't appear to be spoofed.

Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
BA - Next A/c To Receive New Club World posted Thu Jan 18 2007 12:18:16 by BAStew
BA's New Club World posted Tue Jan 9 2007 05:42:46 by PilotRecruit
BA New Club World Routes - LAX? posted Sat Dec 16 2006 20:31:36 by AirxLiban
BA - New Club World? posted Sat Dec 9 2006 02:24:31 by B773ER
BA New Club World posted Mon Aug 28 2006 23:02:38 by Monkeyboi
BA First Vs. Club World -- That Much Difference? posted Sun Jul 30 2006 23:44:44 by Jonno
BA's New Club World Seat posted Mon Dec 12 2005 21:35:23 by Horus
BA: New Club World On The Way? posted Mon Oct 3 2005 14:00:51 by Speedmarque
BA New Club Europe Seat Trial posted Wed Jun 15 2005 20:29:53 by VirginFSM
BA First & Club World-brand New Upgrade? posted Tue Jun 14 2005 16:18:46 by Concorde001