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Servisair Rebrand ... Again  
User currently offlineLite From , joined Dec 1969, posts, RR:
Posted (7 years 4 months 2 weeks 7 hours ago) and read 2045 times:

Following the merger with GlobeGround, the company was called Servisair GlobeGround. Then dramatically in 2006, Airliners announced "Servisair GlobeGround is no more" which turned out to be that the company had decided to use their parent name in the brand to be called Penauille Servisair. Then a week ago, the company without making an official announcement, has dropped the name Penauille, to call themselves just Servisair. Now for a company trying to reduce their costs and financially restructure, so many rebrands cannot be sensible. Does this possibly mean Servisair might be trying to shed their previous bad image?

8 replies: All unread, jump to last
 
User currently offlineLeonB1985 From , joined Dec 1969, posts, RR:
Reply 1, posted (7 years 4 months 2 weeks 6 hours ago) and read 1993 times:

I'd heard over here nobody could pronounce 'Penauille', hence reverting back to just 'Servisair'.

User currently offlineLite From , joined Dec 1969, posts, RR:
Reply 2, posted (7 years 4 months 2 weeks 6 hours ago) and read 1960 times:

I know that some people have had problems with Penauille (when the name change first ocurred we were told it's simply "pun-oy" which is close enough even if Francophones run away screaming) and at the Ryanair desk there was a list of all their destinations in France and how to pronounce them roughly correctly. Bring on compulsory language classes for primary school children I say.

I think it was a problem with the Penauille brand, the company is always referred to as simply Servisair, which I think is an adequate enough brand considering it dates back decades and describes what the company does - provides services to airlines. The only problem is the Circusair image that goes with the company, which I believe is the reason for the GlobeGround globe being kept, because apparently GlobeGround signified a good handling agent. All marketing guff, I'd say spend more time keeping good employees and providing consistently good service rather than faffing with the brand.


User currently offlineTeva From France, joined Jan 2001, 1871 posts, RR: 16
Reply 3, posted (7 years 4 months 2 weeks 3 hours ago) and read 1854 times:

Another reason is that the Penauille group has been bought by another company (Derichebourg). This company has decided to drop the name Penauille because this brand has no international recognition.
Teva



Ecoute les orgues, Elles jouent pour toi...C'est le requiem pour un con
User currently offlineGlobeTrekker From Netherlands, joined Dec 2003, 851 posts, RR: 14
Reply 4, posted (7 years 4 months 1 week 6 days 9 hours ago) and read 1607 times:

Wasn't GlobeGround the ground division from Lufthansa in the past?


The World Is A Book And Those Who Do Not Travel Read Only A Page
User currently offlineLite From , joined Dec 1969, posts, RR:
Reply 5, posted (7 years 4 months 1 week 6 days 8 hours ago) and read 1572 times:

Quoting GlobeTrekker (Reply 4):
Wasn't GlobeGround the ground division from Lufthansa in the past?

Yes, GlobeGround was a handling agent which was set up to handle Lufthansa and third party airlines outside of Germany. The company was initially going to be kept as an independently run subsidiary with some of the shares put up in an IPO, but instead in 2002 the company was sold to Penauille Polyservices which owns Servisair. The companies were merged initially under the brand Servisair GlobeGround as both brands were quite well respected in their own fields, but it was felt after two years under this brand that the two companies needed a new direction and better assimilation, so the company changed it's name to Penauille Servisair representing it's ownership and a new direction.

Obviously that has been short lived, and the company is now going by just Servisair. How are they at your local station?


User currently offlineLite From , joined Dec 1969, posts, RR:
Reply 6, posted (7 years 4 months 1 week 6 days 6 hours ago) and read 1507 times:

Servisair's website is down today, possibly for rebranding or maintenance?

User currently offlineMalaysia From United States of America, joined Nov 1999, 3332 posts, RR: 0
Reply 7, posted (7 years 4 months 1 week 6 days 4 hours ago) and read 1456 times:

I think they should just for the sake of it just go to "HUDSON GENERAL" hehe Big grin


There Are Those Who Believe That There May Yet Be Other Airlines Who Even Now Fight To Survive Beyond The Heavens
User currently offlineLasbagman From United States of America, joined Dec 2001, 367 posts, RR: 1
Reply 8, posted (7 years 4 months 1 week 5 days 19 hours ago) and read 1346 times:

I am so glad they dropped Penauille from the name. It was very hard to pronounce and hard to understand if it was
penauille or Hanoi or even Pinoy a word which is used in the Phillipines.

Servisair sounds Much better.


Lasbagman/ Hudson General / GlobeGround North America / Servisair - GlobeGround / Penauille Servisair
Servisair


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