VC10er From United States of America, joined Feb 2007, 3458 posts, RR: 15 Posted (9 years 1 month 1 week 2 days 15 hours ago) and read 3089 times:
how important is a new livery?
should an airline refresh after bad times? i.e. united, delta on its way, continental from its old 70's look to todays? does it show the world a commitment to the future or does it waste money during hard times?
should varig be next or should it remain true to its glory days? is it time for iberia and aerolinas argentinas to enter this century and leave the 60's behind? or are they classics.
is it something we all see but the average flyer couldnt care less?
what's your opinion?
The world is missing love, let's use our flights to spread it!
Tootallsd From United States of America, joined Apr 2006, 569 posts, RR: 0
Reply 2, posted (9 years 1 month 1 week 2 days 14 hours ago) and read 3037 times:
As a promotional tool, I think the value of liveries is very limited. Precisely because the buying decision has been made when the liveries are in view -- i.e. when you're already at the airport. Additionally, key buying parameters are available of city pair / routing, availability of seats, pricing, frequent flier program, etc.
Now when used in conjunction with a major overhaul or repositioning, I think it can be effective to underscore the effort.
I that airlines with big fleets: AA, WN, UA, BA, can not benefit from livery manipulation as the time required to put a new look on a majority of its fleet can take years. Further, when you're in the middle of a renewal, parts from one livery to another on the same plane look stupid or give the impression that the maintenance is a bit tatty. I'm sitting in Shanghai looking at a UA 747 in its new livery with a radome carrying the old livery.
Special livery planes have a very different status.
SLCUT2777 From United States of America, joined Dec 2005, 4211 posts, RR: 9
Reply 3, posted (9 years 1 month 1 week 2 days 14 hours ago) and read 2987 times:
I think for Delta, a new livery is needed to make a break from two very irresponsible management regimes that took them into bankruptcy. This is largely why UA decided to go with a new one a couple of years ago.
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
USADreamliner From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 1 month 1 week 2 days 13 hours ago) and read 2974 times:
Quoting VC10er (Thread starter): aerolinas argentinas to enter this century and leave the 60's behind? or are they classics.
The 60's behind? Ar livery is from 2002 or 03 I'm not sure, and IB is from 1979/80. And I don't see a problem at all with IB livery, it's different and very recognisable ( one of the major points of having a livery, right?). Same AF, KL, AA and LH.
Too bad JAL don't use the tsuru anymore.
Aerolineas Argentinas from the 70's, 90's and today.
Aleksandar From Serbia, joined Jul 2000, 3241 posts, RR: 31
Reply 5, posted (9 years 1 month 1 week 2 days 13 hours ago) and read 2972 times:
It is very important. Livery gives a certain statement and change of it shows that airline is doing its best to keep fresh and new. Old liveries are great, some of them lived longer than anyone could have predicted it when they were introduced once, like old Varig, Ethiopian, Alitalia, etc. but there is a time when they need same "correction".
On the other hand, what would you think of an airline that doesn't care about its corporate image? For example, JAT has some huge livery problems. Until late last year, their entire fleet was all white with small title stickers, registration ans a flag. Parked next to a nice BA or SU, it gives bad signs to potential passengers.