TACAA320 From , joined Dec 1969, posts, RR: Posted (8 years 7 months 3 weeks 6 days 22 hours ago) and read 3219 times:
GOL Linhas Aereas Inteligentes (NYSE: GOL and Bovespa: GOLL4) Brazil's low-cost, low-fare airline, yesterday received approval from the National Civil Aviation Agency (ANAC) to complete the transfer of VRG to GTI S.A., a wholly owned subsidiary of GOL Linhas Aereas Inteligentes. With this authorization, GOL will begin executing the plan developed for VRG, which will operate with its own brand (VARIG) and differentiated services, while incorporating the low-cost business model from GOL Transportes Aereos S.A....
PA110 From United States of America, joined Dec 2003, 2061 posts, RR: 22
Reply 1, posted (8 years 7 months 3 weeks 6 days 21 hours ago) and read 3192 times:
I'm not sure I understand the rationale behind keeping a separate brand, but encorporating the same low-cost business model as GOL? How do they plan to differentiate the two other than Longhaul vs Shorthaul? Do they just intend to bring RG's costs down, but try to provide a higher level of service? If not, why bother with the differentiation? Does anyone have more insight on this?
C010T3 From Brazil, joined Jul 2006, 3900 posts, RR: 17
Reply 2, posted (8 years 7 months 3 weeks 6 days 19 hours ago) and read 3131 times:
Quoting PA110 (Reply 1): Do they just intend to bring RG's costs down, but try to provide a higher level of service?
Yes, that's exactly what they plan to do. You could say that they're going to be a low cost, "high" fare carrier. Both companies will remain separate entities and will concentrate on different niches of the market. Gol's CEO, Constantino Júnior, stated that Varig will not offer first class service anymore, since it doesn't match the company's (Gol's) philosophy. Caviar and champagne won't be seen on Varig flights like it was common in its golden era, which was marked by ostentatious luxury. The goal is to offer quality service. Nonetheless, the concept of "quality" wasn't explained. Varig offers nowadays on SDU-CGH shuttle, for example, a very peculiar service with great variety for a 35-40 minutes flight. If they're going to change it a little bit by taking hot sandwiches, waffles and pancakes off the menu and replacing them with cold sandwiches, cereals and cookies in order to reduce costs, only time will tell.
LipeGIG From Brazil, joined May 2005, 11501 posts, RR: 57
Reply 10, posted (8 years 7 months 3 weeks 6 days 5 hours ago) and read 2846 times:
Quoting EMB195ER (Reply 8): Exactly!! They can get MIA and JFK at any time since there are lots of flights available, but it they loose their slots at LRH i doubt they can get it back soon...
MIA and JFK are stronger markets for Brazil than LHR, and is that why i believe they decided to go back first to the United States. Also, MIA and JFK with a 767-300ER is not that bad as DL, AA and UA runs the same plane on several routes. But for UK, is not good to compete against BA 744 and JJ A332 services with an out-dated plane.
IMO, chances of a successfully resume are higher in MIA and JFK than any other destination in Europe.
New York + Rio de Janeiro = One of the best combinations !