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Air Canada Named Official Airline Of YVR Olympics  
User currently offlineRP TPA From , joined Dec 1969, posts, RR:
Posted (7 years 10 months 2 days 18 hours ago) and read 4316 times:

No major shocker, as this has been speculated for some time now.

http://micro.newswire.ca/release.cgi...ey=1504052615&view=13213-0&Start=0

28 replies: All unread, showing first 25:
 
User currently offlineJayce From , joined Dec 1969, posts, RR:
Reply 1, posted (7 years 10 months 2 days 14 hours ago) and read 4197 times:

I don't think there was any real competition for this. The only other options would have have been WestJet or Harmony. WS probably wouldn't have worked as a low-fare, domestic carrier and HQ (before thier closing), had a limited network. Though they were YVR-based which would have been nice.

User currently offlineSwissy From , joined Dec 1969, posts, RR:
Reply 2, posted (7 years 10 months 2 days 14 hours ago) and read 4169 times:

Jup a no brainer, just a other reason for WS to finally get their WB LH program going!!!! Big grin

Cheers,


User currently offlineMultimark From , joined Dec 1969, posts, RR:
Reply 3, posted (7 years 10 months 2 days 14 hours ago) and read 4169 times:

Excellent news, hopefully we will see a ramping up of services into YVR, and a continued increase after 2010.

User currently offlineBicoastal From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 10 months 2 days 14 hours ago) and read 4167 times:

Westjet would have had problems flying athletes in from around the world. Many stops required on flights from, let's say, Mumbai to Vancouver on a 737. Big grin

AC with its Star Alliance network was an obvious choice. I wonder how many millions it's costing Air Canada for this privilege?


User currently offlineSebring From , joined Dec 1969, posts, RR:
Reply 5, posted (7 years 10 months 2 days 14 hours ago) and read 4160 times:

Quoting Multimark (Reply 3):
Excellent news, hopefully we will see a ramping up of services into YVR, and a continued increase after 2010.

You're seeing new services all the time. A new YVR-SYD nonstop, a second YVR-PEK flight this summer, new transborder markets like SMF. YVR-CAN is in queue, awaiting a Canada-China tourism agreement.


User currently offlineTOLtommy From , joined Dec 1969, posts, RR:
Reply 6, posted (7 years 10 months 2 days 14 hours ago) and read 4132 times:

Quoting Bicoastal (Reply 4):
I wonder how many millions it's costing Air Canada for this privilege?

Probably not as much as it would if the games were in another city or country with competing int'l carriers. Just imagine the battle that will be brewing between VS, BA, and BM to be the official airline for the London games!


User currently offlineSebring From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 10 months 2 days 13 hours ago) and read 4119 times:

I've seen estimates of a top tier Olympic sponsorship run from C$15-50 million. How much of this would be contra, I cannot say.

User currently offlineBicoastal From , joined Dec 1969, posts, RR:
Reply 8, posted (7 years 10 months 2 days 13 hours ago) and read 4119 times:

Wasn't Emirates the official of the World Cup in Germany last year? Is there a requirement that an Olympic Organizing Committee choose an airline from its own country?

User currently offlineLuv2fly From , joined Dec 1969, posts, RR:
Reply 9, posted (7 years 10 months 2 days 13 hours ago) and read 4106 times:

Quoting Sebring (Reply 7):
I've seen estimates of a top tier Olympic sponsorship run from C$15-50 million. How much of this would be contra, I cannot say.

You hit the nail on the head, it has to do with what your willing to pay for the honor of being the official carrier than what schedules you offer.


User currently offlineRobsawatsky From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 10 months 2 days 13 hours ago) and read 4106 times:

Quoting Bicoastal (Reply 4):
Westjet would have had problems flying athletes in from around the world. Many stops required on flights from, let's say, Mumbai to Vancouver on a 737.

Cute joke but the official olympic airline doesn't get rights to transport anyone but Canadian athletes.

"The six-year partnership includes sponsorship rights and transportation for the Canadian Olympic teams participating at the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games."


User currently offlineAH332 From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 10 months 2 days 11 hours ago) and read 3968 times:

Hi,

Quoting Jayce (Reply 1):
don't think there was any real competition for this. The only other options would have have been WestJet or Harmony.

TS could have been a good choice.

Cheers,
Imad


User currently offlineSebring From , joined Dec 1969, posts, RR:
Reply 12, posted (7 years 10 months 2 days 11 hours ago) and read 3952 times:

Why would Transat be a good choice? It's a charter airline whose planes will fly full anyway, it doesn't serve Asia, the South Pacific, Africa or Latin America. It has no international codeshares and it doesn't fly domestically.

User currently offlineAS739X From , joined Dec 1969, posts, RR:
Reply 13, posted (7 years 10 months 2 days 9 hours ago) and read 3852 times:

You mean its not going to be Harmony?  sarcastic 

ASLAX


User currently offlineVV701 From , joined Dec 1969, posts, RR:
Reply 14, posted (7 years 10 months 2 days 8 hours ago) and read 3807 times:

Quoting TOLtommy (Reply 6):
Just imagine the battle that will be brewing between VS, BA, and BM to be the official airline for the London games!

I understand the cost is US $80 million. So my guess is that VS, BA and BD will leave the field clear for EK. After all EK paid a lot of money for this:

View Large View Medium
Click here for bigger photo!

Photo © Chaity


But LH bought a few pots of black paint and gave a lot of their aircraft a new, low cost nose job:

View Large View Medium
Click here for bigger photo!

Photo © Wim Callaert - Brussels Aviation Photography


while I expect dba were richly rewarded by Puma for this:

View Large View Medium
Click here for bigger photo!

Photo © Konstantin von Wedelstaedt



User currently offlineViscount724 From , joined Dec 1969, posts, RR:
Reply 15, posted (7 years 10 months 2 days 8 hours ago) and read 3785 times:

I recall a few years ago AC dropped all their sports-related sponsorships. They said they weren't generating enough revenue to offset the related costs. For example they used to be one of the major sponsors of the Montreal Grand Prix Formula 1 race. The new arena in downtown Montreal where the NHL's Montreal Canadiens play was also originally called the Air Canada Centre. They dropped both of those sponsorships, and I think there were a few others.

I guess that was also during the period when AC was in serious financial trouble and on the verge of bankruptcy.


User currently offlineSebring From , joined Dec 1969, posts, RR:
Reply 16, posted (7 years 10 months 2 days 8 hours ago) and read 3761 times:

Quoting Viscount724 (Reply 15):
I recall a few years ago AC dropped all their sports-related sponsorships. They said they weren't generating enough revenue to offset the related costs. For example they used to be one of the major sponsors of the Montreal Grand Prix Formula 1 race. The new arena in downtown Montreal where the NHL's Montreal Canadiens play was also originally called the Air Canada Centre. They dropped both of those sponsorships, and I think there were a few others.

The Montreal arena was the Molson Centre before it became the Bell Centre. It was never the Air Canada Centre. The formula 1 sponsorship was dropped because of CCAA and because as an ongoing event, it didn't generate the revenues from air travel that justified the high annual cost. The publicity halo around the race was not nearly as great as the halo around the Olympics. Air Canada never considered dropping naming rights for the Air Canada Centre in Toronto, and it continues to be a sponsor of junior hockey. You will see Air Canada's ads on the boards of all Canadian NHL arenas, and that continued uninterrupted throughout CCAA.


User currently offlineViscount724 From , joined Dec 1969, posts, RR:
Reply 17, posted (7 years 10 months 2 days 7 hours ago) and read 3718 times:

Quoting Sebring (Reply 16):
The Montreal arena was the Molson Centre before it became the Bell Centre. It was never the Air Canada Centre.

Thanks for the correction. I must have been confused with the Grand Prix sponsorship. I just had it in my mind that there was an arena or stadium somewhere that at one time had the AC name which was later dropped but must be thinking of something else.

Just remembered now that the new arena in YYC built prior to the 1988 Winter Olympics and originally called the Olympic Saddledome (and home of the Calgary Flames NHL team) was renamed the Canadian Airlines Saddledome when CP got involved in a sponsorship deal in 1996. YYC was of course CP's headquarters then. AC decided not to maintain the sponsorship when they took over CP in 2000 and the arena's name changed again.

Does anyone remember whether AC was the official carrier for previous Olympics held in Canada, e.g. the 1988 Winter Games in YYC or the 1976 Summer games in YUL?


User currently offlineAirCop From , joined Dec 1969, posts, RR:
Reply 18, posted (7 years 10 months 2 days 7 hours ago) and read 3718 times:

Although Air Canada is the official airline of the Vancouver Games, doesn't stop other countries from being the official airline of the various Olympics teams. Wasn't UA the official airline of the US teams in Sydney and Delta for SLC and ATH? I would hope that Air Canada didn't spend to much on this, since they are the really the only game in Canada.

User currently offlineJAL777 From , joined Dec 1969, posts, RR:
Reply 19, posted (7 years 10 months 2 days 7 hours ago) and read 3699 times:

Quoting TOLtommy (Reply 6):
Just imagine the battle that will be brewing between VS, BA, and BM to be the official airline for the London games!

Apprently, the London IOC can't seem to get any of them to care.... BA told them that for $80MM, they can shove it.


User currently offlineTOLtommy From , joined Dec 1969, posts, RR:
Reply 20, posted (7 years 10 months 2 days 7 hours ago) and read 3691 times:

Quoting Robsawatsky (Reply 10):

Cute joke but the official olympic airline doesn't get rights to transport anyone but Canadian athletes.

Thats two different sponsorships. If I recall correctly, DL was the official airline of the ATL games, but UA was the official airline of the US Olympic team. AC being the official airline of the games probably has nothing to do with who carriers canadian athletes.

Quoting Viscount724 (Reply 15):
I recall a few years ago AC dropped all their sports-related sponsorships. They said they weren't generating enough revenue to offset the related costs.

Of course the trip thru bankruptcy had nothing to do with the convenient opportunity to break contracts.....


User currently offlineScrubbsYWG From , joined Dec 1969, posts, RR:
Reply 21, posted (7 years 10 months 2 days 4 hours ago) and read 3545 times:

Quoting Viscount724 (Reply 15):

added correction, the arena in YYZ, where the leafs and raptors play is, and always has been, called the Air Canada Centre,


User currently offlineRobsawatsky From , joined Dec 1969, posts, RR:
Reply 22, posted (7 years 10 months 2 days 3 hours ago) and read 3482 times:

Quoting TOLtommy (Reply 20):
Cute joke but the official olympic airline doesn't get rights to transport anyone but Canadian athletes.

Thats two different sponsorships. If I recall correctly, DL was the official airline of the ATL games, but UA was the official airline of the US Olympic team. AC being the official airline of the games probably has nothing to do with who carriers canadian athletes.

Yes, two different but one in the same for 2010 (since it is in Canada). Specifically:

"Official airline of the Vancouver 2010 Olympic and Paralympic Winter Games"
"Official transportation provider for canadian olympic teams to Beijing 2008, Vancouver 2010 and London 2012"

Being the official airline doesn't include anything more than naming rights/publicity and an opportunity (along with every other airline that has the proper route authority) to carry athletes from other countries. The agreement to actually carry athletes is made with the individual national teams.


User currently offlineNorthStarDC4M From , joined Dec 1969, posts, RR:
Reply 23, posted (7 years 10 months 1 day 18 hours ago) and read 3346 times:
AIRLINERS.NET CREW
CHAT OPERATOR

Quoting ScrubbsYWG (Reply 21):

added correction, the arena in YYZ, where the leafs and raptors play is, and always has been, called the Air Canada Centre,

Nah, thats just the tourist name... everybody calls it the Hangar... and it does look like one.


User currently offlineNYC2theworld From , joined Dec 1969, posts, RR:
Reply 24, posted (7 years 10 months 1 day 18 hours ago) and read 3318 times:

Quoting TOLtommy (Reply 20):
Thats two different sponsorships. If I recall correctly, DL was the official airline of the ATL games, but UA was the official airline of the US Olympic team. AC being the official airline of the games probably has nothing to do with who carriers canadian athletes.

Usually the "hometown" airline is the official carrier of the games. Mainly because it allows the teams who don't have special deals made with another carrier to book contract rates on the airline. In addition, I wouldn't be suprised of a vast majority of the air/hotel/ticket packages are on AC for the YVR games in addition to all organizing committee travel.

So while it is mainly a marketing effort, there is an actual service provided by all these "official" companies. For example, during the Olympics, try using an Amex card to buy anything, or get burger king for food at a venue or (if you have the chance to get in) at the Olympic Village.


25 Post contains images RootsAir : thank goodness its AC and not EK!!! cheers BM
26 Threepoint : The YVR-SYD isn't really so much of a new service as the elimination of a stop. YVR-CAN 'in the queue' is also not a new service either until it actu
27 Yyz717 : AC is the only logical choice. WS could have become the official carrier (if it was a member of OneWorld) but even this would have been an uphill PR b
28 VV701 : Of course you are right about Amex and Burger King. If Visa and McDonalds buy the franchise (for $80 million at the Summer Olympics and Paraolympics)
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