N276AASTT From US Virgin Islands, joined Jan 2004, 620 posts, RR: 0 Reply 1, posted (6 years 1 month 2 weeks 1 day 1 hour ago) and read 9298 times:
I'm not sure what's going on in the hangars these days. I work on the ramp for AA @ DFW and have seen several aircraft with the similar look to them. Hmmm, makes me think if this is another "cost cutting measure" AA is looking into. "Lets see if we can increase fuel mileage if we ""shave off"" a few inches on the decals."
Just today I saw a MadDog with the AA logo "very" off center on the tail. It was positioned high and forward of the normal position. I did a double take when I first saw it.
RootsAir From Costa Rica, joined Feb 2005, 4179 posts, RR: 45 Reply 2, posted (6 years 1 month 2 weeks 23 hours ago) and read 9061 times:
For those of us not really familiar with AA logo could you explain where the difference is...would it be the AA font and shape of the eagle ? after all doesn't make much difference to me !
regards
BM
A man without the knowledge of his past history,culture and origins is like a tree without roots
JBo From Sweden, joined Jan 2005, 2278 posts, RR: 0 Reply 4, posted (6 years 1 month 2 weeks 10 hours ago) and read 8369 times:
Quoting RootsAir (Reply 2): For those of us not really familiar with AA logo could you explain where the difference is...would it be the AA font and shape of the eagle ? after all doesn't make much difference to me !
Quoting BA787 (Reply 3): I presume the second photo is the older one in which case, the older one has a more bold effect and is a lot shorter in height, text wise.
The "AA" on the first image is not the proper Helvetica type as AA normally uses. It appears to be a nonstandard type, perhaps Franklin or some other type. The Eagle is also grossly misproportionate. It's as though the paint shop lost their templates for the tail (though the logo is probably a large decal given the nature of AA's livery), and decided to make new ones on their own hoping no one would notice.
I'd take the awe of understanding over the awe of ignorance any day.
Albird87 From , joined Dec 1969, posts, RR: Reply 9, posted (6 years 1 month 2 weeks 6 hours ago) and read 5943 times:
Quoting N276AASTT (Reply 1): Hmmm, makes me think if this is another "cost cutting measure" AA is looking into. "Lets see if we can increase fuel mileage if we ""shave off"" a few inches on the decals."
Why not then have no markings on the aircraft and just ingrave the logo and name on the sides!! That would "shave" off a couple of gallons needed!!
DFWEagle From United States of America, joined Dec 2006, 1064 posts, RR: 9 Reply 16, posted (6 years 1 month 1 week 6 days 18 hours ago) and read 2974 times:
Quoting Ebs757 (Reply 13): Those were retrofitted sometime in 06'. Im talking about the newest additions rolling out with winglets.
The aircraft in the picture that you posted (ship 5EX/N189AN) was retrofitted with winglets almost a year ago, in early summer 2006. It is not newly retrofitted.
Quoting Ebs757 (Reply 15): There are others on the database
Which other aircraft besides 5EX have this altered tail logo?
Quoting Ebs757 (Thread starter): Is this going to be added to all of the newly retrofitted AA757's?
No. The 757’s fitted with winglets after 5EX do not have this altered logo.
Quoting Ebs757 (Reply 11): What works, works who cares if its idiotic your not payin the bills
AA cares. They have used their current logo and livery since 1968 and it has been unchanged for 39 years. They have built up an enormous brand identity that is recognised around the world and they realize that this is extremely valuable to their business. A core component of their brand identity is the company trademark consisting of the symbolic eagle in a fixed relationship to the initials “AA”. The altered trademark is not even recognisable as an eagle and does not use the AA corporate font (Helvetica).
Adh214 From United States of America, joined Sep 1999, 353 posts, RR: 0 Reply 17, posted (6 years 1 month 1 week 6 days 17 hours ago) and read 2899 times:
Is it possible that the logos appear different because the first plane (N189AN) is not directly lined up with the camera? It appears in the picture of N189AN the camera is behind the plane while in the picture of the second plane (N630AA) the camera is aligned with the center of the plane. Thus, the logo is slightly distorted. Kind of a key stone effect but horizontally.
JBo From Sweden, joined Jan 2005, 2278 posts, RR: 0 Reply 18, posted (6 years 1 month 1 week 6 days 13 hours ago) and read 2687 times:
Quoting Adh214 (Reply 17): Is it possible that the logos appear different because the first plane (N189AN) is not directly lined up with the camera? It appears in the picture of N189AN the camera is behind the plane while in the picture of the second plane (N630AA) the camera is aligned with the center of the plane. Thus, the logo is slightly distorted. Kind of a key stone effect but horizontally.
No, the perspective has nothing to do with it. Even if it were straight on, it'd still be different. There's too much distortion to be caused by a simple change in angle.
I'd take the awe of understanding over the awe of ignorance any day.
Ebs757 From United States of America, joined Jul 2006, 757 posts, RR: 0 Reply 19, posted (6 years 1 month 1 week 6 days 12 hours ago) and read 2646 times:
I thought there was others... just went back and checked and it was 5EX
Rikkus67 From Canada, joined Jun 2000, 1461 posts, RR: 2 Reply 20, posted (6 years 1 month 1 week 6 days 12 hours ago) and read 2635 times:
In the altered tail logo, the font is narrower, as well as the eagle itself. Also, the Eagle is missing the definition in its wings... and if you look at the example I show here below, the proper eagle actually has an eye. Obviously the 757 in question had its logo applied without the proper stencil, or in the case of stickers, the MX people did a freehand of the eagle on some type of vector-based drawing program. They obviously didn't have "helveticAA", so they selected a similar font. I am sure AA is more than aware of the poorly done copy, and will correct it when the plane goes in for heavy MX.
Ebs757 From United States of America, joined Jul 2006, 757 posts, RR: 0 Reply 21, posted (6 years 1 month 1 week 6 days 12 hours ago) and read 2615 times:
InTheSky74 From United States of America, joined Sep 2005, 546 posts, RR: 0 Reply 22, posted (6 years 1 month 1 week 6 days 12 hours ago) and read 2576 times:
DFWEagle From United States of America, joined Dec 2006, 1064 posts, RR: 9 Reply 23, posted (6 years 1 month 1 week 6 days 11 hours ago) and read 2485 times:
It may seem trivial to you but AA really does care about things like this a lot more than you might think. They even employ people specifically to deal with such matters!!
AA is very protective of its corporate identity and has strict rules and guidelines for the use of its trademark logo in advertising and other communications.
From AA Digital Assets Management website (www.aadams.com) -:
American Airlines is one of the leading air carriers in the world today. Part of the success of our marketing effort lies in the uniform use of our graphic identity. The visual presentation of American Airlines to our customers, employees and the public must be instantly recognized as coming from a corporation that delivers a superior level of service.
Every application of the American Airlines corporate identity should strengthen the company's image and must be done with care and with the highest quality standards. The company logo in all its forms is the exclusive property of American Airlines, Inc. It is protected by law and must be shown accurately and consistently to maintain strength and ownership.
If this is a mistake, I am sure they will replace it when the aircraft goes in to TUL for its next C check.
Nomadic From United States of America, joined Apr 2004, 398 posts, RR: 0 Reply 24, posted (6 years 1 month 1 week 6 days 11 hours ago) and read 2456 times:
Quoting AirEMS (Reply 8): Ooooh oooh maybe one day it will change completely to read
TWA!
-Carl
Or maybe another 'transitional' logo ......... 'TWAA'
Sponsor Message: 
From United States of America, joined Jul 2006, 757 posts, 
From US Virgin Islands, joined Jan 2004, 620 posts, 
From Costa Rica, joined Feb 2005, 4179 posts, 
From United Kingdom, joined Jun 2006, 2596 posts, 
From Sweden, joined Jan 2005, 2278 posts, 
What next Vista?
From Mexico, joined Dec 2005, 329 posts, 
From Canada, joined Jun 2000, 1461 posts, 
Printer friendly format 
