Jasond From Australia, joined Jul 2009, 23 posts, RR: 0
Reply 1, posted (7 years 10 months 3 weeks 5 days 9 hours ago) and read 2311 times:
My gut feeling is that yes, some airlines may have been worse off by not being in an alliance. This is based simply on the fact that an alliance by definition allows one party to benefit from the resources of another. In its simplest terms in the airline industry it allows one airline to leverage the route network of another whereby you can derive an economic benefit by selling an airfare for a sector that can be joined to another. I can't quote figures and neither can I say a particular airline would have gone under by not being in an alliance (no-one can) but I am sure on a case by case basis that a medium sized operator would be better off in an alliance.