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Delta's New Livery Is Out - Part III  
User currently offlineANCFlyer From , joined Dec 1969, posts, RR:
Posted (9 years 1 month 3 weeks 1 day 3 hours ago) and read 31731 times:

Continued from here:

Delta's New Livery Is Out - Part II (by OB1504 Apr 7 2007 in Civil Aviation)

158 replies: All unread, showing first 25:
User currently offlineLawnDart From United States of America, joined May 2005, 1027 posts, RR: 3
Reply 1, posted (9 years 1 month 3 weeks 1 day 3 hours ago) and read 31653 times:

Quoting RL757PVD ():
Actually i know for a fact that some front line employees were involved in the process.

You are correct.

Picture this...someone at Delta decides that a new paint scheme is in order to herald emergence from bankruptcy. Believing no one within the company has the creative talent to come up with a "new image", an individual is put in charge of finding a "brand consultant" to do the job.

That individual is one who maybe, in the past, was responsible for introducing "new and hip" products to the Delta brand(say, via song) , ie: AVOD, Mile High Mojitos, etc...

So, the brand consultants are hired (at beaucoup $$$s) and, creative little geniuss...geniusus...smart people that they are, they understand that they need to come up with something new and fresh - otherwise, what's the point ($$$)? So anyway, they come up with a plethora of ideas...some include the stale ol' widget (boo...hiss...), some include some widget modifications that look like they came off the set of Star Trek, and others are in between.

It's those in-betweeners the "brand consultants" really want to push forward..fresh and hip, but not too far out. However, to make it look like employees had a part in the decision, the "brand consultants" put together "employee focus groups". The operative word being FOCUS. Brand consultants are extremely adept at getting groups of people to FOCUS on images they want the group to FOCUS on...

So, the group of DL employees looks at this plethora of ideas, while the "brand consultants" describe them..."Here we have a nice little design with the stodgy ol' widget (oops, did I say that?), and here we have something that might look good, although it is a little far out, and here we have a lovely little design with a widget updated for the 21st century!!!

Which one do you like?

Hmm....uh, the nice little design updated for the 21st century?

And if the employee focus group doesn't choose the right design, upper managment vetoes the decision...hey, the employees were involved in the process!

Here's the rub...Delta Air Lines has an image and a reputation (although tattered) second to none among the legacy carriers...true or not. The widget is one of the most recognised airline logos in the business, and many other carriers would kill for that kind of marketing power.

That image is not hip and forward thinking...it is homey and steady...and steady wins the race.

Delta is making a huge mistake in trying to reinvent themselves, when what they've already got is all they really need (okay, the Mile High Mojitos don't hurt...).

[Edited 2007-04-11 01:23:12]

User currently offlineBoysteve From United Kingdom, joined Apr 2004, 973 posts, RR: 0
Reply 2, posted (9 years 1 month 3 weeks 1 day 3 hours ago) and read 31579 times:

I do find it strange that DL needs a new livery when it still hasn't phased out it's previous one yet! Regularly at MAN we get one B767 in the current livery (the wavy colours on the tail) and one B767 with the previous livery on the same day.

User currently offlineLegoguy From United Kingdom, joined Jun 2006, 3318 posts, RR: 35
Reply 3, posted (9 years 1 month 3 weeks 1 day 2 hours ago) and read 31542 times:

When is this livery to be used and how long will it take to paint all aircraft? Im presuming a long time if there are still Delta aircraft around with the older livery.

Can you say 'Beer Can' without sounding like a Jamaican saying 'Bacon'?
User currently offlineAviatorTJ From United States of America, joined Jul 2003, 1838 posts, RR: 6
Reply 4, posted (9 years 1 month 3 weeks 1 day 2 hours ago) and read 31532 times:

This is hardly a new livery. It is a refresh of the former one. The widget is back on the tail where people wanted it (although I don't care if it stands or tilts). I think it looks fine and will blend in. The titles could be larger and the colors could be bolder, but I'm not getting paid for my opinions.

User currently offlineS5FA170 From United States of America, joined Sep 2005, 534 posts, RR: 2
Reply 5, posted (9 years 1 month 3 weeks 1 day 2 hours ago) and read 31488 times:

I actually like this colorscheme, but I do agree with the poster above in thinking that the "Delta" titles could be larger.

Prepare doors for departure and cross-check.
User currently offlineJblake1 From United States of America, joined Aug 2003, 293 posts, RR: 0
Reply 6, posted (9 years 1 month 3 weeks 1 day 2 hours ago) and read 31344 times:

Guys its not like you'll have to put up with this livery for long.. at the rate their going there will be a new one to debate the merits of in a couple years, so don't despair!

User currently offlineAviatorTJ From United States of America, joined Jul 2003, 1838 posts, RR: 6
Reply 7, posted (9 years 1 month 3 weeks 1 day 2 hours ago) and read 31292 times:

Quick render of a CRJ for your viewing pleasure.
Big version: Width: 640 Height: 299 File size: 150kb

PS: I know I missed a few things, but you get the idea.

User currently offlineOwlEye From Netherlands, joined Feb 2006, 979 posts, RR: 1
Reply 8, posted (9 years 1 month 3 weeks 1 day 2 hours ago) and read 31269 times:

The bigger an enterprise is, often the more difficult it is for a branding firm to get the best design approved. Too many people get involved in the design process and that's an horror scenario. And at the end often the upper management, which thinks to have the knowledge in house about branding, design and what so more, makes often the worst decissions. Alas, it's like that. Don't always blame the design company, maybe they have proposed much better designs which we will never meet...

User currently offlineRJ777 From United States of America, joined Dec 2000, 2055 posts, RR: 2
Reply 9, posted (9 years 1 month 3 weeks 1 day ago) and read 31045 times:

"let's steer clear of calling it the Citgo Scheme..."

For Now!

User currently offlineMicstatic From United States of America, joined Jul 2001, 850 posts, RR: 1
Reply 10, posted (9 years 1 month 3 weeks 1 day ago) and read 30998 times:

What will the first planes be to fly in the new livery?
Will they be released at the same time?

User currently offlinePizzaandplanes From , joined Dec 1969, posts, RR:
Reply 11, posted (9 years 1 month 3 weeks 1 day ago) and read 30934 times:

Well it looks like someone moved Delta's cheese. Change is good sometimes. Although, it seems that Delta is the only airline who is wasting a ton of money re-painting their whole fleet multiple times in the last decade.

User currently offlineHalls120 From , joined Dec 1969, posts, RR:
Reply 12, posted (9 years 1 month 3 weeks 1 day ago) and read 30895 times:

Quoting RJ777 (Reply 9):
"let's steer clear of calling it the Citgo Scheme..."

For Now!

Why? That's what it looks like.

Mind you, I kind of like it. Even if it has the Chavenista look to it.  Smile

User currently offlineCALeeIII From United States of America, joined Aug 2005, 83 posts, RR: 0
Reply 13, posted (9 years 1 month 3 weeks 23 hours ago) and read 30640 times:

Big version: Width: 1024 Height: 666 File size: 140kb

User currently offlineOB1504 From United States of America, joined Jul 2004, 3898 posts, RR: 6
Reply 14, posted (9 years 1 month 3 weeks 23 hours ago) and read 30572 times:

Quoting RJ777 (Reply 9):
"let's steer clear of calling it the Citgo Scheme..."

First, there was the Widget, and it was good...
Then there was Ron Allen, and it was all right...
Then there was Deltaflot/Wavy Gravy, and it was okay...
Now, there is the Citgo Scheme, and it is...  crazy 

(okay, I admit, with the exception of the widget being cut off, I like the new colors)

Quoting Pizzaandplanes (Reply 11):
Well it looks like someone moved Delta's cheese. Change is good sometimes. Although, it seems that Delta is the only airline who is wasting a ton of money re-painting their whole fleet multiple times in the last decade.

For the umpteenth time, the aircraft have to be repainted anyway during their heavy maintenance checks! They don't just take aircraft off of flight lines and toss 'em in the paint shop for a few days—they wait for their heavy checks when they have to strip the paint to check for corrosion and things like that, and then they paint the airplane again, but this time, in the new livery (which is why it can take so long to get a fleet as large as DL's repainted in the new scheme). Since every color scheme change since the widget has used progressively less paint, this is actually saving them money on paint, and on weight (pardon the rhyme).

User currently offlineJayDavis From United States of America, joined Jan 2001, 2000 posts, RR: 14
Reply 15, posted (9 years 1 month 3 weeks 22 hours ago) and read 30519 times:


I think if I were coming out of bankruptcy, I'd like something a little bit better than this crappy scheme.

User currently offlineXkorpyoh From United States of America, joined Oct 2004, 825 posts, RR: 0
Reply 16, posted (9 years 1 month 3 weeks 22 hours ago) and read 30493 times:

at least they should add a full tilted widget on the engines, then it would look cool. It helps so people can relate the complete widget with the incomplete widget in the tail.

User currently offlineJetlanta From United States of America, joined Jul 2001, 3612 posts, RR: 35
Reply 17, posted (9 years 1 month 3 weeks 22 hours ago) and read 30362 times:

Can we just shut this thread down until we actually see a REAL airplane in REAL sunlight?

Seriously, this isn't going anywhere. And we still have 3 weeks until any of us even lays our eyes on a picture of a real airplane painted in this livery.

User currently offlineRoyalAtlantis From United States of America, joined Nov 2006, 102 posts, RR: 0
Reply 18, posted (9 years 1 month 3 weeks 20 hours ago) and read 30202 times:

Quoting LawnDart (Reply 1):
Delta is making a huge mistake in trying to reinvent themselves, when what they've already got is all they really need (okay, the Mile High Mojitos don't hurt...).

thanks for the post LawnDart - I can clearly see how this process may have worked. The new widget doesn't look like the iconic symbol that is so easy to identify...but if it "is what it is" then we'll all deal.

p.s. had one of those mojitos on the way to FLL, blak!

*** wish the new widget was a little more sophisticated and global.

User currently offlineStirling From Italy, joined Jun 2004, 3943 posts, RR: 20
Reply 19, posted (9 years 1 month 3 weeks 20 hours ago) and read 30182 times:

Quoting RJ777 (Reply 9):
"let's steer clear of calling it the Citgo Scheme..."

Quoting Halls120 (Reply 12):
Why? That's what it looks like.

Delete this User
User currently offlineMSYtristar From , joined Dec 1969, posts, RR:
Reply 20, posted (9 years 1 month 3 weeks 20 hours ago) and read 30160 times:

They should just hang a tail of a DL 763 behind Fenway Park to replicate the old Citgo sign that was (and still may be, not sure) back there for years. No one would notice the difference!

User currently offlineJamake1 From United States of America, joined May 2004, 1091 posts, RR: 2
Reply 21, posted (9 years 1 month 3 weeks 19 hours ago) and read 30065 times:

Actually, I don't mind the way the tail was designed. It continues a tradition of a well-recognized corporate logo that musters a fair amount of sentimentality and updates it. The tilted widget points forward and upward, reflecting a positive direction for a company about to emerge from restructuring. Nothing wrong with that, in my opinion. What bothers me is that the rest of the color scheme comes up short. Delta has been bold during the past few years by introducing a slew of new international routes (many into uncharted waters for existing US legacy carriers), as well as launching a well-publicized debut of the smart new staff uniforms, however, the DELTA lettering on the new identity is anything but bold. It doesn't suggest confidence. The Delta word mark should be larger, but not overbearing (like Allegiant). Furthermore, just as the new uniforms are accented in red, there should be a red cheat line that trims the blue underbelly, bridging it with the Euro-white fuselage, which would give the makeover a more complete, crisp look: A look that exudes elegance, class, wholeness. In its current form (the new look) looks incomplete and doesn't reflect confidence and hope towards the future...

United's B747-400. "She's a a cruel lover."
User currently offlineSkyWestFan From United States of America, joined Apr 2004, 179 posts, RR: 3
Reply 22, posted (9 years 1 month 3 weeks 15 hours ago) and read 29035 times:

I just about had a coronary embolism when I saw that rendition painted on ASA -700.....I thought it was real and about lost it.

I think a Full Metal Jacket R Lee Ermey Quote is appropiate. "You're so ugly you could be a modern art masterpiece"

"We Love To Fly And It Shows!" -Citgo

Fiji. Its like sex - but better.
User currently offlineFlyingchoirboy From United States of America, joined Oct 2003, 285 posts, RR: 4
Reply 23, posted (9 years 1 month 3 weeks 12 hours ago) and read 27756 times:
Support Airliners.net - become a First Class Member!

While I do think the tail needs some work (aka KEEPING THE WIDGET POINTING UPWARD!), I do believe it is a nice livery. I can live with it. As long as I can keep saying "Delta is MY Delta", I'll be content  Smile


User currently offlineOkie73 From United States of America, joined Mar 2006, 451 posts, RR: 0
Reply 24, posted (9 years 1 month 3 weeks 12 hours ago) and read 27505 times:

Quoting AviatorTJ (Reply 7):
Quick render of a CRJ for your viewing pleasure.

don't forget on an RJ it will say "Delta Connection".....not "Delta".

25 ORD : Nobody at Delta should have the creative talent to develop a new image. Delta is an airline, not an advertising agency. And the person probably put i
26 VSMike : Gawd. It could have been soooo good. But, its as uninspired as the post-1996 Summer Olympics Delta scheme. Blue on white. Wait, a dash of red. No unif
27 Post contains images GQfluffy : The tail isn't so bad; it's the rest of the fuselage. Uninspiring. I'm no photoshop genius, so I can't sit here and brew up things, but give that damn
28 Post contains images BOS2LAF : Blending in is precisely what they dont want!!!! Now that actually looks nice since you shrunk the widget a bit, so less of it is cut off. That schem
29 Kellmark : It is unfortunate. They could have hit a home run, and they have hit a lowly single. It is very uninspiring. The tail is awful. They learned nothing f
30 BOS2LAF : LOL That livery isn't even a single. It's a strike.
31 Rikkus67 : AviatorTJ.... Your rendition of the tilted widget at least gets MOST of the widjet on the tail. The 767 actually looks like a plaid tapestry.
32 Delta787 : I like this new livery even more everytime I see it. Its a new look for Delta. I imagine it will look better on a real airplane.
33 Montanaflyer : do we even know that this will actually be the future livery of Delta? Seems as if they would likely paint tons of models with possible schemes before
34 Xkorpyoh : we hope so.... I still want to be surprised on May 1st with another livery, as cool as song or more innovative
35 Post contains images CV880 : We can live with the tail as long as we can keep the 744 until the 773's arrive...
36 AndrewUber : Should we start distributing "Keep Deltaflot MY Deltaflot" buttons?? This new livery sucks, but as someone pointed out - we won't see it for more than
37 ORD : This is true, although the fact this model is shown being photographed indicates it is probably the real deal. Absolutely not. That livery replaced t
38 707lvr : All due respect, ORD, I think a lot of people feel 'market research' peaked with If you ain't eatin' WHAM, you ain't eatin' ham. On the good side, th
39 Post contains links and images Tom in NO : Frankly, I think something like this would look the best....incorporates the old old livery, adds some of the newer livery, then gives the whole thing
40 Post contains images LawnDart : Gosh, you don't even know me and yet your so mean to me... Ultimately, yes...practically, doesn't always happen... I've been involved in research, fr
41 Litz : Tom .... one word : *wow* ... Almost looks like the livery for a private jet. - litz
42 Noise : What shade of blue will the new livery have?
43 Post contains images Steeler83 : HAHAHA!!! Man, I have to say this is turning out to be one of the funniest livery threads on here... I guess Citgo doesn't say "go" anymore. They now
44 Post contains images ConjureMe : You guys didn't here the news? Delta has been researching the use of automotive gas in turbine engines and now have a fuel hedging deal with Citgo. "C
45 Phxplanes : I agree with that. This is my favorite people have come up with so far.
46 Steeler83 : it does look like that, but it's snazzy. I like that look! Bring the widget flying into the 21st century with some class!
47 Evan767 : So is there a website or a campaign yet to keep the Delta livery the same it was in the 70's 80's and 90's? What's the site?
48 ORD : Who can have hard feelings when you just made me laugh out loud?! I meant no disrepsect, I just have had different experiences with research where it
49 Post contains images LawnDart : None taken... Wait 'til I tell you how they came up with "Song"...  [Edited 2007-04-11 22:35:59]
50 Panamair : 90% of people said the same thing about the Deltaflot livery when it first came out..and now it's so beloved? Frankly, I wasn't a fan of this latest
51 AviatorTJ : The widget doesn't bother me, but other than that, you hit the nail on the head.
52 Tommy767 : All I've got to say is: Delta....WTF are you're upper management smoking to create such a bland catastrophe?
53 Post contains links and images Evan767 : Can we please come to the conclusion that we all want to old old livery back? All it needs is to be a little bolder, like in this photo: View Large Vi
54 Post contains images Nwarooster : That makes TOO much sense. The idea is let's spend ourselves back into bankruptcy.
55 AA1818 : I think DL should keep the old widget tail, but change the '60s cheatline. Something fresh and innovative. But the tail should be what catches the eye
56 CAMPBELL : It's not the best scheme but I really gotta feel for the paint shop staff, now to paint 500+ airplanes...again......
57 Jholiiday : Yeah... but they would have to be painted anyway... I'm sure they'll paint a few extra planes at first, but after that, it'll be as needed.
58 AlecxiA319 : The CRJ actually looks good! AlecxiA319
59 Floridaflyboy : Yep. Exactly. I like the idea of using the old tail, and the cheatline pattern that Junior Spotter used on his rendition.
60 Post contains images RoyalAtlantis : she should be canned for letting this happen then! As head of marketing - she's ultimately responsible and this livery is uninspiring and horrible. t
61 Post contains images LawnDart : Yes, it would! Most definitely... Well, first of all...how much money do you make?
62 Rikkus67 : RoyalAtlantis, As I have stated a couple of times already, I have sent an email to Delta regarding the livery change. I included both my proposal (so-
63 Alitalia744 : Jo Anne is not head of marketing.
64 RL757PVD : You people are freaking out over nothing everyone was saying the SAME EXACT thing about the now beloved wavy gravy/ deltaflot scheme back when it debu
65 Jetlanta : I could not agree more! If one thing is clear here, the a.net crowd is all about flash. The difference between what Delta is proposing (and trying to
66 CALPSAFltSkeds : I hope Imus chimes in on the new DL livery before his radio show gets canned. I'd love to hear his opinion of this disater of a paint scheme. I wonder
67 HughesAirwest : Why would you say that? There are large carriers out there that have something other than the Euro-White and they are not Leisure carriers, ie WN, KL
68 Jetlanta : Umm....ok. WN IS a leisure carrier, or at least a low-fare carrier. KLM has a livery that is historically unique. The blue is now a part of its herit
69 Post contains links and images Jetlanta : This thread made the news. Check out this article from Thursday's Atlanta Journal Constitution. http://www.ajc.com/business/content/.../2007/04/11/041
70 CALPSAFltSkeds : Well, the newpaper article comments are running 3-0 against the new paintjob.
71 Post contains links and images OwlEye : That 'moving forward'-theme of the turned Delta-widget on the new tailfin was also used as an excuse for Northwest Airlines' latest livery. NWA's bill
72 Rikkus67 : Well, at least OwlEye gets the KLFLCFII idea (MORE CLEAR TO PUBLIC)
73 Reltney : I am a pilot for the airline.. The language from people who work at the airline is different from what is on this site. No one called the current sche
74 FFlyer : Hahaa....that would actually be great, to scare off the competition and all the superstitious people.
75 Aanyc : I personally think the current livery is nice and that there is nothing wrong with the new one, if that is what this is. Maybe the DL employees feel d
76 Post contains links ANother : Reminds me of CP Air's multimark. http://www.airliners.net/search/phot...earch=CP%20Air&distinct_entry=true The Square denoting stability, the circle;
77 B777-700 : Honest to God, I can't believe this subject has gotten this much mileage. What is it going on now, 700 replies? I got a news flash for a lot of you. I
78 Post contains images Xkorpyoh : Because we love Delta ....and as paying passengers and elite frequent flyers we have something to say about it too. A plane flying with employees onl
79 B777-700 : I'm a medallion on them and I don't A) care and B) think since I'm a medallion I can tell them how to paint their planes. How they do that doesn't ma
80 Xkorpyoh : so go fly Skybus
81 B777-700 : No, I'll continue to fly Delta, no matter how they paint their planes, thank you very much. You completly missed my point. Congrats.
82 Sampa737 : B777- I got your point and agree with you. I'm a medallion member as well. I don't really care for the supposed new livery but it won't matter to the
83 Aanyc : So then what you are saying is that you base your choice of travel on paint schemes? I would hope not. If this is what Delta is going to do, who care
84 Panamair : For goodness' sake...it's what's being offered inside the airplane that counts..besides, you can't see the darn livery when you're flying anyway. I d
85 Xkorpyoh : You dont get my point either. This is all about branding. if branding didn't matter, all airplanes will be white. I choose where to spend my money an
86 Steeler83 : Good post. It IS about branding. You paint planes, IMO to draw passengers/entice them to fly your airline, and I believe there are a few airlines out
87 GQfluffy : Honestly...the more I look at it...the more it grows on me. I'm starting to like it. It's a simple change, albiet with a "eurowhite" fuselage, and it
88 Post contains images PHLBOS : Let's see if I have this straight. Several years ago a brand new terminal opens up for NW at DTW. A short time later, NW decides to not only change it
89 Post contains links and images Rikkus67 : What's in branding? View Large View MediumPhoto © Bo Kim View Large View MediumPhoto © Kas van Zonneveld View Large View MediumPhoto ©
90 Post contains links and images KaiGywer : A.net gets news coverage Web Site Reveals New Delta Paint Job
91 Steeler83 : I like the red and blue widget on the tail. People recognize it more that way in my opinion. I am sure I will get shot down with this one, but that i
92 Post contains links Boeing777/747 : Found un illustration at lila design (when there, scroll down, click on it and it magnifies): http://www.liladesign.com/liladesign/index.html
93 ExFATboy : I like it...I'd remove the word "Delta" from the tail, though, to give it a slightly more modern look. The widget reorientation proposed by KFLLCFII
94 Post contains images Smashme33 : Right on!
95 77411 : Agreed I dont get it. Draw a picture next time and then maybe some of these people may finally figure it out. Aircraft arent like a car were you can
96 RoyalAtlantis : I do hope that you are joking! The Devil's face? Like some kind of subliminal seduction from psychology class in 9th grade? Wow. ATL sure is in the "
97 Panamair : How does this new livery identify it as just a 'local' force? How does the AC MapleLeaf on the tail identify it as a 'global' force?
98 RoyalAtlantis : Well, I'll start by letting you know what the center symbol of the Canadian flag is...it's a MapleLeaf. I thought that would be obvious -- but I sens
99 DL Widget Head : The widget has been painted on DL A/C for at least the last 35 years in some form or another. Just because it hasn't been on the tail recently doesn'
100 Panamair : How was I being defensive? I was asking a question about what you meant by "global" vs. "local" and how you interpreted the latest (proposed) DL live
101 ORD : As you yourself said, that is simply your opinion. I think the proposed new livery is very "global" looking and hits the target dead center. The new
102 Post contains images B777-700 : Well, then I get my fair shake to do so too. I'm expressing my opinion that people on here are taking this way to seriously, yourself included. What
103 RoyalAtlantis : what are you 5 years old? I'm not going to honor the rest of your post back to me. p.s. i'm a top tier DL flyer. lastly, who's pays delta's employees
104 B777-700 : And you're from Vancouver. Interesting. The payroll department I would imagine.
105 Alitalia744 : I have to admit, while I wasn't open to the change we're seeing (in terms of the livery), it's getting easier on the eyes and I may be becoming a conv
106 Steeler83 : How about if they were to change the Ford Motors logo, or the GM logo...or worse... the US Steel or HJ Heinz logos?!! That in my opinion would not ma
107 Post contains links and images Boeing777/747 : Found un illustration at lila design:
108 Sspontak : From this rendition, the livery looks good. Hopefully it will look even better on a real aircraft. I am actually starting to like this livery.
109 Post contains images Avatordon : The current CO livery (blue, gold, white w/globe on tail) is not an update of the previous. That is, the previous logo on the tail, or "meatball", wa
110 PExDCA : I am a global marketing executive and I would have probably said the same thing... such logic makes sound business sense, however DL's revolving door
111 Post contains images Curticool : I Have Loved All Of The Delta Livery's But I Would Like To Go Back To The Old Widget Red, White And Blue Not Just A Red Widget! With The Wavy Gravy In
112 EXMEMWIDGET : As a ex Delta employee, I can honestly say that Delta needs to stop with all the livery changes. There was nothing wrong with the 70's-90's paint job.
113 DL777LAX : Can we lock this thread please? Its gotten long, and every other post echoes the same opinion. Can't everyone just WAIT for 17 days, until it is rolle
114 GlobalATL : T I M E L E S S....... E L E G E N C E..... W O R L D L Y...... The same thing can be said about the uniforms, too.
115 EI321 : I know lots of people are saying it, but - this new livery is puke! I just dont understand it. All the US majors are doing it with the exception of NW
116 Post contains images HotelEchoFox : Another rendition..... HEF
117 GQfluffy : Now if you'd just change the widget on the fuselage back to the Blue and Red widget, we'd be in great shape.
118 B777-700 : Honestly, it's growing on me too. I like the colors a lot. I wish they'd make the widget normal on the tail...maybe even spill onto the back of the f
119 Post contains images Stirling : Yeah, it looks a little too much like BA to me, but overall the effect is pleasant enough, until the 773s arrive.
120 Post contains links Rj777 : Found this: http://www.cardatabase.net/modifieda...earch/photo_search.php?id=00008451
121 OB1504 : " target=_blank>http://www.cardatabase.net/modifieda...08451 Maybe for some charter outfit with 28" seats operating short-haul flights within Europe..
122 Ilikeflight : i think it would have much more class if the mini widget was not beside the titles
123 RoyalAtlantis : Thank you Thank you Thank you - as a fellow "global" exec, I have echoed your words and gotten beaten up for it. I have tried to reinforce the power
124 RoyalAtlantis : JUST because you're so narrow minded I'm going to take this opportunity to set you straight. Didn't your Momma and/or any type of professional traini
125 Delta787 : " target=_blank>http://www.cardatabase.net/modifieda...08451 Those lines going down the fuselage are reminding me of US Airways to much.
126 RoyalAtlantis : I can't resist teaching you a lesson or two about business. First of all Mr. Important at Delta. You don't know anything about who I could be, so mak
127 Panamair : The Leo Mullin "Colors In Motion" livery, evocative of a flag and the global element, no matter how 'global' it may seem, is simply laden with too mu
128 Post contains images Jmc757 : Not sure if this has been moentioned at all, but that tail reminds me a hell of a lot of my banks logo
129 RoyalAtlantis : I don't think that anyone would disagree with the statements you've made above considering that Widget is the icon of DL and that the past few years
130 BlueShamu330s : I must say, 300+ contributions to this thread, quite a few vociferous comments, more than a few fall-outs.....and this is just A.net. If the roll-out
131 RoyalAtlantis : Ha - good point friend. I'd love to see this all be a smoke-screen for a totally different livery that they're secretly painting in Hannover or somet
132 PExDCA : My remarks were not questioning the global nature of the new logo versus the old, but rather questioning DL's marketing research and evaluation effor
133 Vasu : Blimey! It really does...!
134 Post contains images PExDCA : Hmmm... maybe they could sponsor a new SkyMiles credit card!
135 ExFATboy : I'm not reminded of US, but I don't like the lines. And I do think the little widget up front is repetitive, but the fuselage needs something to brea
136 Post contains images Coronado990 : As long as DL continues expanding into the Middle East and Africa, forget about a true Red, White and Blue livery in the colors of the U.S. flag. The
137 SBN580 : I am almost sure I saw a version of this "new" Delta livery in December on a CRJ at DEN on 31 Dec. 2006. I posted this comment on A.net that day: "To
138 Antoniemey : " target=_blank>http://www.cardatabase.net/modifieda...08451 The red engine cowlings look too much like QANTAS... perhaps leave those as they are with
139 Post contains links and images Xkorpyoh : This has slightly grown on me too, but I still think is a missed opportunity to create something better. As I have mentioned before, it makes a lot of
140 Antoniemey : It'd cost more in manpower to keep shiny than it'd be worth, especially since DL planes have been wearing coats of paint their entire lives...
141 Xkorpyoh : That is true.I understand. Just to clarify, I meant to say that the bare metal is only for the word DELTA in billboard style, not the whole fuselage
142 SBN580 : Ah yes, but I imagine there will still be a stars and stripes on the fuselage, which is a bit of a giveaway.
143 ORD : New generation planes will be composite and have no bare metal. With Delta eventually ordering 787s (I'm assuming this will happen), any scheme with
144 Steeler83 : Your photo doesn't seem to want to come up... I would like to have a look at it.
145 Post contains images PExDCA : I'm not sure that I understand why this is an issue? Are U.S. air carriers now supposed to design their liveries so that their country of origin is n
146 WhoopWhoop : Well i wasnt about to scroll through 100's of post to see if anyone had posted the picture i have seen, but the image of a 737-800 i saw posted on the
147 Alitalia744 : Sounds like a western trasnitional livery... What was on the tail if you dont' mind me asking?
148 Post contains links and images Rikkus67 : View Large View MediumPhoto © Frank C. Duarte Jr. The aircraft would have been close to a Western/Delta transitional "budlight" colourscheme on
149 Sampa737 : I just realized that if they change wavy gravy, AmEx will have to change the coolest looking credit card out there. Rats! Everyone here in Brazil give
150 Post contains images Rikkus67 : There may be hope! I found this comment on ajc.com: By tom Apr 16, 2007 12:51 PM | Link to this This livery as depicted is NOT the livery that was sho
151 Post contains images GriffAir : That's very interesting. What I consider close sources told me the the leaked images is the new scheme. Could you be a little more specific or give r
152 Post contains links and images Corey07850 : Citgo Airlines it is
153 ORD : The comments were not the poster's. He was merely quoting what was said on the Atlanta newspaper blog. My guess is the model is the actual livery. I
154 Steeler83 : OOOOoooohhhh!!!! I want to see this... Oh pleeeeeeease let me get a look at this livery! It sounds awesome!
155 Post contains images GriffAir : Thanks for the correction. I see that now. I was in too big a hurry. For a minute there, I had visions of an elaborate plan to stun the world. I'm ba
156 Rikkus67 : tee-minus 11 days and counting... one can only hope for the best...
157 BAW716 : I pray that what I am seeing is just a bad dream... DL has a great image, a fantastic livery and it is improving the inflight product. Why does it nee
158 Zone1 : The mock up might have been done by the design firm, to show what different variations would look like in real life. It would be easy enough because
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