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Delta "Clock" Insignia On Nose  
User currently offlineUpstateDave From United States of America, joined Jan 2006, 210 posts, RR: 1
Posted (7 years 5 months 1 week 5 days 19 hours ago) and read 3452 times:

Hey Everybody,

Anyone know what this "clock" insignia is about. The A/C wasn't delivered with it, and appears to have had it added sometime in 2003. It is on certain 737s and 757s. Is it from some sort of internal campaign?

http://www.airliners.net/open.file/1183729/L/


"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
6 replies: All unread, jump to last
 
User currently offlineCurticool From , joined Dec 1969, posts, RR:
Reply 1, posted (7 years 5 months 1 week 5 days 19 hours ago) and read 3386 times:

I have never seen that even as a Delta employee!
So I have never heard of an advertising theme that includes a clock
I Wonder  confused 


User currently offlineDl757md From United States of America, joined May 2004, 1562 posts, RR: 16
Reply 2, posted (7 years 5 months 1 week 5 days 19 hours ago) and read 3300 times:

It is a logo representing Delta's Operation Clockwork from a a couple of years ago. Operation Clockwork is an internal program almost exclusively in ATL that is intended to drive on-time performance.

This is a close-up of the actual logo.

operation clockwork


DL757Md

Edit: content

[Edited 2007-04-15 22:49:33]


757 Most beautiful airliner in the sky!
User currently offlineFewsolarge From United States of America, joined Dec 2004, 409 posts, RR: 0
Reply 3, posted (7 years 5 months 1 week 5 days 18 hours ago) and read 3212 times:

More specifically, Operation Clockwork focused on rapid aircraft turns, coinciding with the depeaking at ATL. They instituted an new procedure for boarding aircraft so that cabin cleaning and boarding could fit in the same time footprint. They set up a variety of metrics and goals for on-time departures.

User currently offlineUpstateDave From United States of America, joined Jan 2006, 210 posts, RR: 1
Reply 4, posted (7 years 5 months 1 week 5 days 18 hours ago) and read 3143 times:

Thx, always wondered about that!


"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
User currently offlineLincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8
Reply 5, posted (7 years 5 months 1 week 5 days 14 hours ago) and read 2800 times:

So...Operation Clockwork was more of an airport-focused change than an aircraft-focused change?

When I first saw the logo and the description of Operation Clockwork I wondered if maybe there was something special about the aircraft (ala ETOPS), but it sounds like this was just a general change in procedure.

Lincoln



CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
User currently offlineAV8AJET From United States of America, joined Sep 2003, 1348 posts, RR: 1
Reply 6, posted (7 years 5 months 1 week 5 days 14 hours ago) and read 2755 times:

We EV (ASA) even have a couple CRJ's that have the same logo on them. This was from when DL owned us, and was as others have said a program of depeaking the operation.


"To fly or not to fly there is no question!"
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