WDBRR From United States of America, joined Jan 2005, 604 posts, RR: 0 Posted (6 years 1 month 1 day 6 hours ago) and read 3251 times:
I just came across an article about the 1984 Los Angeles Olympics.
was just wondering, was there an "Official Airline" of that Olympics?
Not sure who had a hub or large operation there at that time.
VV701 From United Kingdom, joined Aug 2005, 6612 posts, RR: 17 Reply 5, posted (6 years 1 month 1 day 4 hours ago) and read 3082 times:
Quoting PanAm747 (Reply 2): Kind of odd that JAT wouldn't have been the official airline, huh?
It is a matter of who is willing to pay the asking price. For the 2012 London Summer Olympics I understand that the asking price is $80 million. And what do you get for that? Just the right to put the Olympic logo of your aircraft, your stationery and your advertisements and call yourself 'Official Airline 2012 London Olympics'. It is not even like the other major sponsors who get the monopoly on sales of their type of product on all the Olympic sites as, rather obviously, few if any would go to an Olympic site top purchase a ticket. Equally buying a carbonated drink or the extra roll of film (if you have not gone electronic) on the Internet is equally unlikely.
At $80 million I am prepared to bet that none of the obvious candidates like BA, BD and VS will sponsor London 2012. EK is a much more likely bet.
Pgtravel From United States of America, joined Oct 2005, 445 posts, RR: 3 Reply 6, posted (6 years 1 month 1 day 1 hour ago) and read 2937 times:
Quoting VV701 (Reply 5): At $80 million I am prepared to bet that none of the obvious candidates like BA, BD and VS will sponsor London 2012. EK is a much more likely bet.
I'm with you on that. I believe EK was the official airline of the World Cup last year (in Germany), right? All you have to do is pay . . . .
Centrair From Japan, joined Jan 2005, 3597 posts, RR: 21 Reply 9, posted (6 years 1 month 23 hours ago) and read 2745 times:
I have a partial list. Can anyone fill in the blanks or find the mistakes?
Summer
1984 - Los Angeles - United
1988 - Seoul - Korean Airlines
1992 - Barcelona - Iberia (?)
1996 - Atlanta- Delta
2000 - Sydney- Ansett
2004 - Athens - Olympic
2008 - Beijing - Air China (?)
2012 - London - (?)
Winter
1984 - Sarajevo - Pan AM and Flying Tigers
1988 - Calgary - Canadian (?)
1992 - Albertville - Air France
1994 - Lillehammer - SAS (?)
1998 - Nagano - Japan Airlines
2002 - Salt Lake City - Delta
2006 - Torino - Alitalia (?)
2010 - Vancouver - Air Canada
Yes...I am not a KIX fan. Let's Japanese Aviation!
How convienient for DL....two back-to-back games in the U.S. and in each of their Hub cities. I suppose they probably felt like they had little choice but to be the official sponsor...
WDBRR From United States of America, joined Jan 2005, 604 posts, RR: 0 Reply 12, posted (6 years 1 month 21 hours ago) and read 2643 times:
Quoting Centrair (Reply 9): Summer
1984 - Los Angeles - United
1988 - Seoul - Korean Airlines
1992 - Barcelona - Iberia (?)
1996 - Atlanta- Delta
2000 - Sydney- Ansett
2004 - Athens - Olympic
2008 - Beijing - Air China (?)
2012 - London - (?)
Winter
1984 - Sarajevo - Pan AM and Flying Tigers
1988 - Calgary - Canadian (?)
1992 - Albertville - Air France
1994 - Lillehammer - SAS (?)
1998 - Nagano - Japan Airlines
2002 - Salt Lake City - Delta
2006 - Torino - Alitalia (?)
2010 - Vancouver - Air Canada
Kind of sad that some of the listed airlines are
no longer around... Ansett, Pan Am, Canadian.
seems like the exposure and the "bragging rights"
did not do much for them.
CHI787ORD From United States of America, joined Jun 2005, 517 posts, RR: 4 Reply 13, posted (6 years 1 month 20 hours ago) and read 2572 times:
If the 2016 games come to Chicago, I could see an sponsorship war between UA and AA. Although UA is Chicago's hometown airline, AA certainly gives them a run for their money.
Centrair From Japan, joined Jan 2005, 3597 posts, RR: 21 Reply 14, posted (6 years 1 month 18 hours ago) and read 2506 times:
Quoting CHI787ORD (Reply 13): If the 2016 games come to Chicago, I could see an sponsorship war between UA and AA. Although UA is Chicago's hometown airline, AA certainly gives them a run for their money.
That is unless EK has started double dailies in which they will put up twice as much as the combined bid of UA and AA. But do you really think AA would give UA the run for them money. AA may have a hub, UA has the HQ. (good luck Chicago...has better chance over Tokyo...stupid major can't stop insulting other cultures.)
I fear that EK will be the official airline for all major international sporting events someday.
Curiousity...Who is the official airline of the 2007 Cricket World Cup? (Being held in the West Indies)
Edit: Found answer...can you believe it? It is EK. They don't even serve the West Indies. Yet they have an elite contract with the International Cricket Council.
Edit 2:
EK -
2006 Soccer World Cup
2007 Cricket World Cup
2007 America's Cup
[Edited 2007-04-19 08:15:59]
[Edited 2007-04-19 08:26:48]
Yes...I am not a KIX fan. Let's Japanese Aviation!
AirEMS From United States of America, joined May 2004, 684 posts, RR: 3 Reply 15, posted (6 years 1 month 5 hours ago) and read 2286 times:
You know DEN is thinking about a Olympic bid I wonder if Frontier could get the official airline stamp?? I could see the animals competing in the different sports on the back of the Airbus's it would be cool!
Skyduster From United States of America, joined Apr 2007, 35 posts, RR: 0 Reply 17, posted (6 years 1 month 4 hours ago) and read 2231 times:
Quoting VV701 (Reply 5): It is a matter of who is willing to pay the asking price.
But was that the case in 1984? (with Sarajevo) I think that world trade regulations weren't then what they are today. There was much more state protectionism, and I would expect that to be the case in 1980s Yugoslavia.
VV701 From United Kingdom, joined Aug 2005, 6612 posts, RR: 17 Reply 19, posted (6 years 1 month 2 hours ago) and read 2086 times:
Quoting WDBRR (Reply 12): Kind of sad that some of the listed airlines are
no longer around... Ansett, Pan Am, Canadian.
seems like the exposure and the "bragging rights"
did not do much for them.
Cause or effect? If they had kept their money . . .
Stirling From Italy, joined Jun 2004, 3943 posts, RR: 27 Reply 20, posted (6 years 4 weeks 1 day 21 hours ago) and read 1992 times:
I think any discussion of this topic before the 1984 Los Angeles Summer games is moot.
Peter Ueberroth started the craze as a way to pay for what would have otherwise been an adventure in bankruptcy, he totally changed the way the game was played then, and today.
Olympic games cannot survive on entrance fees alone, like most spectator sporting events.
Before then, the Olympics were not as heavily commercialized as they are now. Before 1984, you would have found loose partnerships, but nothing on the scale of one company per segment as we see now.
As for JAT, being an official Olympic Carrier, I would propose the Olympic committee had a few of those designations, and if one looks real hard, they could probably find designations for a good deal more in addition to aforementioned Pan Am and Flying Tigers.
SpencerII From , joined Dec 1969, posts, RR: Reply 23, posted (6 years 4 weeks 1 day 3 hours ago) and read 1713 times:
Quoting VV701 (Reply 5): It is a matter of who is willing to pay the asking price. For the 2012 London Summer Olympics I understand that the asking price is $80 million. And what do you get for that? Just the right to put the Olympic logo of your aircraft, your stationery and your advertisements and call yourself 'Official Airline 2012 London Olympics'. It is not even like the other major sponsors who get the monopoly on sales of their type of product on all the Olympic sites as, rather obviously, few if any would go to an Olympic site top purchase a ticket. Equally buying a carbonated drink or the extra roll of film (if you have not gone electronic) on the Internet is equally unlikely.
At $80 million I am prepared to bet that none of the obvious candidates like BA, BD and VS will sponsor London 2012. EK is a much more likely bet.
Along with that there is something like you must agree to an amount of aproximately $100 mil in verifiable marketing that will
include the Olympic Logo and games in your marketing materials for a period of time.
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