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Delta Airlines Copies Delta Faucet Typeface?  
User currently offlineWjcandee From United States of America, joined Jun 2000, 5325 posts, RR: 23
Posted (7 years 7 months 3 weeks 1 day 8 hours ago) and read 13492 times:

In looking at the new, dull, DL livery, which I could easily confuse with Air Canada from a distance, I noticed something else: The typeface that DL uses for spelling DELTA is flat-out identical to the one that the Delta Faucet folks have used for years. I noticed it right away. It's uncanny. Have a look at www.deltafaucet.com But for the spacing between the letters and the thickness (bold vs non-bold), you would think that you were at the same web site. And now that DL is happy twisting, turning, molding, etc. the Widget, the Delta Faucet logo could be the next version of the widget. Pathetic. I wonder how much they paid their consultants to come up with a typeface that someone else was already using.

It reminds me of when NBC paid a million bucks or so for a new "N" logo, which turned out to be identical to the one that some guy in the art department of Nebraska Public Television had designed for basically nothing, one that NPT had used on air for years and had trademarked. Ooops. NBC ended up paying NPT a bunch of money, whereafter NPT made a new logo with a lowercase N.

Funny. Comments?

47 replies: All unread, showing first 25:
 
User currently offlineJSquared From United States of America, joined Sep 2006, 149 posts, RR: 0
Reply 1, posted (7 years 7 months 3 weeks 1 day 8 hours ago) and read 13468 times:

Wow, that is insane! Combine that with the Citgo logo discussed in First Picture - Delta 757 New Colors (by Clickhappy Apr 30 2007 in Civil Aviation) and they have a completely ripped off "new" logo. On the cheap, indeed!

User currently offlineDeltaFFinDFW From United States of America, joined Sep 2003, 1447 posts, RR: 0
Reply 2, posted (7 years 7 months 3 weeks 1 day 8 hours ago) and read 13404 times:

What is even more funny is that www.delta.com used to be Delta Faucet's website. DAL had delta-air.com for a while.

User currently offlineWjcandee From United States of America, joined Jun 2000, 5325 posts, RR: 23
Reply 3, posted (7 years 7 months 3 weeks 1 day 8 hours ago) and read 13338 times:

Quoting DeltaFFinDFW (Reply 2):
DAL had delta-air.com for a while

I remember that. Maybe that particular typeface stuck in somebody's brain from way back when!


User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 4, posted (7 years 7 months 3 weeks 1 day 8 hours ago) and read 13309 times:

Quoting DeltaFFinDFW (Reply 2):
What is even more funny is that www.delta.com used to be Delta Faucet's website. DAL had delta-air.com for a while.

I remember the old Delta-Air webpage. Was it really the faucet folks? I thought it was some small business out in Mississippi or something. It's been a while so maybe I'm just remembering poorly.

Edit: I found it. Here's an article on it and the dealings they went through to get the domain name. Doesn't make Delta look too good but then what do you expect when you get the big company lawyers involved. It Delta Air Lines, DeltaComm, and Delta Financial. There will be a quiz later on the players involved.  Wink

http://www.elliott.org/archives/000786no_winner_in_de.php

Quoting Wjcandee (Thread starter):
Have a look at www.deltafaucet.com

I knew it looked familiar but I couldn't place it. Now it all makes no sense but at least I have another piece of the puzzle.

[Edited 2007-05-01 20:20:17]


"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineSBN580 From United States of America, joined Mar 2005, 401 posts, RR: 3
Reply 5, posted (7 years 7 months 3 weeks 1 day 7 hours ago) and read 13285 times:

Close, but not quite the same. Both have simple block lettering, but Delta Air Lines has a bold font compared to the faucets. However, if I see Delta faucest appearing on all Delta Air LInes aircraft, I will smell a consipirarcy!  hypnotized   laughing 


North Central: Good People Made Their Airline Great! FLY MD-90 POWER! Keep 'em Flying DELTA Family!
User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 6, posted (7 years 7 months 3 weeks 1 day 7 hours ago) and read 13239 times:

Quoting SBN580 (Reply 5):
However, if I see Delta faucest appearing on all Delta Air LInes aircraft, I will smell a consipirarcy!

Perhaps both Delta companies are responsible for the Oakland bridge collapse in an attempt to sell cross-Bay air service with the opportunity to buy duty free faucets on the 5 minute flight.  Wink

Bay Area Bridge Collapse Conspiracy?  Wink (by AndesSMF Apr 29 2007 in Non Aviation)



"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineRampart From United States of America, joined Aug 2005, 3156 posts, RR: 6
Reply 7, posted (7 years 7 months 3 weeks 1 day 7 hours ago) and read 13230 times:

I don't see much similarity, honestly. The fonts are different, the airline's being more bold and spaced farther apart. As for the logo, as suggested in the other thread, nowhere close. Anything with a "delta" in the name is probably going to feature something resembling a triangle for a logo, but the similarity ends there. As for Citgo, I think there's a stronger argument, however, as I mentioned in the other thread.

-Rampart


User currently offlineDrgmobile From Canada, joined Aug 2006, 688 posts, RR: 0
Reply 8, posted (7 years 7 months 3 weeks 1 day 7 hours ago) and read 13213 times:

Really far too similar for my liking. Didn't anybody check?!

User currently offlineGlobalATL From , joined Dec 1969, posts, RR:
Reply 9, posted (7 years 7 months 3 weeks 1 day 7 hours ago) and read 13201 times:

Quoting Wjcandee (Thread starter):
Delta Airlines Copies Delta Faucet Typeface?

For the love of God, people.

3 WORDS: Delta Air Lines


User currently offlineJMV From United States of America, joined Jan 2000, 241 posts, RR: 1
Reply 10, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 13080 times:

One of those "Separated at Birth" comparisons...  Wink






Google begins where my brain ends! ©
User currently offlineAlphascan From United States of America, joined Nov 2003, 937 posts, RR: 13
Reply 11, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 13014 times:

So Delta Faucet takes Delta Air Lines to court and DAL has to change their corporate identity yet another time. What will that make it? Four times in the past six years? Heads ought to have rolled for the past three snafus, let alone this one.


"To he who only has a hammer in his toolbelt, every problem looks like a nail."
User currently offlineAlexPorter From , joined Dec 1969, posts, RR:
Reply 12, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 12949 times:

Look. Sans-serif fonts are en vogue these days. Lots of companies are sans-serif. United, Northwest, and Delta have made that switch in the past five years. Now, when you want to get a sans-serif font, where the letters are equally thick at all points of the letter, then typefaces tend to look alike. The same holds for serif fonts. No one is saying that back in the 1990s United ripped off Northwest's 1989 typeface, because they are both basically equivalent to Times New Roman. Things like this happen. What's important here is that Delta used a different color, wider spacing, and thicker letters to actually distinguish its font. The two could be a lot more similar than they are.

Now the Citgo thing might have something going for it, but this whole typeface thing is pretty ridiculous.


User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 13, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 12917 times:

Quoting Alphascan (Reply 11):
Four times in the past six years?

Your timeline is wrong. Wavy Gravy was introduced 7 years ago in 2000 (probably announced in 1999 IIRC.) The Ron Allen Livery was introduced in 1997 to replace the 60's era livery that had been modified very little over the previous 30 years. So I'm counting 3 changes in 10 years.

As for heads rolling because of a livery change...simmer down Francis.



"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineSBN580 From United States of America, joined Mar 2005, 401 posts, RR: 3
Reply 14, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 12890 times:

Quoting AlexPorter (Reply 12):
Now the Citgo thing might have something going for it, but this whole typeface thing is pretty ridiculous.

Exactly. While there is some similarity, they are different. There is no reason to sue. I think as long as what, a 15% difference can be distinguished, there is no copyright infraction. Besides, the two business are not even in related industries. I am surprised no one mentioned the shades of red look suspciously similar.  tongue 



North Central: Good People Made Their Airline Great! FLY MD-90 POWER! Keep 'em Flying DELTA Family!
User currently offlineORD From United States of America, joined Jul 1999, 1389 posts, RR: 1
Reply 15, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 12876 times:

Quoting DeltaGator (Reply 13):
Your timeline is wrong. Wavy Gravy was introduced 7 years ago in 2000 (probably announced in 1999 IIRC.) The Ron Allen Livery was introduced in 1997

April 10, 1997: Ron Allen scheme introduced
March 22, 2000: Wavy Gravy introduced


User currently offlineKELPkid From United States of America, joined Nov 2005, 6428 posts, RR: 3
Reply 16, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 12847 times:

Quoting Alphascan (Reply 11):
So Delta Faucet takes Delta Air Lines to court and DAL has to change their corporate identity yet another time. What will that make it? Four times in the past six years? Heads ought to have rolled for the past three snafus, let alone this one.

Knowing Delta, the marketing dept. would probably come up with Price Pfister Airlines as their new coporate identity  blockhead 



Celebrating the birth of KELPkidJR on August 5, 2009 :-)
User currently offlineRikkus67 From Canada, joined Jun 2000, 1683 posts, RR: 1
Reply 17, posted (7 years 7 months 3 weeks 1 day 5 hours ago) and read 12765 times:

take the font, italicize it, and lessen the height... comes up close to what they had with the 30+ year font on their aircraft.
Big version: Width: 493 Height: 84 File size: 23kb
font-wise: squish it and italicize it... not hard to get that 60's look....


...this tends to make me think that they used the older font, and used it non-italicized.


Oh, and I am still disappointed with the butchered widget.... guess we can call it "tartan-tail".  Angry



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineYEGer From Canada, joined Aug 2006, 43 posts, RR: 0
Reply 18, posted (7 years 7 months 3 weeks 1 day 1 hour ago) and read 12431 times:

Not sure that I see the Air Canada / Delta resemblance you are talking of....


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Photo © Josh - 4A7 Spotters



User currently offlineWjcandee From United States of America, joined Jun 2000, 5325 posts, RR: 23
Reply 19, posted (7 years 7 months 3 weeks 1 day 1 hour ago) and read 12330 times:

No?


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Photo © Gerry Stegmeier



User currently offlineYEGer From Canada, joined Aug 2006, 43 posts, RR: 0
Reply 20, posted (7 years 7 months 3 weeks 1 day 1 hour ago) and read 12299 times:

A little closer, but I would still not mistaken them--even at a distance!! Maybe the new US Airways and Delta are a little closer!! Especially given the engine color, lower body color, and color choice!!

User currently offlineSuseJ772 From United States of America, joined Aug 2005, 824 posts, RR: 1
Reply 21, posted (7 years 7 months 3 weeks 1 day 1 hour ago) and read 12105 times:

I don't usually comment on posts like this, but I just have to say: this new livery is about the ugliest thing I could think of for Delta. As a graphic designer, I can't believe they went with that color combination. That red looks like the saturation "in the red ink cartridge" was running low but they just said, ahh heck, it looks good enough.

The tail isn't awful but the widget with the DELTA towards the front of the plane is so ugly. I can't imagine what their website is going to look like when they get the redesign completely done.

Whoever designed/agreed to this should admit they were wrong, and redesign before they paint 200 planes.



Currently at PIE, requesting FWA >> >>
User currently offlineJj From Algeria, joined Jun 2001, 1227 posts, RR: 2
Reply 22, posted (7 years 7 months 3 weeks 1 day 1 hour ago) and read 12105 times:

I still fail to see the resemblance anyway, but the AC livery you're confusing it with is on the way out... so I don't think you'll have that much of a chance to see the two of them together.

User currently offlineWjcandee From United States of America, joined Jun 2000, 5325 posts, RR: 23
Reply 23, posted (7 years 7 months 3 weeks 1 day ago) and read 11561 times:

Quoting Jj (Reply 22):
I still fail to see the resemblance anyway, but the AC livery you're confusing it with is on the way out... so I don't think you'll have that much of a chance to see the two of them together.

My secondary point, referring to Air Canada, was that it wasn't an original color/lettering combination, unlike, say, CO. It's just uninspired. The major point was that it's like the faucet company's lettering, which, in fact, is trademarked.

Also, the old Air Canada lettering, which is larger, actually does the job better, as one can see from the above photos.


User currently offlineDeltajet757 From United States of America, joined Sep 2006, 243 posts, RR: 0
Reply 24, posted (7 years 7 months 3 weeks 1 day ago) and read 11430 times:

Yes the typeface looks a lot like that of Delta Faucet.

Well, the new DL livery isn't as bad as I thought it was going to be but I must say it's a bit dull looking. I wish the widget wasn't tilted. It should be straight like the original widget livery. One of the better aspects of this new livery is that it looks pretty clean and business-like just like CO's livery. Even though Co hasn't had a livery change in years it still looks good to this day.

-DeltaJet757



FLY DELTA JETS
25 OGGFBORefueler : Sorry...See reply #26 Aloha! Keone[Edited 2007-05-02 04:29:52]
27 ContinentalEWR : The new Delta livery is uninspiring, lacking in creativity, and is bland (a basic white fuselage). That said, of all of Delta's liveries since the 199
28 Lincoln : Two clarifications 1) This would be a trademark and not a copyright issue 2) There's no rule about the amount of difference. It's if the allegedly in
29 Markatl : I don't see the big deal here. It's basic block letters. We're not talking about something like the Coca Cola or Ford scripts.
30 Post contains images RJ777 : Unless they use Delta Faucets in the Lavatories!!!!!!!!!
31 Post contains links Concentriq : reminds me of www.nissan.com , except this guy doesnt want to sell it.
32 WesternDC1010 : I think the new overall scheme and updated tail widget looks good and it's a tad bit refreshing. But the new typeset lettering ' D E L T A' looks too
33 Reltney : Ok OK you youngsters... I hate the new delta paint because it looke like EVERYONE else with the white fuse with a splash of livery on the tail.... The
34 Avatordon : Has anyone taken a gander of the "FLY DELTA JETS" sign at the TOC in ATL? The font looks more like DL has gone back to their roots, which begs the que
35 LVHGEL : Rather a dull painted plane flying than a "interesting" paint scheme on a plane waiting to be liquidated.
36 Post contains images DeltaGator : Apparently you didn't get the memo that they came out of bankruptcy the other day. We can send you another one...just go out to Vieques and we'll be
37 Post contains links and images Cloudyapple : They are both Sans Serif but I do not see any noticeable similarities between the 2 type faces. I suggest you study some typography before you make s
38 Post contains images RB211 : I seriously think the font is what's wrong with the new livery to me. As I stated in another forum, I'm still loyal to....
39 747Skyliner : I don't HATE this but I am far from impressed. After the hoopla and fanfare I would have expected something far more exciting than yet another nondesc
40 Post contains images Jerald01 : What??? You guys didn't get the memo? The one that announced Delta Faucets had bought out Delta Airlines as part of the latter's getting out of bankr
41 Nelsonde : I want you to design an airline around this faucet...
42 JayDavis : No matter if the font is the same or different, this new logo and branding of the "new" Delta stinks to high-heaven in my opinion. That logo looks lik
43 LVHGEL : Actually I got the info from various sources, and you are right a memo was not one of the sources. But what I meant was that if expenses can be optim
44 Cloudyapple : Hey I didnt say any of that. Quote the correct poster please.
45 LVHGEL : Mr. Cluodyapple I am sorry I meant to quote the following user/post (i am used to menues under the post) my answer to the above quote is
46 Post contains links SuseJ772 : This is actually even harder to prove in the case of font-types (Case in point http://www.ms-studio.com/articles.html.
47 Wjcandee : Interesting point, except that' the cited article is about protecting the font itself, rather than the mark that's made with the font. Still interest
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