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Delta Employee's Lament  
User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Posted (7 years 2 months 3 weeks 2 days 9 hours ago) and read 10163 times:

First let me say that I know the following email that I sent to Delta's CEO Jerry Grinstein will have no effect.

However, like a prophet crying in the wilderness, at least I will have "had my say".

And if more employess, passengers and concerned people took the time to "have their say", perhaps we could effect some change just like the "keep Delta, my Delta" campaign.

I've no doubt that many that read the following email will completely disagree with me. Many of those will be the typical a.net forum posters who respond negatively to each and every thread. It turns out many of those have little airline experience other than what they read here. If you are one of them, please read the following with an open mind, think about what your going to say and then by all means say it, whether good or bad, with some taste please.

I offer this to you as one employee who is proud to work for Delta but does not relish in the new brand that we have just taken public. It is one person's insight as to what could and in my opinion should have been. If you feel the same, may I suggest a letter to Jerry Grinstein at:

Delta Air Lines, Inc.
Attn: Jerry Grinstein, CEO.
P.O. Box 20706
Atlanta, Georgia 30320-6001


Good luck to you all and thanks for reading this.

- Brett


Email I sent to Jerry Grinstein, May, 2, 2007


Thank you for your years of service to Western and Delta. My
father flew for Western/Delta for 33 years. I have been here 10.
My uncle was also a Delta pilot.

I am really disappointed in the new livery and especially the new
widget. People are already calling us CITCO Air and the "Official
Airline of Hugo Chavez". In my informal searching of the internet
blogs, people are 10 to 1 against the new livery. I hope they fly
us anyway.

Under Ron Allen we were told that the widget was taken off of the
tail because the public relations firm that we employed then said
that a company's logo must never be distorted or skewed. We paid
them 2 million dollars for that advice.

Then under Leo Mullins we skewed the widget by making it frown, but
at least we got a good looking airplane.

Now we've paid more millions to another firm to put the widget back
on the tail, this time not only skewed, but not entirely visible!

So please tell me, why is the adivce back in 1997 that we paid
millions for, not applicable today?

You brought back the old widget and we were all grateful. Now
you've done it one worse than Leo by making the widget all red.

As a loyal Delta employee with very long Delta roots, I'm really
dissapointed. When times were and are bad, the employees could
always look to the proud widget and re-double our efforts to make
it a symbol of strength and quality once more. Now, who are we
fighting for Delta or CITCO?

You want to keep the new paint job because it's cheaper, fine by
me. Just put the red and blue traditional widget back on the
tail. Think how many employees you could make happy by just that
one simple thing! And what better way to tell the rest of the
world that "Were Back!"?

And before you write me back and tell me that we need a new icon to
symbolize a new emergence for Delta, let me just say that's crap.
People, including our passengers, have a stong allegiance to the
past and to brands that they know and trust. Why do you think Coca-
Cola's trademark has been untouched for so long?

You took half my pay, must you take my widget too?

I'm asking you to reconsider.

Best Regards,

Brett Despain


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100 replies: All unread, showing first 25:
 
User currently offlinePhxplanes From United States of America, joined Feb 2005, 436 posts, RR: 0
Reply 1, posted (7 years 2 months 3 weeks 2 days 9 hours ago) and read 10083 times:

I dont know what upper management looks at (as far as a.net and other similar public sources) but they have to know that most people dislike the new livery.

User currently offlinePositiverate From United States of America, joined May 2005, 1590 posts, RR: 8
Reply 2, posted (7 years 2 months 3 weeks 2 days 9 hours ago) and read 10055 times:

Quoting Brettdespain (Thread starter):
People are already calling us CITCO Air and the "Official
Airline of Hugo Chavez".

It's Citgo, not CITCO.


User currently offlineDLPMMM From United States of America, joined Apr 2005, 3589 posts, RR: 10
Reply 3, posted (7 years 2 months 3 weeks 2 days 9 hours ago) and read 10010 times:

I don't get why some people are so worked up about the new '"widget". It's just a logo for Christ's sake! It will make absolutely no difference in the quality of your flight, the size of your paycheck, or the rate of global warming! If you don't like the new logo, don't worry..It will change again in a few years.

There are alot of better things to worry or complain about than the color of a "widget".

Thus ends my rant return.


User currently offlinePExDCA From United States of America, joined Feb 2007, 255 posts, RR: 2
Reply 4, posted (7 years 2 months 3 weeks 2 days 9 hours ago) and read 10007 times:

Well written (except it is CITGO, not CITCO). However, I think it would take a HUGE backlash for anything to be changed at this point. A lot was spent on this design and the roll out fanfare and to reverse it would be costly. I give you credit though for having the courage of your convictions to send such a letter.

As a marketing guy, I agree with your thoughts regarding true icons like the Coca-Cola logo. In the airline realm I would agree that the DL Widget comes close to that status. I personally do not like the new livery (and have said that on other threads) and I especially don't like it when any company tries to "modernize" a classic logo just for the sake of "sending a message" in the marketplace. The idea that modernizing the logo to send a post-bankruptcy message is short-sighted since the significance of a post-bankruptcy message to the world will have less and less meaning the further DL travels away from April 30, 2007. There are ways to modernize while preserving DL's rich heritage, it think these folks missed the mark. Keep in mind that there is a reason why over a decade after it flew (in more than a token way) that the Pan Am blue globe logo is still one of the most recognizable logos in the world.



"A single twig breaks, but the bundle of twigs is strong." - Tecumseh
User currently offlineMaverickM11 From United States of America, joined Apr 2000, 17324 posts, RR: 46
Reply 5, posted (7 years 2 months 3 weeks 2 days 9 hours ago) and read 9992 times:

Quoting Brettdespain (Thread starter):
When times were and are bad, the employees could
always look to the proud widget

You need a widget to feel pride?

Quoting Positiverate (Reply 2):
It's Citgo, not CITCO.

What's with Citgo....? Why is DL now "Citgo air"?

Quoting Brettdespain (Thread starter):
Think how many employees you could make happy by just that
one simple thing!

Do you really think that would make employees happy? Lemme give you a hint. Airline employees are a lot like your characterization of a.netters:

Quoting Brettdespain (Thread starter):
who respond negatively to each and every thread. It turns out many of those have little airline experience other than what they read here



E pur si muove -Galileo
User currently offlineRikkus67 From Canada, joined Jun 2000, 1623 posts, RR: 1
Reply 6, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9901 times:

Brett,

I have to be one to agree with your email. I will now refer to DELTA as "tartan-tail", as the widget has been enlarged too much along with the skewing, to make it easily recognizable.

KLFLFC (can't remember his exact nic) had the best solution to the new widget by reintroducing the full tail widget... it was a beautiful rendition of the new scheme, and I wish it was adopted...realizing the proposal was too late....
I understand the need for a simplified scheme, however the butchered widget just doesn't cut it.

In regards to changing a logo's design, Air Canada suceessfully did so with the maple leaf. The important thing to remember is that the maple leaf has always been in the design (originating with Trans-Canada Air Lines), whether stylized or more realistic...and each iteration progressed from the one before.



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I am not as concerned about the colour of the widget...as the entire new look is STILL red,white and blue.



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 7, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9885 times:

Well it looks like the attack dogs are out. Again, if you disagree, just say so. No need to get nasty or personal.

Quoting MaverickM11 (Reply 5):
You need a widget to feel pride?

I said the widget was proud, not that the employees pride was a result of the widget.

Quoting MaverickM11 (Reply 5):
Do you really think that would make employees happy?

Yes. At least happier. We've had very little to be happy about over the last 19 months. And believe it or not, many airline employees look at the livery on the planes as a representation of who the company is. In my estimation and many others, we have abandoned a very recognizable symbol. You need to walk a mile in another man's shoes before you understand him.

Quoting MaverickM11 (Reply 5):
What's with Citgo....? Why is DL now "Citgo air"?

Look at the two corporate icons and tell me they don't look quite a bit alike.



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User currently offlineEmSeeEye From United States of America, joined Jun 2006, 508 posts, RR: 0
Reply 8, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9837 times:

Quoting Brettdespain (Thread starter):

Pardon me for coming across a little strong but who really gives a flip? Come on... dont you think this letter is a little over the top? DL didnt "kill" the widget. They just turned it sidewards. If you really spent the time to write this letter I guarantee it will either:

1. Be ignored and filed in a trash can,
2. Responded by some form letter from DL public relations dept stating something about the "new Delta" and how this livery represnts change... blah blah...

Personally I like it. Not my choice of liveries but its growing on me. Its paint... nothing to get worked up about.


User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 9, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9811 times:

Quoting DLPMMM (Reply 3):
I don't get why some people are so worked up about the new '"widget". It's just a logo

You're right, it is. Just like Coke is just a soft drink, but their corporate symbol means something to the people who work for Coca-Cola. Same with the Delta widget. Unless you've ever been associated with company that has a logo that is instantly recognizable, this discussion may be hard to understand. But, employees recognize that symbol as a part of who they are in the company they work for. I feel disenfranchised, as do many others.

True it will not affect my flying, but the new widget does little heal the wounds of huge pay cuts and a very long 19 months.



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User currently offlineN766UA From United States of America, joined Jul 1999, 8189 posts, RR: 24
Reply 10, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9759 times:

Quoting Phxplanes (Reply 1):
but they have to know that most people dislike the new livery.

Most people on airliners.net do not = most people to the airlines. They didn't just wing a new livery out there and hope for the best. That's the one their test groups liked, that's the one they wanted to represent the new Delta, and alot of people like it! Just because you guys can never be pleased doesn't mean "most people dislike the new livery." Get over it already!



This Website Censors Me
User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 11, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9753 times:

Quoting EmSeeEye (Reply 8):
Pardon me for coming across a little strong but who really gives a flip? Come on... dont you think this letter is a little over the top?

Yeah, it is. But like anything else in life that you really care about, little things make a difference. I've wanted to be an airline pilot since I was 4. And, I'll admit that I'm taken it too personally. However, I'm tired of people caring very little about anything. I care about Delta and the image we present, and personally I think the new brand sucks.

Quoting EmSeeEye (Reply 8):
They just turned it sidewards.

Turned it sidward, made it all red in color and you can't see all of it on the tail. More than just a minor change.

Quoting EmSeeEye (Reply 8):
If you really spent the time to write this letter

Questioning my integrity, are we? Yes I sent the letter, I do what I say I'll do.

Quoting EmSeeEye (Reply 8):
I guarantee it will either:

1. Be ignored and filed in a trash can,
2. Responded by some form letter from DL public relations dept stating something about the "new Delta" and how this livery represnts change... blah blah...

Probaly so, but I've had my say just like you had yours.

Quoting Positiverate (Reply 2):
It's Citgo, not CITCO.

Thanks man. Sorry, my bad.



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User currently offlineLawnDart From United States of America, joined May 2005, 970 posts, RR: 3
Reply 12, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9739 times:

Brett,

Take a look at the InfoXchange on the (internal) Deltanet...under "Current Issues" there is a thread titled

"Our New Brand: From The Source".

It was started by the General Manager of Brand Identity at Delta Air Lines, and he gives a lengthy explanation of the process of the new Delta brand.

I must give him credit for identifying himself and posting what he did.

It also smells a little bit like damage control, as he initiated that thread in response to a post from an individual expressing sentiments very close to yours. There is a recent (lengthy) reply (#11, addressed to the GM) by that same individual in the "Our New Brand: From the Source" thread. I hope you'll take the time to read it.

In the meantime, thank you for writing to Mr. Grinstein, and welcome to my respected users list.

I LOVE YOU MAN !!!


User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 13, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9726 times:

a small shift in color can make a huge difference and help something new/different scream Delta....

this is something i threw together last night while I couldn't sleep at 3am, as I was (sadly enough) thinking about DL and the marketing...



[Edited 2007-05-02 19:57:21]


Some see lines, others see between the lines.
User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 14, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9726 times:

Quoting N766UA (Reply 10):
Just because you guys can never be pleased doesn't mean "most people dislike the new livery." Get over it already!

Temper, temper.

Interesting how all you guys who try to attack other people on the threads are so young. Try to control your rage, you'll live longer.

If you like the new livery, just say so. We can agree to disagree without all the epithets.



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User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 15, posted (7 years 2 months 3 weeks 2 days 8 hours ago) and read 9690 times:

Quoting Rikkus67 (Reply 6):
In regards to changing a logo's design, Air Canada suceessfully did so with the maple leaf. The important thing to remember is that the maple leaf has always been in the design (originating with Trans-Canada Air Lines), whether stylized or more realistic...and each iteration progressed from the one before.

Excellent post and a very interesting comment.

Yours is an example of how to post another point of view without getting nasty. Well done.



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User currently offlineLawnDart From United States of America, joined May 2005, 970 posts, RR: 3
Reply 16, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9672 times:

Okay, in defense of the Original Poster:

Quoting EmSeeEye (Reply 8):
who really gives a flip?

Thousands of Delta employees, that's who. Threads on the internal Delta website regarding the new look and the new logo (it's not the widget) have generated more activity than any other thread on there...

Quoting EmSeeEye (Reply 8):
DL didnt "kill" the widget.

No, but they stabbed it a couple of times and left it laying on its side bleeding...

Quoting EmSeeEye (Reply 8):
it will either:

1. Be ignored and filed in a trash can,
2. Responded by some form letter from DL public relations dept stating something about the "new Delta" and how this livery represnts change... blah blah...

Managerial responses at Delta are not uncommon. It may not necessarily by from the freakin' CEO, but the original poster may very well get a response.

If he doesn't, my feeling is its because management at present is buried under a pile of negative correspondence they've received from employees regarding the new look...


User currently offline777captain From United States of America, joined Apr 2007, 12 posts, RR: 1
Reply 17, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9673 times:

The Coca-Cola logo.
The Nike "swoosh."
The McDonald's Arches.

These are symbols that are recognized by about 4 billion people on the planet. The Delta Widget ranked only behind AA for brand recognition in the industry. Good post Brett.


User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 18, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9673 times:

Quoting LawnDart (Reply 12):
It also smells a little bit like damage control, as he initiated that thread in response to a post from an individual expressing sentiments very close to yours.

I think the post you're referring and the Delta info exchange is mine. I've been stirring the water today...I'll have to take a look at the new thread that you mentioned.

NO, YOU'RE THE MAN! And welcome to my list.



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User currently offlineLawnDart From United States of America, joined May 2005, 970 posts, RR: 3
Reply 19, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9623 times:

Quoting Alitalia744 (Reply 13):
a small shift in color can make a huge difference and help something new/different scream Delta....

Alitalia744, beautiful renditions, but the point of the original poster's letter to Mr. Grinstein was for the placement of the Heritage widget on the tail of our aircraft...the Heritage widget, as you know, is red, white and blue. Your images (while beautiful) aren't the solution.

By the way, I hope I'm not speaking for the OP out of place...


User currently offlineEmSeeEye From United States of America, joined Jun 2006, 508 posts, RR: 0
Reply 20, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9549 times:

Quoting LawnDart (Reply 16):

Thousands of Delta employees, that's who. Threads on the internal Delta website regarding the new look and the new logo (it's not the widget) have generated more activity than any other thread on there...

But what do the customers think?

Quoting LawnDart (Reply 16):
If he doesn't, my feeling is its because management at present is buried under a pile of negative correspondence they've received from employees regarding the new look...

Again, anyone asked a customer what they thought? I like it. Its clean, its simple and modern. I like how they "spiced" it up and included the widget. Will it make me more prone (or less prone) to fly Delta or not fly Delta. NO!


User currently offlineRikkus67 From Canada, joined Jun 2000, 1623 posts, RR: 1
Reply 21, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9549 times:

Brett...

I for one DO like the new widget colour...as long as blue and white are represented in the overall livery. In the past, DELTA has used a monotoned widget, so I consider that history repeating.

I too was moved enough to send KLFLFC's interpretation of the new livery on to Delta. A full tail widget with the red on blue is very dramatic....but this whole "negative space" trend is already getting old. The new scheme is rather simple, but the tail is still a disappointment. Maybe DELTA will clue in, and change the position of the widget like they did on the original DC-9...


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the new tail?TARTAN-TAIL, TARTAN-TAIL, TARTAN-TAIL........



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 22, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9529 times:

Quoting LawnDart (Reply 19):
By the way, I hope I'm not speaking for the OP out of place...

Nope, you are not. And may I say Alitalia744 that your renderings are beautiful, but I was hoping for the original red and blue widget on the tail, even if it was skewed and sideways.

BTW, check our the following website:

https://connect.delta.com/f5-w-687474703a2f2f646c6e65742e64656c74612e636f6d$$/content/presentation/static/branding/brandcouncil.jsp

I think these are the employees that Delta consulted with on the new brand. I know several of these people and they are top notch! I have nothing against them, I just don't like the design they picked.

One interesting point however is that notice how there are not any pilots on this board? They picked the paint on the airplanes we have to fly. Ironic.

I sent out the original email to several of my Delta pilot comrades and about 90% agree with me that the new widget is a mistake.



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User currently offlineORD From United States of America, joined Jul 1999, 1381 posts, RR: 1
Reply 23, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9502 times:

Quoting Brettdespain (Thread starter):
It is one person's insight as to what could and in my opinion should have been.

Your opinions are of course important to you. But reading articles in the past few days, there was an internal committee at Delta that chose this design out of about 100 designs. And Tim Mapes, who is in charge of marketing, coordinated the rebranding effort with the design firm and the internal committee and provided his approval. I have no association with Delta but personally really like the look. With anything subjective, some will like it and some will not. Looking back, people hated it when United went to a gray scheme in 1993, then screamed they wanted it back when the blue came out in 2004. Heck, there was an outcry in the late 1960s when American Airlines changed schemes after only about five years. Look where that scheme is almost 40 years later - unchanged and loved by many. The point is, nobody will agree on everything and it is the job of the marketing department to carry out programs they feel are right. That is why they are hired. And they obviously like the new scheme. And the many Delta employees on the brand commitee like the scheme. And the design firm likes the scheme. In all fairness, there are a lot of people that like the scheme.

As for the people being 10-1 against the new livery on the Internet, take that with a grain of salt. Statistics show people complain much more than they praise. Find a great restaurant and you'll see they get more complaints than accolades.

As I said, I love Delta's new look and will continue to fly them (and I hated Deltaflot and still flew them).


User currently offlineBrettdespain From United States of America, joined May 2005, 178 posts, RR: 11
Reply 24, posted (7 years 2 months 3 weeks 2 days 7 hours ago) and read 9502 times:

Quoting EmSeeEye (Reply 20):
I like it. Its clean, its simple and modern. I like how they "spiced" it up and included the widget. Will it make me more prone (or less prone) to fly Delta or not fly Delta. NO!

Good post. Thank you for posting your opinion without getting nasty. I respect your opinion.



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25 Brettdespain : Good post and thanks for your interesting comments. Thanks for continuing to fly Delta.
26 OttoPylit : Brett, First of all, other than a little needed proof-reading, great email to Jerry. And secondly, even though I've disagreed with you recently on a c
27 LawnDart : Interesting story: In the 1960s, American Airlines introduced a new paint scheme for their aircraft that incorporated the now-famous AA on the tail,
28 TVNWZ : Now I see the problem: A design by committee.
29 Papatango : are you a Delta or Skywest pilot? I think the whole process of Bk11 was for Delta to survive and prosper I believe a new ID was needed since the old I
30 Post contains links JMV : While one needs to take press releases with a grain of salt, this is what the company stated April 30th about the design selection. "The updated brand
31 Richierich : Do you know that already? I find that hard to believe... I'm sure there were clinics done before the final livery was unveiled. Personally, I don't m
32 RIXrat : As far as what customers think, I liked the comment about the tail looking like Scottish "tartan." In my opinion, no customer is going to decipher tha
33 Tbird : I think you have a great point here. Chavez isn't popular in the U.S and either is Citgo, why make yourself look like Citgo. How much you want to mak
34 Evan767 : I agree that most A.netters have a bad temper when it comes to aviation-related issues and are quick to jump on you when they don't like what you say.
35 Charger : Hey Brettdespain, I agree with everything you say, except... I think this is a little to strongly worded. I agree with you, but your wording could hav
36 Richierich : I bet they won't.
37 Post contains images Brettdespain : Amen brother and thanks for sharing. You are on my list. The good one, BTW
38 Delta787 : It is starting to really annoy me how much people dislike this livery for some of the stupidest reasons. I really think it is a nice update for Delta.
39 Post contains images Rikkus67 : Here was my attempt...still not as good as the full tail widget design by KLCLFC (what the heck is his profile nicname?!), but at least its a FULL wi
40 Post contains images Brettdespain : Indeed. Delta. I hope you are right. I still don't like it. He didn't write back 3 years ago when I wrote him a note, I'm not holding my breath. Exac
41 Post contains images MaverickM11 : They always did, with both of the being, you know, triangles
42 Brettdespain : Hey, I'm glad you like it. Really, I don't want people to hate Delta. I just think we could have done so much better. As far as why were saying the n
43 SBN580 : Dear Brett, I want to say thanks for sticking up for the classic widget. I am mightily disappointed that there is a monochrome red widget. I am a Delt
44 Post contains images SBN580 : Bingo! Now change the widget to blue on top and a white border all around. Then we could live happily ever after.
45 Brettdespain : Wow! I cannot do better than that. Terrific explanation of what I have been trying to say. Thank you. With that, I will sign off leave the rest of th
46 ORD : Once again, you must remember this is subjective. What about all the Delta employees on the Brand Council? The ones who are in contact with customers
47 Floridaflyboy : Hey Brett, excellent original post, and some excellent points made in your response posts. I couldn't agree more with your basic sentiment. Delta has
48 Post contains images Flybyguy : This issue has been dealt with ad nauseum in ginormous threads... the livery the 757 is in apparently is the final livery... people should just get o
49 ORD : That scheme did not involve employee input during development. That was certainly not the case with Delta, as the Brand Council that selected the liv
50 Xkorpyoh : this half-widget situation would be solved if you add a full-widget pointing on the same direction on the engines. That would serve as a point of refe
51 MaverickM11 : I just can't imagine having my spirit crushed because the company I work for adjusts their logo. Seems a bit melodramatic.
52 Floridaflyboy : I absolutely agree with you there. I work for Target, and if they decided to change the bullseye, it wouldn't bother me a bit. However, being someone
53 Post contains images Xkorpyoh : also, remember that the plane livery is like a flying billboard. So this new flying billboard is sort confusing. Half a widget and small fonts dont h
54 Post contains images PExDCA : I didn't say it would be impossible, just that there would have to be a more sizable protest or backlash beyond all of us on A.net saying we don't ca
55 ORD : If you look at the beloved widget scheme from 1967-1997, the Delta font is actually smaller than it is now. And the widget on that scheme's tail was
56 IADCA : I think this post should be at the top of a lot of threads. Well said. And sorry, I flamed you pretty bad once; maybe posting while drunk isn't the b
57 Memphis : Brett: I agree that the new paint scheme leaves something to be desired. It is indeed a big deal, it is the IDENTITY of the airline, and since you are
58 Sspontak : I like the version in your picture Rikkus67, but can you change it so we can see how a slanted/centered widget would look on the tail and engines usi
59 Richierich : I have to believe that most people aren't going to think that Citgo has branched out into the airline, so I'll assume you are correct...
60 LawnDart : IADCA, it's not the change from the flowing fabric paintscheme that's upsetting to most. It's the fact that the widget, in total and in all represent
61 747Skyliner : Come on now guys, What's the point of all this nastiness? Someone actually takes enough pride in his profession and company these days to invest time
62 777STL : Very OT, but are you ever concerned your internet comments may be misconstrued by management at DL? I understand you're a pilot for DL, but you sound
63 Floridaflyboy : By thanking someone for giving a company he works for his business is dangerous?? I'm not exactly sure I buy that. He has every right in the world to
64 Incitatus : I don't get this. First the original poster comments on how the other readers have little airline experience. Then he goes on to criticize a blob of p
65 ORD : Close but not exactly - it was four years. The softer widget was introduced on March 22, 2000 and replaced with the traditional widget on July 29, 20
66 777STL : By acting as an outspoken representative of the company? Yes. He's not a paid spokesperson for the company. DL has a reputation for cracking down on
67 Post contains images Richierich : I totally and completely disagree with you. The "blob of paint", as you put it, is a huge part of public perception. Its all about being identifiable
68 Post contains images Xkorpyoh : you mean, after the merger?
69 Alitalia744 : Right.... In the famous words of Aerosmith - "Dream on, dream on........."[Edited 2007-05-03 00:51:01]
70 DeltaL1011man : both of you welcome to my RU list
71 Post contains images LawnDart : Do you work for Delta marketing? Thank you...I'm blushing, just like the new Delta logo!
72 Comairguycvg : It just absolutely makes me want to puke!
73 ExFATboy : The peacock's feathers symbolise color - NBC was the first network with a national broadcast in color (Tournament of Roses parade, 1954), first color
74 LawnDart : You learn something new every day...thanks!
75 DeltaGuy : No kidding....then again, when was the last time they trusted a pilot to make the decisions? Airline Without A Pilot for sure. The DL with the old Wi
76 ATLflyer : All this talk about the new widget is ridiculous. Management is NEVER going to make everyone happy and many people I have showed the new livery to lik
77 Augustrg : First of all, Brett, let me say that I think it's great you wrote that letter. Don't let the nastiness here on airliners.net discourage you from takin
78 Woodsboy : Its amazing how this Delta brand committee (or whatever it was called) all agreed on this scheme because I havent gotten a positive reaction to it fro
79 PlanenutzTB : Agreed! For crying out loud its time for everyone to move on with there life's. Love it or hate it Delta has chosen it's new livery. I love it (big i
80 WhiteBirdFlyer : Hello Brett: It is a rather good thing you work for a company that lets employees email their CEO's with criticisms and also "go public" with such thi
81 Post contains images Iwok : Expect major lawsuits coming up soon... If not from Citgo, then at least from concerned citizens.. Please someone over there get rid of the coolaid. T
82 UnknownUser : Why do you worry and complain about other people worrying and complaining about something?
83 Post contains images KSUpilot : I don't really mind the orientation of the widget, and the red isn't too bad...interesting to see what it would look like if they put the classic widg
84 Manfredj : I've never seen such an insignificant quarrel, however, it does not suprise me. We sit and wonder why there is so much dissaray in the industry. You a
85 Richierich : To me, that looks a lot better than what the final product turned out to be - although some people will find a way to complain about "too much white"
86 Post contains images PExDCA : Something tells me that someone like Brett who cares about his company enough that things like it's heritage and culture are important to him shows e
87 Sspontak : Bravo KSUpilot! I love this rendition. It would be awesome to see the original widget colors on the tail and encompass the whole new Delta marketing
88 Manfredj : I would be more than happy to answer any concerns you have regarding your Audi. In all honesty, if you don't live next my dealer, I can coordinate wi
89 Sspontak : I sure would like to see KSUpilot's version in Heathrow. I does look very similar to BA with a quick glance, but to me it sreams DELTA! This version w
90 Halcyon : Although a cheatline would be nice somewhere, that version is a thousand times better!
91 Reltney : We had the widget long before citgo.
92 Post contains images EYKD : BTW, you can still see classic Delta widget when exploring their web-site. It's seen in an address bar as a site logo: Just my two cents...
93 DALelite : all Deltoids said their way and i fully agree with them. even though i am not a DL employee, but though very connected with DL i think it is wrong to
94 Post contains images Brettdespain : No, I can't. That's why I'm a pilot. Can you separate your passion for cars from your work duties? If you can, you're not my car salesman!
95 Post contains links BOE773 : I see a similarity with DL's new logo to defunct CP Air's logo. http://cpair.blogspot.com/
96 KSUpilot : Thanks...I could try adding a cleat line. While there is a lot of plain white, I think it does work. The blue tail of the current version just doesn'
97 Post contains images SBN580 : No, there is no going back. Look at all the advertising splash for the NYSE event! There's even a Delta flag! Oooh! Oooh! Where can I get that flag?
98 PExDCA : Is it just me or does the dark side of the new two-tone widget seem to almost get lost when it is placed on the dark blue background? Can anyone who h
99 Post contains links and images PExDCA : As a side note to this thread and the others on A.net regarding Delta's new livery/branding, there is a "Tell Us Your Ideas" section at http://change.
100 ToTheStars : I love your version, modern but instantly recognizable.
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