Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
New Liveries...Introduced...Then Axed. Why?  
User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Posted (7 years 1 month 1 week 4 days 15 hours ago) and read 8174 times:

TAAG introduced the 777 to their fleet with a new c/s...but decidedly axed it, and went back to the old c/s before the a/c flew revenue service. Why? I actually liked the newer c/s...and thought that it brought the TAAG livery up-to-date. More importantly, why did TAAG nix the new c/s?

I think Air India went through the same story as TAAG...although I think their new livery only showed up on a 747 and an A310...if I recall. And now, they have a new-new one that has been accepted.

I can understand when some new liveries are just wrong (Braniff's "Reebok-shoe" c/s) and are quickly done-away-with. Yet, sometimes odd liveries (like DL's new re-widgeted-tail c/s) make it through to the entire fleet.


View Large View Medium
Click here for bigger photo!

Photo © Royal S King


View Large View Medium
Click here for bigger photo!

Photo © Allen Micael Azevedo




Ding! You are now free to keep supporting Frontier.
31 replies: All unread, showing first 25:
 
User currently offlineMP From Germany, joined Aug 2006, 63 posts, RR: 0
Reply 1, posted (7 years 1 month 1 week 4 days 14 hours ago) and read 8026 times:

As far as I remember, the Government of Angola rejectet the new colourscheme, that was some kind of gift from Boeing.

User currently offlineAA737-823 From United States of America, joined Mar 2000, 5722 posts, RR: 11
Reply 2, posted (7 years 1 month 1 week 4 days 14 hours ago) and read 8026 times:

Well, TAAG went thru some management changes, and the new guys felt that the old guys were losign focus. The new livery isn't going to solve the problems at TAAG, and so mgmt did away with it to work on other things.
Do a forum search for more details there, what I've written is a fuzzy version of what I remember from reading the thread.

Delta.... well, don't even get me started. Four corporate images in ten years must just be okay with them.


User currently offlineRichierich From United States of America, joined Nov 2000, 4242 posts, RR: 6
Reply 3, posted (7 years 1 month 1 week 4 days 14 hours ago) and read 8008 times:

Quoting AA737-823 (Reply 2):
Delta.... well, don't even get me started. Four corporate images in ten years must just be okay with them.

Funny, the first and only thing I thought of when I saw this topic was DL! They could probably occupy a whol thread all by themselves!



None shall pass!!!!
User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Reply 4, posted (7 years 1 month 1 week 4 days 14 hours ago) and read 7928 times:

Quoting Richierich (Reply 3):
They could probably occupy a whol thread all by themselves!

I'm willing to bet you could find several.



Ding! You are now free to keep supporting Frontier.
User currently offlinePanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 9
Reply 5, posted (7 years 1 month 1 week 4 days 13 hours ago) and read 7856 times:

Quote:
Funny, the first and only thing I thought of when I saw this topic was DL! They could probably occupy a whol thread all by themselves!

That was my thought!!

How much money did DL spend on the three re-designs?

In my humble opinion, the top livery (the one-off) looks more like a cargo airline than a passenger airline - not good, not bad, just "off".

The second livery (the current one) has a VERY retro World Airways 70's style to it - MUCH better!



Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
User currently offlineN231YE From , joined Dec 1969, posts, RR:
Reply 6, posted (7 years 1 month 1 week 4 days 10 hours ago) and read 7648 times:

Reminds me of Air India. The scheme was "modernized" in the mid 90s, however, it was much unliked, and Air India reverted to the old scheme.

Short-lived "New" scheme:

View Large View Medium
Click here for bigger photo!

Photo © Ito Noriyuki



The old, and re-incarnated scheme:

View Large View Medium
Click here for bigger photo!

Photo © Steve Albrecht



User currently offlineEI747SYDNEY From Ireland, joined Oct 2005, 702 posts, RR: 0
Reply 7, posted (7 years 1 month 1 week 4 days 9 hours ago) and read 7518 times:

Has anyone have anymore?


''Live life on the edge, Live each and every day like it's your last, Hell you only live once''
User currently offlineLH498 From Germany, joined May 2007, 215 posts, RR: 0
Reply 8, posted (7 years 1 month 1 week 4 days 1 hour ago) and read 7243 times:

LTU had a short lived new livery aswell, that their customers didn't like at all.



View Large View Medium
Click here for bigger photo!

Photo © Herbert Ade-Thurow




they returned to the old one



View Large View Medium
Click here for bigger photo!

Photo © Klaus Ecker




and now they are trying again, let's see what happens



View Large View Medium
Click here for bigger photo!

Photo © Günter Mayer



User currently offlineEric From , joined Dec 1969, posts, RR:
Reply 9, posted (7 years 1 month 1 week 4 days ago) and read 7217 times:

I think mainly it comes down to two aspects.

Change in management and financial cost.

If, say, a new management decides that the cost of introduction exceeds the predicted benefits from the new livery, such as cost of rebranding/introduction to make it known to the public, then the financial decision will ulitmately win. If there is no perceived benefit; why go through with it?


User currently offlineCricket From India, joined Aug 2005, 2966 posts, RR: 7
Reply 10, posted (7 years 1 month 1 week 4 days ago) and read 7161 times:

Quoting N231YE (Reply 6):
Reminds me of Air India. The scheme was "modernized" in the mid 90s, however, it was much unliked, and Air India reverted to the old scheme.

Yet another scheme from Air India - but this one never saw the light of regular service...

View Large View Medium
Click here for bigger photo!

Photo © Royal S King


Instead the new livery will look like this
Air India's New Livery (by Cricket May 22 2007 in Civil Aviation)



A300B2/B4/6R, A313, A319/320/321, A333, A343, A388, 737-2/3/4/7/8/9, 747-3/4, 772/2E/2L/3, E170/190, F70, CR2/7, 146-3,
User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 11, posted (7 years 1 month 1 week 3 days 23 hours ago) and read 7094 times:

another notable one was the Aeroflot scheme used in the mid 90s on a couple of A310s. It got abandoned and aircraft stayed in the traditional scheme until another scheme arrived later with more blue used. That also didn't last before the latest silver and blue now used arrived.

Anyone remember this one?


View Large View Medium
Click here for bigger photo!

Photo © Gerard Helmer




Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
User currently offlineRampart From United States of America, joined Aug 2005, 3103 posts, RR: 6
Reply 12, posted (7 years 1 month 1 week 3 days 23 hours ago) and read 7074 times:

One big one that comes to mind is BA's World Planes. I loved them. Dozens of designs terminated after a couple years of unpopularity and controversy.

Quoting DIA (Thread starter):
(Braniff's "Reebok-shoe" c/s)

Sorry for my ignorance, but which one is that? And why "Reebok"?

Monikers like this crack me up. My favorite is the "Mary Tyler Moore" c/s for Republic. Also shortlived, but not for the reasons intended by the OP, but rather, they were bought!

-Rampart


User currently offlineBwest From Belgium, joined Jul 2006, 1366 posts, RR: 4
Reply 13, posted (7 years 1 month 1 week 3 days 23 hours ago) and read 6938 times:

Take an old airline and scratch away its name. Paint your new name on it and ad an orange line


View Large View Medium
Click here for bigger photo!

Photo © Guy Daems - Brussels Aviation Photography



Keep a blue belly on some of your planes


View Large View Medium
Click here for bigger photo!

Photo © Fabrice Sanchez - Brussels Aviation Photography




Decide you don't really like the blue belly and extend the color of the tail over the fuselage



View Large View Medium
Click here for bigger photo!

Photo © Europix - AirTeamImages



Decide it's time for something new.... lower the orange line, make the name of your airline bigger and give your planes a purple... yes purple... belly and engines...


View Large View Medium
Click here for bigger photo!

Photo © Jid Webb



Do all this within 5 years... and then decide to rename your airline and give it a new look


View Large View Medium
Click here for bigger photo!

Photo © Paul Massey




I love my Airport Job! :)
User currently offlineFloridaflyboy From United States of America, joined Jun 2006, 2007 posts, RR: 0
Reply 14, posted (7 years 1 month 1 week 3 days 23 hours ago) and read 6716 times:

What about that one NW DC-9 that was painted in the gray colours years ago, but was never applied to any other aircraft in the fleet. I remember seeing it on here a few times.


Good goes around!
User currently offlineSpenceSaab From United Kingdom, joined Jun 2006, 59 posts, RR: 0
Reply 15, posted (7 years 1 month 1 week 3 days 23 hours ago) and read 6652 times:

LOL! I guess sometime airlines can be misled, what about when Royal mail became "Consignia"?! What a flop. I saw recently on the news in a bit about the (quite frankly pathectic and way too expensive) London 2012 logo, they mentioned other marketing flops. In there was the British Airways "World Tails" designs. I thought that they were (relatively) sucessful. Am I wrong in this?

Also, does anybody have a picture of the Braniff Reebok livery? I'd never even heard of it before.

Speaking of airline liveries, Binter Canarias have painted there leased 737 in a fantastic paint scheme. At first I heard it was only a temporary thing to promote the awards that they had won in recent years. I hope it stays though. Does anybody know if it will be a permanant livery?



Silence is Golden when you don't know a good answer
User currently offlineWestWing From United States of America, joined Feb 2005, 2129 posts, RR: 7
Reply 16, posted (7 years 1 month 1 week 3 days 23 hours ago) and read 6651 times:

Quoting Bwest (Reply 13):

...and finally adding a 14th dot to the logo and livery, because of superstitions about the 13 dot logo  Smile



The best time to plant a tree is 40 years ago. The second best time is today.
User currently onlineLH526 From Germany, joined Aug 2000, 2349 posts, RR: 14
Reply 17, posted (7 years 1 month 1 week 3 days 22 hours ago) and read 6161 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Nowadays, the oh-so-magic word branding barely emerges the basic level of the average CEO.
It's a quick stroll through Marketing, followed by a "let's be cool and get a new livery, ensuring for more customers". However this is NOT the way things work and it all is a big misinterpretation and underjudegement of the usual human mind. Branding goes EXTREMELY deep with Design making a merely 70% of the whole image, IF and only IF the design goes from top to bottom: Livery and logo is only a very small part, barely seen by the passenger. Way more important is interior cabin design, office architecture and the overall image / media picture. Passengers judge by what surrounds them inflight and on ground

The minute-split glimps they get on the fuselage upon boarding won't help much if seats are your 1990s worn out average and FAs appear in badly tailored suits.

It all has to be consistent .. look at Swiss for example ... EXCELLENT overall performance .... Suits, office, livery, logo, seats, even the inflight entertainment screen interface matches..... perfect!

Good other ones are Lufthansa, Swiss, Etihad, Emirates, ....

Bad fellas are Avianca or Aeroflot

Mario
LH526



Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
User currently offlineORD From United States of America, joined Jul 1999, 1381 posts, RR: 1
Reply 18, posted (7 years 1 month 1 week 3 days 21 hours ago) and read 6021 times:

Quoting DIA (Thread starter):
Yet, sometimes odd liveries (like DL's new re-widgeted-tail c/s) make it through to the entire fleet.

I don't think Delta's new scheme is "odd" at all. And it hasn't yet made it to the entire fleet, only the 757.


User currently offlineLawnDart From United States of America, joined May 2005, 970 posts, RR: 3
Reply 19, posted (7 years 1 month 1 week 3 days 21 hours ago) and read 5717 times:

Quoting DIA (Thread starter):
some new liveries are just wrong (Braniff's "Reebok-shoe" c/s) and are quickly done-away-with.



Quoting Rampart (Reply 12):
Sorry for my ignorance, but which one is that? And why "Reebok"?


View Large View Medium
Click here for bigger photo!

Photo © JetPix



Fugly...


User currently offlineNWADC9 From United States of America, joined May 2004, 4896 posts, RR: 10
Reply 20, posted (7 years 1 month 1 week 3 days 21 hours ago) and read 5598 times:

Quoting Floridaflyboy (Reply 14):
What about that one NW DC-9 that was painted in the gray colours years ago, but was never applied to any other aircraft in the fleet. I remember seeing it on here a few times.

That was just an experimental paint scheme.



Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Reply 21, posted (7 years 1 month 1 week 3 days 21 hours ago) and read 5525 times:

Quoting ORD (Reply 18):
I don't think Delta's new scheme is "odd" at all. And it hasn't yet made it to the entire fleet, only the 757.

Yes, I know. But, it is an accepted livery which will be applied to the entire fleet...unless they chnage it again before it makes it to all the a/c!  Wink



Ding! You are now free to keep supporting Frontier.
User currently offlineRampart From United States of America, joined Aug 2005, 3103 posts, RR: 6
Reply 22, posted (7 years 1 month 1 week 3 days 20 hours ago) and read 5063 times:

Quoting LawnDart (Reply 19):
Quoting Rampart (Reply 12):
Sorry for my ignorance, but which one is that? And why "Reebok"?




Fugly...

Yup, I would have to agree. Didn't know about this one. Livery by committee, I bet.


User currently offlineDeltAirlines From United States of America, joined May 1999, 8893 posts, RR: 12
Reply 23, posted (7 years 1 month 1 week 3 days 19 hours ago) and read 4895 times:

Here's the NW livery that was tried out in the mid-1990s on a 757 and some DC-9s (I think 2 of them):


View Large View Medium
Click here for bigger photo!

Photo © Mark Bess



Reverted back to the Bowling Shoe after a while....


User currently offlineThirteenRight From United States of America, joined Jun 2007, 340 posts, RR: 0
Reply 24, posted (7 years 1 month 1 week 3 days 19 hours ago) and read 4838 times:

Quoting DeltAirlines (Reply 23):
Reverted back to the Bowling Shoe after a while....

Its a good thing because that gray livery is awful (IMHO of course).


25 DL767captain : A lot of people complain about DL's new livery but i personally like it, ya they could have put pulled the blue on the belly up some so there wasn't s
26 Post contains links and images Clickhappy : Northwest also tried this one View Large View MediumPhoto © Keith D. Kinman
27 Post contains links and images VV701 : The current OA livery goes back certainly as far as the early 80s when it adorned amongst other aircraft their fleet of 732s including SX-BCB: View L
28 Bongodog1964 : The instant reaction of many was "yuck". This was brought home to BA top brass, when Margaret Thatcher the then PM pointedly pullled her handkerchief
29 N231YE : Wow...I actually like that scheme. It sure looks alot better than NW's current (crap) livery. I still maintain NW made a wrong move in the eliminatio
30 Post contains links and images Viscount724 : And some airlines decide to change their name, then have second thoughts and go back to the original name, and then decide they prefer blue rather th
31 Post contains images Alitalia744 : Knowing Delta, they will That being said, the first 767-300 is being stripped for the new paint.
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
1987: IAE V2500 SuperFan Is Axed...why? posted Wed Dec 27 2006 20:20:09 by Rheinbote
New Models Introduced In 2005 posted Wed Nov 30 2005 03:02:54 by Moose1226
Posting New Liveries On The Net? posted Fri Nov 18 2005 19:19:20 by BmiBaby737
New Liveries: The "getting Used To It" Effect posted Tue Oct 26 2004 21:14:21 by AT
New Paint Scheme Then Bankruptcy posted Mon Sep 20 2004 03:13:11 by Tarantine
New Air-side Transit Visas: Why? posted Wed Aug 25 2004 23:14:47 by AT
New NW Nonstop Memphis-Boise = Why? posted Wed Dec 17 2003 09:24:50 by M404
17 December 2003. Occasion To Unveil New Liveries? posted Tue Dec 16 2003 16:18:40 by Boeing777/747
Airlines And/or Liveries You Miss And Why? posted Sat Sep 20 2003 19:36:23 by A340600
Luxair And Air Holland Re-new Liveries?! posted Tue Jul 1 2003 23:58:40 by Boeing777/747