TWAneedsNOhelp From , joined Dec 1969, posts, RR: Posted (13 years 8 months 1 week 3 days 15 hours ago) and read 1464 times:
Amidst all this talk of Virgin Express selling Virgin Express Ireland, I realized I don't know what the differences are...Every article mentions the new focus on the BRU hub but if one looks at their route map, it seems most of their flights are routed through BRU anyway. What is this Virgin Express Ireland and how different is it from regular Virgin Express?
Widebody From Ireland, joined Aug 2000, 1152 posts, RR: 8
Reply 1, posted (13 years 8 months 1 week 3 days 15 hours ago) and read 1455 times:
If you look at their route map, you'll see that all flights go through Brussels.......except for London and Shannon......Virgin Express is based in Brussels.......Virgin Express Ireland was to be a new hub, it had over 200 staff including an engineering department........unfortunately, it isn't working so it's being sold.....Shannon is not a well served airport, and I guess Virgin Express thought they could change that.....it must be remembered that AB Shannon collapsed as well........
Aussie_ From Australia, joined Dec 2000, 1766 posts, RR: 5
Reply 2, posted (13 years 8 months 1 week 3 days 6 hours ago) and read 1446 times:
The reason the Irish subsiduary was set up was that Irish laws were such that operating costs for an airline were much less than in the high-cost labour market of Belgium. It was anticipated that many of Virgin Express Belgium's routes would be taken by the Irish division, and some such as BRU-LGW and one daily BRU-LIN flight among others were operated by the Irish division.
However the collapse is due to the attempt at routes from Shannon. It competed against Ryanair and it seems clear that on most markets (especially smaller markets), two low-fare airlines competing does not work.
Virgin Express Belgium has also been losing money. Let's hope that too does not fall apart. Being sometimes based in Belgium, they are the only way to get free travel from Brussels to Europe.