JerseyGuy From United States of America, joined Oct 2005, 2219 posts, RR: 0 Posted (8 years 1 month 1 week 6 hours ago) and read 2875 times:
In an email announcing their recent win of the JD Power award for Customer satisfaction Jetblue uses this line
"We love to take care of our customers and it shows! From our award-winning service to our inflight entertainment, we work hard to provide you a great JetBlue Experience on every single flight. Here are just a few exciting things you can enjoy when you fly JetBlue to any of our 50-plus destinations"
Subtle dig towards DL??
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Micstatic From United States of America, joined Jul 2001, 813 posts, RR: 1
Reply 2, posted (8 years 1 month 1 week 6 hours ago) and read 2850 times:
Delta actually did well in that survey just tagging behind Continental if I recall correctly. Sounds like they are going against the NWA, US Airways, and United's who are a little behind on their IFE. American as well for that matter.
As compared to Delta's.....We love to fly and it shows. No doubt that JetBlue is trying to make a point with the tag-line and give Delta a dig, but the question is: is Delta concerned with what JetBLue is doing these days? Delta has moved along and has become far more interested in flying to far off cities in Europe, Africa and Asia than going head to head with JetBlue on the low yeidling JFK to FLorida routes.
Flydl2atl From United States of America, joined Aug 2005, 119 posts, RR: 0
Reply 7, posted (8 years 1 month 1 week 5 hours ago) and read 2645 times:
It's definitely a dig on Delta....The point their trying to make is that the DL experience isn't consistent in the fact that your plane may have IFE or it may not....The play on the slogan only reinforces that they're targeting DL...plus DL is their biggest competitor.