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B6 Subtle Dig Toward DL In Its E-mail?  
User currently offlineJerseyGuy From United States of America, joined Oct 2005, 1998 posts, RR: 0
Posted (7 years 2 months 4 weeks 17 hours ago) and read 2576 times:
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In an email announcing their recent win of the JD Power award for Customer satisfaction Jetblue uses this line

"We love to take care of our customers and it shows! From our award-winning service to our inflight entertainment, we work hard to provide you a great JetBlue Experience on every single flight. Here are just a few exciting things you can enjoy when you fly JetBlue to any of our 50-plus destinations"

Subtle dig towards DL??  stirthepot 


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14 replies: All unread, jump to last
 
User currently offlineJBLUA320 From United States of America, joined May 2002, 3179 posts, RR: 19
Reply 1, posted (7 years 2 months 4 weeks 17 hours ago) and read 2566 times:
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I don't mean to take the wind out of your sails, but... I don't think so. Then again, I could be completely wrong! Either way, congrats to B6 for the achievement.

JBLU


User currently offlineMicstatic From United States of America, joined Jul 2001, 780 posts, RR: 1
Reply 2, posted (7 years 2 months 4 weeks 17 hours ago) and read 2551 times:

Delta actually did well in that survey just tagging behind Continental if I recall correctly. Sounds like they are going against the NWA, US Airways, and United's who are a little behind on their IFE. American as well for that matter.


S340,DH8,AT7,CR2/7,E135/45/170/190,319,320,717,732,733,734,735,737,738,744,752,762,763,764,772,M80,M90
User currently offlineRL757PVD From United States of America, joined Dec 1999, 4674 posts, RR: 11
Reply 3, posted (7 years 2 months 4 weeks 16 hours ago) and read 2475 times:

I don't see it at all...... not even remotely....


Experience is what you get when what you thought would work out didn't!
User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 4, posted (7 years 2 months 4 weeks 16 hours ago) and read 2468 times:

Quoting JerseyGuy (Thread starter):
"We love to take care of our customers and it shows!

As compared to Delta's.....We love to fly and it shows. No doubt that JetBlue is trying to make a point with the tag-line and give Delta a dig, but the question is: is Delta concerned with what JetBLue is doing these days? Delta has moved along and has become far more interested in flying to far off cities in Europe, Africa and Asia than going head to head with JetBlue on the low yeidling JFK to FLorida routes.


User currently onlineMir From United States of America, joined Jan 2004, 21637 posts, RR: 55
Reply 5, posted (7 years 2 months 4 weeks 16 hours ago) and read 2390 times:

Could be just coincidence, but somehow I don't think it is - nice one by the B6 marketers.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineLincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8
Reply 6, posted (7 years 2 months 4 weeks 16 hours ago) and read 2354 times:

When was the last time DL used the "We Love to Fly and it Shows" tagline anyway?

Instead of a slogan that actually has something to do with the product they're selling I thought they fell in love with the meaningless "Good Goes Around" or even more meaningless The NEW Delta.

I'll leave out my presonal dig to DL about the "We Love to Fly" and false/misleading marketing....

Lincoln



CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
User currently offlineFlydl2atl From United States of America, joined Aug 2005, 119 posts, RR: 0
Reply 7, posted (7 years 2 months 4 weeks 16 hours ago) and read 2346 times:

It's definitely a dig on Delta....The point their trying to make is that the DL experience isn't consistent in the fact that your plane may have IFE or it may not....The play on the slogan only reinforces that they're targeting DL...plus DL is their biggest competitor.

User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4750 posts, RR: 44
Reply 8, posted (7 years 2 months 4 weeks 16 hours ago) and read 2315 times:

Marketing 101 - find the weakness in your competitor's product (or superiority in yours) and advertise/target it.

In this instance - the "new" D E L T A experience isn't consistent - only on select flights...

Nothing more, nothing less.



Some see lines, others see between the lines.
User currently offlineCloudboy From United States of America, joined Jan 2004, 828 posts, RR: 0
Reply 9, posted (7 years 2 months 4 weeks 16 hours ago) and read 2278 times:

No, it isn't a subtle dig.

If it was subtle it wouldn't be so obvious.



"Six becoming three doesn't create more Americans that want to fly." -Adam Pilarski
User currently offlineJetBluefan1 From United States of America, joined Dec 2003, 2987 posts, RR: 14
Reply 10, posted (7 years 2 months 4 weeks 12 hours ago) and read 2061 times:

Quoting Cloudboy (Reply 9):
No, it isn't a subtle dig.

If it was subtle it wouldn't be so obvious.

LOL. I don't think it's that obvious. I'm sure the public doesn't find it obvious at all. Perhaps just airline employees and management from both companies.

In any case, it's much more subtle than DL's press release touting their better on-time performance at ATL than FL. Now that was funny - and quite dumb.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently onlineWesternA318 From United States of America, joined Oct 2004, 5680 posts, RR: 24
Reply 11, posted (7 years 2 months 4 weeks 12 hours ago) and read 2059 times:

the NEW Delta....we Dont Even Leave The Airport! rofl, jk....


Check out my blog at fl310travel.blogspot.com!
User currently offlineDavescj From United States of America, joined Jun 2007, 2307 posts, RR: 0
Reply 12, posted (7 years 2 months 4 weeks 9 hours ago) and read 1952 times:

Quoting JerseyGuy (Thread starter):
"We love to take care of our customers and it shows!

NOT subtle.....in your face.......and sadly, merited in some cases. I hope the NEW DL gets to some NEW mgmt to go back to the OLD DL level of service.



Can I have a mojito on this flight?
User currently offlineMicstatic From United States of America, joined Jul 2001, 780 posts, RR: 1
Reply 13, posted (7 years 2 months 4 weeks 7 hours ago) and read 1873 times:

Quoting Davescj (Reply 12):
I hope the NEW DL gets to some NEW mgmt to go back to the OLD DL level of service.

I have flown Delta a ton the last 4 years. The in-flight experience has absolutely improved.



S340,DH8,AT7,CR2/7,E135/45/170/190,319,320,717,732,733,734,735,737,738,744,752,762,763,764,772,M80,M90
User currently offlineUN_B732 From United States of America, joined Jul 2001, 4289 posts, RR: 4
Reply 14, posted (7 years 2 months 4 weeks 4 hours ago) and read 1754 times:

Do any non-a.netters actually remember we love to fly and it shows? Late 80s??
-A



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