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Jetblue To Offer Onboard Internet By End Of 2007  
User currently offlineJerseyGuy From United States of America, joined Oct 2005, 1945 posts, RR: 0
Posted (7 years 1 week 2 days 16 hours ago) and read 7367 times:
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http://www.brandweek.com/bw/news/rec...play.jsp?vnu_content_id=1003604371

Lift Off and Log On: JetBlue To Offer Net Access
June 27, 2007

By Mike Beirne

CHICAGO -- JetBlue Airways is poised to unveil ground-to-air Internet access on its planes sometime this year. When it does, the carrier will not charge passengers for the amenity.

“We want the network to be advertising funded; we don’t want to nickel and dime our customers,” said Eric Brinker, director of brand management and customer experience. Brinker delivered his remarks during last week’s Brandsmart conference assembled by the American Marketing Association’s Chicago Chapter.

Onboard Internet will be delivered by LiveTV, JetBlue’s wholly owned subsidiary, which provides the carrier’s seatback entertainment system. Among the Web specifications is that the network include silent options. That requirement means users can text message but—because customers are overwhelmingly opposed to the capability—will not be placing and receiving cell phone calls 30,000 feet in the air. Whether other Web functions could be included will depend on available technology, cost and if the perk is meaningful to the flyer.

Brinker noted that JetBlue has to deliver on experience and through its employees because competitors such as Delta Air Lines, which has emerged from bankruptcy protection with stronger balance sheets, are “almost copying our product” with regard to live in-flight TV and adding more legroom in coach cabins.


Frontier Early Returns Ascent Status| Webmaster of an unoffical TTN page see profile for details
61 replies: All unread, showing first 25:
 
User currently offlineJetBluefan1 From United States of America, joined Dec 2003, 2967 posts, RR: 14
Reply 1, posted (7 years 1 week 2 days 15 hours ago) and read 7278 times:

This will put JetBlue head-and-shoulders above other domestic airlines. The world is changing, and internet service on board domestic travel is a huge leap into technological progress. JetBlue stands to benefit a lot by offering this service; offering it for free will bring further value to the airline and will allow it to attract more business travelers.

I can't wait to see how the details of this service are revealed.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently offlineJBLUA320 From United States of America, joined May 2002, 3179 posts, RR: 19
Reply 2, posted (7 years 1 week 2 days 15 hours ago) and read 7222 times:
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It's funny that Frontier is adding the product at the same time... Just to add fuel to the fire of an F9/B6 merger...

Speculation. You never fail to amuse me.

JBLU


User currently offlineBravoGolf From United States of America, joined Apr 2005, 538 posts, RR: 1
Reply 3, posted (7 years 1 week 2 days 14 hours ago) and read 7205 times:

Wasn't Boeing working on something similar and couldn't make it work?

User currently offlineJerseyGuy From United States of America, joined Oct 2005, 1945 posts, RR: 0
Reply 4, posted (7 years 1 week 2 days 14 hours ago) and read 7167 times:
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Quoting JBLUA320 (Reply 2):
It's funny that Frontier is adding the product at the same time...

I thought that Frontiers was just e-mail



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User currently offline0NEWAIR0 From United States of America, joined May 2007, 939 posts, RR: 0
Reply 5, posted (7 years 1 week 2 days 14 hours ago) and read 7160 times:

It sounds like they are following Southwest's move to have internet access on flights. Soon all US carriers will offer the same IFE as jetBlue and jetBlue will be finding that it is harder and harder to differentiate its product/service offerings from other airlines – everything being a friendly blue only helps so much.


"The future belongs to those who believe in the beauty of their dreams."
User currently offlineFlighty From United States of America, joined Apr 2007, 8373 posts, RR: 3
Reply 6, posted (7 years 1 week 2 days 14 hours ago) and read 7149 times:

Boom, JetBlue just became even MORE of a hostile takeover target.

User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 7, posted (7 years 1 week 2 days 14 hours ago) and read 7143 times:

Pending F.A.A. and/or F.C.C. approval, yes??


A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineNASBWI From Bahamas, joined Feb 2005, 1301 posts, RR: 0
Reply 8, posted (7 years 1 week 2 days 14 hours ago) and read 7122 times:

Quoting JerseyGuy (Thread starter):
but—because customers are overwhelmingly opposed to the capability—will not be placing and receiving cell phone calls 30,000 feet in the air

Thank GOODNESS!



Fierce, Fabulous, and Flawless ;)
User currently offlineUN_B732 From United States of America, joined Jul 2001, 4289 posts, RR: 4
Reply 9, posted (7 years 1 week 2 days 14 hours ago) and read 7085 times:

Wait, is it Internet or Cell Phone Service? The article isn't exactly clear.
I wouldn't be surprised to see Delta launch this next - I heard Panasonic is working on an internet system for their IFE equipment.

-A



What now?
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 10, posted (7 years 1 week 2 days 14 hours ago) and read 7065 times:

Quoting UN_B732 (Reply 9):
Wait, is it Internet or Cell Phone Service? The article isn't exactly clear.

You need to READ the article...see below:

Quoting JerseyGuy (Thread starter):
—will not be placing and receiving cell phone calls 30,000 feet in the air.



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offline0NEWAIR0 From United States of America, joined May 2007, 939 posts, RR: 0
Reply 11, posted (7 years 1 week 2 days 14 hours ago) and read 7044 times:

Quoting UN_B732 (Reply 9):
Wait, is it Internet or Cell Phone Service? The article isn't exactly clear.

I blieve it is only an Internet service. Anyone can text message a cell phone through a number of websites.



"The future belongs to those who believe in the beauty of their dreams."
User currently offlineSan747 From United States of America, joined Dec 2004, 4941 posts, RR: 12
Reply 12, posted (7 years 1 week 2 days 13 hours ago) and read 6985 times:

So it would be actual internet service, not some half-ass version like some other airlines have? As in, I could go onto A.net on a plane? I could go to youtube on a plane? I could go onto Myspace? etc, etc....

Sorry if I sound retarded, but the article is a little ambiguous...



Scotty doesn't know...
User currently offlineA342 From Germany, joined Jul 2005, 4679 posts, RR: 3
Reply 13, posted (7 years 1 week 2 days 13 hours ago) and read 6973 times:

Quoting NASBWI (Reply 8):
Thank GOODNESS!

Ever heard about VOIP?  Wink Remember, the internet access is supposed to be free...



Exceptions confirm the rule.
User currently offlineUN_B732 From United States of America, joined Jul 2001, 4289 posts, RR: 4
Reply 14, posted (7 years 1 week 2 days 12 hours ago) and read 6899 times:

I don't see how they are going to block VoIP - Skype has many circumvention methods, or someone could tunnel through corporate VPN for VoIP.
-A



What now?
User currently offlineIkramerica From United States of America, joined May 2005, 21456 posts, RR: 60
Reply 15, posted (7 years 1 week 2 days 10 hours ago) and read 6768 times:

Quoting 0NEWAIR0 (Reply 5):
It sounds like they are following Southwest's move to have internet access on flights.

It sounds like they are following, not leading, but then saying everyone is copying them. They single out DL to try to show how B6 is the innovator. Which they have been, but now with people catching up, they are actually starting to fall behind in announcing new product.

But the leg room is boss!

Quoting San747 (Reply 12):
So it would be actual internet service, not some half-ass version like some other airlines have? As in, I could go onto A.net on a plane? I could go to youtube on a plane? I could go onto Myspace? etc, etc....

No, it sounds like you are right and they are going to pick and choose what will work and what won't. There will likely be bandwidth limitations, blocking of various attachments and plugins, etc.

Quote:
Whether other Web functions could be included will depend on available technology, cost and if the perk is meaningful to the flyer.

Doesn't sound like full internet to me...



Of all the things to worry about... the Wookie has no pants.
User currently offlineWorldTraveler From , joined Dec 1969, posts, RR:
Reply 16, posted (7 years 1 week 2 days 10 hours ago) and read 6732 times:

Quoting JerseyGuy (Thread starter):
competitors such as Delta Air Lines, which has emerged from bankruptcy protection with stronger balance sheets, are “almost copying our product” with regard to live in-flight TV and adding more legroom in coach cabins.

Don't you just hate it when someone creates a better product than you, esp. since DL unveiled the 1st elements of its onboard product which include a then superior IFE product to B6's several years ago - before DL was in BK. And now, big bad WN is talking about in-flight internet.

Somehow the gold doesn't glimmer quite as brightly when you are the copycat.


User currently offlineJerseyGuy From United States of America, joined Oct 2005, 1945 posts, RR: 0
Reply 17, posted (7 years 1 week 2 days 9 hours ago) and read 6698 times:
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Quoting WorldTraveler (Reply 16):
Don't you just hate it when someone creates a better product than you, esp. since DL unveiled the 1st elements of its onboard product which include a then superior IFE product to B6's several years ago - before DL was in BK. And now, big bad WN is talking about in-flight internet

Well, if it wasn't for Jetblue, none of this would have happened, airlines would have been pitched Live TV and most likely said, its too much and no one's going to fly us for our TV.



Frontier Early Returns Ascent Status| Webmaster of an unoffical TTN page see profile for details
User currently offlineTonytifao From Brazil, joined Mar 2005, 1013 posts, RR: 0
Reply 18, posted (7 years 1 week 2 days 9 hours ago) and read 6689 times:

FINALLY!!!!!!!!

But what kind of internet is this? Like those Internet TV crap? How about wireless?


User currently offlineThirteenRight From United States of America, joined Jun 2007, 340 posts, RR: 0
Reply 19, posted (7 years 1 week 2 days 8 hours ago) and read 6606 times:

Its great that you can have internet access on board a B6 flight, but no seat jacks to keep your laptop powered is missing.

User currently offlineATLAaron From United States of America, joined Apr 2006, 1023 posts, RR: 3
Reply 20, posted (7 years 1 week 2 days 7 hours ago) and read 6518 times:
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Well whichever airline is first to offer in-flight full internet access will have my business. Forget FF miles and everything, internet in the air would be very helpful to me.

User currently offlineLowecur From United States of America, joined Jan 2005, 585 posts, RR: 0
Reply 21, posted (7 years 1 week 2 days 6 hours ago) and read 6345 times:

Unless I am mistaken, I didn't hear either SWA or DL say they were going to let the advertisers pay for it. I just picked up a friend in MIA that was on an AA flight. He was astounded that they charge $2. for all non alcholic beverages (including bottled water) and snacks. It seems most of the carriers are going the ala cart revenue stream to try and help the bottom line. The no charge wifi will continue B6's trend of providing the most bang for no bucks.

I'm curious as to how the user will activate. If it's going through the Direct TV antenna, do they plan to lite up the whole cabin with wireless? If other carriers plan to charge a fee, then there would have to be some sort of a proprietary gadget that you'd have to use in lieu of your own laptop or wifi internet device.


User currently offlineN751PR From United States of America, joined May 2002, 1247 posts, RR: 1
Reply 22, posted (7 years 1 week 2 days 6 hours ago) and read 6309 times:

Gah, looks like this'll be a toughie for me as I'm bound by FFPs but the idea of onboard internet on a domestic flight sounds too tantalizing! Any idea if they'll offer in-seat power as well or are we on our own with that?


Ladies and Gentlemen it's happy hour.You will get two approaches for the price of one.
User currently offlineXJETFlyer From United States of America, joined Apr 2007, 326 posts, RR: 0
Reply 23, posted (7 years 1 week 2 days 5 hours ago) and read 6198 times:

I said just a few days back I would not fly JetBlue because of their problems of being stuck in their a/c. The internet on a plane is very important to me. Even without my laptop, I could carry my PPC 6700 cell phone on the plane and put it in flight mode and have access to the internet. For me and my employees, it's about email access and being able to send documents over the internet. I'm glad JetBlue is doing this. They may see our company again in the future if the can keep everything straight. Also, not having to pay some ridiculous fee for this service makes it that much better. But power jacks are a must!

User currently offlineJetBluefan1 From United States of America, joined Dec 2003, 2967 posts, RR: 14
Reply 24, posted (7 years 1 week 2 days 5 hours ago) and read 6198 times:

Quoting 0NEWAIR0 (Reply 5):
It sounds like they are following Southwest's move to have internet access on flights.



Quoting Ikramerica (Reply 15):
It sounds like they are following, not leading, but then saying everyone is copying them. They single out DL to try to show how B6 is the innovator. Which they have been, but now with people catching up, they are actually starting to fall behind in announcing new product.



Quoting WorldTraveler (Reply 16):
Somehow the gold doesn't glimmer quite as brightly when you are the copycat.

Southwest has yet to announce any plans to install inflight internet capabilities on its planes. JetBlue bid for the contract a few months ago, won, and will be the first carrier to make this a reality in the United States. Meanwhile, Southwest has simply stated that they are "looking at" internet service and other forms of IFE. JetBlue is actually on the verge of making such announcements. That being said, JetBlue is the leader of such an innovation, not a follower.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
25 Post contains images IPFreely : This service will be great. In the future when passengers are stuck on a JetBlue plane for 8 hours on the tarmac, they'll be able to log onto airliner
26 0NEWAIR0 : You are right; however, Southwest has been considering adding internet service for a long time. So, when all is said and done, jetBlue followed the S
27 DL767captain : to me it seems like if any merger should occur it should be this one. They have the same fleet, offering most of the same items on board, why not com
28 0NEWAIR0 : Mergers might not be the best thing for LLCs. Mergers have extreme costs and usually end up with more management than would be needed if a single air
29 RJdxer : Unless they are providing the laptop or whatever device is needed to hook up to the internet the average traveler probably won't see a whole lot of be
30 Post contains links 7cubed : No, Boeing said no one wanted it so they "scrapped" it. A few Asian carriers used it and were disappointed Boeing decided to shut it down. "After a s
31 0NEWAIR0 : WASHINGTON, D.C., June 13, 2001 -- American (NYSE:AMR), Delta (NYSE:DAL) and United (NYSE:UAL) airlines today announced a new partnership with Boeing
32 Chrisk : Quite a lot -- my guess would be at least 1/2. Almost all business travelers (which B6 wants to get more of) have a laptop and/or Blackberry with the
33 Flybyguy : I think Jetblue still has an advantage for the time being because Legacy carriers often have a very large and diverse fleet of aircraft and it usuall
34 RJdxer : When I travel, which is a fair amount I don't see anything close to half. Maybe 20 percent at best.
35 JetBluefan1 : The reason F9 is also considering adding internet capabilities has to do with the fact that it's also a LiveTV customer, which naturally makes it a cu
36 Post contains images Richierich : Personally, I agree with you, although I don't think any such merger talks are in the works. Still, anything is possible! The question is, hypothetic
37 Lowecur : ASIq and Panasonic both said they were going to p/u where Boeing left off. ASIq has restructured 1/7/7 and no news has come forth since. Panasonic nee
38 Post contains images FXramper : Great news for B6. I just might give them another shot on AUS-JFK. Who is going to be the first Anutter to post from the sky on the B6 internet?
39 Iflyswa : Gee, he couldn't have Southwest Airlines and GSD&M to thank for that memorable ditty: "Tired of being nickel and dimed by other airlines? At Southwes
40 Post contains images Richierich : Well considering Canyon Blue is not a color (is it???) and WN doesn't own the right to the name (does it??), I'd say B6 has nothing to worry about. A
41 Lowecur : Good points you make. Since Panasonic is the only other vendor that I am aware of that is working on internet in the cabin, it will be interesting to
42 7cubed : That was BravoGolf (Reply 3)'s question...I was responding to it. IMO, there will be a day that high-speed internet service will be common place on a
43 FLYGUY767 : This is more of a pre-emptive measure against VX.. -JD
44 0newair0 : Sir Richard will definately change the way American's fly! All airlines, big and small, should be prepared to act quickly with the Virgin brand now i
45 FLYGUY767 : The Premium product on VX will definitely be taking a bite out of the legacies on the Trans-Con markets. -JD
46 0NEWAIR0 : Eh, they'll caputre some of the business. What everyone needs to be worried about are new entrants that havn't filed for certification yet (The ones
47 WorldTraveler : 100+ is not a small fleet, esp. when the network carriers segregate their fleets and offer different products on different fleet types. UA PS is a de
48 Post contains links JerseyGuy : I've flown F9 before (ok it was only SLC-DEN but...) and they used to be very similar, 33" pitch throughout the cabin (the average of the B6's 32 in
49 Ikramerica : No way, and especially not on B6. Much of their east coast traffic is vacationers. Families and retirees are not bringing a lot of laptops, but I sup
50 JetBluefan1 : I don't think it matters how many people carry Blackberrys and laptops on board JetBlue today (though, don't forget, not only do business travelers ha
51 Post contains links Lowecur : Per Jenny Dervin at Jetblue....No internet surfing.......Strictly e-mail/text messaging from personal handheld devices. It's a step in the right direc
52 BravoGolf : Sounds like very limited bandwidth. What did the Boeing system offer in bandwidth. Would it allow internet surfing?
53 0NEWAIR0 : ..which is why I made this statement... I'm not sure as to what the actual bandwith was. And for your second quesiton, yes, you could surf the intern
54 BravoGolf : And allow real time trip reports from A Netters
55 Lowecur : Boeing's system I believe was a satellite linkage system in lieu of the Jetblue's air to ground system. The satellite linkage system was only viable
56 Post contains links Lowecur : Aircell is probably the company that WN is speaking with. In looking at their marketing on the website, the wider 3 mhz broadband they won at auction
57 BravoGolf : In a quick look at the aircell site I didn't find any technical information on how their new system will work. They have information about their Iridi
58 Post contains links Lowecur : Maybe this helps, but I'm not sure what you are looking for. http://www.aircell.com/news/news_pr_detail.php?PR_ID=61
59 BravoGolf : Maybe it's the electronics tech coming out in me. I was looking for frequencies, number of towers, do you have to be at altitude etc. From the short p
60 Lowecur : The broadcast is all 800 mhz band according to the news stories. I'm not an expert, but I believe Aircell will have to use some sort of satellite to m
61 BravoGolf : If the frequencies are used just for aircraft, it could work with a limited number of ground towers. The aircraft would have to be at altitude, so one
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