VV701 From United Kingdom, joined Aug 2005, 8387 posts, RR: 25 Posted (8 years 4 months 2 weeks 3 days ago) and read 3137 times:
The Telegraph newspaper has commissioned and published a survey to identify what the British public identify as 'Superbrands'
Top of the pile of "the best known brands [that are] icons of our age" is "Microsoft" (1).
Then come "Coca-Cola" (2) and "Google" (3) followed by the first British brand, "BBC" (4). Next is "BP" (5) followed by "British Airways" (6).
The next airline to make the charts is "Virgin Atlantic" at number 48. The first non-British airline is a little surprisingly (at least to me) "Qantas" at number 170. "Emirates" who spend a fortune on PR, advertising and sponsorship - e.g., The Emirates Stadium, the new and very costly home ground of the Arsenal soccer team, are below Qantas at number 198. Then come Singapore Airlines at 346, Cathay Pacific at 352, KLM at 452 and Lufthansa at 469. Additional inclusive tour operators who operate their own aircraft are at 63 (Thomas Cook), 161 (Thomson Holidays) and 428 (First Choice).
Note the somewhat surprising absence - at least to me - of both EZ and FR and also of BD from the list.
No. "Personality" brands like "Rolling Stones" or "Beckham" seem to have been excluded except in the areas of products like cosmetics and designer clothes were a person's name (e.g. "Ralph Lauren" (162), Estee Lauder (228)) has been used as a product brand name.
VV701 From United Kingdom, joined Aug 2005, 8387 posts, RR: 25
Reply 9, posted (8 years 4 months 2 weeks 2 days 15 hours ago) and read 2627 times:
Quoting Arsenal@LHR (Reply 8): The top 6 brands are quite obvious, but i'd have thought Rolls Royce and Easyjet would be in the top 10 at least, ahead of Guiness and Cadbury's.
Neither "Rolls Royce" nor "Easyjet" feature in the top 500. But you will be pleased to learn that "Arsenal" does at number 199, just one place below "Emirates". But so as not to upset you too much I will not tell you where "Manchester United", "Chelsea FC" or "Liverpool FC" are placed!
It may well be one of Europe's most beautiful and modern liveries, but it's not a superbrand. BD simply don't have the exposure of Easyjet, Ryanair, BA, Virgin etc. A shame, but we're going to see many more birds in these colours in the coming years.
Cornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 53
Reply 12, posted (8 years 4 months 6 days 7 hours ago) and read 2270 times:
Quoting Jamesontheroad (Reply 11): It may well be one of Europe's most beautiful and modern liveries, but it's not a superbrand. BD simply don't have the exposure of Easyjet, Ryanair, BA, Virgin etc.
ask the average person on the street to name 3 British airlines and in the vast majority of cases it will be three of the four you have mentioned. Ask frequent business flyers in the UK and it might be slightly different with those that regularly fly the airline (like me), but in the wider world they are possibly one of Europe's biggest unknown airlines, sad to say.
[Edited 2007-07-27 12:12:59]
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work