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Britain's Superbrands And Airlines  
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7403 posts, RR: 17
Posted (7 years 2 weeks 4 days 2 hours ago) and read 2585 times:

The Telegraph newspaper has commissioned and published a survey to identify what the British public identify as 'Superbrands'

Top of the pile of "the best known brands [that are] icons of our age" is "Microsoft" (1).

Then come "Coca-Cola" (2) and "Google" (3) followed by the first British brand, "BBC" (4). Next is "BP" (5) followed by "British Airways" (6).

The next airline to make the charts is "Virgin Atlantic" at number 48. The first non-British airline is a little surprisingly (at least to me) "Qantas" at number 170. "Emirates" who spend a fortune on PR, advertising and sponsorship - e.g., The Emirates Stadium, the new and very costly home ground of the Arsenal soccer team, are below Qantas at number 198. Then come Singapore Airlines at 346, Cathay Pacific at 352, KLM at 452 and Lufthansa at 469. Additional inclusive tour operators who operate their own aircraft are at 63 (Thomas Cook), 161 (Thomson Holidays) and 428 (First Choice).

Note the somewhat surprising absence - at least to me - of both EZ and FR and also of BD from the list.

Find more at:
http://www.telegraph.co.uk/news/main.../news/2007/07/12/nmicrosoft212.xml

12 replies: All unread, jump to last
 
User currently offlineSuperfly From Thailand, joined May 2000, 39720 posts, RR: 75
Reply 1, posted (7 years 2 weeks 4 days 2 hours ago) and read 2566 times:

Did Rolling Stones Inc. rank at all?
I see them as a brand instead of a band.



Bring back the Concorde
User currently offlineFlyTUITravel From United Kingdom, joined May 2007, 723 posts, RR: 0
Reply 2, posted (7 years 2 weeks 4 days 2 hours ago) and read 2547 times:

No bmi ?
............


FLYTUITRAVEL.


User currently offlineSandroZRH From Switzerland, joined Feb 2007, 3428 posts, RR: 50
Reply 3, posted (7 years 2 weeks 4 days 2 hours ago) and read 2537 times:

No Easyjet and Ryanair?

 rotfl   rotfl 


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7403 posts, RR: 17
Reply 4, posted (7 years 2 weeks 4 days 2 hours ago) and read 2522 times:

Quoting Superfly (Reply 1):
Did Rolling Stones Inc. rank at all?

No. "Personality" brands like "Rolling Stones" or "Beckham" seem to have been excluded except in the areas of products like cosmetics and designer clothes were a person's name (e.g. "Ralph Lauren" (162), Estee Lauder (228)) has been used as a product brand name.


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7403 posts, RR: 17
Reply 5, posted (7 years 2 weeks 4 days 2 hours ago) and read 2522 times:

Quoting FlyTUITravel (Reply 2):
No bmi ?



Quoting SandroZRH (Reply 3):
No Easyjet and Ryanair?

Not in the top 500 "Superbrands".


User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 60
Reply 6, posted (7 years 2 weeks 4 days 1 hour ago) and read 2382 times:

This is the very first thing I thought of... biggrin 

http://i4.photobucket.com/albums/y117/ledzeppelinorg1/images/airplanes/images/1973_Arriving_In_Town.jpg



"Up the Irons!"
User currently offlineSuperfly From Thailand, joined May 2000, 39720 posts, RR: 75
Reply 7, posted (7 years 2 weeks 4 days ago) and read 2297 times:

Jacobin777:
Sweet photo!

Having your own 707 and two 1972 Cadillac Fleetwood Brougham Series Seventy Five limosines.  Cool
Life doesn't get any better than that.



Bring back the Concorde
User currently offlineArsenal@LHR From United Kingdom, joined Mar 2001, 7792 posts, RR: 20
Reply 8, posted (7 years 2 weeks 4 days ago) and read 2228 times:
Support Airliners.net - become a First Class Member!

The top 6 brands are quite obvious, but i'd have thought Rolls Royce and Easyjet would be in the top 10 at least, ahead of Guiness and Cadbury's.


In Arsene we trust!!
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7403 posts, RR: 17
Reply 9, posted (7 years 2 weeks 3 days 17 hours ago) and read 2075 times:

Quoting Arsenal@LHR (Reply 8):
The top 6 brands are quite obvious, but i'd have thought Rolls Royce and Easyjet would be in the top 10 at least, ahead of Guiness and Cadbury's.

Neither "Rolls Royce" nor "Easyjet" feature in the top 500. But you will be pleased to learn that "Arsenal" does at number 199, just one place below "Emirates". But so as not to upset you too much I will not tell you where "Manchester United", "Chelsea FC" or "Liverpool FC" are placed!


User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 60
Reply 10, posted (7 years 2 weeks 3 days 16 hours ago) and read 2028 times:

Quoting Superfly (Reply 7):
Having your own 707 and two 1972 Cadillac Fleetwood Brougham Series Seventy Five limosines.  cool 
Life doesn't get any better than that.

..yah, my neighbor had one of those limo's...that thing rocked! They certainly knew what they were doing back then.. yes 



"Up the Irons!"
User currently offlineJamesontheroad From United Kingdom, joined Jul 2005, 541 posts, RR: 1
Reply 11, posted (7 years 1 week 11 hours ago) and read 1814 times:


View Large View Medium
Click here for bigger photo!

Photo © Craig Pelleymounter



Quoting FlyTUITravel (Reply 2):
No bmi ?

It may well be one of Europe's most beautiful and modern liveries, but it's not a superbrand. BD simply don't have the exposure of Easyjet, Ryanair, BA, Virgin etc. A shame, but we're going to see many more birds in these colours in the coming years.

*j*


User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 12, posted (7 years 1 week 9 hours ago) and read 1718 times:

Quoting Jamesontheroad (Reply 11):
It may well be one of Europe's most beautiful and modern liveries, but it's not a superbrand. BD simply don't have the exposure of Easyjet, Ryanair, BA, Virgin etc.

   ask the average person on the street to name 3 British airlines and in the vast majority of cases it will be three of the four you have mentioned. Ask frequent business flyers in the UK and it might be slightly different with those that regularly fly the airline (like me), but in the wider world they are possibly one of Europe's biggest unknown airlines, sad to say.

[Edited 2007-07-27 12:12:59]


Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
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