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Virgin Blue Names New International Subsidiary  
User currently offlineIndustrybuff From United Arab Emirates, joined Dec 2003, 347 posts, RR: 1
Posted (7 years 3 months 3 days 22 hours ago) and read 8435 times:

All

Due to be announced today, Virgin Blue's new subsidiary doing AUST/USA will be called

V AUSTRALIA !

The logo has been released also - Red Tail with stars .... and a styled union jack in faint silver at the rear of
the plane ....

Should be on their website .... www.virginblue.com.au very soon !

Cheers
Ibuff

54 replies: All unread, showing first 25:
 
User currently offlineDL777LAX From United States of America, joined Jan 2007, 521 posts, RR: 2
Reply 1, posted (7 years 3 months 3 days 22 hours ago) and read 8364 times:

Quoting Industrybuff (Thread starter):

V AUSTRALIA !

Sighs, Can't they just call the entire operation Virgin Australia? Please? Screw SQ and there agreement., brand recognition is a must. Its harder to keep a brand together when its divided into three operations. Plus, V Australia? Can't say I didn't see it coming, but, come on, Just rename the entire operation Pacific or Virgin Blue. Its like Delta operating as Song and FlyAmericaInt'l. for transcons and International routes, stupid.

Edit: or just rename the whole operation V Australia. Something that makes it possible for the three brands to merge into one brand for DJ.

[Edited 2007-07-25 04:39:34]


Blindly following anything is bad, unless of course your blind and your following a guide dog.
User currently offlineHKGKaiTak From Australia, joined Jun 2005, 1050 posts, RR: 0
Reply 2, posted (7 years 3 months 3 days 21 hours ago) and read 8269 times:

V Australia?!

Sorry, don't like it. It stacks up now but it's not a name that lasts, sounds like a fad.

Personally, Matilda Blue would've got my vote, at least that sounds Australian without being overtly so.

Here's the DJ announcement on their web-site:
http://www.virginblue.com.au/about_u...hp?co=vb&artdate=072007#news250707

Quote:
[b]Introducing 'V Australia' - Virgin Blue Announces Name of New International Longhaul Airline and Livery{/b]

Wednesday 25 July 2007: Competition on the Trans Pacific route is a step closer with the official announcement in Sydney today of the name of Virgin Blue's new long haul carrier and flagship aircraft.

Virgin Blue is also pleased to announce that yesterday it received formal confirmation from Australia's International Air Services Commission (IASC) that it has approval to operate return non-stop services between Australia and the United States commencing late 2008*.

"V Australia" will initially operate flights between the east coast of Australia and the west coast of the United States of America, with the first flight operated by a brand new B777-300ER launch aircraft named "Didgeree Blue".

The livery of "V Australia" was also unveiled today, keeping in touch with its Virgin Blue roots, but revealing a contemporary look which will launch a new era of competition on the Trans Pacific route. The airline will sport a smart silver fuselage with a red tail featuring the stars of the Southern Cross and elements of the Australian flag.

It will be the fourth airline in the Virgin Blue Group of Airlines including multi award winning domestic carrier Virgin Blue, New Zealand based airline Pacific Blue and Polynesian Blue, the joint venture airline between Virgin Blue and the Government of Samoa.

Virgin Blue put out a call to all Australians as part of a nationwide "Name the Airline" competition in conjunction with MIX FM radio station to help name the new international airline.

The competition attracted approximately 5942 entries which included some especially creative suggestions such as "Randy Roo Airlines", "Choo Choo Flying Big Blue" and "Pineapple Airlines".

The clear favourite was however eventually selected by the judges from the thousands of entries with "V Australia", nominated by Teresa Manuel from Sydney, unanimously voted as the best name for the new airline.

"Didgeree Blue", suggested by Irene Wilson of Brisbane, was also chosen as the perfect name to grace the nosecone of V Australia's flagship and launch aircraft.

Virgin Blue Airlines Group Chief Executive, Brett Godfrey, said, "We had an amazing response to help name the airline and V Australia stood out among the entries. It is nice and simple, easily recognised, both understated and obvious and has a clear Australian identity".

"This is the first time in decades Australia has a start-up long haul international airline and we look forward to bringing competitive air fares and a new style of service to the Trans Pacific market".

Commenting on the new livery Brett Godfrey continued, "It is important for us to use the Southern Cross not only for its geographic connotations, but also for its place in Australian aviation folklore. Southern Cross was also the name of Charles Kingsford Smith's aircraft as the intrepid aviator opened the world to Australia with his record breaking long distance flights and we think it appropriate to reflect the very best of a modern confident Australia taking to the skies".

V Australia has also applied for permission from the United States Government to commence services in November 2008 and is continuing its progress with the development of its launch route network, product and fare structure.

* Subject to regulatory approval


[Edited 2007-07-25 05:08:21]


4 Engines 4 LongHaul
User currently offlineLaxintl From United States of America, joined May 2000, 25771 posts, RR: 50
Reply 3, posted (7 years 3 months 3 days 21 hours ago) and read 8256 times:

Here is the press release;
http://www.virginblue.com.au/about_u...hp?co=vb&artdate=072007#news250707



From the desert to the sea, to all of Southern California
User currently offlineFlyjetstar From Australia, joined Feb 2006, 956 posts, RR: 0
Reply 4, posted (7 years 3 months 3 days 21 hours ago) and read 8163 times:



User currently offlineMelpax From Australia, joined Apr 2005, 1637 posts, RR: 1
Reply 5, posted (7 years 3 months 3 days 21 hours ago) and read 8155 times:

That tail is very Qantas-esque.......


Essendon - Whatever it takes......
User currently offlineTruemanQLD From Australia, joined Feb 2007, 1562 posts, RR: 0
Reply 6, posted (7 years 3 months 3 days 21 hours ago) and read 8150 times:

Could DJ have made any worse a descision? Awful name ugly livery. QF will be laughing

User currently offlineIndustrybuff From United Arab Emirates, joined Dec 2003, 347 posts, RR: 1
Reply 7, posted (7 years 3 months 3 days 21 hours ago) and read 8127 times:

Yes truemanQLD - QF will be laughing on the other side of DJ's face .... the name is really bad .... and the lettering chosen is very bad ..... all this a day after QF annouces amazing changes to air travel for Australians... me thinks that V Australia rushed to get there name out there to try to cash in on some of the goodwill created by the QF news ...

Given the livery and logo, I doubt that i will be too interested in their onboard product !

Cheers All !
IBUFF


User currently offlineFlyjetstar From Australia, joined Feb 2006, 956 posts, RR: 0
Reply 8, posted (7 years 3 months 3 days 20 hours ago) and read 8075 times:

Guys are you serious? You can't really be writing this off so quickly. DJ are very successful at building brand and they have got just over a year to build brand around V-Australia. This is just the outside of the plane. Isn't it whats on the inside that will matter more? I think QF will not be as relaxed about it all as you make them out to be. They have got to focus on all their changes, new aircraft etc and not worry about DJ. It's a rule of business that you start to loose when you focus on what your competitor is doing.

User currently offlineAirbear From Australia, joined May 2001, 648 posts, RR: 1
Reply 9, posted (7 years 3 months 3 days 20 hours ago) and read 8058 times:

I gotta agree with the nay-sayers. The name totally lacks any of DJ's usual flair. It really does sound like a rushed decision. Sure, there were legal problems with the use of both or either words "Virgin" (the well-known SQ issues) as well as "Blue" (due to objections from JetBlue), but even so...

As for the new colour scheme, it looks like a cross between Qantas & Etihad ! Yecchhh !!

I'm sure being DJ and still having some of the VS "DNA" about it, the on-board products & service will be great, and I look forward to trying it. But sofar, not a promising start I have to say.

Cheers, Airbear


User currently offlineIndustrybuff From United Arab Emirates, joined Dec 2003, 347 posts, RR: 1
Reply 10, posted (7 years 3 months 3 days 20 hours ago) and read 8041 times:

Flyjetstar your comments have some merit.... however from my perspective if DJ had of released it all
at once, I would have been far more interested ... the paint job looks foul .... and the name is very very
bad ! I bet that the majority of low cost pax that travels with them will call them V - pure and simple....
very few people now call Virgin Blue buy its full name - they drop the blue .....

As for the product, it would want to be SPECTACULAR to outstrip QF and the A380 over the pacific....
and from the DJ that I know now - I dont expect anything spectacular at all .....

Sorry just my .5c worth ....

On a side note - go the club if the USD $ !

Cheers
IBuff


User currently offlineJetfuel From Australia, joined Jan 2005, 2226 posts, RR: 0
Reply 11, posted (7 years 3 months 3 days 20 hours ago) and read 8032 times:

I need a better picture and quickly


Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20743 posts, RR: 62
Reply 12, posted (7 years 3 months 3 days 20 hours ago) and read 8001 times:

At the end of the day, the average ticket buyer looking for a deal isn't going to care if you call it your aunty's knitting basket, as long as it gets them from point A to point B in one piece.

The "I'll only fly a 747 or A380" set will be few and far between, and not necessairly V-Australia's target audience. Yeah, they could have done better. They could have come up with something with cachet. But at the end of the day it's how much are their tickets, and do they fly where the punters want to fly. People will even put up with 15 hours in the back end of a 767 on Air Canada if the price is right and it gets them where they're going.



International Homo of Mystery
User currently offlineFlyjetstar From Australia, joined Feb 2006, 956 posts, RR: 0
Reply 13, posted (7 years 3 months 3 days 20 hours ago) and read 7989 times:

No more aircraft images yet.



User currently offlineJetfuel From Australia, joined Jan 2005, 2226 posts, RR: 0
Reply 14, posted (7 years 3 months 3 days 20 hours ago) and read 7969 times:

Quoting AeroWesty (Reply 12):
the average ticket buyer looking for a deal isn't going to care if you call it your aunty's knitting basket

I agree to a point. BUT marketing has a lot to do with it. I am imagining that they think people will call it Virgin AUSTRALIA. And as for the livery - from what I see it looks like something a 12 year old would do on photoshop. A livery needs style



Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlineFlyboysp From Australia, joined Apr 2007, 739 posts, RR: 0
Reply 15, posted (7 years 3 months 3 days 20 hours ago) and read 7949 times:

I must say, i feel quite underwhelmed by the name and logo. It does not have the Virgin flair and feel to it. It's a bit bland in my opinion, but i'm sure Virgin would have thought long and hard on this.

I would have chosen Matilda Blue for a name and chosen a scheme with a bit more contrast.



#proudtobeabulldog
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20743 posts, RR: 62
Reply 16, posted (7 years 3 months 3 days 20 hours ago) and read 7949 times:

Quoting Jetfuel (Reply 14):
I am imagining that they think people will call it Virgin AUSTRALIA.

I imagine that you've accurately captured exactly what will happen. This harms them how?



International Homo of Mystery
User currently offlineHKGKaiTak From Australia, joined Jun 2005, 1050 posts, RR: 0
Reply 17, posted (7 years 3 months 3 days 20 hours ago) and read 7923 times:

Ewwwwwwwwwwww that livery is AWFUL. What's up with the massive Union Jack? I thought we were going down the Republic route at some stage?  rotfl   duck 

Quoting Jetfuel (Reply 14):
UT marketing has a lot to do with it. I am imagining that they think people will call it Virgin AUSTRALIA.

Great point. It is a good way of getting the Virgin implications in there without offending SQ.



4 Engines 4 LongHaul
User currently offlineJetfuel From Australia, joined Jan 2005, 2226 posts, RR: 0
Reply 18, posted (7 years 3 months 3 days 20 hours ago) and read 7916 times:

Quoting AeroWesty (Reply 16):
Quoting Jetfuel (Reply 14):
I am imagining that they think people will call it Virgin AUSTRALIA.

I imagine that you've accurately captured exactly what will happen. This harms them how?

How many people talk about flying BNE-SYD? I know many who call it Virgin and not Virgin Blue. So I am sure they will market as "part of the Virgin Blue Airlines" so yes maybe it's not that bad.

Now the livery still makes me worried



Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlineJetfuel From Australia, joined Jan 2005, 2226 posts, RR: 0
Reply 19, posted (7 years 3 months 3 days 20 hours ago) and read 7901 times:

Quoting AeroWesty (Reply 16):
Quoting Jetfuel (Reply 14):
I am imagining that they think people will call it Virgin AUSTRALIA.

I imagine that you've accurately captured exactly what will happen. This harms them how?

How many people talk about flying BNE-SYD? I know many who call it Virgin and not Virgin Blue. So I am sure they will market as "part of the Virgin Blue Airlines" so yes maybe it's not that bad.

Now the livery still makes me worried

Provided the cabin layout and config is good they will have it all over UA and much of the QF market. Now I am just hoping they focus on routes from BNE to somewhere else other than (but maybe including) LAX

Anyway I will be on the first flight!



Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlineMal787 From Australia, joined Jul 2007, 700 posts, RR: 0
Reply 20, posted (7 years 3 months 3 days 20 hours ago) and read 7901 times:
Support Airliners.net - become a First Class Member!

Quoting Flyjetstar (Reply 13):
No more aircraft images yet.

MMM a lot of thought went into this baby
Makes the QF updated livery a pure masterpiece



Flying cant get enough of it
User currently offlineFlyjetstar From Australia, joined Feb 2006, 956 posts, RR: 0
Reply 21, posted (7 years 3 months 3 days 20 hours ago) and read 7901 times:

An article from the Sydney Morning Herald:

However, amid speculation Singapore Air is considering selling its stake, V Australia will allow Virgin Blue to easily rebadge the carrier Virgin Australia. "There may be some tweaking at the edges," Mr Godfrey said.


User currently offlineKaitak From Ireland, joined Aug 1999, 12521 posts, RR: 35
Reply 22, posted (7 years 3 months 3 days 19 hours ago) and read 7779 times:

I think it's okay; it'll probably look better in the clear light of day; the lighting on the fuselage will be interesting. Mind you, I do agree that the tail is a bit too like Qantas's.

The one thing that surprises me is the name: apparently the name "Didgeree Blue" won. I'm noticing a distinct absence of blue in the scheme and was just wondering why they still need to play on Blue ... Can't they play on the "V", e.g. "V-jet" (okay, maybe not that!) ...


User currently offlineIndustrybuff From United Arab Emirates, joined Dec 2003, 347 posts, RR: 1
Reply 23, posted (7 years 3 months 3 days 18 hours ago) and read 7690 times:

Quoting Article on SMH.com.au

"Tourism Minister Fran Bailey, who has been a advocate for more competition on the route, said: "V Australia will deliver a shot in the arm to aviation capacity across the Pacific route."

"Far too many Americans have missed out on a holiday to Australia due to a lack of capacity on the Pacific Route."


Is Fran Bailey kidding ? QF operates atleast 4x 747s full of pax to AUS each day - together with UA 2x 747's - and the transport minister says far too many Americans have missed out on a holiday to Australia due to the lack of capacity ...

And with V operating 4 flights a week to USA I hardly consider that a shot in the arm for capacity across the pacific

Fran is, clearly, off her rocker !

Ibuff


User currently offlineDJ738 From New Zealand, joined Jun 2005, 410 posts, RR: 1
Reply 24, posted (7 years 3 months 3 days 18 hours ago) and read 7662 times:

The livery is FANTASTIC. The silver is beautiful, and really makes the 777-300ER look amazing - especially with the massive GE90s slung under the wings! The large union jack, and the stars are very classic.

And the name, V-Australia is quite obviously as close to Virgin Australia as allowed, and I would think it will be marketed strongly as "a Virgin (Blue) international airline".

Flyjetstar - where are you getting these images from?


25 Gemuser : Actually 10 per week! Typical of the uninformed comments from the toursim industry! Gemuser
26 Industrybuff : Gemuser I recall reading that the current agreement for air services between USA and AUS allows new carriers a max of 4 flights per week in their firs
27 DJ738 : VirginBlue have many specialist staff with much experience behind them, who have all been working for several years on slowly but surely launching th
28 Gemuser : DJ has APPLIED for 10 services a week. Its on the USDOT's website. The air service agreement is some what vague. You can just as well read it as an a
29 Industrybuff : Thanks for clarifying Gemuser .... it certainly is vague ... Cheers Ibuff
30 Mal787 : I was actually being sarcastic with that remark. I honestly think they are both a bit boring , Its justy a shame they wasted money on them mal787
31 Post contains images NZA320 : I think its an awesome livery and it will grow on people. The red tail and white/silverish fuselage reminds me of the Virgin Atlantic livery rather th
32 ThirteenRight : Wait - so why cant they call themselves Virgin Australia? Did I miss something?? If thats such a problem, why not Virgin Oz or Virgin Aussie?
33 Nzrich : I have to admit the aircraft looks a bit to much like Qantas for me !!! I dont really like the name but i understand why they choose it , hoping to ch
34 Nzrich : When SQ brought into Virgin Atlantic it also made sure any new ( virgin ) airline had to get its approval before it was allowed to use the virgin nam
35 Jbguller : It's WAY too much like a blend of QF and AN , which in my opinion are two airlines that should remain separate for their own beautiful reasons. Austra
36 BNE : I am not a fan of the V Australia name; I guess it could have been worse. Maybe V Australia could be Virgin Australia if SQ give it the go ahead.
37 FriendlySkies : Livery and name are awful...Pacific Blue would have been better. What is up with the huge Union Jack?
38 QantasHeavy : Could look good if the tail were blue (why have the same colour scheme as Qantas... not very original) and that Union Jack had some colour to it. That
39 ThePRGuy : Errrrr.....whats wrong with Virgin Blue or Virgin Australia?
40 SkyyMaster : V Australia. Well I must say, the name is very inter..e..s...t.......ZZZZZZZZZZZZZZZZZZZZZZZZZ They should have stuck with Pacific Blue. Edited for sp
41 HanginOut : I think that it is very likely that V Australia is simply a holding name until they are permitted to use the Virgin Australia name (as Godfrey himsel
42 ClassicLover : I think the V Australia logo thing looks really nice - the V with the stars in it and the Australia in the Virgin Blue font... However, I think the ai
43 Irobertson : I can't agree with you guys I'm afraid. I really like the livery. And DUH the Union Jack is part of your freaking flag you Aussies... did you happen
44 ClassicLover : As people keep repeating - SQ owns 49% of Virgin Atlantic and it was a stipulation that Virgin Blue only be used within Australia. They are not permi
45 Sevenair : You are kidding? You choose an airline on how good it looks and sounds??? That is the strangest thing I have heard in a very long time!
46 Tullamarine : Blue could not be used in the name due to objections from JetBlue which would have meant the name could not be marketed in the US. I don't mind the li
47 PITRules : The Southern Cross looks more like the one on New Zealand's flag than Australia's (?????).
48 Airbear : That's it !!! It was bothering me all of yesterday, but now at last I know what the V Aust. tail graphics remind me of. Namely, if you substitute the
49 Cjbmibe : Just one thing guys - its not the union jack... until it has an ocean ditching. Its the Union Flag unless its aboard a ship. Otherwise I think its a g
50 Bill142 : An SMH article this morning suggests that V Australia was choose because it is compartively easier to rebrand to Virgin Australia should SQ sell its
51 Post contains images HKGKaiTak : Ah, the name kinda makes sense now. We are/were/will be trying to become a republic and lose the Union Jack/Flag thingy altogether - like you Canucks
52 Airbear : Hi HKGKaiTak, just off the topic a little, but since you brought it up ... who exactly is the "We" you refer to, when talking of a possible future Rep
53 Quetzal : Everyone has an opinion..... this colour scheme is way better than QF's! ... except, what is the Union Jack all about?
54 Post contains images VHECA : Hello all, This is my very post on A.net and have been a long time reader of these forums. Understanding that this is quite Australian to colluq. ever
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