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What Would You Call British Midland?  
User currently offlineJonnyboy From United Kingdom, joined Jul 2000, 220 posts, RR: 0
Posted (13 years 9 months 3 days 16 hours ago) and read 1639 times:

Obivously for now, British Midland will be OK, but rumour has it they want to change their name once they start flying transatlantic next year. Lufthansa has apparently told them to keep their 'British' image.

Personally I would keep it simple and go for 'British International'

I read they were thinking of 'Bluebird' uuhhhhh

18 replies: All unread, jump to last
 
User currently offlineEnglandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3
Reply 1, posted (13 years 9 months 3 days 15 hours ago) and read 1615 times:

I like British International but there's already a British International Helecopters.

My ideas are:
-Air Great Britain
-Kingdom Air
-UK Airways (if US Airways just become United)
-Air UK (I know there's already been one, but there was a British European before the present one)
-Anglo-world

An 'initial name' eg BM would make it seem like a crappy charter.

Bluebird- Ha, ha, ha!

I agree that they should keep the British image, but that doesn't mean they have to be blue. I'd love to see a nice green plane. No, don't all say yuk. A nice forest green, but not as dark as that on City Bird.
If they went all white or all grey it would be dreadfull.

However if somethings not broken, there's no point in trying to fix it.
They should stay British Midland.

Jamie.


User currently offlineEnglandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3
Reply 2, posted (13 years 9 months 3 days 15 hours ago) and read 1608 times:

I forgot, Anglo referes only to England, so that would be a bad idea.

User currently offlineAa737 From United States of America, joined Oct 1999, 849 posts, RR: 0
Reply 3, posted (13 years 9 months 3 days 15 hours ago) and read 1607 times:

They should just keep the name British Midland. Thats a fine name, why bother changing it?

If they change their name i would be as disapointed as when BA started removing the world colors from the planes.


User currently offlineJonnyboy From United Kingdom, joined Jul 2000, 220 posts, RR: 0
Reply 4, posted (13 years 9 months 3 days 14 hours ago) and read 1593 times:

Its just that they don't want to fly to the US from Northwest and Southeast cities (London/Manchester) and be called British Midland. It's like Air Midwest flying into Heathrow.

But I agree BM has a good brand and should build rather than destroy


User currently offlineTWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 5, posted (13 years 9 months 3 days 14 hours ago) and read 1590 times:

I like "Bluebird", I think its a fresh quirky name...but you won't see it ever. 20% BM owner Lufthansa warned them not to remove "British" from the name and explicity said "Bluebird" was too boring.

I agree with the above posters that the name is fine and well recognized, no need to change it. However, to put it into perspective for our American friends here the name would be similar to that on a US carrier of "American Midwest" so I do see where Sir Bishop is contemplating a more worldly name.

No offense but I think British International is just as bland and awful.


User currently offlineBritair From United Kingdom, joined Aug 1999, 933 posts, RR: 15
Reply 6, posted (13 years 9 months 3 days 14 hours ago) and read 1587 times:

What's wrong with British Midland? Surely Americans aren't that ignorant not to take the corporate name so literally - if so why is there Northwest operating a hub out of Memphis (neither north nor west!) or Southwest flights in the east or Alaska Airlines flights from California to Mexico!!! I think it is a sad excuse to pay image consultants bucket loads of money to come up with the conclusion in the end that British Midland will do just fine!!!

 

Cheers


User currently offlineTupolev154B2 From United States of America, joined Jun 2000, 1332 posts, RR: 2
Reply 7, posted (13 years 9 months 3 days 14 hours ago) and read 1581 times:

And I'm sure the new name would become as well known as the old one...

IMO the BM name is already well-known enough for them to build on it instead of destroy it.


User currently offlineContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 13
Reply 8, posted (13 years 9 months 3 days 14 hours ago) and read 1579 times:

British Midland.

User currently offlineParisien From France, joined Dec 2000, 823 posts, RR: 1
Reply 9, posted (13 years 9 months 3 days 14 hours ago) and read 1576 times:

British Midland is fine....look at some of the Chinese airlines which somehow manages to keep their regional name origins...China Southern...China eastern..
That said, I also like British International...or British Midland International ?
What is the equivalent of Midland in France ?
is it like France Bretagne or France Normandy ?
Qantas also contains references to regional names...so maybe BM should become BRIMIA (British Midland International Airline) BRIMIAIR ? BRIMMIN ? Whats in a name ? A lot I guess ....BMI initials I found not at all charter like...remember Virgin? The name now does not sound so strange as at the beginning.


User currently offlineScotty From UK - Scotland, joined Dec 1999, 1875 posts, RR: 3
Reply 10, posted (13 years 9 months 3 days 13 hours ago) and read 1572 times:

Nothing wrong with British Midland. Any change would mean that they would lose their identity. Keep the name and the superb colour scheme.

User currently offlineZrs70 From United States of America, joined Dec 2000, 3171 posts, RR: 9
Reply 11, posted (13 years 9 months 3 days 13 hours ago) and read 1571 times:

Problem now is the initials:

BM.

Isn't that a bodily function?



14 year airliners.net vet! 2000-2013
User currently offlineFqtv From United Kingdom, joined Oct 2000, 156 posts, RR: 0
Reply 12, posted (13 years 9 months 3 days 13 hours ago) and read 1566 times:

I think that they should keep British in their name, but take out the Midland bit as is does make them sound like a regional airline. I think they should just call it "British MI" - sounds good?
Cheers, Fqtv


User currently offlineTWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 13, posted (13 years 9 months 3 days 12 hours ago) and read 1564 times:

Whats in name?

Yahoo was a chocolate drink 6 years ago....

Gap was something in between your teeth....

You make a name, the name doesn't make you.


User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1298 posts, RR: 7
Reply 14, posted (13 years 9 months 2 days 22 hours ago) and read 1553 times:

Im against any change (i live in the midlands), but that has nothing top do with my opinion.
Anywau if they changed their name they would change their c/s and that would be tragic cus the c/s is really good.
On the other hand if they call it 'Bluebird' then their BD flight code would be more relavant!


User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24936 posts, RR: 56
Reply 15, posted (13 years 9 months 2 days 17 hours ago) and read 1539 times:

People outside of the UK may not know this but British Midlands two letter code is BD. Just thought I would point it out.
:D



When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlineHaanZ From New Zealand, joined May 2000, 171 posts, RR: 0
Reply 16, posted (13 years 9 months 2 days 14 hours ago) and read 1532 times:

BritAir.

Just one of my plain boring thoughts coming up here.



User currently offlineWishihadalife From , joined Dec 1969, posts, RR:
Reply 17, posted (13 years 9 months 2 days 7 hours ago) and read 1522 times:

How about "Jack"?

Imagine that - an airline named "Jack".


User currently offlineAirman99o From Canada, joined Aug 1999, 975 posts, RR: 1
Reply 18, posted (13 years 9 months 2 days 6 hours ago) and read 1516 times:

I think that British MidWorld would be a good one. Just my thoughts. but they should stay blue. I hate to see sooooooo many white planes, mind you some look good but there are too many. Keep with the blue and just change some of the minor details.

airman99o



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