Jonnyboy From United Kingdom, joined Jul 2000, 220 posts, RR: 1 Posted (12 years 5 months 2 days 20 hours ago) and read 901 times:
Obivously for now, British Midland will be OK, but rumour has it they want to change their name once they start flying transatlantic next year. Lufthansa has apparently told them to keep their 'British' image.
Personally I would keep it simple and go for 'British International'
Englandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3 Reply 1, posted (12 years 5 months 2 days 19 hours ago) and read 877 times:
I like British International but there's already a British International Helecopters.
My ideas are:
-Air Great Britain
-Kingdom Air
-UK Airways (if US Airways just become United)
-Air UK (I know there's already been one, but there was a British European before the present one)
-Anglo-world
An 'initial name' eg BM would make it seem like a crappy charter.
Bluebird- Ha, ha, ha!
I agree that they should keep the British image, but that doesn't mean they have to be blue. I'd love to see a nice green plane. No, don't all say yuk. A nice forest green, but not as dark as that on City Bird.
If they went all white or all grey it would be dreadfull.
However if somethings not broken, there's no point in trying to fix it.
They should stay British Midland.
Jonnyboy From United Kingdom, joined Jul 2000, 220 posts, RR: 1 Reply 4, posted (12 years 5 months 2 days 18 hours ago) and read 855 times:
Its just that they don't want to fly to the US from Northwest and Southeast cities (London/Manchester) and be called British Midland. It's like Air Midwest flying into Heathrow.
But I agree BM has a good brand and should build rather than destroy
TWAneedsNOhelp From , joined Dec 1969, posts, RR: Reply 5, posted (12 years 5 months 2 days 18 hours ago) and read 852 times:
I like "Bluebird", I think its a fresh quirky name...but you won't see it ever. 20% BM owner Lufthansa warned them not to remove "British" from the name and explicity said "Bluebird" was too boring.
I agree with the above posters that the name is fine and well recognized, no need to change it. However, to put it into perspective for our American friends here the name would be similar to that on a US carrier of "American Midwest" so I do see where Sir Bishop is contemplating a more worldly name.
No offense but I think British International is just as bland and awful.
Britair From United Kingdom, joined Aug 1999, 933 posts, RR: 17 Reply 6, posted (12 years 5 months 2 days 18 hours ago) and read 849 times:
What's wrong with British Midland? Surely Americans aren't that ignorant not to take the corporate name so literally - if so why is there Northwest operating a hub out of Memphis (neither north nor west!) or Southwest flights in the east or Alaska Airlines flights from California to Mexico!!! I think it is a sad excuse to pay image consultants bucket loads of money to come up with the conclusion in the end that British Midland will do just fine!!!
Tupolev154B2 From United States of America, joined Jun 2000, 1332 posts, RR: 2 Reply 7, posted (12 years 5 months 2 days 17 hours ago) and read 843 times:
And I'm sure the new name would become as well known as the old one...
IMO the BM name is already well-known enough for them to build on it instead of destroy it.
ContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 15 Reply 8, posted (12 years 5 months 2 days 17 hours ago) and read 841 times:
Parisien From France, joined Dec 2000, 819 posts, RR: 2 Reply 9, posted (12 years 5 months 2 days 17 hours ago) and read 838 times:
British Midland is fine....look at some of the Chinese airlines which somehow manages to keep their regional name origins...China Southern...China eastern..
That said, I also like British International...or British Midland International ?
What is the equivalent of Midland in France ?
is it like France Bretagne or France Normandy ?
Qantas also contains references to regional names...so maybe BM should become BRIMIA (British Midland International Airline) BRIMIAIR ? BRIMMIN ? Whats in a name ? A lot I guess ....BMI initials I found not at all charter like...remember Virgin? The name now does not sound so strange as at the beginning.
Fqtv From United Kingdom, joined Oct 2000, 153 posts, RR: 0 Reply 12, posted (12 years 5 months 2 days 16 hours ago) and read 828 times:
I think that they should keep British in their name, but take out the Midland bit as is does make them sound like a regional airline. I think they should just call it "British MI" - sounds good?
Cheers, Fqtv
Jmc757 From United Kingdom, joined Mar 2000, 1296 posts, RR: 8 Reply 14, posted (12 years 5 months 2 days 2 hours ago) and read 815 times:
Im against any change (i live in the midlands), but that has nothing top do with my opinion.
Anywau if they changed their name they would change their c/s and that would be tragic cus the c/s is really good.
On the other hand if they call it 'Bluebird' then their BD flight code would be more relavant!
Airman99o From Canada, joined Aug 1999, 969 posts, RR: 2 Reply 18, posted (12 years 5 months 1 day 10 hours ago) and read 778 times:
I think that British MidWorld would be a good one. Just my thoughts. but they should stay blue. I hate to see sooooooo many white planes, mind you some look good but there are too many. Keep with the blue and just change some of the minor details.
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