A340Spotter From United States of America, joined Jul 2003, 1974 posts, RR: 26 Posted (5 years 10 months 4 weeks 1 day 20 hours ago) and read 3687 times:
Basically, Oak Hill Capital Partners, the portfolio holders of Cargo360 out of Seattle have purchased Southern Air Holdings, Inc. out of Norwalk, CT. From the sounds of things, Southern Air management, directors, etc. will be retained and the company will continue to be called Southern Air.
So, the lovely grey/maroon 747s (and were to be 777 freighter operators with an unannounced order for 6-see the release) will eventually vanish from the ramps and sky.
JSD
"Irregardless, it's a Cat III airplane, we don't need an alternate!"
Airfinair From United States of America, joined Dec 1999, 650 posts, RR: 2 Reply 1, posted (5 years 10 months 4 weeks 1 day 20 hours ago) and read 3648 times:
747fan From United States of America, joined Jun 2007, 1165 posts, RR: 1 Reply 2, posted (5 years 10 months 4 weeks 1 day 19 hours ago) and read 3635 times:
Unfortunately, if the Southern Air name is retained, their rather boring livery will likely be retained too in favor of Cargo 360's distinctive gray and white.
OB1504 From United States of America, joined Jul 2004, 2975 posts, RR: 8 Reply 3, posted (5 years 10 months 4 weeks 1 day 18 hours ago) and read 3584 times:
Why not just paint the aircraft in Cargo 360 livery with "Southern Air" titles?
BlueFlyer From United States of America, joined Jan 2006, 3160 posts, RR: 1 Reply 4, posted (5 years 10 months 4 weeks 1 day 18 hours ago) and read 3558 times:
Because
1) It would confuse the heck out of everyone who doesn't read a.net
2) Southern Air has more planes than Cargo 360 ergo it is cheaper to repaint Cargo 360's fleet.
Tugger From United States of America, joined Apr 2006, 4664 posts, RR: 7 Reply 5, posted (5 years 10 months 4 weeks 1 day 17 hours ago) and read 3532 times:
Quoting BlueFlyer (Reply 4):
2) Southern Air has more planes than Cargo 360 ergo it is cheaper to repaint Cargo 360's fleet.
I disagree, not to be argumentative but with the same argument that is used for the Delta constant rebranding not having a significant impact. All planes need to have their paint jobs refreshed/repainted, so over time there is no savings or additional cost.
Not to say they won't key the Southern livery for the other reasons stated. We can only hope, but I agree that passionless moneymen (and women ) will likely not care about "the looks".
Tug
I don’t know that I am unafraid to be myself, but it is hard to be somebody else. -W. Shatner
Cloudyapple From Hong Kong, joined Jul 2005, 2425 posts, RR: 9 Reply 6, posted (5 years 10 months 4 weeks 1 day 17 hours ago) and read 3516 times:
Who cares how freighters look? The freight they carry? Even UPS (one of the most uptight about its corporate image) flies some of theirs in white. Cathay's stripped them bare and applied cheap polish. They look $hit. Some can't even be bothered to repaint theirs from their previous owners' colours. The only ones who do care are the ground controllers. But if they can handle the myriad of BA World Tails (not implying they like them one bit) then there's no problem with an Emirates Cargo in TNT colours.
IFlyATA From United States of America, joined Dec 2005, 236 posts, RR: 3 Reply 8, posted (5 years 10 months 4 weeks 8 hours ago) and read 3287 times:
There was a lot of talk about this in the office yesterday, a lot of employees have been worried the last few weeks amid rumors of this, because they didn't want to have to move HQ or anything. It doesn't look like that will be the case though.
Most of us in operations spent the afternoon yesterday "oo"-ing and "ah"-ing over what Oak Hill owns...we're thinking free burgers from Burger King!
Hamlet69 From United States of America, joined Mar 2000, 2669 posts, RR: 59 Reply 9, posted (5 years 10 months 4 weeks 7 hours ago) and read 3261 times:
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From United States of America, joined Jul 2003, 1974 posts, 
) will likely not care about "the looks".
From Hong Kong, joined Jul 2005, 2425 posts, 
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