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Cargo360 Buys Southern Air, Southern Name Retained  
User currently offlineA340Spotter From United States of America, joined Jul 2003, 1979 posts, RR: 24
Posted (6 years 11 months 2 weeks 6 days 10 hours ago) and read 4409 times:

http://biz.yahoo.com/prnews/070726/nyth136.html?.v=99

Basically, Oak Hill Capital Partners, the portfolio holders of Cargo360 out of Seattle have purchased Southern Air Holdings, Inc. out of Norwalk, CT. From the sounds of things, Southern Air management, directors, etc. will be retained and the company will continue to be called Southern Air.

So, the lovely grey/maroon 747s (and were to be 777 freighter operators with an unannounced order for 6-see the release) will eventually vanish from the ramps and sky.

JSD


"Irregardless, it's a Cat III airplane, we don't need an alternate!"
9 replies: All unread, jump to last
 
User currently offlineAirfinair From United States of America, joined Dec 1999, 667 posts, RR: 1
Reply 1, posted (6 years 11 months 2 weeks 6 days 9 hours ago) and read 4370 times:

Lets just hope that this....


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Photo © Adam Wright



doesn't turn into this....


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Photo © Jakub Sulima



I sure would miss Cargo360's livery! This would be a great opportunity for Southern Air to change their branding.



ORD,MDW,IND,ARB,AMS,AUS,ANQ,DTW,DEN,PHL,PIT,MIA,GPT,SAN,PHX,LAX,SFO,OAK,SEA,LAS,SLC,SMF,ATL,MEM,BOS,MHT,JFK,EWR,LGA,NASâ
User currently offline747fan From United States of America, joined Jun 2007, 1184 posts, RR: 1
Reply 2, posted (6 years 11 months 2 weeks 6 days 9 hours ago) and read 4357 times:

Unfortunately, if the Southern Air name is retained, their rather boring livery will likely be retained too in favor of Cargo 360's distinctive gray and white.

User currently offlineOB1504 From United States of America, joined Jul 2004, 3291 posts, RR: 9
Reply 3, posted (6 years 11 months 2 weeks 6 days 8 hours ago) and read 4306 times:

Why not just paint the aircraft in Cargo 360 livery with "Southern Air" titles?

User currently offlineBlueFlyer From United States of America, joined Jan 2006, 3900 posts, RR: 2
Reply 4, posted (6 years 11 months 2 weeks 6 days 8 hours ago) and read 4280 times:
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Because
1) It would confuse the heck out of everyone who doesn't read a.net
2) Southern Air has more planes than Cargo 360 ergo it is cheaper to repaint Cargo 360's fleet.



I've got $h*t to do
User currently onlineTugger From United States of America, joined Apr 2006, 5375 posts, RR: 8
Reply 5, posted (6 years 11 months 2 weeks 6 days 7 hours ago) and read 4254 times:

Quoting BlueFlyer (Reply 4):

2) Southern Air has more planes than Cargo 360 ergo it is cheaper to repaint Cargo 360's fleet.

I disagree, not to be argumentative but with the same argument that is used for the Delta constant rebranding not having a significant impact. All planes need to have their paint jobs refreshed/repainted, so over time there is no savings or additional cost.

Not to say they won't key the Southern livery for the other reasons stated. We can only hope, but I agree that passionless moneymen (and women  Wink ) will likely not care about "the looks".

Tug



I don’t know that I am unafraid to be myself, but it is hard to be somebody else. -W. Shatner
User currently offlineCloudyapple From Hong Kong, joined Jul 2005, 2454 posts, RR: 9
Reply 6, posted (6 years 11 months 2 weeks 6 days 6 hours ago) and read 4238 times:

Who cares how freighters look? The freight they carry? Even UPS (one of the most uptight about its corporate image) flies some of theirs in white. Cathay's stripped them bare and applied cheap polish. They look $hit. Some can't even be bothered to repaint theirs from their previous owners' colours. The only ones who do care are the ground controllers. But if they can handle the myriad of BA World Tails (not implying they like them one bit) then there's no problem with an Emirates Cargo in TNT colours.


A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
User currently offlineCX flyboy From Hong Kong, joined Dec 1999, 6573 posts, RR: 55
Reply 7, posted (6 years 11 months 2 weeks 6 days 5 hours ago) and read 4190 times:

I actually think the Silver Bullets look fantastic, especially on a sunny day!

User currently offlineIFlyATA From United States of America, joined Dec 2005, 238 posts, RR: 3
Reply 8, posted (6 years 11 months 2 weeks 4 days 22 hours ago) and read 4009 times:

There was a lot of talk about this in the office yesterday, a lot of employees have been worried the last few weeks amid rumors of this, because they didn't want to have to move HQ or anything. It doesn't look like that will be the case though.

Most of us in operations spent the afternoon yesterday "oo"-ing and "ah"-ing over what Oak Hill owns...we're thinking free burgers from Burger King!  Wink



ATA - an honestly different airline.
User currently offlineHamlet69 From United States of America, joined Mar 2000, 2724 posts, RR: 58
Reply 9, posted (6 years 11 months 2 weeks 4 days 21 hours ago) and read 3983 times:

Quoting A340Spotter (Thread starter):
and the company will continue to be called Southern Air

Damn!! When Oak Hill announced their order for 6 777-200F's, I was really looking forward to seeing them in Cargo360's beautiful livery. . . Sad


Regards,

Hamlet69



Honor the warriors, not the war.
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