Ayubogg From UK - Scotland, joined Mar 2007, 216 posts, RR: 0 Posted (6 years 4 months 6 days 15 hours ago) and read 2325 times:
I always enjoyed airline commercials on TV. No matter if they were serious, funny, or both, I loved them all. Here in the USA the most recent commercials I can remember seeing are by AA with the slogan "we know why you fly" and further back the UA commercials with the animated people and the Rhapsody in Blue piano piece. I also remember BA having commercials here and vividly remember the one of the guy that goes to bed in the middle of New York saying "good night New York" and waking up in the middle of Piccadilly Circus and saying "good morning London". I loved this commercial!
Anyways, whatever happened to the commercials here in American TV? Is it the same in other parts of the world? What airlines have commercials on TV right now? My theory is that thanks to more Internet access, and travel web sites doing so much of the airlines sales, they stopped paying so much on advertising. I still see them in travel magazines and they only make me wonder...
I would like to see more foreign airlines advertising here in the USA and I can only think of BA doing this in my memory. What other airline has advertised here? I know its a lot of questions but they just keep coming as I write this.
As a conclusion, I'm sharing with you guys a funny commercial I found a while back:
Lapper From United Kingdom, joined Mar 2002, 1534 posts, RR: 7 Reply 1, posted (6 years 4 months 6 days 4 hours ago) and read 2159 times:
Last airline commercials I saw over here are the bmi ones You can see them on their website, http://www.flybmi.com I think they're still on there. Looks like they were filmed in the US/Canada somewhere.
Falstaff From United States of America, joined Jun 2006, 5877 posts, RR: 28 Reply 3, posted (6 years 4 months 6 days 4 hours ago) and read 2120 times:
WN had some commercials on in Detroit a couple of years ago. They werenrather stupid, in my opinion. They didn't show you anything thatnrelated to flying. On was a picture of a sink with running water. Thennit stated the new low price to BWI.
I heard an NW commercial on the radio just recently.
AirportPlan From United States of America, joined Jan 2004, 469 posts, RR: 3 Reply 4, posted (6 years 4 months 6 days 4 hours ago) and read 2101 times:
With 90% load factors US carrier do not need to advertise to the general public right now. But they are are still chasing higher revenue business passengers. You probably will see more ads soon tauting the new lay flat seats that carrier such as AA, DL and UA are adding. But these ad will probably be targeted at business focused media such as the CNBC and the Wall Streeet Journal.
Typically, when a product becomes commoditized, advertising is pointless. Not saying that is why you're not seeing any TV adverts, but the airline industry here in the U.S. is pretty darn close to being nothing more than a commodity.
Ikramerica From United States of America, joined May 2005, 21310 posts, RR: 60 Reply 12, posted (6 years 4 months 6 days ago) and read 1753 times:
Quoting AirportPlan (Reply 4): With 90% load factors US carrier do not need to advertise to the general public right now. But they are are still chasing higher revenue business passengers. You probably will see more ads soon tauting the new lay flat seats that carrier such as AA, DL and UA are adding. But these ad will probably be targeted at business focused media such as the CNBC and the Wall Streeet Journal.
Very true. Good point. Airlines advertise premium product in newspaper arts/travel/weekend sections and magazines targeted toward those with disposable incomes and who make their travel choices based on product, not price (entirely).
The other marketing is to frequent flyers, trying to win repeat business.
But just advertising to the masses to increase market share is not as big a deal anymore. Everybody is at 85% or higher LF, and an internet search for a flight from X to Y turns up all players anyway, except WN and a couple others. It's these LCCs that need to advertise more, and they do...
Quoting Sketty222 (Reply 5): AA are advertising in the UK at the moment and trying to make us aware of their new business class cabin
International is a whole different animal. tagline stolen from ads you've likely not seen for F9...
Of all the things to worry about... the Wookie has no pants.
Viscount724 From Switzerland, joined Oct 2006, 23154 posts, RR: 23 Reply 14, posted (6 years 4 months 6 days ago) and read 1700 times:
With hundreds of cable channels plus the Internet, I think airline advertising on television is now generally too expensive to reach the desired target audience. It was different when there were just 3 or 4 networks. In Europe about the only airline advertising you see on TV is on the major cable news/information channels like CNN International, and it's not that frequent there.
For products/services where 90% of purchasing decisions are based on who has the lowest price, and everybody can now easily compare prices on the Internet, spending millions of $$ on major TV advertising campaigns isn't the best use of limited marketing budgets.
And if you're promoting your premium products where price isn't as much of a factor (e.g. improved business class seating etc.) it's probably best to advertise in the major business newspapers and magazines where you can include more detailed information about the product. You can't say much in a 30 second TV ad.
Viscount724 From Switzerland, joined Oct 2006, 23154 posts, RR: 23 Reply 16, posted (6 years 4 months 5 days 23 hours ago) and read 1633 times:
Quoting BoeingBoy (Reply 15): Quoting Olympus69 (Reply 11):
Etihad seems to be the only airline advertising in the Toronto market right now. At the risk of being called sexist, they seem to have some beautiful F/As.
Because they have more money to burn and no one to answer to. Most other airlines care about the bottom line more than the IMAGE.
Qatar Airways is the same in GVA currently. They are spending a lot of money on outdoor advertising (billboards etc.) promoting their new GVA-DOH and GVA-EWR routes. But their CEO has stated in interviews that QR has no plans to become profitable for the next several years. Most airlines don't have that luxury.