But being from the west coast, my memory of JetBlue isn't that long. That said I'm sure they came up with more than a couple choices and that one in the first post looks like it would be part of the JetBlue family.
Chumley From United States of America, joined Jul 2007, 124 posts, RR: 0
Reply 5, posted (7 years 8 months 1 week 6 days 7 hours ago) and read 4716 times:
While I don't think that any mocked-up liveries were ever made public, JetBlue was originally named TrueBlue. However, their trademark lawyers determined there would be a conflict with an existing rental car agency, so they went with JetBlue instead. (Interesting how their rewards program is now called TrueBlue).
As a graphic designer, I think it would be fun to see some of the early design concepts that were pitched to management. (JetBlue was working with Landor Associates in San Francisco for their brand identity). I would be surprised if they didn't mock up a few models like the photo that starts this thread.
When B6 started flying JFK-BOS at low introductory fares; I actually had flashbacks to when N.Y. Air offered cheap NYC-BOS service. Unfortunately, I wasn't able to take advantage of those fares both then (when I actually lived in Massachusetts) or now.
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
In my understanding of trademark law, there is not a conflict between things that have the same name if no consumer could reasonably confuse the two. Since cigarettes and airlines are not competitive, they could both have the same name without infringing on each other's copyright.
However since a car rental company and an airline both fall under the general category of "transportation" it was a conflict.
Of course, aside from the legal aspects of it and back to the thread, I would like to have seen a model with a TrueBlue livery as it seems that some time elapsed between when that name was chosen and when they decided it was a problem.
I wonder if the basic designs were the same, with just the different name?
B6JFKH81 From United States of America, joined Mar 2006, 2914 posts, RR: 7
Reply 13, posted (7 years 8 months 1 week 4 days 14 hours ago) and read 2066 times:
JetBlue was called "New Air" while David and his original crew were working out of a hotel room making up the company. One of the original considerations (when they were considering B737's in the early stages) was painting the aircraft like a NYC checker cab...I forget what the name would have been, it was something along the line of "Taxi Air" or "Air Cab" or something like that.
"If you do not learn from history, you are doomed to repeat it"