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JetBlue's Original Livery?  
User currently offlineFlynavy From , joined Dec 1969, posts, RR:
Posted (6 years 11 months 3 weeks 2 days 14 hours ago) and read 4679 times:

Stumbled across this in a Google image search...



The new New York Air, perhaps? Anyone know if this was their original livery idea? Interesting find nonetheless.

13 replies: All unread, jump to last
 
User currently offlineWestJetYQQ From Canada, joined Jan 2007, 2987 posts, RR: 5
Reply 1, posted (6 years 11 months 3 weeks 2 days 14 hours ago) and read 4661 times:

I LIKE IT!!!

That's an interesting find, although I have absolutely no Idea when it's from, or anything.



Will You Try to Change Things? Use the Power that you have, the Power of a Million new Ideas.
User currently offlineNational757 From United States of America, joined Jul 2007, 720 posts, RR: 1
Reply 2, posted (6 years 11 months 3 weeks 2 days 14 hours ago) and read 4651 times:

Very cool find Chris! I don't particularly like it..but I'm sure it would have grown on me just like the current B6 livery did.


Formula 1 Grand Prix Trips: YUL '08, MEL '09, BCN '10, SIN '11, and LGW '12
User currently offlineCageyjames From United States of America, joined Nov 2006, 313 posts, RR: 0
Reply 3, posted (6 years 11 months 3 weeks 2 days 14 hours ago) and read 4633 times:

I'm pretty sure they never used that livery as this is the first A320 they flew:


View Large View Medium
Click here for bigger photo!

Photo © Michael F. McLaughlin



But being from the west coast, my memory of JetBlue isn't that long.   That said I'm sure they came up with more than a couple choices and that one in the first post looks like it would be part of the JetBlue family.

[Edited 2007-08-11 00:01:12]

User currently offlineFlynavy From , joined Dec 1969, posts, RR:
Reply 4, posted (6 years 11 months 3 weeks 2 days 14 hours ago) and read 4574 times:

Sorry, didn't mean to imply they actually flew an aircraft in that livery. What I meant to ask was if this was the original CONCEPT.

User currently offlineChumley From United States of America, joined Jul 2007, 124 posts, RR: 0
Reply 5, posted (6 years 11 months 3 weeks 2 days 13 hours ago) and read 4488 times:

While I don't think that any mocked-up liveries were ever made public, JetBlue was originally named TrueBlue. However, their trademark lawyers determined there would be a conflict with an existing rental car agency, so they went with JetBlue instead. (Interesting how their rewards program is now called TrueBlue).

As a graphic designer, I think it would be fun to see some of the early design concepts that were pitched to management. (JetBlue was working with Landor Associates in San Francisco for their brand identity). I would be surprised if they didn't mock up a few models like the photo that starts this thread.

(If you're interested in the history of JetBlue's branding, there's an interesting article here: http://www.brandchannel.com/features_effect.asp?pf_id=41)


User currently offlinePHLBOS From United States of America, joined Mar 2004, 7511 posts, RR: 24
Reply 6, posted (6 years 11 months 3 weeks 2 days 13 hours ago) and read 4452 times:

Quoting Flynavy (Thread starter):
The new New York Air, perhaps?

When B6 started flying JFK-BOS at low introductory fares; I actually had flashbacks to when N.Y. Air offered cheap NYC-BOS service. Unfortunately, I wasn't able to take advantage of those fares both then (when I actually lived in Massachusetts) or now.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineBoeingBoy From Bouvet Island, joined Jul 2007, 149 posts, RR: 0
Reply 7, posted (6 years 11 months 3 weeks 2 days 13 hours ago) and read 4448 times:

Quoting Chumley (Reply 5):
While I don't think that any mocked-up liveries were ever made public, JetBlue was originally named TrueBlue.

True Blue is a brand of Cigarettes



10% is the best we can do
User currently offlineNycaross From United States of America, joined Nov 2003, 58 posts, RR: 0
Reply 8, posted (6 years 11 months 3 weeks 2 days 13 hours ago) and read 4410 times:

I like the blue apple on the tail. Shows that Jet Blue is proud of New York, it's home town.

User currently offlineChumley From United States of America, joined Jul 2007, 124 posts, RR: 0
Reply 9, posted (6 years 11 months 3 weeks 2 days 12 hours ago) and read 4324 times:

Quoting BoeingBoy (Reply 7):
True Blue is a brand of Cigarettes

In my understanding of trademark law, there is not a conflict between things that have the same name if no consumer could reasonably confuse the two. Since cigarettes and airlines are not competitive, they could both have the same name without infringing on each other's copyright.

However since a car rental company and an airline both fall under the general category of "transportation" it was a conflict.

Of course, aside from the legal aspects of it and back to the thread, I would like to have seen a model with a TrueBlue livery as it seems that some time elapsed between when that name was chosen and when they decided it was a problem.

I wonder if the basic designs were the same, with just the different name?


User currently offlineOwleye From Netherlands, joined Feb 2006, 957 posts, RR: 2
Reply 10, posted (6 years 11 months 3 weeks 2 days 4 hours ago) and read 3973 times:

Quoting Flynavy (Thread starter):
The new New York Air, perhaps? Anyone know if this was their original livery idea? Interesting find nonetheless.

Indeed the brand mark is the one of defunct airline New York Air. Maybe that JetBlue model was just a design proposal, nothing more....



User currently offlineThirteenRight From United States of America, joined Jun 2007, 340 posts, RR: 0
Reply 11, posted (6 years 11 months 3 weeks 1 day 21 hours ago) and read 3824 times:

Quoting Owleye (Reply 10):
Indeed the brand mark is the one of defunct airline New York Air. Maybe that JetBlue model was just a design proposal, nothing more....

Maybe it had something to do with the fact that Dave Barger began his career at New York Air and that when JetBlue was starting they wanted to be "New York's Hometown Airline"?


User currently offlineRikkus67 From Canada, joined Jun 2000, 1624 posts, RR: 1
Reply 12, posted (6 years 11 months 3 weeks 1 day 14 hours ago) and read 2127 times:

I wonder if there was some sort of legal problem with obtaining the New York Air logo? IIRC wasn't New York Air absorbed into Continental? If so, Continental may still own the copyright to the logo.


AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineB6JFKH81 From United States of America, joined Mar 2006, 2877 posts, RR: 7
Reply 13, posted (6 years 11 months 3 weeks 20 hours ago) and read 1838 times:

JetBlue was called "New Air" while David and his original crew were working out of a hotel room making up the company. One of the original considerations (when they were considering B737's in the early stages) was painting the aircraft like a NYC checker cab...I forget what the name would have been, it was something along the line of "Taxi Air" or "Air Cab" or something like that.


"If you do not learn from history, you are doomed to repeat it"
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