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SQ To Put PC In Every Seat On A380  
User currently offlineWGW2707 From United States of America, joined Aug 2003, 1197 posts, RR: 34
Posted (7 years 3 weeks 3 days 9 hours ago) and read 15218 times:

According to this article in Network World, Singapore Airlines will feature PCs for every passenger on the new A380, as part of the KrisWorld entertainment system. The computers will output to the 1280x768 LCD IFE screens, and will run an unspecified Linux operating system furnished by Red Hat.

The systems will feature a USB port, so you'll be able to edit business documents using the StarOffice suite inside the KrisWorld PC, and save them to a flash drive. On the lame side, the remote controls for the system in economy class will consist of a QWERTY keyboard on the backside of the remote control, but you'll be able to plug your own USB keyboard into the USB port or buy one onboard (and that, btw, would be an interesting item to have to add to your carryon baggage, depending on how bulky they are).

I guess this does provide a fairly compelling reason, however, to consider Singapore Airlines, especially in light of the occasional severe restrictions on carryon baggage, such as the one imposed last summer in the UK.

68 replies: All unread, showing first 25:
 
User currently offlineAfterburner From Indonesia, joined Jun 2005, 1211 posts, RR: 1
Reply 1, posted (7 years 3 weeks 3 days 9 hours ago) and read 15109 times:

I think it's the same/similar system as the one they have in their 77Ws. Look at this trip report to see some pictures of the system: SQ 77W New YCL:Truly A Great Way To Fly! (pics!) (by SQ772 Aug 19 2007 in Trip Reports)

User currently offlineCoal From United States of America, joined Aug 2006, 2047 posts, RR: 9
Reply 2, posted (7 years 3 weeks 3 days 9 hours ago) and read 15109 times:

SQ's IFE on the 77W's already allow you to create, edit, and view all kinds of documents.

Cheers
Coal



Nxt Flts: VA SYD-CBR-SYD | QF SYD-DFW | AA DFW-TLH-MIA-DFW | QF DFW-SYD
User currently offlineSFOQQAA From United States of America, joined Aug 2007, 96 posts, RR: 1
Reply 3, posted (7 years 3 weeks 3 days 8 hours ago) and read 14927 times:

SQ gets it! Can't wait till that bird is in service!  Smile

User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17501 posts, RR: 45
Reply 4, posted (7 years 3 weeks 3 days 8 hours ago) and read 14910 times:

Seems a bit much to me--a lot of capital investment for zero return, at least in Y.


E pur si muove -Galileo
User currently offlineWhappeh From United States of America, joined Mar 2006, 1563 posts, RR: 2
Reply 5, posted (7 years 3 weeks 3 days 8 hours ago) and read 14886 times:

Quoting MaverickM11 (Reply 4):
Seems a bit much to me--a lot of capital investment for zero return, at least in Y.

Thats what I was thinking, but they wouldn't do it unless they think it was worth it.



-Travel now, journey infinitely.
User currently offlineCaptaink From Mexico, joined May 2001, 5109 posts, RR: 12
Reply 6, posted (7 years 3 weeks 3 days 7 hours ago) and read 14808 times:

Quoting MaverickM11 (Reply 4):
Seems a bit much to me--a lot of capital investment for zero return, at least in Y.



Quoting Whappeh (Reply 5):
Thats what I was thinking, but they wouldn't do it unless they think it was worth it.

That is why the article had to bring forth the following point.  Big grin

Quote:
Unlike many U.S. airlines, the carrier doesn't view in-flight service as a cost center where cutbacks can be made to reduce losses or boost profits. Instead, Singapore Airlines' latest investments in cabin service are designed to help it stand out from the competition and attract more passengers.



There is something special about planes....
User currently offlineQANTAS077 From Australia, joined Jan 2004, 5855 posts, RR: 39
Reply 7, posted (7 years 3 weeks 3 days 7 hours ago) and read 14748 times:

Quoting WGW2707 (Thread starter):
I guess this does provide a fairly compelling reason, however, to consider Singapore Airlines, especially in light of the occasional severe restrictions on carryon baggage, such as the one imposed last summer in the UK.

blame the governments...not the carriers!



a true friend is someone who sees the pain in your eyes, while everyone else believes the smile on your face.
User currently offlineVasu From United Kingdom, joined Apr 2005, 3916 posts, RR: 0
Reply 8, posted (7 years 3 weeks 3 days 7 hours ago) and read 14717 times:

Quoting QANTAS077 (Reply 7):
blame the governments...not the carriers!

Maybe the poster meant that the need is not necessarily there for someone to bring a laptop onboard... potentially they could just bring a USB stick and read, review, create etc. documents onboard the aircraft via the IFE


User currently offlineGRIVely From United States of America, joined Dec 2006, 139 posts, RR: 0
Reply 9, posted (7 years 3 weeks 3 days 7 hours ago) and read 14717 times:

Hmm, wonder how much commercially valuable information might be carried over a system like that? Maybe that is the real profit center.

Just speculating.

GRIV


User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17501 posts, RR: 45
Reply 10, posted (7 years 3 weeks 3 days 7 hours ago) and read 14634 times:

Quoting Whappeh (Reply 5):
but they wouldn't do it unless they think it was worth it.

Airlines have made mistakes in the past. Remember More Room Throughout Coach?

Quoting Captaink (Reply 6):
That is why the article had to bring forth the following point.

I'm a big believer in that IFE in Y generates zero fare premium, and unless you can charge for some of the services, it isn't worth it.



E pur si muove -Galileo
User currently offlineVasu From United Kingdom, joined Apr 2005, 3916 posts, RR: 0
Reply 11, posted (7 years 3 weeks 3 days 6 hours ago) and read 14502 times:

Quoting MaverickM11 (Reply 10):

I'm a big believer in that IFE in Y generates zero fare premium, and unless you can charge for some of the services, it isn't worth it.

Well SQ thinks differently  Wink


User currently offlineSFOQQAA From United States of America, joined Aug 2007, 96 posts, RR: 1
Reply 12, posted (7 years 3 weeks 3 days 6 hours ago) and read 14494 times:

Quoting MaverickM11 (Reply 10):

Airlines have made mistakes in the past. Remember More Room Throughout Coach?

Comparing AA and SQ or any US based Airline to SQ is like comparing apples to oranges. SQ is able to consistently post great profits and generate huge loyalty among frequent travelers as they continue to put emphasis on the customer experience on their flights. Not everyone can pay for J or F fares across the Pacific, but SQ can command a revenue premium for economy by adding strong inflight amenities and of course some of the best customer service in the world.

The US carriers are playing catch up in that category as most (AA, UA, DL) are just now announcing or installing lie flat seats. SQ focuses on the total customer experience from the airport to the flight and they have the reputation and service level to back it up.

Quoting MaverickM11 (Reply 10):
I'm a big believer in that IFE in Y generates zero fare premium, and unless you can charge for some of the services, it isn't worth it.

I think that works very well for the domestic US airlines as their current economic state provides for limited investment in technology on aircraft. I believe AA anounced a test with inflight wireless access on it's transcon flights for next year. I would expect AA to charge for a service like that. If they want to be competetive to SQ or CX regarding the customer experience on their long haul flights, I would then expect to see something more. I agree that the investment is not worth it when a customer is paying $69 from FLL-PHL unless you can pull in additional revenue. But like "More Room throughout Coach" American Travelers want it all for nothing!


User currently offlineVincewy From Taiwan, joined Oct 2005, 767 posts, RR: 1
Reply 13, posted (7 years 3 weeks 3 days 6 hours ago) and read 14458 times:

Quoting MaverickM11 (Reply 4):
Seems a bit much to me--a lot of capital investment for zero return, at least in Y.

I disagree, what are the odds that a lot of passengers will be switching to SQ even if their fares are a little higher? I guess consumers' mentalities in Asia are a bit different where most of us view bang for the buck, rather than price point alone when choosing products and services. With internet, many of us will be able to do works while aboard, a major time saver.

In the past I've been flying BR and now I'm one of those seriously considering a switch to SQ because of what they did to their 777s.


User currently offlineCaptaink From Mexico, joined May 2001, 5109 posts, RR: 12
Reply 14, posted (7 years 3 weeks 3 days 5 hours ago) and read 14376 times:

Quoting MaverickM11 (Reply 10):
I'm a big believer in that IFE in Y generates zero fare premium, and unless you can charge for some of the services, it isn't worth it.

For domestic US flights it probably isn't worth it. As the average competition doesn't offer it there is no harm done in and airline not putting it in. However in the case of SQ, Y fares also helps keep the airline in business, and the airlines have to keep comping up with innovative ideas, to keep them one step ahead of the competition. Therefore I think it is safe to conclude that in the case of SQ, the investment being made in Y class entertainment may be worth it.



There is something special about planes....
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17501 posts, RR: 45
Reply 15, posted (7 years 3 weeks 3 days 5 hours ago) and read 14289 times:

Quoting SFOQQAA (Reply 12):
Comparing AA and SQ or any US based Airline to SQ is like comparing apples to oranges.

Nowhere did I compare the two.

Quoting Vincewy (Reply 13):
With internet, many of us will be able to do works while aboard, a major time saver.

Who would need to do work onboard, and presumably at their destination or origin, and not already have their own laptop? I can understand the internet and powerport, but the rest seems silly.

Quoting Vincewy (Reply 13):
I guess consumers' mentalities in Asia are a bit different where most of us view bang for the buck,

I find that hard to believe seeing as Asians on average have less disposable income than Americans or EU, and just about every transpac Asian carrier offers at least basic IFE.



E pur si muove -Galileo
User currently offlineWGW2707 From United States of America, joined Aug 2003, 1197 posts, RR: 34
Reply 16, posted (7 years 3 weeks 3 days 4 hours ago) and read 14195 times:

Quoting QANTAS077 (Reply 7):
blame the governments...not the carriers!

I'm not blaming anyone, merely pointing out that SQ's investment in this technology could obviate the problems created in situations where passengers are unable to carry their laptop onboard.


User currently offlineAfterburner From Indonesia, joined Jun 2005, 1211 posts, RR: 1
Reply 17, posted (7 years 3 weeks 3 days 3 hours ago) and read 13945 times:

Quoting MaverickM11 (Reply 15):
I find that hard to believe seeing as Asians on average have less disposable income than Americans or EU, and just about every transpac Asian carrier offers at least basic IFE.

Asians that fly trans-pacific (or trans-atlantic) on carriers like SQ or CX are the ones that are above average (in term of income). They can afford to pay more for some luxury, comfort, and convenience. They don't want to fly on a greyhound bus with wings.

Quoting MaverickM11 (Reply 15):
Who would need to do work onboard, and presumably at their destination or origin, and not already have their own laptop? I can understand the internet and powerport, but the rest seems silly.

It may become handy, especially for A.netters, to write a trip report while they're on a holiday trip and leave their laptops at home .  Smile


User currently offlineHaggis79 From Germany, joined Jun 2006, 1096 posts, RR: 1
Reply 18, posted (7 years 3 weeks 3 days 3 hours ago) and read 13821 times:

Quoting MaverickM11 (Reply 10):
I'm a big believer in that IFE in Y generates zero fare premium, and unless you can charge for some of the services, it isn't worth it.

well, I beg to differ.... I've flying from Germany to the US quite frequently the recent years and I chose to travel with Skyteam over Star because AF offers a better inflight product in Y than LH does, and within Skyteam I try to get on an AF operated flight whenever possible (as opposed to a DL operated one) for that exact reason... an I guess I'm not the only one...



300 310 319/20/21 332/3 343 AT4/7 143 B19 732/3/4/5/G/8/9 742/4 752/3 763/4 77E/W CR2/7/9 D95 E45/70 F50 F70 100 M11 M90
User currently offlineAbba From Denmark, joined Jun 2005, 1341 posts, RR: 2
Reply 19, posted (7 years 3 weeks 3 days 2 hours ago) and read 13315 times:

I think that there is also some different strategies in how an established airlines compete with the LCC carriers. In the US frequency seems to be the key word - with a level of service not significantly better than what can be had on a LCC - and the price that is payed by the airline for that model is a number of flights flown for competitive reasons rather than for revenue.

SQ and a few other Asian carriers are WB only airlines. They fly significantly "thinner" schedules with much bigger planes that have very good load factors in general. And what they offer is a significant better service than what the LCC offers.

It seems that the Asian model of SQ et al rather than the US one is the way of the future.

Abba


User currently offlineD328 From United States of America, joined Jul 2007, 307 posts, RR: 0
Reply 20, posted (7 years 3 weeks 3 days 1 hour ago) and read 13024 times:

To me stuff like this makes flying that much better...Just knowing you have the option to use it makes its great. If you think its too much just go fly the LCC's. So why does everyone complain when there is nothing offered and now people are complaining because the airline is putting a service in for the pax?

I hope airlines keep putting more in their planes to draw people away from the LCC's.


User currently offlineCX777Fan From Australia, joined Feb 2005, 296 posts, RR: 1
Reply 21, posted (7 years 3 weeks 3 days ago) and read 12351 times:

Quoting MaverickM11 (Reply 15):
I find that hard to believe seeing as Asians on average have less disposable income than Americans or EU, and just about every transpac Asian carrier offers at least basic IFE.

Ummm. I think not. Do a search on PPP (purchasing power parity). You'll find the bulk of the top ten are EU nations. The US is number 3. Hong Kong makes the top 10, Japan and Singapore are not far behind. Per capita GDP figures show similar trends.

Also, if we're talking consumer expectations in international flights, I think you'll find that consumers in wealthy Asian nations would certainly have higher and more sophisticated expecations based on wider international travelling experience (the old statistic of 10% of Americans holding a passport comes to mind). No doubt this has a lot to do with the reason why SQ really is arguably the leader in terms of inflight service and their nearest rivals are most likely from within the region. Even most 2nd tier Asian and EU cariers are far more inovative and effective in delivering a quality service "product" to their passengers than US cariers who are forever playing catch up.


User currently offlineSailorOrion From Germany, joined Feb 2001, 2058 posts, RR: 6
Reply 22, posted (7 years 3 weeks 3 days ago) and read 12193 times:

Considering an AVOD system basically is already a PC (many of them running linux), the changes required are only minimal.

SailorOrion


User currently offlineOA260 From Ireland, joined Nov 2006, 26978 posts, RR: 57
Reply 23, posted (7 years 3 weeks 2 days 23 hours ago) and read 11975 times:

Quoting Haggis79 (Reply 18):
well, I beg to differ.... I've flying from Germany to the US quite frequently the recent years and I chose to travel with Skyteam over Star because AF offers a better inflight product in Y than LH does, and within Skyteam I try to get on an AF operated flight whenever possible (as opposed to a DL operated one) for that exact reason... an I guess I'm not the only one...

If flying in Y I also choose carriers that have PTV's even if the fare was more. Nothing worse then being bored as hell for 8 or 9 hours.

On another note Im just wondering if SQ saves the documents and what about privacy issues. You wouldnt want to edit or compose anything like a business deal or new marketing campaign just in case . Would the info get wiped after each flight???


User currently offlineSQ772 From Singapore, joined Nov 2001, 1792 posts, RR: 5
Reply 24, posted (7 years 3 weeks 2 days 23 hours ago) and read 11935 times:

Over in my part of the world, consumers are fickle, and whoever offers the most attractive product wins. Asian consumers are increasingly becoming more savvy, and they recognize quality for what it's worth, even if it comes at a higher price. The same goes for me.

5 years ago, having a PTV in Y class was already a big deal. I would do anything to get myself on SQ because they were one of the few carriers offering PTVs in all classes. When SQ started introducing AVOD in all classes in 2002, it changed the way I viewed PTVs; and how I spent my time onboard flights. All these changes impacted who I choose to fly with.

SQ recognises the fact that little amenities onboard does make a difference to most passengers. And they know too that once passengers are hooked onto these new features, it would be difficult for them to revert to something lesser. I for one, am hooked on SQ, and asking me to fly long haul with no PTV would be unthinkable.

And the fact that they (SQ) are continuously upgrading their product, and introducing new gadgets ensures that they are always ahead of the competition and have a loyal following of passengers ever willing to fork out premium fares just to enjoy these products and services.

[Edited 2007-08-27 11:08:14]


There's always a better way to fly...
25 JoeCanuck : That's why SQ is number one. They've learned the lesson that taking care of the passenger, (even back in goat class), earns them loyal, repeat custome
26 B747-4U3 : It might not generate higher fares, but it will certainly help you put bums on seats, therefore leading to an overall increase in revenue...and the f
27 Post contains images Coal : I've only flown in Economy back to the US from Singapore twice. Once on SQ, once on UA. I will never, ever again fly any other airline than SQ as lon
28 Flybyguy : Hopefully you pay for business or first out of pocket to make such an arrogant remark. SQ is definitely in the top 5 for a reason.... and a full econ
29 EDICHC : I flew SQ for the first time 2 years ago, since I am hardly able to afford J class fares Y is the only option for me and I have always had to be very
30 Nimish : Exactly - almost all IFE systems have a Linux PC that can run different software on it. StarOffice is a stable software on Linux. The main change tha
31 EDICHC : In all fairness to SQ I would not even say that you are talking about premium fares, often their fares (on the two main routes I travel anyway) are e
32 Col : Have used the system on the 77W, in economy, and it is very good, especially when the battery runs down on your laptop. The keyboard on the handset is
33 QantasAirways : I agree with SQ always looking after the customer.. My first flight ever was with SQ and all the airlines I flew afterwards seemed lesser. In any case
34 Post contains images EDICHC : Exactly the point I was making earlier. SQ have a way of making you feel valued as a customer, even if you are flying on a 'lowest form of life' tick
35 GeorgiaAME : If Y delivers so little profit to the airlines, why do the builders and the airlines themselves insist on putting so many Y class seats in all of the
36 Kalvado : Why everyone is so sure that PC in a seatback is a major expense compared to regular IFE? These days technology is cheap - and we're not talking about
37 Tdscanuck : MaverickM11 asserted that the IFE has zero fare premium, not Y class as a whole. Y class does make money, but not nearly as much (per seat) as J/F. Y
38 AlexPorter : You can get neat USB-compatible flat keyboard pads that roll-up. I've only seen them once or twice, but they are highly portable and yet about the si
39 Post contains images MaverickM11 : And yet LH is one of the most profitable airlines in the world Is that not exactly what I said? But UA and NW still pack them in with their crap Y pr
40 YULWinterSkies : a great Y product allows them to sell more easily the last (=expensive) Y seats. When you go cheapest, maybe IFE does not matter, but when you have n
41 Abba : per seat - well - they should as a J/F seats take up much more space than Y seats. At the same time there is much more investment in J/F seats in ter
42 Corey07850 : Personally I wouldn't use it because I wouldn't want the person next to me looking at the documents I was working on. With a laptop you can at least t
43 SQ772 : Yes I agree that UA and NW packs them in in their, as you rightly said, crap product... but at what price? If UA or NW offered tickets at the same pr
44 BoeingBoy : Baloney - If it acts like a cost center and quacks like a cost center, its a COST CENTER
45 Col : Yep, the overrun when SQ and the rest are full, then you are forced onto UA and NW - Sorry couldn't resist! You are right that NW and UA are busy, ev
46 Max999 : BoeingBoy, what the article is referring to is a cultural attitude of the US airlines to view cabin service as a cost center. On the other hand, for
47 Lesismore : Yes, indeed. It is obvious that the SQ in-flight product is superior to any US-based airline, but remember this, all of SQ flights are international.
48 Viscount724 : Twice as long??? SIN-NRT is about 7 hours in each direction, not much different than JFK-LHR, at least westbound against usual winds. Eastbound can b
49 Col : I think people are actually only comparing the US International product versus SQ. SQ does not have the requirement for a domestic airline, but their
50 Post contains images PlaneHunter : If IFE in Y wasn't somehow useful for their business, some 90 airlines wouldn't have introduced more or less advanced systems with PTVs over the last
51 UN_B732 : And United & NW, not doing any personal IFE in the back of their 744s. -A
52 Post contains images MaverickM11 : It probably is useful on some level--perhaps it keeps passengers sedated and out of the aisles--but I doubt that it makes any difference to the botto
53 RedFlyer : I think the "worth" comes from being the first to have bragging rights. It's what SQ does consistently that sets them apart from other carriers. And
54 Ctbarnes : NW experimented with personal IFE in the early 90's but abandoned it because early systems were found to be too unreliable. I remember flying in an N
55 PlaneHunter : For some reason their management finally decided to install PTVs - and I doubt that "herd mentality" was the driving factor. PH
56 Abba : If my memory serves me well I think that in the name of security certain airports in Europe prohibited carry on laptops. LHR being amongst them. I ha
57 MaverickM11 : Not lately (see also F9), and certainly not as profitable as PTV-less WN, or even some of the legacy carriers. I suspect it's more the ancillary bene
58 Lesismore : Thanks, I agree. What is Silkair? Sorry for my lack of knowledge. Maybe so, but they are working to improve their international product. They will be
59 Post contains links Ctbarnes : Silkair is SQ's regional subsidiary. Here's a quick blurb from their website: http://www.silkair.com/mbe/en_UK/content/corporate/index.jsp True enoug
60 Lesismore : So true. Recently, I flew CO to BRO from ONT, and on the leg from ONT to IAH and back, they served a small hot meal (sandwich or pizza, salad, cookie
61 JoeCanuck : If they competed in Asia, they'd have PTV. How many European carriers have personal IFE in Y? When more of their competition has it, they'll get it t
62 Post contains images EDICHC : Very short I think!
63 MaverickM11 : What do you mean *IF* they competed in Asia?
64 JoeCanuck : Where do they compete? A plane or two a day, mostly from people connecting through FRA. They are one of the biggest beneficiaries of LHR's continuing
65 Post contains images 198467 : very much like VFR operations
66 Post contains images EDICHC : One and only long-haul trip i made with LH, EDI-FRA-(CAN)-MNL Tried it once as it afforded me the option of avoiding LHR. Marginally cheaper than SQ
67 Col : Think you mean MRT? Another option for EDI is via MAN on SQ.
68 MaverickM11 : LH has the most daily seats between Europe and Asia--twice that of SQ.
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