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Why Not Sell Airport Names (in The US)?  
User currently offlineSirDeath From United States of America, joined Jul 2007, 88 posts, RR: 0
Posted (7 years 3 weeks 5 days 7 hours ago) and read 5166 times:

It's a very common practice in the United States to sell the naming rights to a sports arena to generate extra revenue to fund capital improvements or to defer construction costs. For example, the stadium in Tampa is named Raymond James Stadium, not after any one person, but after Raymond James Financial, Inc. So, why not sell the naming rights to airports to fund capital improvements? ATL could become Coca Cola INTL, ORD could become Motorola INTL, and DFW could become ExxonMobil INTL. These are just examples of course, but for sale to the highest bidder. Proceeds could be used to fund everything from building new terminals to starting new runways. Do you think this would be a good idea?

61 replies: All unread, showing first 25:
 
User currently offlineBok269 From United States of America, joined May 2007, 2104 posts, RR: 0
Reply 1, posted (7 years 3 weeks 5 days 7 hours ago) and read 5150 times:

The FAA could consider this as an alternative to charging GA pilots landing fees under the new proposed funding bill. I don't like the idea personally, but i'd rather have that than fees for weather briefings, etc.


"Reality is wrong, dreams are for real." -Tupac
User currently offlineERJ170 From United States of America, joined Apr 2004, 6771 posts, RR: 17
Reply 2, posted (7 years 3 weeks 5 days 7 hours ago) and read 5146 times:

Well, in that case, RDU would be called GlaxoSmithKline Raleigh-Durham International Airport. First of all, that name is tooo long. Second of all, airports are supposed to be government entities and therefore cannot be , named after corporations. They can be named after individuals, but it usually have to be a very significant government individual. But if anyone was to EVER propose renaming RDU, CLT, or GSO into the Jesse Helms (location) International Airport, I would have to serious consider some crazy tactics.. that would just be diabolical!


Aiming High and going far..
User currently offlineIAD787 From United States of America, joined Jun 2005, 502 posts, RR: 44
Reply 3, posted (7 years 3 weeks 5 days 7 hours ago) and read 5124 times:

Publicly owned and operated airports cannot seek corporate sponsorship as a far as I know. Any name changes have to be approved at the state or federal level. Though some politicians may appear "corporately sponsored" themselves, the flow of funds only goes one way: from government out, not the other way.


Former FlightBlogger turned Wall Street Journal Aerospace Beat Reporter
User currently offlineIAD787 From United States of America, joined Jun 2005, 502 posts, RR: 44
Reply 4, posted (7 years 3 weeks 5 days 7 hours ago) and read 5110 times:

I'll add this too. Airport and municipal/government facilities are the last bastions of purity when it comes to selling out. (This from a Bostonian who's still bitter about having to call it the Fleet Center or TD Bank North Garden). Having your name adorned on an airport is as close to being immortalized as a person can be in the United States. That pretty much ranks 1st with having an aircraft carrier named after you.


Former FlightBlogger turned Wall Street Journal Aerospace Beat Reporter
User currently offlineTommyBoy From United States of America, joined May 2000, 153 posts, RR: 0
Reply 5, posted (7 years 3 weeks 5 days 7 hours ago) and read 5090 times:

.....do we really want to fly into Budwieser International?

User currently offlineAdam T. From United States of America, joined Jun 2000, 957 posts, RR: 6
Reply 6, posted (7 years 3 weeks 5 days 7 hours ago) and read 5073 times:

Quoting ERJ170 (Reply 2):
But if anyone was to EVER propose renaming RDU, CLT, or GSO into the Jesse Helms (location) International Airport, I would have to serious consider some crazy tactics.. that would just be diabolical!

I shutter at the thought of that happening.....to be honest though I would see that happening in CLT or GSO as opposed to RDU. The Raleigh/Durham/Chapel Hill area is well known as being more liberal than Charlotte or Greensboro. Still, I would literally barf if any of the big airports in NC are named after Jesse Helms. Heck, if they even thought of renaming CLT after Pat McCrory or Sue Myrick i'll barf.  yuck 

And while we are on the subject of corporate sponsorship of an airport we all know that Bank of America and Wachovia would have an all out war to have the naming rights of CLT


User currently offlineERJ170 From United States of America, joined Apr 2004, 6771 posts, RR: 17
Reply 7, posted (7 years 3 weeks 5 days 7 hours ago) and read 5059 times:

CLT already has a name attached to it.. Douglas.. whomever that is.... so I don't think it would be in the running.. and GSO would be called Thomasville Piedmont Triad International airport..


Aiming High and going far..
User currently offlineN1120A From United States of America, joined Dec 2003, 26501 posts, RR: 75
Reply 8, posted (7 years 3 weeks 5 days 7 hours ago) and read 5047 times:

Quoting SirDeath (Thread starter):
Do you think this would be a good idea?

No.

Quoting IAD787 (Reply 3):
Publicly owned and operated airports cannot seek corporate sponsorship as a far as I know. Any name changes have to be approved at the state or federal level.

Well, publicly owned stadiums have had corporate naming for quite some time. The first one anyone really remembers was the renaming of Candlestick Park to 3Com Park. Similarly, Anaheim/Angel Stadium was named Edison International Field for several years until Edison ended up in financial trouble.

Quoting IAD787 (Reply 4):
(This from a Bostonian who's still bitter about having to call it the Fleet Center or TD Bank North Garden).

To be fair, the new arena was going to have corporate naming from the start. It was built to be the Shawmut Center, then became the Fleet Center upon opening because of Fleet's acquisition of Shawmut. At least they call it the Garden again.



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offline102IAHexpress From United States of America, joined Feb 2005, 1156 posts, RR: 3
Reply 9, posted (7 years 3 weeks 5 days 7 hours ago) and read 5035 times:

I don’t know about the whole airport but perhaps terminals could be feasible. Apple Computer international terminal in SFO, or Toyota Tundra terminal in HOU.

User currently offlineERJ170 From United States of America, joined Apr 2004, 6771 posts, RR: 17
Reply 10, posted (7 years 3 weeks 5 days 7 hours ago) and read 5026 times:

Quoting 102IAHexpress (Reply 9):
I don’t know about the whole airport but perhaps terminals could be feasible.

Hmm.. that could actually work.. GlaxoSmithKline Terminal, IBM Terminal, and SAS General Aviation Terminal at RDU.. now that could actually be a good idea..



Aiming High and going far..
User currently offlineEllehammer From Denmark, joined Jun 2007, 95 posts, RR: 1
Reply 11, posted (7 years 3 weeks 5 days 7 hours ago) and read 4998 times:

Doesn't the US have any people who deserve having an airport named after them? - I definitely think so, with your extremely rich aviation heritage.

It is a short-term gain to earn a wad of dollars from naming an airport after whoever pays, but it is surely a long-term gain to educate the public about the great people in aviation history (or just history) through naming airports after them.


User currently offline102IAHexpress From United States of America, joined Feb 2005, 1156 posts, RR: 3
Reply 12, posted (7 years 3 weeks 5 days 6 hours ago) and read 4973 times:

Quoting ERJ170 (Reply 10):
GlaxoSmithKline Terminal, IBM Terminal, and SAS General Aviation Terminal at RDU.. now that could actually be a good idea..

Corporate naming rights alone, could work, but I was thinking more along the lines of corporate naming rights with exclusive retail rights.
Large terminal space, layovers and lots of foot traffic consisting of middle class and upper class buyers could mean a favorable retail location for the right company.
The Toyota Center in Houston for example is not just a name of a basketball arena; it’s also “dealership” as fans attending games can actually purchase a vehicle at the center.


User currently offlineIluv747400 From United States of America, joined Jan 2000, 372 posts, RR: 0
Reply 13, posted (7 years 3 weeks 5 days 6 hours ago) and read 4970 times:

Quoting ERJ170 (Reply 2):
Second of all, airports are supposed to be government entities

Says who? Could not airports be private businesses, subject to government regulation of course? London Heathrow is privately owned after all!


User currently offlineAdam T. From United States of America, joined Jun 2000, 957 posts, RR: 6
Reply 14, posted (7 years 3 weeks 5 days 6 hours ago) and read 4962 times:

Quoting ERJ170 (Reply 7):
CLT already has a name attached to it.. Douglas.. whomever that is

CLT is named after a former of mayor of Charlotte, Ben. E Douglas. He was a driving force in building the airport on the site is on today and having airlines introduce service to the Charlotte region.  Smile


User currently offline6YJJK From , joined Dec 1969, posts, RR:
Reply 15, posted (7 years 3 weeks 5 days 6 hours ago) and read 4952 times:

Quoting TommyBoy (Reply 5):
.....do we really want to fly into Budwieser International?

Good heavens, no. Now a real beer, maybe.  duck 


User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 16, posted (7 years 3 weeks 5 days 6 hours ago) and read 4937 times:

There is The Jeppessen Terminal at DEN, but thats aviation related anyway. Also, thats just name of the terminal itself, not the entire airport.

So I vote no on putting corporate sponsorships on airport names. That just confuses the mind. And it makes no sense since the majority of the names would have no direct relation with aviation. And just looks stupid, too.

Come to think of it, wasn't there a exact same thread on this a year ago???



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineN1120A From United States of America, joined Dec 2003, 26501 posts, RR: 75
Reply 17, posted (7 years 3 weeks 5 days 6 hours ago) and read 4924 times:

Quoting AirframeAS (Reply 16):
There is The Jeppessen Terminal at DEN, but thats aviation related anyway. Also, thats just name of the terminal itself, not the entire airport.

That isn't a corporate sponsorship, rather it is named in honor of Elrey Jeppessen.



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineNaritaflyer From Japan, joined Apr 2006, 549 posts, RR: 1
Reply 18, posted (7 years 3 weeks 5 days 6 hours ago) and read 4888 times:

I think this is an idea that might work but I am not sure if it makes economic sense.

Any sponsorship money would be relatively puny to the airport's total revenue. How much would Motorola pay for naming rights at ORD? $100 milllion over 10 years? While a lot of money to the sponsoring company, it's small potato for the airport authority.

Motorola would be crazy to do that because it's too expensive and yet it exposes the company's brand to all kinds of accident opportunties. Plane crashes, accidents, terrorism and so on.

I believe that while some cities have sold their airports to corporations such as the BAA, the cities retain naming rights to the airports.


User currently offlineSirDeath From United States of America, joined Jul 2007, 88 posts, RR: 0
Reply 19, posted (7 years 3 weeks 5 days 6 hours ago) and read 4864 times:

It just seems to me, being a die-hard capitalist, that if these entities are crying for money or seeking new tax revenue due to lack of operating funds, why not let the private sector help. I mean the corporate influence would end at name and some form adverts inside of the airport, but I don't see how this is necessarily so bad. Maybe there can even be some overlap, like in ATL, being named Candler-Coca-Cola Int'l Airport. Since Candler donated the land for the first large Atlanta airport. In an ideal world, airfields would be reserved for aviation pioneers and innovators, in the real world politicians get their paws into things (kind of like the drive to rename ATL just Jackson airport when MainLard Jackson died, because no one "current" could "remember" W.B. Hartsfield). And no one is saying force anyone to do anything, just put the option(s) on the table, and see what kind of money is being offered. It may be too little to justify, it may be a cash bonanza!

User currently offlinePiedmontINT From United States of America, joined Jul 2005, 376 posts, RR: 0
Reply 20, posted (7 years 3 weeks 5 days 5 hours ago) and read 4849 times:

If anything, CLT will be named the William F. Graham International Airport. Billy already has his own road, why not an airport to go with it? You could take the Billy Graham Parkway from uptown to the Billy Graham Airport! The marketing practically sells itself!

User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 21, posted (7 years 3 weeks 5 days 5 hours ago) and read 4844 times:

Quoting N1120A (Reply 17):
That isn't a corporate sponsorship...

I never said it was. I was pointing out that DEN has an terminal name for their terminal.

[Edited 2007-08-29 21:57:34]


A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 22, posted (7 years 3 weeks 5 days 5 hours ago) and read 4844 times:

Quoting SirDeath (Thread starter):
ATL could become Coca Cola INTL

That's not as far-fetched as it sounds. Not too many years ago, the airport actually did look into corporate naming rights of the terminals. The idea was met with howls of disapproval, but the idea was considered. If ATL were to have corporate naming, it would be the concourses, as based on how much lobbying was done to get Maynard Jackson's name added to the airport name, there would be some folks definitely up in arms if they tried to take his name off of the airport name. Here's some ideas (some tongue in cheek) for corporate sponsorship of the concourses:

Concourse T: SunTrust (Back before Trust Company of Georgia merged with SunBank to form SunTrust, their logo was the letter "T" and they had a slogan along the lines of "Our bank suits you to a "T")
Concourse A: AT&T (Before being bought up by AT&T, BellSouth was based out of ATL,)
Concourse B: Bank of America (C&S Bank merged with NCNB to form NationsBank which latter merged with B of A).
Concourse C: Coca-Cola
Concourse D: Home Depot
Concourse E: Earthlink


User currently offlineRafflesKing From Singapore, joined Mar 2007, 314 posts, RR: 0
Reply 23, posted (7 years 3 weeks 5 days 5 hours ago) and read 4799 times:

DL, AA, UA and US all have stadium naming rights. Why not name an airport too? Even better, buy the rights to a competitors' hub!

National Car Rental and Alamo also have stadium naming rights. They shouldn't be allowed to lease airport naming rights though - too confusing for the consumer  Smile


User currently offlineA350 From Germany, joined Nov 2004, 1100 posts, RR: 22
Reply 24, posted (7 years 3 weeks 5 days 5 hours ago) and read 4784 times:

"Welcome to Vladimir V. Putin Airport New York (JFK)"

 headache   hypnotized 

A350



Photography - the art of observing, not the art of arranging
25 Futurecaptain : Welcome to... Maxi Pad Miami International Pedegrie Field Pampers Airport Hover Round Airport Charmin International They just don't portray the image
26 ERJ170 : Oh.. I don't like that airport.. after I had to walk 16 miles to get from the B concourse to the A concourse to catch a flight.. who designed that da
27 AADC10 : In addition to the political issues, there is a question to the corporate value of purchasing naming rights. Naming rights at a stadium has value beca
28 Adam T. : Maybe they can rename BOS Sam Adams International!.....for the beer and the man! LOL
29 Bok269 : Sports stadiums (at least those with naming rights) are privately owned venues owned by the owners of their respective teams. Steinbrenner owns Yanke
30 Boston92 : That would be the same thing as it is now. It is already named after a person.
31 Adam T. : I wouldn't put it past the city of Charlotte to do that when Billy Graham does die ; though alot of people in Charlotte have issues with the name of
32 Travelin man : Hell, Southern California already has "Bob Hope Airport" (BUR), and "John Wayne Airport" (SNA). Maybe LAX could become "Marilyn Monroe International".
33 CoolGuy : The best line I've read all day. Is there any precedent at all for sponsorship of government facilities? Anything at all like police stations, post o
34 Bok269 : I havent hear that yet. That is hilarious.
35 Post contains images TeamAmerica : The proper spelling is BUDWEISER, and let's not be talkin' smack about good beer.
36 Srbmod : Not entirely correct, here's a partial list of publicly-owned sports venues that currently or at one point, had naming rights: Angels Stadium (Former
37 OzarkD9S : Wouldn't it be better if Corporations donated money to a federal ATC Improvement fund? Then they could advertise thusly: "This ontime arrival is broug
38 Bok269 : Thanks for clearing that up! I stand corrected. So would that make an airport and a stadium simialar in terms of naming rights?
39 Viscount724 : Not much longer than Baltimore/Washington International Thurgood Marshall Airport, BWI's full name. Seriously, since such commercial naming contracts
40 HPAEAA : LGA probably comes pretty close... when ever I fly in, I think I'm landing at HSBC airport... the first time I saw the ads, I couldn't believe the cit
41 Post contains images Jlk : That really is interesting. We could have an AirBus Terminal @ SEA
42 Post contains images ShyFlyer : Agreed. There are too many ads splattered everywhere as it is. Depends would be more appropriate.
43 Bok269 : Same deal at T9 at JFK. And apparently T5 at LHR from the pics I've seen
44 Post contains images AirframeAS : You're kidding me......right? SEA already has a terminal name: Pacific Place. Ok, well its not really the terminal name, but its in the middle of the
45 Post contains images ExFATboy : As compared to before Alfred Khan, when most people couldn't afford to fly very often and thus had no reason to go to the airport. But we're not talk
46 Post contains images CXfirst : Since when are arrivals ontime? Every time I get to an airport and see the huge cues, delays, cancellations and any other inconvenience, my thoughts
47 Post contains links InnocuousFox : Edward O'hare - ORD Eugene C. Eppley - OMA Norman Y. Mineta - SJC Of course, DCA and IAH are obvious. There's a ton more.
48 SkyyMaster : Please no! America has become too commercialized as it is without doing this. Naming an airport after a person is one thing, but selling naming rights
49 HuskyAviation : Interesting list. Isn't Monster Park in SF also a publicly-owned stadium? I believe the 49ers lease from the city and it was recently at issue becaus
50 Post contains images OB1504 : I would say that "Burger King International" is more likely... their world headquarters are literally across the street from MIA. Passenger: So, to g
51 Centrair : With all the Fortune 500s in the Twin Cities, there could be a real battle there. The 2020 plan calls for concourses A-G. The main check-in area would
52 Mciguy : I hate the corporate monikers everywhere these days! We didn't have any on our big venues until "Verizon Wireless Amphitheater" (formerly Sandstone) a
53 AirframeAS : How are those corporate names?
54 SkyexRamper : Welcome to MillerPort International Airport. (MKE)
55 Yflyer : Do you think the naming rights for an airport or terminal would be worth as much as those for a stadium? My assumption was the reason stadium naming r
56 InnocuousFox : I was responding to some people talking about the people names. In fact, someone made a crack about the US not having people to name airports after.
57 RL757PVD : PVD would be "Dunkin' Donuts International" "Textron International" or "CVS international" One of the big concerns would be the association with any b
58 N1120A : Incorrect. Not all stadiums are owned by the tenant team. Angel Stadium is owned by the City of Anaheim, Candlestick Park is owned by San Francisco,
59 Post contains images SkyyMaster : Lexy...I'm sure you'll read this, so how about: The Gaylord Nashville International Airport? (I know most folks outside of Nashville won't get this...
60 Srbmod : It is, I just didn't go past Pittsburgh in order to make the list not be too long. If I would have listed every MLB, NFL, NBA, NHL and NCAA venue (So
61 LTBEWR : Simple answer to me - no. Airport naming in the USA is already too political, adding in corporate naming would make it more complicated and confuse cu
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