B777a340fan From United States of America, joined Oct 2005, 749 posts, RR: 0 Posted (5 years 8 months 4 days 8 hours ago) and read 2500 times:
I heard on the radio this morning that, in order to generate more revenues, airports (including the likes of LAX, DXB) are introducing billboard advertisements at the end of their runways. Experts hypothesize that since electronics and in-flight entertainment are turned-off during landings, passengers are more likely to look out their window. Not a Nobel Prize worthy idea, but it's still pretty cool. I can imagine a company leasing the entire runway and doing something like a comic book where it would look like something in motion... Pretty cool, can't wait to see one!
PanHAM From Germany, joined May 2005, 7771 posts, RR: 26 Reply 1, posted (5 years 8 months 4 days 8 hours ago) and read 2463 times:
My first impression when I read the headline was - wow, General Accident Insurance has an ad painted right on the runway next to the cheker boards. All you need is an Airbus with a wheel camera and the TV monitors operating furing take off.
On second thoughts I say, thank God we have the FAA , the LBA in Germany and their counterparets all over the world who have a word to say when it would come to that. The mandatory security zones would make such an idea virtuaölly impossible on airport grounds.
Besides that - nothing new. Just look outside at roottops farms and fields and you will see a lot of advertising. No revenue for the airport, although.
Tjwgrr From United States of America, joined Mar 2000, 2297 posts, RR: 3 Reply 4, posted (5 years 8 months 4 days 7 hours ago) and read 2388 times:
Reuters article I posted on another thread:
LONDON (Reuters) - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.....
Cornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 56 Reply 5, posted (5 years 8 months 4 days 6 hours ago) and read 2292 times:
Quoting Tjwgrr (Reply 4): LONDON (Reuters) - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.....
Well for many years Brentford football club in West London has made some handy extra revenue from having a large advertisement painted on the roof of their main stand in clear view of those sitting on the right hand side of aircraft on final approach into LHR from the east.
For a long time it was KLM painted on there, last time i noticed I think it was Qatar Airways.
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
PanHAM From Germany, joined May 2005, 7771 posts, RR: 26 Reply 7, posted (5 years 8 months 4 days 5 hours ago) and read 2155 times:
Quoting DefAeroSales (Reply 3): However, it would be a bit of fun to duplicate the old Burma-Shave signs that used to appear on highway shoulders. If you are old enough, you may remember the signs were about 1/4 mile apart or s
I am old enough that I could have seen these signs as a boy, however, my first trip to the US was in 1969.
Quoting Noelg (Reply 6): think it's pretty cool, after a long flight - you know you've arrived when you see country-specific ads before you even get off the pla
Yes, forgot about that. BAA never leaves out a chance to make a pound.