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Gear Up For Ads At The End Of Runways...  
User currently offlineB777a340fan From United States of America, joined Oct 2005, 753 posts, RR: 0
Posted (6 years 7 months 3 days 4 hours ago) and read 4219 times:

I heard on the radio this morning that, in order to generate more revenues, airports (including the likes of LAX, DXB) are introducing billboard advertisements at the end of their runways. Experts hypothesize that since electronics and in-flight entertainment are turned-off during landings, passengers are more likely to look out their window. Not a Nobel Prize worthy idea, but it's still pretty cool. I can imagine a company leasing the entire runway and doing something like a comic book where it would look like something in motion... Pretty cool, can't wait to see one! Big grin

8 replies: All unread, jump to last
 
User currently offlinePanHAM From Germany, joined May 2005, 8760 posts, RR: 29
Reply 1, posted (6 years 7 months 3 days 4 hours ago) and read 4182 times:

My first impression when I read the headline was - wow, General Accident Insurance has an ad painted right on the runway next to the cheker boards. All you need is an Airbus with a wheel camera and the TV monitors operating furing take off.

On second thoughts I say, thank God we have the FAA , the LBA in Germany and their counterparets all over the world who have a word to say when it would come to that. The mandatory security zones would make such an idea virtuaölly impossible on airport grounds.

Besides that - nothing new. Just look outside at roottops farms and fields and you will see a lot of advertising. No revenue for the airport, although.



I'm not fishing for compliments
User currently onlineSLCUT2777 From United States of America, joined Dec 2005, 3996 posts, RR: 11
Reply 2, posted (6 years 7 months 3 days 4 hours ago) and read 4173 times:

Quoting PanHAM (Reply 1):
Besides that - nothing new. Just look outside at roottops farms and fields and you will see a lot of advertising. No revenue for the airport, although.

Seeing Ford's big plant at the east end of ATL after seeing the "Fly Delta Jets" sign comes to mind.



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineDefAeroSales From United States of America, joined Feb 2006, 49 posts, RR: 0
Reply 3, posted (6 years 7 months 3 days 4 hours ago) and read 4132 times:

Quoting PanHAM (Reply 1):
The mandatory security zones would make such an idea virtuaölly impossible on airport grounds.

However, it would be a bit of fun to duplicate the old Burma-Shave signs that used to appear on highway shoulders. If you are old enough, you may remember the signs were about 1/4 mile apart or so.

(For the non-US folks, here's a summary: http://en.wikipedia.org/wiki/Burma-Shave )

At Newark, maybe something along the lines of

Going faster...
Almost quick enough
Now pick up the gear
And show your stuff


-- or --

On the brakes
Safely down from the blue
You've arrived in Newark
Welcome to the Zoo


Please don't flame me from EWR, I'm a longtime Continental Platinum flyer and get thru there all the time!


User currently offlineTjwgrr From United States of America, joined Mar 2000, 2381 posts, RR: 3
Reply 4, posted (6 years 7 months 3 days 3 hours ago) and read 4107 times:

Reuters article I posted on another thread:

LONDON (Reuters) - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.....

http://uk.reuters.com/article/domest...=RSS&feedName=domesticNews&rpc=451



Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 5, posted (6 years 7 months 3 days 2 hours ago) and read 4011 times:

Quoting Tjwgrr (Reply 4):
LONDON (Reuters) - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.....

Well for many years Brentford football club in West London has made some handy extra revenue from having a large advertisement painted on the roof of their main stand in clear view of those sitting on the right hand side of aircraft on final approach into LHR from the east.

For a long time it was KLM painted on there, last time i noticed I think it was Qatar Airways.



Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
User currently offlineNoelg From , joined Dec 1969, posts, RR:
Reply 6, posted (6 years 7 months 3 days 2 hours ago) and read 3957 times:

There are already ads alongside runway 9L/27R at LHR, along the inside of the fence.

I think it's pretty cool, after a long flight - you know you've arrived when you see country-specific ads before you even get off the plane!


User currently offlinePanHAM From Germany, joined May 2005, 8760 posts, RR: 29
Reply 7, posted (6 years 7 months 3 days 1 hour ago) and read 3874 times:

Quoting DefAeroSales (Reply 3):
However, it would be a bit of fun to duplicate the old Burma-Shave signs that used to appear on highway shoulders. If you are old enough, you may remember the signs were about 1/4 mile apart or s

I am old enough that I could have seen these signs as a boy, however, my first trip to the US was in 1969.

Quoting Noelg (Reply 6):
think it's pretty cool, after a long flight - you know you've arrived when you see country-specific ads before you even get off the pla

Yes, forgot about that. BAA never leaves out a chance to make a pound.



I'm not fishing for compliments
User currently offlineCoronado990 From United States of America, joined Oct 2003, 1593 posts, RR: 2
Reply 8, posted (6 years 7 months 3 days 1 hour ago) and read 3822 times:

Reminds me of thet the old Kai Tak in Hong Kong....


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